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		<title>Berlin &#8211; Samsung Newsroom India</title>
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		<link>https://news.samsung.com/in</link>
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            <title>Berlin &#8211; Samsung Newsroom India</title>
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        <currentYear>2019</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>IFA 2019: Presenting SoftPOS – A Solution that Turns Smartphones and Tablets into a Contactless Payment Terminal</title>
				<link>https://news.samsung.com/in/10187-2?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 06 Sep 2019 15:57:32 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[IFA]]></category>
                <guid isPermaLink="false">http://bit.ly/2HMbJPh</guid>
									<description><![CDATA[&#160; First Data, now part of Fiserv, a leading global provider of payments and financial services technology solutions, together with Visa, a global leader]]></description>
																<content:encoded><![CDATA[<p style="text-align: center;">
<p><img class="alignnone wp-image-10188 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019_SoftPOS-Press-Release_main.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019_SoftPOS-Press-Release_main.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019_SoftPOS-Press-Release_main-725x408.jpg 725w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>First Data, now part of Fiserv, a leading global provider of payments and financial services technology solutions, together with Visa, a global leader in digital payments, and Samsung Electronics, will showcase the company’s new Software Point of Sale (SoftPOS) solution during IFA 2019. IFA is Europe’s largest technology fair and the leading showcase for the global technology industry.</p>
<p>&nbsp;</p>
<p>SoftPOS enables contactless payments of any amount via a smartphone or tablet, in the same way a traditional payment terminal functions but with no additional equipment. SoftPOS enables this functionality on an everyday mobile device using embedded near-field communication (NFC) functionality. The merchant’s phone will accept contactless transactions from existing contactless cards, other NFC-enabled mobile phones, or other NFC-enabled devices such as wearables and key fobs. A SoftPOS pilot will take place in Poland by the end of 2019. The pilot program will expand thereafter, initially in the EMEA and APAC regions.</p>
<p>&nbsp;</p>
<p>In addition to international cooperation in implementing SoftPOS in the EMEA and APAC regions, each of the participating companies contribute technology to make SoftPOS one of the most advanced payment solutions in the world. Visa’s contactless capability enables quick and secure contactless transactions. Fiserv ensures swift and secure settlement of transactions via a simple and intuitive mobile app, and Samsung Electronics, in partnership with Samsung Knox, provides multi-layered security protocols in both hardware and software, as well as providing a vast array of the most innovative mobile devices.</p>
<p>&nbsp;</p>
<p>“We are embracing a new era in payments – the mobility era. As contactless payments grow in popularity it is important that merchants are able to enable these payments on mobile devices. SoftPOS, has been designed to meet the current and future needs of consumers and entrepreneurs and will change the way people make daily payments, facilitating the convenient, quick, and secure processing of contactless transactions,” said John Gibbons, executive vice president and head of EMEA, Fiserv.</p>
<p>&nbsp;</p>
<p>“This project could only launch in a country where contactless payments are highly popular, and Poland is among global leaders in this method of payment. Thanks to SoftPOS, a greater number of domestic points of sale will be able to accept contactless payments, providing consumers with quick, convenient, and secure contactless payments with a card, smartphone, or watch. With this technology we are able to rapidly expand access of card and digital payments across Poland, even for the micro business owner who is still in many places accepting only cash today,” said Katarzyna Zubrzycka, Head of Merchant Sales &amp; Acquirer, Central Eastern Europe, Visa.</p>
<p>&nbsp;</p>
<p>“With SoftPOS, we address our vision to become an innovator of new mobile experience, through advanced technology and products. Today we enable access to a new solution that makes entrepreneurs’ life much easier and more convenient. Thanks to defense-grade Samsung Knox Security Platform, Customers can be sure that their payments will be safe”  said HS Myung, VP, Global Mobile B2B Team, Head of EU/CIS, North/Latin America, Global Channel Sales, Samsung Electronics.</p>
<p>&nbsp;</p>
<p>The SoftPOS demo showcase will be located in Hall B, City Cube 101 at Samsung Electronics booth.</p>
<p>&nbsp;</p>
<p>IFA 2019 takes place at the Messe Berlin Exhibition Grounds from 6 – 11 September, presenting the latest products and innovations, and offering a comprehensive overview of the international market. It attracts international trade visitors from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span><strong>About Fiserv</strong></span></p>
<p><span>First Data is now part of Fiserv.</span></p>
<p><span> Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> cloud-based point-of-sale solution. Fiserv is a member of the S&amp;P 500<sup>®</sup> Index and the FORTUNE<sup>®</sup> 500, and is among the FORTUNE Magazine World’s Most Admired Companies<sup>®</sup>. Visit <a href="http://www.fiserv.com/" target="_blank" rel="noopener">fiserv.com</a> and <a href="https://www.fiserv.com/about/social-media.aspx" target="_blank" rel="noopener">follow on social media</a> for more information and the latest company news.</span></p>
<p>&nbsp;</p>
<p><span><strong>About Visa Inc.</strong></span></p>
<p><span>Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.</span></p>
<p><span>For more information, visit <a href="https://usa.visa.com/about-visa/our_business.html" target="_blank" rel="noopener">About Visa</a>, <a href="https://usa.visa.com/visaeverywhere/blog.html" target="_blank" rel="noopener">https://usa.visa.com/visaeverywhere/blog.html</a> and <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FVisaNews&amp;esheet=51583133&amp;newsitemid=20170705005058&amp;lan=en-US&amp;anchor=%40VisaNews&amp;index=4&amp;md5=b694d8213fe5168247dba0ed29ec5da2" target="_blank" rel="noopener">@VisaNews</a></span></p>
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				<title>IFA 2019: Samsung Electronics Celebrates Five Decades of Designing Your Tomorrow</title>
				<link>https://news.samsung.com/in/ifa-2019-samsung-electronics-celebrates-five-decades-of-designing-your-tomorrow?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 06 Sep 2019 14:56:06 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[IFA]]></category>
                <guid isPermaLink="false">http://bit.ly/2UwVcnH</guid>
									<description><![CDATA[The company introduces wide range of intelligent and connected products designed to meet our evolving lifestyle &#160; &#160; Samsung Electronics today marked]]></description>
																<content:encoded><![CDATA[<p class="subtitle" style="text-align: center;"><em>The company introduces wide range of intelligent and connected products designed to meet our evolving lifestyle</em></p>
<p>&nbsp;</p>
<div id="attachment_10180" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-10180 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main1.jpg" alt="" width="1000" height="704" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main1.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main1-580x408.jpg 580w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference</p></div>
<p>&nbsp;</p>
<p>Samsung Electronics today marked its imminent 50<sup>th</sup> anniversary at IFA 2019 and held a press conference laying out the company’s vision focused on innovation, connectivity and the future.</p>
<p>&nbsp;</p>
<p>The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.</p>
<p>&nbsp;</p>
<p>“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”</p>
<p>&nbsp;</p>
<h3><span><strong>Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV</strong></span></h3>
<p>Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.</p>
<p>&nbsp;</p>
<p>The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-10181 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main2.jpg" alt="" width="1000" height="652" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main2.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main2-626x408.jpg 626w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<h3><span><strong>Home Appliances for Modern Consumer Lifestyles </strong></span></h3>
<p>As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.</p>
<p>&nbsp;</p>
<p>To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-10182 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main3.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main3.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/IFA-2019-Lead-Press_main3-584x408.jpg 584w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.</p>
<p>&nbsp;</p>
<p>Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.</p>
<p>&nbsp;</p>
<p>As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.</p>
<p>&nbsp;</p>
<p>With the new POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.</p>
<p>&nbsp;</p>
<h3><span><strong>Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem</strong></span></h3>
<p>Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.</p>
<p><strong> </strong></p>
<p>Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.</p>
<p>&nbsp;</p>
<p>Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.</p>
<p>&nbsp;</p>
<p>Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.</p>
<p>&nbsp;</p>
<p>The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.</p>
<p>&nbsp;</p>
<p>Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.</p>
<p><strong> </strong></p>
<p>To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.</p>
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				<title>IFA 2019: Samsung Brings a Breath of Fresh Air to the Home Appliances Market with Three Dynamic Products</title>
				<link>https://news.samsung.com/in/samsung-brings-a-breath-of-fresh-air-to-the-home-appliances-market-with-three-dynamic-products-at-ifa-2019?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 05 Sep 2019 12:55:28 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[IFA]]></category>
                <guid isPermaLink="false">http://bit.ly/2MWMu19</guid>
									<description><![CDATA[Unveiling three dynamic new home appliances that enhance lifestyle and convenience for European consumers By combining modern design and state-of-the-art]]></description>
																<content:encoded><![CDATA[<p style="text-align: center;"><em>Unveiling three dynamic new home appliances that enhance lifestyle and convenience for European consumers</em></p>
<p style="text-align: center;"><em>By combining modern design and state-of-the-art Samsung technologies, the new suite of lifestyle appliances empowers households with healthier, more efficient choices</em></p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-10159 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/POWERstick-JeT-AirDresser-Cube_thumb1000.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/POWERstick-JeT-AirDresser-Cube_thumb1000.jpg 1000w, https://img.global.news.samsung.com/in/wp-content/uploads/2019/09/POWERstick-JeT-AirDresser-Cube_thumb1000-725x408.jpg 725w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.</p>
<p>&nbsp;</p>
<p>Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.</p>
<p>&nbsp;</p>
<p>“We are excited to introduce the POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe &amp; CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”</p>
<p>&nbsp;</p>
<p>The POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Strong Suction Power Paired with </strong><strong>Impressive</strong><strong> Filtration</strong></span></h3>
<p>The POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W<sup>1</sup> of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.</p>
<p>&nbsp;</p>
<p>Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />. The impressive filter captures 99.999%<sup>2</sup> of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.</p>
<p>&nbsp;</p>
<p>In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm<sup>3</sup> sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.</p>
<p>&nbsp;</p>
<p>POWERstick Jet<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> comes with a removable high-capacity battery, meaning you can replace it with a spare<sup>4</sup> to clean for twice as longer.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>A New Way to Refresh </strong><strong>Clothes for Consumers</strong></span></h3>
<p>AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.</p>
<p>&nbsp;</p>
<p>AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.</p>
<p>&nbsp;</p>
<p>Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Clean Air for Indoor Living</strong></span></h3>
<p>European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene<sup>5</sup>. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.<sup>6</sup></p>
<p>&nbsp;</p>
<p>The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.</p>
<p>&nbsp;</p>
<p>The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.</p>
<p>&nbsp;</p>
<p>All three products can be experienced at the Berlin City Cube at IFA between September 6 and September 11.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span><sup>1</sup> <em>Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorized tool, at Max mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.</em></span></p>
<p><span><sup>2</sup> <em>Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.</em></span></p>
<p><span><sup>3</sup> <em>0.3~10µm is the size of particles (including pollen and mold) that are generally invisible to the human eye.</em></span></p>
<p><span><sup>4</sup> <em>An extra battery will be sold separately as an accessory.</em></span></p>
<p><span><sup>5</sup> <em>Tested on the AX47N9*****D for toluene, xylene, benzene, ethylbenzene, styrene, and formaldehyde gases in the National Test Institute of Korea.</em></span></p>
<p><span><sup>6</sup> <em>The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested at the National Test Institute of Korea.</em></span></p>
]]></content:encoded>
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					<item>
				<title>Catch Samsung’s IFA 2017 Press Conference Live Today on Samsung Newsroom India and Samsung Newsroom Bharat</title>
				<link>https://news.samsung.com/in/catch-samsungs-ifa-2017-press-conference-live-today-on-samsung-newsroom-india-and-samsung-newsroom-bharat?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 30 Aug 2017 12:43:51 +0000</pubDate>
						<category><![CDATA[Others]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[IFA]]></category>
		<category><![CDATA[IFA 2017]]></category>
		<category><![CDATA[Press Conference]]></category>
		<category><![CDATA[Tempodrom]]></category>
		<category><![CDATA[Your new normal]]></category>
                <guid isPermaLink="false">http://bit.ly/2xwD5Ck</guid>
									<description><![CDATA[Samsung Electronics will hold its IFA 2017 press conference today at Berlin’s Tempodrom arena to offer a sneak peek at its latest innovations, designed to]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics will hold its IFA 2017 press conference today at Berlin’s Tempodrom arena to offer a sneak peek at its latest innovations, designed to cater to your new normal.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The IFA 2017 press conference will begin at 9:30 pm (IST). You can catch all the action LIVE by tuning in to the official livestream.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The event will showcase products designed to seamlessly integrate into everyday life and streamline more facets of our evolving, increasingly connected lifestyles.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>To attend the IFA 2017 press conference LIVE, please log on to-</p>
<p>&nbsp;</p>
<p>Samsung Newsroom India (<a href="https://news.samsung.com/in/">https://news.samsung.com/in/</a>)</p>
<p>&nbsp;</p>
<p>Samsung Newsroom Bharat (<a href="https://news.samsung.com/bharat/">https://news.samsung.com/bharat/</a>)</p>
<p>&nbsp;</p>
<p>Date- August 30, 2017</p>
<p>&nbsp;</p>
<p>Time- 9:30 PM (IST)</p>
<p>&nbsp;</p>
]]></content:encoded>
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