Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

Samsung, India’s largest consumer electronics brand, today announced the launch of its 2026 lineup of 100% Bespoke AI WindFree Air Conditioners. The new range comprises 23 models across segments, including the addition of 4 Star air conditioners.

The new lineup, tailored for Indian homes and climate conditions, is a fusion of advanced AI technology, premium design, and smart connectivity. It delivers true comfort by balancing intelligent cooling, energy efficiency and humidity management along with preventive maintenance.

The Bespoke AI WindFree range reflects Samsung’s focus on innovation that enhances everyday living through smarter, efficient, and intuitive home-cooling experiences.

“With our new Bespoke AI WindFree air conditioner lineup, we have redefined home cooling by delivering true comfort that goes beyond cooling. Consumers get up to 30% energy savings through AI Energy Mode, smart connectivity via SmartThings, and preventive maintenance with SmartThings Home Care. Our new range reflects Samsung’s commitment to innovation that addresses the challenges of India’s climate,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

AI-Driven Cooling Designed for True Comfort

The 2026 Bespoke AI WindFree air conditioners harness advanced AI-driven innovations that analyse room conditions, usage patterns, and user preferences to deliver consistent comfort with efficiency. Samsung’s WindFree Cooling technology eliminates cold drafts by gently dispersing air through thousands of micro air holes to create an evenly-cooled environment without temperature fluctuations.

Additionally, AI Fast and WindFree Cooling+ intelligently adapts cooling based on need. When rapid cooling is required, the system activates Fast Cooling to quickly lower the room temperature. Once the desired comfort level is achieved, it transitions to WindFree or Dry Comfort mode to maintain ideal conditions while avoiding overcooling.

Energy Savings with AI Energy Mode

Addressing one of the most important purchase considerations for Indian consumers, the new lineup features AI Energy Mode, which optimises cooling performance to deliver up to 30% energy savings. It adjusts compressor operation, temperature settings, and cooling intensity based on learned usage patterns to reduce power consumption without compromising comfort.

The introduction of 4-star models further expands Samsung’s energy-efficient portfolio, offering consumers greater choice while supporting more sustainable energy usage.

Smarter Living with SmartThings Integration

The new range integrates seamlessly with Samsung’s SmartThings ecosystem, enabling intuitive control, automation, and proactive care for enhanced convenience and efficiency. Users can manage their air conditioners remotely through the SmartThings app using features such as Quick Remote, which allows easy control of power, temperature, mode, and airflow directly from a smartphone. The Map View feature provides a visual representation of the home, making it simple to monitor and control cooling across spaces. With Welcome and Away Care, the air conditioners intelligently adjust cooling based on user presence to ensure comfort when at home while optimising energy usage when away.

The lineup is supported by Smart Forward, a service that delivers new features, security updates, and additional AI capabilities through software updates.

For appliance care and easier upkeep, the air conditioners support SmartThings Home Care, a comprehensive appliance management service within the SmartThings ecosystem. This enables the air conditioners to autonomously monitor their operational status, detect abnormalities, and send instant notifications. The service, supported by AI-based diagnosis, also offers insights into appliance usage patterns and alerts users when accessories need replacement, along with purchase links, making maintenance simpler and more proactive.

Proactive Service for Peace of Mind

By identifying potential issues before they escalate and proactively contacting users for troubleshooting, Samsung saves customer’s valuable time and provides peace of mind, ensuring a truly effortless ownership experience. Complementing this is the Proactive Summer Care programme, designed to deliver preventive maintenance support for enhanced cooling, improved energy efficiency, and extended appliance life. With proactive service, the focus is not just on fixing problems but on preventing them altogether.

The new line-up is also compatible with Bixby, Alexa, and Google Assistant for hands-free voice control and a truly connected and personalized home cooling experience.

Dry Comfort for Humid Indian Conditions

The 2026 Bespoke AI WindFree air conditioners – designed for India’s rainy and monsoon seasons – introduce Dry Comfort technology, which intelligently manages humidity without making the room excessively cold. Using humidity sensors and smart refrigerant flow control, Dry Comfort removes excess moisture while maintaining comfortable temperatures to deliver fresh comfort even in highly humid conditions.

This ensures improved indoor air quality, reduces stickiness, and enhances comfort during prolonged humid weather.

Price and Availability

Reinforcing Samsung’s commitment to durability and reliability, the range comes with a 5-year comprehensive warranty on key components and a 10-year warranty on the AI Inverter Compressor, offering long-term peace of mind.

The new range of Bespoke AI air conditioners start from INR 32490 onwards and are available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Featuring the voices of the planners and developers behind the products, the videos offer insight into the intent and development work driving the core AI functions of Bespoke AI refrigerators and washing machines. Starting December 16, the videos will be available sequentially on YouTube and social media channels in over 50 countries.

▲ [Bespoke AI Refrigerator] Crafting better ways to life

The first video explores the planning and development of the Bespoke AI refrigerator, now a data-driven food management system.

The segment demonstrates how AI Vision Inside recognizes food items, tracks their expiration dates and recommends recipes accordingly. When users have their hands full while cooking, Bixby lets them open the refrigerator door with voice commands.

The clip also highlights features such as AI Hybrid Cooling — which pairs an AI digital inverter compressor with a Peltier cooling unit — reflecting the developers’ intent to embed AI into everyday life.

▲ [Bespoke AI Laundry Combo] Crafting better ways to life

The second video showcases the Bespoke AI Laundry Combo, an all-in-one solution that connects washing and drying into a single seamless process.

The film introduces AI Wash & Dry and the Flex Auto Dispense System — features that analyze fabric type, weight and soil level to set wash cycles and detergent amounts. Bixby lets users schedule wash cycles with simple voice commands, and AI Vibration Reduction Technology Plus (AI VRT+) minimizes vibration based on the installation environment — demonstrating how AI reduces user effort and inconvenience.

“We created these videos to show the commitment and effort of Bespoke AI planners and developers working to maximize user convenience,” said Jessie Song, Vice President and Head of Marketing Group, Digital Appliances (DA) Business at Samsung Electronics. “We will continue striving to deliver new value through differentiated AI features and become a trusted brand in AI appliances.”

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, beginning October 20.

To kick off the campaign, Samsung released a video that highlights the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimized performance for every cycle, while the robot vacuum cleaner provides personalized experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.2 In particular, Knox provides thorough protection from malware and external threats. Also, SmartThings, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service3 — now available in more than 120 countries4 — and providing up to seven years of free One UI upgrades5 that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation ︎
HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model. ︎
As of August 2025. ︎
Supported on Wi-Fi-enabled home appliances released in 2024 and later.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹ at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,² Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³ the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴ with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵ and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷ distinguish floor types⁸ and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature² is a new multi-voice recognition function provided by Bixby.³ It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalized features based on the recognized user. This allows consumers to personalize shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognized user. Users can check their registered schedules on the calendar,⁴ or their photos⁵ using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.⁶

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilize vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.⁷

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

The update is being applied to Bespoke AI Refrigerators with AI Family Hub launching in 2025 first,⁸ with availability coming after the completion of the latest software update on AI Family Hub screens or SmartThings.

Additionally, Samsung plans to gradually apply this update to the Bespoke AI refrigerators with AI Home⁹ in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

¹ Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens
² Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.
⁴ To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
⁵ Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.
⁶ To enable the service, a preset is required in the SmartThings Find.
⁷ When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.
⁸ Timeline may vary depending on the service region or model.
⁹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities

Samsung is introducing a 27-inch large capacity washer and dryer set,² with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.³ Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently⁴ cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.⁵ Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.⁶

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying⁷ along with real-time temperature, weight⁸ and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,⁹ which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.¹⁰ For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.¹¹

Along with the washer and dryer set, a large capacity washer-dryer combo model¹² is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.¹³ It also supports thorough¹⁴ cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble. QuickDrive, available with 11 different cycles, can reduce wash time by up to 50%¹⁵ without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types¹⁶ — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely¹⁷ while reducing energy use by up to 10% and drying time by up to 15%.¹⁸ QuickDrive is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%¹⁹ through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

¹ You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.
³ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.
⁴ Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.
⁵ Washes dry blankets weighing up to 4 kg.
⁶ Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.
⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
⁸ Applies to Heat Pump type only.
⁹ The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.
¹⁰ The Bedding drying cycle can dry up to 4 kg of dry comforters.
¹¹ Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24℃±2℃, RH (Relative Humidity) 50% ±10%.
¹² Launched in select countries in South East Asia, Middle East, Africa and China (Taiwan)
¹³ Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
¹⁴ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁵ Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive option compared to cycles without the QuickDrive option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage.
¹⁶ Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.
¹⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁸ Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.
¹⁹ Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.

Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.¹ Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.²

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,³ food management has been enhanced with new features such as recognition of processed food items,⁴ for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.⁵

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,⁶ as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.⁷ Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.⁸ It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode 2.0¹¹ classifies more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.¹⁵ Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,¹⁶ which can recognize obstacles as small as 1cm, and even transparent liquids¹⁷ for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.¹⁸ Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.¹⁹ It personalizes services by recognizing the user’s voice, switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,²⁰ which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.²¹

Knox Vault is also applied to home appliances for the first time,²² storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.²³

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,²⁴ the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.²⁵ This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

¹ AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² AI Home is available on select models, and its availability may vary by region.
³ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁴ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
⁷ Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
⁸ Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.
⁹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁰ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
¹¹ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.
¹² The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
¹³ When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
¹⁴ When used with Active Dual Brush.
¹⁵ Product features are still in development and may change. It does not guarantee final specifications.
¹⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
¹⁷ A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
¹⁸ Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
¹⁹ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
²⁰ Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.
²¹ Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.
²² Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²³ PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²⁴ Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²⁵ Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.