The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,¹ as well as advanced heat pump drying technology that reduces drying time by up to 60%² and energy consumption by up to 75%.³

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer — precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,⁴ the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%⁵ Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra — featuring a suction power of 400W⁶ while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher — equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.⁷ Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.⁸

Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.⁹

Micro RGB — the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D — immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects¹⁰ — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display — creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE — a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 — comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE — brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

¹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
² Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
³ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.
Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁴ Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁵ Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.
⁶ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.
⁷ As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
⁸ A Wi-Fi connection and Samsung account are required.
⁹ A Wi-Fi connection and Samsung account are required.
¹⁰ 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

Samsung hosted its first-ever India Tech Seminar in Gurugram. The landmark event was the first of its kind ever held by Samsung in the country, and it brought together around 30 journalists and tech influencers for an immersive, hands-on experience with Samsung’s latest AI-enhanced home appliances.

The seminar included presentations from engineers specializing in refrigeration, laundry, and air conditioning, as well as a customer experience (CX) planner and software engineer. It showcased the enhanced capabilities of its latest products while reaffirming the company’s continued commitment to intelligent living through its “AI Home” vision.

The event began with a welcome address by Ghufran Alam, Vice President, Digital Appliances Business, Samsung India, followed by a presentation from Saurabh Katyal, Head of the Digital Appliances (DA) Business at Samsung India. He introduced the India 2025 Bespoke AI lineup, which includes models already available in the Indian market — such as the Bespoke AI WindFree Air Conditioner, Bespoke AI Double Door Refrigerator, Bespoke AI Top Load Washer and the recently released Bespoke AI Laundry Combo — as well as the soon-to-launch Bespoke AI Refrigerator with AI Home.

To meet the high level of interest that consumers in India have for the SmartThings ecosystem, a live demo led by Samsung’s multi-device experience (MDE) team highlighted how connected technologies support Samsung’s four core values, which are Easy to Use, Saving, Care and Secured. The demo was conducted using the 9” display on the Bespoke AI Refrigerator, serving as a central control hub that ideally showcases the SmartThings experience.

Key features that were demonstrated included Map View for intuitive device control, Bixby voice commands for seamless interaction, the Knox Security Dashboard for home monitoring, and SmartThings Energy for power usage tracking and optimization. The MDE team also showcased the convenience of SmartThings Routines, which are preset automations that manage devices when users leave their homes, with the capability to automatically turn off appliances and activate security features.

Additionally, Samsung engineers introduced other enhanced features and explained how AI Energy Mode, which is part of SmartThings Energy, functions across the appliance lineup.

Refrigerators

• The Bespoke AI Refrigerator with AI Home features the upgraded AI Vision Inside, which recognizes a wider range of food items to help users manage groceries more efficiently.

• The Bespoke AI Double Door Refrigerator is equipped with Twin Cooling Plus for independent fridge and freezer cooling, and the Convertible 5-in-1 feature, which allows users to flexibly adjust compartments to meet their storage needs. AI Energy Mode helps reduce power consumption through optimized temperature control.

Washing Machines

• The Bespoke AI Laundry Combo is a heat pump washer-dryer newly launched in India, featuring AI Wash, which detects load weight, fabric type, and soil level to adjust washing performance, and a heat exchanger for faster, energy-efficient drying.

• The Bespoke AI Top Load Washer is Samsung’s first top-load washer in India with AI features, offering AI Wash, AI VRT+ for noise and vibration reduction, and AI Energy Mode to optimize energy usage based on user habits.

Air Conditioners

• The Bespoke AI WindFree Air Conditioner offers draft-free cooling via 23,000 micro-holes, AI Fast & Comfort Cooling, and AI Energy Mode, which learns user behavior to reduce energy consumption by up to 30%.

“The Tech Seminar was a great opportunity to deliver detailed insights into our innovative and trustworthy technologies directly from our engineers to the Indian media,” said Ghufran Alam, Vice President of the DA Business at Samsung India. “We’re proud to continue building meaningful connections with our customers through smarter, AI-enhanced experiences.”

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.

From L – R: Ghufran Alam, Vice President, Digital Appliances Business, Samsung India ; John S.W. Park, Corporate Vice President, Digital Appliance Business, Samsung India; & JB Park, President & CEO, Samsung Southwest Asia.

Samsung, India’s largest consumer electronics brand, today introduced its 2025 Bespoke AI appliance lineup, built on four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. These experiences are powered by Samsung’s new AI Home screen interface, Bixby voice assistant with two-way natural communication, Samsung Knox security, and seamless SmartThings connectivity, delivering hyper-personalised, energy-efficient, and secure smart home solutions for modern Indian households.

At the heart of the new lineup is the Bespoke AI Laundry Combo, a category-defining innovation that sets a new standard for convenience and intelligent automation in home laundry care.

The 2025 range expands Samsung’s AI Home ecosystem across key appliances such as refrigerators, air conditioners, and washing machines. With intuitive touchscreen displays, upgraded voice intelligence, and inclusive accessibility features, the line-up offers a truly connected, easy-to-use, and secure smart home experience for all. The AI Home screen sits at the center of this innovation – a smart display and interaction hub that transforms home management. Built into select appliances, AI Home enables real-time appliance insights, control over connected appliances, entertainment, and even family communication – all from a single interface. With its user-friendly design, AI Home makes it easier than ever to unlock the full potential of Samsung’s Bespoke AI appliances.

The upgraded Bixby voice assistant enhances control through voice commands and introduces new capabilities like Voice ID[1], which recognizes individual users and switches to their Samsung accounts for a personalized experience. Additionally, new SmartThings services like Family Care enhance home safety by sending alerts to family members in unusual situations such as when no activity has been detected at a scheduled time, offering peace of mind and proactive care.

To bring its AI Home vision for 2025 to life, Samsung is focused on delivering a trusted, intelligent, and future-ready experience for users. A key part of this commitment is the integration of enhanced Samsung Knox security across a wide line-up, giving users the confidence to enjoy their AI-powered connected homes with complete peace of mind.

Another major priority is future-proofing appliances. With Smart Forward, Samsung’s software update service via SmartThings, users can continue to receive the latest features and performance upgrades on their existing devices without needing to buy new ones.

The Bespoke AI line-up is driven by four key values that directly benefit consumers: Easy, Save, Care, and Secure.

• Easy: Bespoke AI appliances now simplify your tasks by using AI and seamless connectivity to automate daily chores via AI Home, Bixby, and SmartThings. For example, AI Home enables automated routines, remote control, and real-time monitoring. Bixby allows users to ask detailed questions about appliances and control them using natural, two-way voice commands, without the need for a nearby phone or speaker.
• Save: Bespoke AI appliances are engineered to help consumers save energy and time. AI Energy Mode helps manage power consumption. AI Vision Inside in refrigerators tracks food items and expiry dates, suggesting recipes to avoid waste. AI Wash features on the Bespoke AI Laundry Combo and Top Load washers optimize cycles based on soil levels and load types, saving valuable time and water.
• Care: Bixby assists with appliance care and maintenance alerts, while SmartThings notifies users of any motion, smoke, or leaks detected through its’ connected 3^rd party devices. Bespoke AI ensures peace of mind with features such as inactivity alerts at a loved one’s home, helping families feel reassured from afar.
• Secure: Samsung Knox ensures multi-layered protection with a visualized dashboard across appliances and smartphones. Five Samsung products including the Bespoke AI Family Hub and Bespoke AI Laundry Combo have been verified to level ‘Diamond’ from UL Solutions’ IoT Security Ratings.

“We are proud to bring the 2025 Bespoke AI digital appliances line-up to India, where innovation meets intention. These are not just smart appliances; they are intuitive companions built for Indian homes. Whether it is a child exploring the refrigerator via AI Vision Inside, a working couple managing laundry remotely, or an elderly user interacting with the appliance, we have designed every touchpoint to be personal, seamless and secure. With a strong focus on the four core values: Easy, Save, Care, and Secure, our vision is to deliver interconnected AI appliances that seamlessly integrate into the household reflecting a forward-thinking approach to innovation that is quickly becoming a reality,” said JB Park, President & CEO, Samsung Southwest Asia

“With the 2025 range, we are offering appliances that understand lifestyles, protect personal data, and deliver real-world convenience with AI Home. Whether it’s through AI Vision Inside, Knox-powered security, or inclusive design, our new line-up is a powerful step towards homes that are truly smart, safe, and human-centric. We are confident our Bespoke AI appliances will revolutionize modern Indian households so that consumers ca experience the comfort of seamless smart home living,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The 2025 Bespoke AI Home Appliance Line up

• Bespoke AI Laundry Combo All-in-One: The Bespoke AI Laundry Combo is a space-saving, ultra-capacity all-in-one appliance that seamlessly combines washing and drying in a single unit. It eliminates the hassle of transferring clothes between machines, allowing users to save time and prevent odours from lingering after wash cycles. Powered by AI Wash & Dry[2], the Bespoke AI Laundry Combo senses laundry weight, fabric type, and soil levels[3], automatically adjusting water, detergent, wash time, and drying conditions for each load. This ensures optimal cleaning performance and personalized laundry experience without the guesswork.

The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air. The heat pump system optimizes heat transfer and reduces drying time by up to 60%[4] and energy consumption by up to 75%[5], while reducing shrinkage and fabric damage. With the Super Speed cycle, users can wash and dry a load in just 98 minutes.

Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. The display also shows energy and water consumption reports and offers a full view of connected appliances at home via Map View. The Bespoke AI Laundry Combo is also verified to level ‘Diamond’ from UL Solutions, highlighting Samsung’s industry-leading device security.

The Bespoke AI Laundry Combo comes with upgraded Bixby, which understands complex, conversational voice commands. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads[6], while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness.

• Bespoke AI Refrigerator with AI Home: The new Bespoke AI Refrigerator is equipped with AI Vision Inside, which can recognize up to 37 fresh food items, allowing users to remotely view the interior, track expiry dates, and receive smart recipe suggestions. It can also recognize up to 50 pre-saved processed food items, largely expanding the variety of items it can manage. The new refrigerator comes with a 9-inch AI Home Display, which serves as a personalized dashboard for notes, schedules, entertainment, and full appliance control, transforming the refrigerator into the central hub of the smart kitchen. Featuring an Auto Open Door for effortless access, it is designed for convenience and better organisation. It also provides easy hands-free control by just using your voice to control settings, select functions or ask questions through Bixby. The refrigerator also includes access to SmartThings Energy which can help monitor your energy consumption in real-time

• The Bespoke AI Double Door Refrigerator line-up features improved smart capabilities with AI Energy Mode, SmartThings Home Care and Wi-Fi connectivity, designed to offer remote access, intelligent energy savings and real-time maintenance updates via the SmartThings app. This range delivers comprehensive cooling tailored to meet consumer needs, such as longer freshness with Twin Cooling Plus technology, everyday flexibility with Convertible 5-in-1 Modes, and enhanced hygiene with Active Fresh Filter+ eliminating up to 99.99% of harmful bacteria.

• Bespoke AI WindFree Air Conditioner: The Bespoke AI WindFree Air Conditioner offers Customized Cooling, AI Fast & Comfort Cooling, and Quick Remote, making temperature control effortless and intuitive. With AI Energy Mode, the system intelligently adjusts compressor speed based on room temperature and consumers’ usage patterns, helping reduce energy consumption by up to 30%[7]. The WindFree technology delivers comfortable cooling through 23,000 micro-holes without cold drafts, ensuring consistent, gentle airflow without direct blasts of air, while the AI engine learns usage behavior to continuously enhance efficiency and comfort.

• Bespoke AI Top Load Washer: Equipped with AI Wash[8], these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load. Leveraging an advanced AI algorithm, the cycle adjusts key parameters—such as water level, agitation intensity, and wash and rinse duration—delivering up to 25% more fabric care[9]. Building on this technology, features like Ecobubble, Hygiene Steam & Stain Wash (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+ further enhance the laundry experience.

Smarter, Safer, More Inclusive Living

The 2025 Bespoke AI digital appliances range is a testament to inclusive, human-centric design. With universal design at its core, the line-up ensures technology adapts to users—not the other way around. Features like the expanded Auto Open Door function across key appliances, accessible control panels, screen readers, enlarged fonts, and Bixby’s Voice ID support make operation easier for users with limited mobility or visual impairments. Built-in microphones and voice-based alerts further enable a seamless, easy to use experience.

Price & Availability

Samsung’s 2025 Bespoke AI appliance range is now available across leading online and offline retail channels, including Samsung Exclusive Stores, Samsung.com as well as major e-commerce platforms.

The Bespoke AI Laundry Combo is priced at INR 319000, offering all-in-one washing and drying convenience with smart automation. The Bespoke AI WindFree Air Conditioner starts at INR 36000, while the Bespoke AI Double Door Refrigerator is available from INR 44000 onwards. For those seeking smart laundry solutions, the Bespoke AI Top Load Washer starts at INR 24500 for the 8kg model. The Bespoke AI French Door Refrigerator with integrated AI Home display will be available from July onwards.

[1] Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)

[2] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[3] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[4] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[5] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.

[6] Expected number of loads: Detergent compartment can hold general detergent for up to 17 loads. Flex compartment can hold one of the following: softener for up to 19 loads, general detergent for up to 15 loads or specialty detergent for up to 36 loads.

[7] The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy mode on and off in AI Comfort mode on the AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.

[8] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[9] Based on internal testing with WA80F/24, using IEC 3kg load, comparing a normal cycle. Results may vary depending on the actual usage conditions.