Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com

[L-R] Lt. Gen Anoop Shinghal, DG, Recruiting, Regiment of Artillery,  JB Park, President & CEO, SWA, Col. Balwinder Singh, Director & MD, Targus Technologies having a demo of industry solutions at BES, Gurugram

Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram, creating a future-ready destination for enterprises to explore Samsung’s AI-powered, connected B2B solutions in real-world environments. With a BES already operational in Mumbai, the Gurugram launch strengthens Samsung’s commitment to building future-ready B2B experiences for decision-makers in India.

Designed as a high-impact experience centre, the BES brings together Samsung’s advanced mobile devices, displays, healthcare devices and smart solutions to demonstrate how businesses can drive productivity, efficiency and digital transformation through seamless interoperability and enterprise-grade security.

Spanning 6,700 square feet, the BES, Gurugram offers a curated walkthrough for decision-makers across sectors such as startups, education, hospitality, healthcare, retail and banking. With multiple zones simulating real business scenarios, the BES helps partners and customers visualise how Samsung’s technologies can be implemented at scale across workplaces.

“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centred, connected and sustainable. The Business Experience Studio in Gurugram reflects this vision—offering enterprises a space to engage with our AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI, embedded across devices and platforms, can enable digital transformation that is meaningful, efficient and built for scale. This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise—with AI at the core—alongside our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

With the launch of the BES in Gurugram, Samsung is strengthening its commitment to enabling organisations in India with future-ready technologies

Built on AI, Connectivity and Trust

The BES, Gurugram showcases Samsung’s industry leadership in building AI-driven solutions that work together seamlessly, enabling businesses to modernise faster while maintaining high standards of reliability, manageability and data security. Powered by Samsung’s connected ecosystem and supported by enterprise platforms such as Samsung Knox, VXT and LYNK Cloud, the solutions offer secure deployment across distributed environments—whether it is a classroom network, a bank, a healthcare facility, retail stores, or a hotel chain.

Experience Zones at BES, Gurugram

Zone 1: Industry Solutions

It features intelligent, sector-focused solutions for education, retail, finance and healthcare. In the education section, visitors can experience smart classrooms, teaching automation and campus management solutions powered by Samsung’s next-generation interactive displays, integrated tablets and digital notice boards—working in sync and managed through Knox security.

The highlight of the retail zone is Spatial Signage, a display innovation that converts 2D content into a 3D viewing experience for more immersive retail engagement. The zone showcases advanced business applications and devices such as digital advertising solutions, soft POS systems and air quality management systems, along with rugged smartphones and tablets for tough environments meeting stringent MIL-STD-810H standards.

For banking, Samsung’s AI-powered finance and branch automation solutions enable seamless workflows, supported by VXT for enhanced data security on displays, along with Knox-secured mobile devices and laptops for safe banking and an integrated multi-device experience.

Healthcare demonstrations include AI-led productivity tools such as voice-to-text, Note Assist and Interpreter, improving documentation and patient communication with flagship devices and wearables. The showcased display devices are DICOM-compliant, supporting medical-grade imaging workflows. The AI-driven imaging solutions in the Digital Radiography Systems, such as Vision Assist and Motion Alarm, are transforming diagnostic processes.

Zone 2: Unified Solutions

SmartThings Pro demonstrates how connected, AI-powered solutions can redefine modern meeting rooms, workspaces and hospitality environments.

The hospitality experience is supported by LYNK Cloud, enabling features such as self-check-in and check-out and automated guest services. The studio also highlights Samsung’s 21:9 Front Row meeting room solution, built to support more immersive collaboration and optimised workspaces.

System ACs tailored for residential, commercial and industrial sectors showcase intelligent, high-efficiency air conditioning solutions. The ACs come with the AI-enabled DVM S2, a Variable Refrigerant Flow (VRF) system that autonomously optimises performance based on environmental conditions.

The software section also expands on the Knox Suite of solutions for secure device manageability, Knox Guard for device financing solutions, and hardware-embedded security.

The Wall, Samsung’s revolutionary large-format display delivering Ultra Chroma Technology, Micro HDR, Black Seal Technology and Micro AI Processor, can be tailored to different industry use cases such as automotive, government, hospitality and corporate. The zone also showcases an AI Control Room concept that delivers unified monitoring with crisp visualisation and Knox-backed security.

Zone 3: AI Home & Immersive Experiences

This area brings to life Samsung’s connected lifestyle ecosystem through simulations of smart bedrooms, kitchens and living rooms, and work-from-home scenarios, along with immersive gaming and home cinema experiences, showcasing how AI and connectivity are transforming the future of living and entertainment.

Accelerating Enterprise Transformation in India

With the launch of the BES in Gurugram, Samsung is strengthening its commitment to enabling organisations in India with future-ready technologies that support innovation, superior customer experiences and sustainable growth—backed by Samsung’s long-standing leadership in devices, displays and connected platforms.

To visit: Business Experience Studio, 20th Floor, Two Horizon Centre, Golf Course Road, DLF Phase 5, Sector 43, Gurugram, Haryana – 122009

JB Park, President & CEO, Samsung Southwest Asia and Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra launching the Samsung Business Experience Studio in Mumbai

Samsung, India’s largest consumer electronics brand, has unveiled a state-of-the-art Business Experience Studio (BES) on the 28th Floor of Oberoi Commerz-II, International Business Park, Goregaon East, Mumbai.

This future-focused space showcases seamless interoperability between cutting-edge Samsung devices to offer a wide range of integrated business solutions to B2B partners. The 6,500-square-foot showroom is designed to assist businesses in exploring, planning and innovating across a wide range of commercial landscapes. BES, Mumbai joins Samsung’s sprawling Executive Briefing Centre (EBC) in Gurugram, which showcases the company’s innovative products and B2B solutions.

“At Samsung, we believe that the future of business lies in intelligent experiences that are human-centered, connected, and sustainable. The Business Experience Studio in Mumbai reflects this vision. It is a space where enterprises can engage with our most advanced AI-powered innovations in real-world environments. From smart classrooms to automated hotels, intelligent healthcare tools to paperless banking, we are enabling digital transformation that is meaningful, efficient, and built for scale. This studio is not just a showcase of technology but also a testament to our commitment to building the future of enterprise with our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

Commenting on the launch of the BES, Mumbai, Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra, said, “As we accelerate the Digital India mission, emerging technologies like AI and VR are reshaping the way industries function, institutions deliver services, and citizens experience the world. Mumbai is at the forefront of this transformation, while driving innovation, collaboration, and future-ready ecosystems. Samsung’s Business Experience Studio is a powerful addition to this journey, bringing global technological leadership closer to our businesses and reinforcing Maharashtra’s position as a leading hub for digital innovation.”

The BES, Mumbai offers clients across sectors, including startups, schools, hotels, hospitals and banks, a curated walkthrough experience through zones that display real-world scenarios, enabling them to drive digital transformation across evolving business environments.

In Zone 1, for instance, visitors will find themselves immersed in intelligent solutions tailored for industry verticals such as Education, Retail & Finance and Healthcare. Smart classrooms and campus solutions feature Samsung’s next-generation interactive displays, tablets, and digital notice boards—all operating in sync—while innovations in digital advertising solutions, soft POS systems, intelligent air quality management systems, and advanced diagnostic equipment power solutions in the retail & finance and healthcare sections.

Unified Solutions is the theme of Zone 2, where Samsung Smart Things Pro demonstrates the future of meeting rooms and hotel rooms with connected AI-powered systems, while Samsung’s revolutionary display, The Wall creates screening solutions for a myriad of scenarios across automotive, government, hospitality and corporate.

Similarly, in Zone 3 of the BES, Mumbai, customers will discover solutions featuring Samsung products, including microwave, side-by-side refrigerators, TVs, ACs, front load washing machines, addressing the needs of businesses functioning in the realms of co-living and startups, along with display of System ACs for commercial spaces. And for clients looking for smart home solutions, Zone 4 impresses with its display of scenarios simulating connected bedrooms, kitchens and living rooms, while immersive gaming and home cinema zones featuring the latest innovations do not fail to surprise the most demanding tech enthusiasts.

Opening Hours: 9:00AM ~ 6:00PM (Monday to Friday)