To help you catch up with these and other exciting updates from San Jose, here’s a handy list of the top themes on display at SDC19.

Held at the San Jose McEnery Convention Center in sunny California, this year’s Samsung Developer Conference is a showcase of the hottest topics in tech.

Expanding the Bixby and SmartThings Ecosystems

This year at SDC, Samsung is showcasing strides it’s made to integrate Bixby into a wide range of devices. The company is also introducing enhancements that will make it easier for developers to enrich Bixby and the SmartThings IoT platform with useful services, and in doing so, create more ways for users to infuse intelligence into everything they do.

Outlining Samsung’s efforts to offer developers more ways to work with Bixby, Eui-Suk Chung, EVP, Mobile Communications Business, Samsung Electronics, discusses the AI platform’s expansion. “In 2019, we made it even easier to use Bixby,” Chung explains. “We added new capabilities not only on our flagship devices, but also on most of our A-series devices, on more Galaxy tablets and watches, TVs and home appliances. Just to give you countless new ways to integrate intelligence into everything you do.”

Samsung demonstrates how enhancements to the Bixby Developer Studio, including new Bixby Templates and Bixby Views, will streamline the development of capsules that work across Bixby’s ever-growing ecosystem of devices.

In addition to unveiling a new Rules API that will spur the creation of more automated smart home experiences, Samsung introduced a SmartThings Device SDK beta program – set to launch early next year – that will help third-party manufacturers build SmartThings-supported devices.

New Devices and Experiences

Those visiting SDC19 are treated to first looks at some of the latest and greatest products of Samsung’s innovation. Spanning categories like mobile devices, UX design and more, the devices and experiences showcased at the conference hold the power to transform the way people live, work and connect.

Also on display at SDC is the new, Bixby-enabled Galaxy Home Mini, which fosters continuous IoT experiences when managing connected devices, and offers powerful pound-for-pound audio quality.

The launch of Samsung’s Galaxy Fold established a brand-new product category – one that opens the door to a new era of mobile experiences. To help realize its vision of a foldable future, Samsung is demonstrating its commitment to developing a variety of foldable form factors at SDC19. Enriching the category with more options will help Samsung and developers explore new use cases and user experiences.

Seeing is believing: An SDC attendee examines how Samsung’s AI ScaleNet technology makes it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities.

Peeks at Cutting-edge Blockchain and Enterprise Solutions

SDC19 offers partners and developers a chance to learn more about one of the hottest trends in technology today: blockchain. Speakers and sessions discuss how enterprises and developers can utilize Samsung’s latest blockchain-powered services to capitalize on the technology’s incredible potential.

The conference also offers attendees an opportunity to see how Samsung is leveraging its years of experience leading innovation in a variety of industries – ranging from retail and manufacturing to transportation and healthcare – to provide enterprises with customized services tailored to their needs.

Seungyun Lee, Principal Engineer, Knox Platform for Enterprise, Samsung Electronics, discusses Samsung’s commitment to advancing blockchain technology – a commitment that’s seen the company produce one of the first smartphones with blockchain technology built-in, and streamline data and cryptocurrency management with the launches of the Samsung Blockchain Keystore and the new Samsung Blockchain Platform SDK. “Together,” Lee explains, “all of these innovations mark a new beginning for the blockchain ecosystem – with Samsung at the forefront.”

SDC attendees eagerly explore the various blockchain innovations being displayed at SDC19. Included among these is the new Samsung Blockchain Platform SDK, which opens up exciting opportunities for developers by 1) offering them more options for securely storing private keys, 2) supporting cryptocurrency transactions, and 3) enabling apps to be smoothly integrated into a mobile space.

Samsung’s SDC19 booth also includes exhibits that illustrate why enterprises in a variety of fields – including industries known to employ the strictest security standards – trust Samsung to help them customize solutions.

But Wait, There’s More!

At the end of the day, SDC is about inspiring people to pursue meaningful innovation. Which is why those visiting the conference are also exposed to projects and initiatives that are making a tangible difference in the world, like the Samsung Global Goals app.

Created to support the achievement of the UN’s Sustainable Development Goals, the educational and donation-based mobile app offers a simple way for the Galaxy community to support the causes they care about. To help maximize the app’s impact, Samsung has announced that it will match proceeds generated through the app and donate the same amount.¹

That’s all for now, but there’s plenty more to come as SDC19 enters its second day. For more information on the topics and innovations being discussed at the event, be sure to check out Samsung Newsroom’s ongoing coverage. And don’t forget to check back here for more updates on Samsung’s latest AI, IoT and developer innovations.

¹Samsung has pledged to match donations with ad proceeds generated through the Global Goals app; up to $5 million annually.

DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics

Samsung Electronics today announced, at the Samsung Developer Conference 2019 (SDC19), new ways its platforms will enable developers to introduce simpler, more powerful experiences to consumers around the world. Samsung shared its vision for the next era of mobile and connected living, offering inspiration to developers, enterprise leaders, and consumers through innovative experiences with the devices they rely on every day.

“We are fortunate to work with the world’s best developers and designers. Together, we have built an extensive and secure ecosystem of devices and services,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We continue to make progress toward our vision to be the innovator of new mobile experiences that flow seamlessly and continuously wherever we go.”

Creating Opportunities for Developers through Open, Scalable AI and IoT Platforms

ES Chung, EVP and Head of Software and AI, Mobile Communications Business, Samsung Electronics, outlines plans to enrich Bixby to offer users “countless new ways to integrate intelligence into everything you do.”

To help consumers discover new ways Bixby can work with them to get things done more quickly and easily, Samsung launched Bixby Marketplace earlier this year, creating a way for developers to introduce their Bixby capsules to millions of Bixby users. In the past six months, the size of the Bixby developer community has doubled. And starting in 2020, the Bixby Marketplace will expand gradually, enabling developers to offer their services across more Samsung devices.

To make it easier for developers to create new experiences on its AI platform and ensure consumers have more intuitive experience, Samsung announced enhanced capabilities in the Bixby Developer Studio at SDC19.

• New Bixby Templates makes it easy for developers to create capsules using pre-existing forms so that they don’t have to start from scratch.
• Enhanced Bixby Views enable developers to build capsules with a consistent design even beyond smartphones—to televisions, tablets, smart watches and refrigerators.
• Developers can now register their capsules under Natural Language Categories. When users ask Bixby for help related to a category—such as radio, news, or navigation—Bixby suggests a capsule that can help them get what they need more quickly and easily, even without having to call out exact name of the capsule.

Larry Heck, CEO of Viv Labs, Samsung Electronics, introduces new Natural Language Categories, which simplify how users engage with and discover Bixby capsules.

More consumers than ever are seeing how seamlessly connected devices and services can make everyday life easier. Developers can scale their device and service offerings through Samsung’s IoT platform, SmartThings. Already, developers and partners have brought connected experiences to more than 45 million monthly active users and thousands of compatible devices, and the platform is expected to grow further with the Work as a SmartThings Hub (WASH) program, which allows partners like network operators to embed SmartThings Hub software into their devices.

To help developers build on and integrate existing devices with the SmartThings platform, Samsung announced new capabilities for developers:

• The new Rules API brings to life more automated smart home experiences to reflect individual daily routines across a broad range of SmartThings devices.
• Samsung is launching the SmartThings Device SDK Beta program in early 2020 to enable more third-party manufacturers to create SmartThings-compatible devices.

Samsung continues to invite developers to actively participate in its ecosystem and supports the developer community with several incentive programs—including the Best of Galaxy Store Award, the Samsung Mobile Design Competition, Bixby DevJam and the Samsung Mobile Security Reward program.

Inspiring Developers with New Experiences Across Devices

Samsung continued to refine the mobile experience to allow users to focus on what matters most to them. One UI 2 includes new features that declutter the user interface—making it easier for people to interact naturally, while also making it easier on their eyes. And now, to make both the developer and the user experiences consistent across devices, Samsung is expanding the use of One UI 2 beyond smartphones to tablets, wearables, and new form factors, including foldables.

Sally Hyesoon Jeong, VP and Head of Framework R&D Group, Mobile Communications Business, Samsung Electronics, introduces an all-new, compact form factor for foldable devices.

With the launch of Galaxy Fold, Samsung designed a first-of-its kind mobile experience that is much more than a foldable device. Samsung, alongside hundreds of developers and partners, created an entire foldable ecosystem that continues grow and opens up new possibilities to the mobile experience. As promised at SDC last year, Samsung will continue to explore a range of new form factors in the foldable category. And at SDC19, Samsung invited developers and users alike to join the exploration of exciting new use cases and user experiences.

To deliver the best possible TV viewing experience, Samsung is also investing in 8K technologies. With AI ScaleNet, Samsung has made it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities. Samsung has also announced new tools that make it easier for developers to bring new experiences across the nearly 100 million Smart TVs that are powered by Tizen.

• Wits automatically uploads a code edit to the TV, so developers can see their update almost immediately, significantly trimming development time.
• EasyST makes testing content playback much easier because developers don’t need to build their own test app to make sure their content is streaming as intended.
• TIFA (Tizen Identifier for Advertising) gives consumers the option to limit ad tracking or opt-out of targeted advertising
• Samsung is making Tizen TV OS available to third-party TV makers for the first time.

End-to-End Security Built in Every Solution and Experience

Terry Halvorsen, CIO and EVP, IT of Mobile Communications B2G Business, Samsung Electronics, discusses the importance of stout security solutions like Samsung Knox – particularly in today’s hyperconnected world.

Emerging technologies, such as IoT, AI and 5G, are bringing new capabilities and opportunities to the developer landscape. For Samsung, it means providing the community with the tools and programs necessary to deliver secure and reliable solutions.

Secure Development Lifecycle delivers systematic reviews at every phase of the development, supply chain, and manufacturing process. To give both developers and users peace of mind, Samsung offers the Knox SDK, allowing partners and app developers to integrate advanced security solutions to their apps and services. In addition, Samsung has been working with German government agencies, especially BSI, and industry partners on developing a mobile-enabled eID for digital services to support customers and governments by developing a solid foundation for trusted identity services.

Seungyun Lee, Principal Engineer, Knox Platform for Enterprise, Samsung Electronics, discusses features that make Samsung Knox attractive to developers. “Knox is software that is built around hardware root of trust, not just implemented after the device is built” Lee explains, “giving it a foundation like no other security system in the market.”

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about working with Samsung and the Samsung Developer Conference 2019, please visit sdc.developer.samsung.com. Further information can also be found on Twitter (@samsung_dev) and using the hashtag #SDC19

SDC19’s keynote event was packed with people eager to learn more about Samsung’s latest innovations

About Samsung Developer Conference
SDC brings together thousands of developers and creators to explore today’s tech and visualize what’s possible in the future. The two-day conference will feature exciting keynote announcements, technical sessions and valuable networking time. Plus, Samsung product teams and technology partners will showcase the latest tech advances and tools.

* All services and programs mentioned above may vary by region

Last month at the Samsung Developer Conference (SDC18), Samsung Electronics revealed a number of exciting enhancements that underscore Bixby’s transformation into an open, scalable intelligence platform that empowers users to interact with a wide range of devices to get things done.

During the sessions, Samsung signified the democratization of Bixby, introducing the Bixby Developer Studio: a collection of intuitive tools that allow partners and developers to infuse intelligence into more products and services. To scale services powered by Bixby, developers can now build Bixby Capsules (features or services created for Bixby) and connect them to their existing APIs. The Bixby experience will be further enriched once the Bixby Marketplace officially opens, allowing users to browse through a variety of capsules that developers create and activate them on their devices as they wish.

To learn more about how the company is enriching Bixby by empowering developers to build their own Bixby experiences, Samsung Newsroom spoke to Danny Whang, a Principal Engineer in Samsung Electronics’ AI Strategy Group.

Q. Samsung revealed the “Bixby Developer Studio” at SDC18. How did developers react? What actions are Samsung taking, going forward?

We garnered a lot of attention on the Bixby developer Studio, as seen by the 4,000+ developers who attended SDC18. Ever since, we’ve established a number of ‘Developer Relations’ departments that serve as touchpoints for developers to connect with our specialized Bixby experts and get answers to any questions that they may have. They’re currently up and running in the U.S., China and Korea, and we’re working on expanding to locations around the world. We’re also organizing more events that will allow us to meet and collaborate with talented developers.

Q. What were some of the steps that Samsung took to transform Bixby into a full-fledged AI platform?

We’ve always thought of Bixby as a platform through which people can use various Bixby services across multiple compatible devices. The first iteration of Bixby was revealed as an intelligent interface that interacts with our mobile devices because we wanted to unveil each function at the appropriate moment.

We also thought long and hard about ways to improve the consumer experience, and make it easier for developers to create dynamic Bixby services. Our goals in releasing these new tools are to help third-party developers build services more comfortably and efficiently, and eventually get more developers to participate in the Bixby ecosystem. This will help develop the Bixby Marketplace, to offer consumers a place where they can easily pick and choose the services they want.

Q. What is Samsung doing to encourage more developers to participate?

We are offering developers access to the same tools that we use to build those services, and this comes in the form of the Bixby Developer Studio. We’ve created this so that developers can create Bixby Capsules more efficiently. With it, developers and AI can work together to make programs – when the developer gives Bixby the building blocks, Bixby uses the developers’ models to learn about users, making it a collaborative process with the AI.

In addition to providing developers with the tools they need to take Bixby’s convenience to the next level, we’re continuously enhancing the platform with more devices, more services, and support for more languages.

Other than that, we are investing more in technologies such as Automatic Speech Recognition (ASR), Natural Language Understanding (NLU) and other technologies in the Audio Intelligence category so that Bixby can understand the natural language better.

Q. You mentioned the Bixby Marketplace. How many Bixby Capsules will need to be ready before the Marketplace opens, and what types of capsules can users expect to find there?

When it comes to the Bixby Marketplace, what really matters isn’t the sheer number of capsules, but the actual quality of the Bixby Capsule selection. The Marketplace will feature a wide range of capsules spanning categories like transportation, music, lifestyle and more, and we’ll need to have enough high-quality capsules ready to fill out those categories.

The more third-party developers jump on board and contribute innovative capsules, the faster the Marketplace will be up and running. When it officially opens, developers will also be able to upload more capsules to the Marketplace. These capsules will utilize Bixby’s natural language understanding to simplify users’ daily lives. Users will be able to easily access every single one of them through the Marketplace.

Q. Is the new Bixby compatible with Samsung’s TVs and appliances as well? Will developers’ Bixby Capsules need to be customized to work on these devices?

Devices that already support Bixby, from our Family Hub and Smart TVs, will also be made compatible with the New Bixby in the near future.

As far as Bixby Capsules are concerned, just because Bixby functions across a variety of devices doesn’t necessarily mean that developers will have to rebuild their capsules to make them compatible with each. Various departments in Samsung are working closely together to make this aspect of the development process as simple as possible.

Each device’s features might be different – the device may or may not have screens or speakers, for example. But for each device, all the developer will have to do is reorganize the layout of the data. These capsules for various devices will be easy to develop, as the tools Samsung provides will include various UI components and simulators that help developers in their processes.

Q. Compared to other intelligent assistants, what are some key benefits that Bixby offers developers and consumers?

Seamlessness, for one. With Bixby, you’re dealing with a single assistant across all kinds of devices—one that’s constantly being optimized to enhance its convenience.

Samsung sells more than 500 million devices a year, creating millions of opportunities for consumers to engage with dynamic Bixby services. We’re committed to expanding the platform to encompass all Samsung devices in the near future, starting with five more languages in the coming months. And with our industry-leading expertise in mobile, display and home innovations, we understand exactly how to create simple and unified multi-device experiences.

Because the platform invites third-party developers to contribute their own services, and encourages users to utilize the services that work for them, each person’s experience is ultimately unique. That inherent aspect of personalization is part of Bixby’s beauty.

Q. Do you have any final words for developers out there who are interested in growing their services with Bixby? What do you see as the future for Bixby?

Because Bixby is an open platform—a platform that will constantly evolve as more and more developers create and contribute innovative capsules—we can’t even imagine what the future will hold. But we’re excited to find out.

With Bixby, you’re looking at a platform that allows your services to truly shine, and offers a means to deliver them to millions of users around the world. We still have areas where we need to improve, and I encourage interested developers to join us on this journey, provide us with constructive feedback, and help us build a more seamless and connected future.