Samsung India today rolled out Samsung Rewards, an exciting new rewards program for Samsung Pay users. Every time users make a payment using Samsung Pay, they will earn reward points irrespective of where they spend and how they spend. Accumulated reward points can be redeemed for a variety of Samsung products and partner vouchers. To use Samsung Pay, consumers have to just tap the phone on a regular card reader and make payments.

Samsung Pay users will earn reward points on credit and debit card transactions, government-backed BHIM-UPI, digital wallets, bill payments and recharges.

The points earned through Samsung Rewards are over and above the Reward or Loyalty points users earn from credit and debit card spends, merchants, retailers, existing discounts and cashback offers that might be running at the time.

“Millions of consumers in India love the simple, secure and almost everywhere proposition of Samsung Pay, our revolutionary payments platform. With Samsung Rewards, we are attempting to drive user engagement and consumer loyalty for Samsung Pay. Samsung Rewards gives consumers in India another irresistible reason to adopt and continue using Samsung Pay,” said Sanjay Razdan, Senior Director, Samsung India

Samsung Pay works with three levels of security—fingerprint authentication, card tokenization and Samsung’s defence-grade mobile security platform, Samsung KNOX.

To incentivise users, Samsung Rewards will also offer users, the opportunity to earn Accelerated Rewards and Bonus points through various campaigns from time to time.

Samsung Rewards program in India is divided into 3 tiers, namely – Silver, Gold and Platinum, with Platinum being the highest earning tier. Users will automatically move up the tiers basis the transactions done on Samsung Pay. Simply put, higher the transactions, higher the earning. Samsung Rewards in India is supported on both – Samsung Pay and Samsung Pay Mini.

To avail these benefits and rewards, users will need to update to the latest version of the Samsung Pay application and register for Samsung Rewards.  The update will also allow Samsung Pay users to do their mobile prepaid recharges in addition to 55+ billers already available as a part of bill payments.

Samsung Pay already supports major wallets like Paytm and MobiKwik. With this new update, Samsung Pay Mini users will be able to add their FreeCharge wallet, allowing users to add money, make peer to peer and merchant payments.

Currently, users can pay their mobile, landline phone, electricity, gas, water and DTH bills using ‘Bill Payments’ on Samsung Pay. The ‘Bill Payments’ on Samsung Pay is facilitated by NPCI’s Bharat Bill Payments system (BBPS) – a one-stop payment platform for all utility bill payments.

“Consumer-centric innovation is at the forefront of our business. Since the launch of Samsung Pay, we have constantly innovated and added user-centric features such as UPI, wallets, Gift Cards and now Bill Payments. With the introduction of ‘Bill Payments’, consumers will be able to pay their utility bills seamlessly through Samsung Pay, set reminders and search favourite biller based on their current location. ‘Bill Payments’ is another ‘Make for India’ innovation that we believe will greatly benefit our consumers,” said Sanjay Razdan, Director, Samsung India,

Bill payment through Samsung Pay comes with a host of unique features and offers users a secure, hassle free and instant payment option on-the-go. Consumers can view due amount, details of previous bills and location-based suggested billers while paying bills through Samsung Pay. What’s more, features such as ‘reminders’ for bill payments make Samsung Pay platform an effective and interactive mode for bill payments.

Himadri Shekhar Chatterjee, President and Head – Transaction Banking, Axis Bank, said, “Samsung Pay is a key partner of Axis Bank in driving digital payments. With the addition of Utility Bill Payments in Samsung Pay, powered by Axis Bank, we see our partnership strengthening even further.”

Existing Samsung Pay users have already received update notification, which will enable them to use the service. With the addition of ‘Bill Payment’, Samsung Pay becomes a comprehensive payment platform offering a one-stop payment platform for its users.