Samsung, India’s No. 1 TV brand, today unveiled its latest 32-inch high-definition TV with three-side bezel-less display that offers entertainment without boundaries along with a range of smart features. This TV has been designed to deliver an impeccable viewing experience to consumers looking for a compact yet feature-loaded television for their dynamic needs.

The new TV will be available on Samsung’s official online store Samsung Shop and Flipkart with attractive no-cost EMI options starting as low as INR 1,499. There will be attractive early bird cashback offers available during the festive season on Flipkart.

Powered by High Dynamic Range and PurColor technologies, this TV offers a wide spectrum of colors to deliver optimal picture performance in the darkest and brightest scenes alike. The Ultra Clean View technology analyses the original content and provides high quality images with minimal distortion while the Contrast Enhancer offers the viewer an immersive picture quality with enhanced depth.

The new television is armed with Dolby Digital Plus that provides a 3D surround sound effect, delivering a truly cinematic experience to the viewers in the comfort of their homes.

Designed aesthetically for smaller rooms, this stylish TV is packed with a slew of multi-functional features such as PC Mode, Game Mode, Screen Mirroring among others that makes it high on utility for the consumers. For content lovers, while the Universal Guide helps a viewer quickly decide what they want to watch as per their preference, Samsung TV Plus offers a 55+ global and local free channels such as Republic TV, Discovery TV etc., to the consumers.

“The new 32-inch three-side bezel-less smart TV is the latest addition to our Smart TV portfolio. It’s the perfect choice for consumers who are looking for a compact TV that offers great viewing experience and can be doubled as home office screen or gaming monitor. During this festive season, we are partnering with Flipkart to bring a unique opportunity for our consumers to buy this multi-functional TV along with exciting cashback offers,” said Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India.

Smart Features

Universal Guide

Minimizing the time users spend on searching the right content on television, the all-new 32-inch television comes with Universal Content Guide that helps them decide what they want to watch right away. The smart feature helps users find their favorite movies & TV shows from a list of curated content from India’s popular streaming apps.

Samsung TV Plus

The latest TV also offers an array of 55 global and local live channels such as Republic TV, Discovery TV and others for free. The viewer can access this wide variety of channels by simply logging into their Samsung TV Plus account.

PC Mode

With hybrid workplace culture, the new TV offers the ease to transform the television into personal computer. The feature enables consumers to create documents or work from the cloud seamlessly. Users can also use wireless screen mirroring without an internet connection for a big screen experience.

Game Mode

To help consumers unwind after a long day, the 32-inch high-definition television has been packed with Game Mode that offers a better frame transition and low-latency for the ultimate gaming experience.

Web Browser

The newest TV allows consumers to surf their favorite websites through the inbuilt browser on the television itself.

Screen Mirroring

The TV also allows users to freely play content from their mobile phones or any other device on their TV via screen mirroring facilitating seamless collaboration and entertainment.

Samsung, India’s most trusted consumer electronics brand, is back with its widely popular Big TV Festival to make the festivities more joyful with irresistible offers. Adding to the excitement and festive fervour, Samsung Big TV Festival will offer consumers assured gifts on Samsung’s premium, big screen Neo QLED 8K, Neo QLED, QLED, The Frame and Crystal 4K UHD televisions and The Freestyle projector across the country.

This limited period offer will be available till October 31, 2022 wherein consumers can get free Galaxy S22 Ultra, Galaxy A32, Galaxy A03 and Samsung SlimFit Cam on select 55-inch and above big screen TVs.  These attractive deals will be available on Samsung’s official online store Samsung Shop and across all leading retail stores. Samsung is also offering additional cashback of up to INR 20,000 and easy EMIs starting from as low as INR 990 from leading banks such as ICICI, Kotak and RBL.

Consumers purchasing the 98-inch Neo QLED TV will get the flagship Galaxy S22 Ultra worth INR 1,09,999 free along with a 5-year warranty and a 10-year no-screen burn-in warranty. On purchasing 85-inch and 75-inch Neo QLED 8K models, consumers will get a Galaxy S22 Ultra and an additional 5-year warranty.

On the purchase of 65-inch Neo QLED 8K TV, 85-inch, 75-inch, 65-inch and 55-inch Neo QLED TVs, 85-inch, 75-inch, 65-inch QLED TVs, 75-inch and 85-inch Crystal 4K UHD TVs and 75-inch The Frame TVs, consumers will get Galaxy A32 worth INR 21,490.

Consumers buying 65-inch The Frame TV or 55-inch QLED TV will get Galaxy A03 worth INR 9,499. Further, consumers looking to upgrade their televisions with 50-inch Neo QLED TV or 55-inch QLED TV will get a complimentary Samsung Slim Fit Cam worth INR 8,990. The Freestyle projector will come bundled with a Freestyle Battery Base worth INR 13,900 and Freestyle Skin Cover worth ₹2,000, during the offer period.  

“As consumers’ content consumption preferences are rapidly evolving, there is greater focus on advanced in-home entertainment solutions that offer unparalleled picture and audio quality while also lending great aesthetic value to their homes. Samsung big screen TVs are highly sought-after among consumers as they not only offer a breathtakingly immersive viewing experience, but also take the style quotient of their living spaces several notches higher. We are back with the Big TV Festival to help our consumers upgrade their TVs ahead of the festivities with the hottest deals and exciting assured gifts,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

During this period, consumers will also get up to 20% cashback (of up to INR 20,000) and easy EMIs starting from as low as INR 990 on Samsung televisions. Additionally, consumers will get a 3-year warranty on all Samsung TVs, a 5-year warranty on Neo QLED TVs and a 10-year no screen burn-in warranty on select Neo QLED and QLED TVs.

Neo QLED 8K TVs

Neo QLED 8K TVs let you experience every detail with ‘100 Million Lights’ that give you the brightest picture. It is powered by the Neural Quantum Processor 8K with real depth enhancer which determines and enhances objects to create three-dimensional depth with the help of AI based deep learning. For an enhanced viewing experience, Neo QLED features EyeComfort mode which automatically adjusts the screen’s brightness and tone based on built-in sensors. As the ambient light changes, the screen gradually reduces the amount of light and offers warmer tones, adjusting the blue light levels accordingly. The cutting-edge Neo QLED 8K line-up, comprises of three series with screen sizes ranging from 65-inch to 85-inch.

Neo QLED 8K TVs features Quantum Matrix Technology Pro (with Quantum Mini LED) and Shape Adaptive Light Control for sharper details with enhanced contrast. With 1/40th size of normal LED, the Quantum Mini LED enables best brightness with colors & deepest black and reduces blooming in the picture.

Neo QLED TVs

Samsung’s excellent Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home, and your perfect partner to improve efficiency. Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale to precisely control the display’s brightness. That’s not all; these TVs also support Dolby Atmos featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theatre experience. It comes with built-in IoT hub that lets you control all your smart devices. With SlimFit camera, you can also make video calls with your TV.

Crystal 4K UHD TVs

Samsung’s 4K UHD TVs offer distinctive features through integration, consumption, and interaction of TV in the everyday lives of its consumers. Driven by Crystal technology, Samsung UHD TVs are aimed to deliver colours with unmatched sharpness and contrast levels. With a host of features such as Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung QLED TVs

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering a beautiful design supported by the most advanced picture quality and powered by Quantum Dot technology that optimises the TV’s brightness levels and delivers brighter and deeper colours to deliver the visual experience intended by creators. The QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for an unmatched cinematic experience at home.

You can attach SlimFit camera to your QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode which automatically adjusts the screen’s brightness and tone based on built-in sensors.

Offering ‘100 percent color volume’, QLED TV showcases all colors of the DCI-P3 color space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

The Frame TV

Unbelievably stunning, The Frame TV lets comes with customizable bezels and matte display. You can select different colour bezels to complement your surroundings and curate your art collection from a growing library of over 1,400 pieces of art.

The Frame isn’t just beautiful; it offers superior picture quality with QLED technology that enables life-like colours, enhanced contrast, and impeccable details with 100% colour volume for exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.

The Freestyle

Despite its compact size, The Freestyle projector is packed with features one would see in bigger projectors. Those include autofocus and automatic keystone correction, both of which give the projector its advertised freedom. To allow users to carry around every day, The Freestyle has been designed to be lightweight, weighing just 0.8Kg. When it’s not used as a projector, it can provide mood lighting effect with its ambient mode and translucent lens cap. It comes in a sleek cylindrical form that looks like a mix of a spotlight and a smart speaker, and the overall design makes it a versatile device capable of matching the diverse lifestyle of any user.

To add to the cheer for upcoming festivals, Samsung, India’s largest and most trusted consumer electronics brand, has launched two special offers – Big TV Festival and Home Like Never Before on its TVs and digital appliances. These exciting product offers, coupled with attractive finance schemes including cashback, assured gifts and easy EMIs, will be valid from September 25 – November 10, 2021, at all leading consumer electronics retailers across the country.

The demand for big screen TVs is on the rise as in-home entertainment continues to gain importance. The Big TV Festival will be valid on purchase of select 55-inch and above Neo QLED and QLED TVs, and 75-inch and above Crystal 4K UHD TVs, offering premium cinematic experience, immersive entertainment, enhance productivity and connectivity with loved ones.

With this offer, consumers can get complimentary Soundbar up to INR 1,04,900 on purchase of select TVs, upto 20% cashback, easy EMIs starting INR 1,990 and 3-year complete warranty on TVs and 10-year No screen burn-in warranty on select QLED TVs.

Home is the centre stage of all festivities and celebrations. To allow consumers to upgrade their homes and celebrate festivals in style, Samsung has also introduced ‘Home Like Never Before’ offers on its Refrigerators, Washing Machines, Microwaves and Air Conditioners, among others. Under this offer, consumers can avail cashback upto 25%, EMIs starting as low as INR 990, complimentary Borosil kit on select Microwaves, 5-year comprehensive warranty, free installation on select ACs and extended warranty on multiple Samsung consumer electronics products.

“Festive season is a very important time of the year for consumers to upgrade their homes and for us to connect with them. Spending more time at home has transformed consumer preferences, leading to a rise in demand for big screen TVs that not only offer premium cinematic experience but also give their living space a distinctive edge. We have also seen a rise in demand for large capacity refrigerators, washing machines and microwaves. There is also a trend to buy second and third ACs for homes as all family members continue to work and study from home. We have brought back Big TV Festival and introduced Home Like Never Before offers to make celebrations even more special and memorable,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up

Samsung QLED Televisions

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The QLED TVs also features Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unmatched cinematic experience at home. It also allows the users to take voice control one step further with the new Bixby and Alexa feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

Samsung Spacemax Family Hub

SpaceMax Family Hub turns your kitchen into a connected living fun zone for the whole family. While the Home Control feature that works with the SmartThings ecosystem, allows users to control and monitor their connected appliances from the Family Hub screen, the Food Management feature lets one view what’s inside the fridge anytime, anywhere without opening the door. To ensure family fun never ends, Home Entertainment enables access to a seamless music experience with high quality speakers and lets you mirror your smartphone or TV to the Family Hub screen. To make family time more engaging, family members can integrate their schedules, share pictures and text messages by using The Family Connection feature on the refrigerator’s touchscreen. With Bluetooth, you will not miss any call even when you are cooking or baking in the kitchen. Samsung’s voice assistant Bixby recognizes individual voices and provides personalized information based on preferences.

Samsung Curd Maestro Refrigerators

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation. Curd Maestro makes healthy and hygienic curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Process of curd making in Samsung’s Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

Samsung Microwaves

Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Windfree ACs 3.0

Samsung’s Wind-Free 3.0 system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly. The Wind-Free 3.0 enables users to control their ACs using the Bixby through Wi-Fi. The ACs allow the user to remotely control the functions and schedule operations along with live feedback. The AI auto-cooling automatically optimizes the cooling based on usage and living conditions. Moreover, welcome cooling uses Geo-fencing feature to automatically cool down your room based on the users’ location.

Samsung Washing Machines

Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration. Hygiene Steam feature ensures that garments are clean and sanitized. It improves the washing quality by releasing stream from the bottom of the drum. As a result, each garment inside the drum is completely soaked. Hygiene Steam removes dirt and up to 99.9% of the bacteria.