Samsung, India’s largest and most trusted consumer electronics brand, has announced exciting ‘Blue Fest’ offers on its premium range of Televisions, Air Conditioners, Washing Machines, Refrigerators and Dishwashers. These offers will be valid from March 12 till April 30, 2022 at all leading consumer electronics retailers across the country and on Samsung’s official online store Samsung Shop.

During this period, consumers can avail limited period offers on their favourite Samsung consumer durables that include up to 25% instant discounts, up to 20% additional cashback, and easy EMIs with zero down payment.

“Personalised living spaces that reflect consumer’s individual style, seamless experiences and energy efficiency have become key consideration factors of modern consumers while buying televisions, air conditioners and digital appliances, as they spend more time at home. Owing to this trend, we have witnessed rise in demand for our lifestyle and premium range of consumer durables. To give an exciting opportunity to upgrade their homes this summer season, we have announced ‘Blue Fest’ offers to delight our consumers,” said Mohandeep Singh, Head of Sales, Marketing and Operations, Consumer Electronics Business, Samsung India.

Blue Fest Offers

Television

During the offer period, consumers purchasing Samsung’s premium range of Neo QLED, QLED & Crystal 4K UHD TVs can avail up to 25% instant discount, up to 20% additional cashback and easy finance options with zero down payment option.

Air Conditioner

Consumers buying WindFree Air Conditioners will be able to avail cashback of up to 20%, easy EMIs starting as low as INR 990 and 5-year comprehensive warranty.

Dishwasher

The IntensiveWash range of Dishwashers is offered at an attractive price starting as low as INR 42,990. Further, consumers will get cashback up to 20% and easy EMIs options with zero down payment.

Washing Machine

During the Blue Fest, AI EcoBubble front load washing machine range will be available at a special price of INR 29,900 with additional cash back of up to 20% and easy finance offers such as zero down payment and EMI starting as low as INR 990.

The top load invertor range of washing machines will be available at a special price starting from INR 15,200 with 12-year motor warranty, up to 15% additional cashback and options of EMI as low as INR 990 and zero down payment.

Refrigerators

During the offer period, Convertible French Door refrigerators will be available at an attractive price of INR 78,000 with additional cash back of up to 20% and easy finance offers such as zero down payment and EMI starting as low as INR 990.

Curd Maestro refrigerators will be available at an attractive price starting at INR 26,200. Further, consumers will get additional cashback up to 15%, easy EMIs starting as low as INR 990 and zero down payment option.

Digi-Touch Cool 5-in-1 Single Door will be available at an attractive price of INR 16,700 with additional cash back of up to 10%, easy finance offers such as zero down payment and EMI starting at INR 990.

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About Samsung Range of Consumer Durables:

TVs

NEO QLED

Neo QLED TV will take QLED TVs to the next level with Quantum Mini LED, precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED TV. These Mini LEDs are 40 times smaller than regular LEDs, which allows the device to display fine light and contrast levels. It increases the luminance scale that makes dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience.

QLED TV

Powered by Quantum Dot technology, Samsung QLED TV delivers brighter and deeper colours with 100% colour volume that deliver an immersive viewing experience. The QLED TV also features Object Tracking Sound (OTS), Active Voice Amplifier (AVA) that enhances the sound quality by delivering a cinematic experience when you watch your favourite show with Q-Symphony to give TV & Soundbar orchestrated in perfect harmony.

Crystal 4K UHD

Armed with Crystal Technology, Samsung’s 4K UHD TVs offer superior colours and contrast levels. The TVs boast a slew of features such as Crystal 4K Display, AirSlim design, Crystal Processor 4K for Powerful Processing, MultiView, OTS Lite for impressive sound experience, Screen Mirroring, Lag-Free Gaming, that deliver enhanced picture quality and superior content consumption capabilities.

Air Conditioners

WindFree ACs

The new range of ACs come with PM 1.0 filters that sterilize 99%* of bacteria and the Freeze Wash feature that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can glam up any living space or workspace. The WindFree technology eliminates the harsh cold draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s that helps in creating a still air environment.

WindFree ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing-based Welcome Cooling feature. Further, the WindFree technology can save up to 77% energy and the Digital Inverter technology in the Convertible 5-in-1 ACs help save up to 41% energy.

Refrigerators

BESPOKE

BESPOKE French Door refrigerator in 934L comes with Dual Tone Glam Glass finish of Glam Navy and white. BESPOKE is also integrated with 21.5 inch FamilyHub screen and 25W speakers for wholesome entertainment. It also has a Beverage Centre which gives quick access to the water dispenser, an automatically-filling water pitcher and an infuser for flavoured water.

Curd Maestro

The Curd Maestro range of refrigerators, a part of Samsung’s India specific innovations, transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.

Curd Maestro Family Hub refrigerators range come loaded with SpaceMax technology as well that offers more storage space for the delicacies that you prepare. Smart features like Family Board, Bixby support and hands-free calling not only amp up your kitchen, but also make every moment with your family even more memorable.

Samsung’s Curd Maestro Refrigerator models range starts from price 30,990 and is available in capacities 244L up to 692L

Digi-Touch Cool

Digi-Touch Cool 5-in-1 single-door refrigerator is designed to offer more storage space and convenience, the range comes with the patented Digi-Touch Cool 5in1 technology that enables consumers to change temperature as per the season and de-frost it when required, with a simple touch.

Digi-Touch Cool 5-in-1 single-door refrigerator range starts from price 19,990 and comes in alluring designs and colours that are available in 198L and 225L capacities.

Washing Machine

AI Ecobubble

An elegantly designed washing machine, the new Samsung AI Ecobubble washer offers you the next level of fabric care with intelligent AI control. The Ecobubble technology gently cleans your festive delicate wear, keeping them brand new for a longer period. The AI control personalizes your wash cycles according to your usage patterns so that you can get your laundry done even if you’re running on a tight schedule.

Dishwasher

The new Samsung Dishwasher comes with a Hygiene Wash feature that ensures the elimination of 99.99% (certified by Intertek) of lingering food bacteria. The models also have a Stainless-Steel Tub that has been designed to transmit less noise and handle much higher temperatures for sterilizing rinses. Samsung’s Dishwashers effectively clean Indian cookware such as cooker and kadhai and come with 13 Place Settings that can accommodate a large variety of dishes of different sizes in one wash cycle. The Height Adjustment option allows large pots and pans that are common in Indian kitchens to be accommodated easily.

Blue Fest, which unveils nationally on Saturday, 20th June, will bring consumers 9 days of never before offers.

Free device care for one year on 7 Smartphone models, which will make owning a Samsung device a pleasurable and stress-free experience. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now,” said Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India.

Blue Fest also marks the opening of Samsung’s 2100th exclusive store in India, which not only makes it the country’s biggest retailer by the number of exclusive retail outlets, but is also a testimony to the Company’s commitment to India for two decades.

“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life,” said Mr. HC Hong, President & CEO of Samsung India Electronics.

Samsung India Electronics is one of India’s leading companies and offers a choice of products across categories such as TVs, smartphones, wearables, tablets, cameras, digital appliances, printers and medical equipment. In the past 20 years, the company has set up three research labs and two manufacturing plants and has an employee base of more than 45,000 professionals.

Samsung has regularly introduced India-inspired innovations. With the recently launched Samsung ‘Make for India’ campaign, it has taken the national ‘Make in India’ campaign to a new level. The ‘Make for India’ campaign is designed to showcase Samsung’s most recent India-centric innovations. Samsung is dedicated to improving the lives of consumers through its constant pursuit of ground breaking innovations and value creation and has launched products which are specifically designed for the Indian consumers.