Samsung, India’s largest consumer electronics brand, has launched its ‘Big TV Days’ campaign to celebrate the New Year and Republic Day season. Offering unmatched deals on its premium big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED and 4K UHD TV models, the campaign will run from January 3 to January 31, 2025.

Consumers looking to elevate their home entertainment experience can benefit from incredible offers, including free Samsung TVs worth up to ₹204,990 and free soundbars worth up to ₹99,990 with select purchases. Bringing the best-in-class viewing experience to homes across the country, Samsung’s premium range of TVs deliver life-like picture quality, powered by AI upscaling and innovative technology, making every frame sharper, more immersive, and true to life. Ushering a new year along with a revolutionary audio-visual experience, customers can also avail up to 20% cashback, zero down payment, and lowest EMI options with a tenure of up to 30 months. These attractive deals will be available on Samsung.com, leading online portals and Samsung retail outlets across India.

“At Samsung, we are redefining home entertainment with our ‘Big TV Days’ campaign, offering unmatched deals on our premium AI-powered TVs. Designed to deliver stunning visuals, immersive sound, and smart connectivity, these televisions transform living spaces into cinematic hubs. Samsung televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. We are excited to bring next-level viewing experiences to consumers across India with added benefits in the New Year,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

The new offers are aimed to democratize AI technology and make Samsung’s latest range of premium TVs more accessible to consumers. Powered by AI upscaling and AI optimisation, Samsung’s premium AI TVs breathe life into consumer’s content. Samsung TVs make it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound that is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

Powered by AI and Quantum Matrix Technology, these TVs display unparallel contrast, clarity, and brightness, delivering a cinematic adventure in every living room. Underscoring its commitment to democratizing AI and transforming TV-viewing experience for Indian consumers, Samsung ‘Big TV Days’ sale offer the perfect blend of innovation, premium design, and exceptional value. The new offers are available on 98”/85”/77”/75”/65”/55” sizes across the Neo QLED 8K, Neo QLED 4K, and OLED TV range, Neo QLED 8K.

Samsung’s Neo QLED 8K range is powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

Samsung’s Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

Samsung, India’s largest consumer electronics brand, today announced exciting offers on its big TVs, including the ultra-premium Neo QLED, OLED and Crystal 4K UHD TVs. The ‘Big TV Days’ offers have been introduced for the T20 Cricket World Cup to enhance users’ entertainment experience by truly bringing the stadium home.

Customers purchasing Samsung TVs during ‘Big TV Days’ will get a free Serif TV worth INR 89990 or a Soundbar worth INR 79990 free, depending upon the TV purchased. Customers can also avail easy EMI starting INR 2990, and cashback up to 20%. The offers will be available on Samsung.com, leading retail stores, and various other online platforms, ensuring convenience for consumers nationwide. The offers will be available between June 1 and June 30, 2024. The offers are available on 98″/85″/83″/77″/75″ sizes across the Neo QLED, OLED and Crystal 4K UHD TV range on select models.

Samsung is bringing the transformative power of Artificial Intelligence (AI) in home entertainment to improve consumers’ lifestyles and offer exceptional viewing experiences. These televisions redefine the home entertainment experience, offering accessibility, sustainability and enhanced security with the power of AI.

“Our ‘Big TV Days’ campaign coincides with the T20 Cricket World Cup to meet the growing demand for larger screen sizes and premium viewing experiences. By offering our ultra-premium range of TVs including Neo QLED, OLED and Crystal 4K UHD TVs with exciting offers, we aim to bring the immersive experience of a stadium directly to our customers’ homes. With our state-of-the-art AI-powered televisions, customers can expect exceptional picture quality, immersive audio and sleek designs. Furthermore, the addition of AI provides an unparalleled cricket viewing experience for consumers with features like 8K AI Upscaling and AI Motion Enhancer Pro working together to bring exceptional clarity during a live match with minimal ball distortion and blurring,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Samsung has also curated localized smart experiences for Indian consumers to include a range of services like gaming, entertainment, education and fitness, which are available in these televisions. The Cloud gaming service enables users to experience AAA games with plug and play – with no console or PC required. Samsung Education Hub helps users to experience big screen learning with live classes, making learning for your kids more interactive and immersive. Additionally, with TV Key Cloud service, consumers no longer need a set-top box as it enables direct transmission of content through the cloud. Samsung TV Plus provides 100+ channels free with instant access to news, movies, entertainment and more.

Neo QLED 8K

The Neo QLED 8K range comes powered by the NQ8 AI Gen2 Processor, which enables AI-powered experience for content providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience whether you are streaming OTT services, playing your favourite video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

The 2024 Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

UHD TV

Samsung’s UHD TV brings colours to life with Dynamic Crystal Colour technology, offering lifelike variations and subtle details in every shade. Motion Xcelerator keeps fast-moving action smooth and clear, making every game, movie, or show, more immersive and enjoyable.

If you are trying to find your perfect entertainment partner, look no further — Samsung’s range of Big TVs is where your search ends.

Loaded with exclusive features and high on style, Samsung’s Big TVs offer a great combination of wholesome entertainment with style.

Bring home a 55 inch and above Neo QLED 8K TV, QLED TV or UHD TV and get a viewing experience like never before!

Samsung, India’s most trusted consumer electronics brand, has brought back Big TV Day offers on its 55-inch and above premium range of televisions on popular demand from July 15 to August 20, 2021. These offers will be available at all leading consumer electronics retailers across the country.

The demand for big screen TVs has been on the rise as in-home entertainment continues to gain importance due to limited outdoor entertainment options. Today, consumers want more from their TVs – premium cinematic experience, enhanced productivity, immersive entertainment, and connectivity with their loved ones.

To give consumers an opportunity to upgrade their in-home entertainment experience with large screen TVs and soundbars, Samsung’s Big TV Days offers will be valid on purchase of select 55-inch and above Neo QLED and QLED TVs, and 75-inch and above Crystal 4K UHD TVs.

To take the immersive viewing experience to another level, these exciting offers include Samsung’s Q-series and A-series soundbars worth up to INR 1,04,990 as assured gifts, cashback of up to 20%, easy finance offers and EMIs as low as INR 1,990, on purchase of select TVs. There are additional benefits such as 2-year warranty and 10-year no screen burn-in warranty for QLED TVs.

Consumers purchasing 55-inch and above Neo QLED, QLED TV and 75-inch UHD TV will get an A series Soundbar HW-A450 worth INR 17,900 or HW-A550 worth INR 23,900, depending on the TV model.

On purchase of 75-inch and above Neo QLED and QLED TV, consumers will get the Q series Soundbar HW-Q800A worth INR 51,900 or Q series Soundbar HW-Q900A worth INR 1,04,900, depending on the TV model.

“In-home entertainment has become an indispensable part of consumers’ lives and there is a rise in demand for bigger screen smart TVs above 55-inch along with soundbars for an immersive sound experience. Consumers want to buy bigger TVs that offer a cinematic viewing experience at home amid availability of high-quality OTT content and need for other entertainment such as gaming at home. With the Samsung ‘Big TV Days’, consumer can look to upgrade their lifestyles,” said Raju Pullan, Senior Vice Present, Consumer Electronics Business, Samsung India.

Samsung’s Premium TV and Soundbar Line-up

Samsung Neo QLED 

With the 2021 line-up, Samsung introduces its Neo QLED – a whole new world of QLED TVs with a perfect blend of design and premium features. The Neo QLED delivers cutting-edge Quantum Matrix Technology with a powerful Neo Quantum Processor. Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their evolving needs.

The Neo QLED offers a whole new level of Picture Quality 

Quantum Matrix Technology

The Quantum Matrix Technology in the new lineup delivers a massive reduction in picture blooming using precise lighting, with detail-revealing deep black tones powered by tiny Quantum Mini LEDs.

Neo Quantum Processor 4K and 8K

Neo Quantum Processors feature advanced AI Upscaling technology that utilizes data generated from up to 16 neural networks to produce a more detailed resolution, regardless of the image quality of the source. This results in Enhanced visual details that make one feel like they are right there cheering from the stands.

100% Color Volume with Quantum Dot 

The new range of Neo QLED TVs features nano-sized Quantum Dots that enable one to see 100% Color Volume in everything you watch, even in the brightest scenes.

Quantum HDR 

The Quantum HDR technology takes you beyond conventional TV experience with an expanded range of color, brightness, and contrast so that you can experience the full vibrancy of every image.

Design: A Revolution in design that removes bulk and distractions 

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that —allows for an easier install and cleaner aesthetic. With black edges all but erased, the Infinity screen offers new levels of immersive viewing and completely modernizes your space.

A Complete Sound experience like never before 

The 2021 Neo QLED comes with exclusive audio features like completion of Object Tracking Sound Pro (OTS Pro) technology that lets you hear the action exactly where it’s happening — if the action moves, the sound moves with it whichever way it goes.

The Samsung Neo QLED TVs take sound one step further with Q-Symphony. Audio from Samsung Neo QLED comes together in harmony as Q-Symphony syncs them with your soundbar for a perfectly orchestrated surround sound experience.

The SpaceFit Sound feature allows you to enjoy perfect sound regardless of where and how you place your TV. SpaceFit sound technology analyzes the room environment and then auto-calibrates TV sound to its optimal settings.

When noisy distractions make it hard to hear what’s being said on the TV, the Active Voice Amplifier feature comes into play on the Neo QLED TV. It uses ambient noise analysis and voice clarity optimization to enhance on-screen voices, producing clear and easily audible dialogue.

Samsung’s latest Neo QLED – A Gamer’s dream

The Samsung Neo QLED range of televisions feature Samsung’s Neo quantum processor 8K that supports gaming-focused features like higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel), ultra-precision light driving to name a few- all meeting HDMI 2.1 specifications. Motion Xcelerator Turbo+ allows you to never miss a beat with minimized blur and enhanced motion clarity, and catch all the fast-moving action whether you’re watching sports or taking advantage of newer Next-Gen gaming capabilities.

With exclusive new features, Samsung is delivering the ultimate TV gaming experience. Super Ultra-wide Game View gives gamers the option to play not only at the wide 21:9 aspect ratio but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that is switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering, so players enjoy smooth picture quality throughout gameplay.

Q series Soundbar:

Dolby Atmos/ DTS:X: Enjoy a real cinematic experience with ultimate 3D sound from all the directions at home. Q950A and Q900A will support true Dolby Atmos through its full range driver with the waveguide. Q series models Q800A and Q600A will also be support true Dolby Atmos via Samsung patented technology, the Acoustic Beam that acts as upward-firing speaker delivering an immersive overhead sound.

True 11.1.4 Channel Soundbar: With the first 11.1.4 channel in the world that sends out detailed expressions of sound motion in 11 directions, one can enjoy an unprecedentedly rich and stereoscopic sound. This is unrivalled new sound technology from Samsung that perfectly reproduces all the motions around the world.

Up-firing rear speakers: Waveguide technology, engineered by Samsung Audio Lab, enables up-firing speakers project audio above you, maximizing the overhead and surround sound effect.

Q-Symphony: Awarded as the best CES innovation, Q-Symphony allows your soundbar to sync with your Samsung TV, together creating immersive sound. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion so you can experience content like never before.

SpaceFit Sound: SpaceFit Sound automatically analyzes the surrounding environment of your living space and provides the optimized sound for you.

Game Mode Pro: Powerful up-firing speakers, acoustic beam and strong woofers of soundbar provides multi-dimensional 3D dynamic sound optimized for gaming. The soundbar automatically switches to Game Mode when connected to your Samsung TV so you can focus on playing.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and obile sound through the soundbar simultaneously in a more immersive way.

A series Soundbar:

Dolby Audio/ DTS Virtual:X: It is a room filling technology that fills up your room with virtual surround sounds. It analyzes the scenes based on big data and sends out the sounds to right places, providing a perfect surround sound experience regardless of the numbers of speakers or their locations. If you want to enjoy a richer surround sound, optional rear speaker SWA-9100S will be able to provide it.

Bass Boost: This feature delivers more power and allows users to add ‘more boom’ with a simple click so you can feel every beat.

Adaptive Sound Lite: Adaptive Sound Lite provides the optimized sound for TV series, sports, and news by automatically analyzing the audio tracks of each content.

Inbuilt Subwoofers: The great bass of an in-built wireless subwoofer brings your entertainment to life.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.