Samsung Electronics has achieved numerous firsts in mobile camera performance and technology since the pre-smartphone era. From the Galaxy S’s 5-megapixel (MP) rear camera in 2010 — at the dawn of the smartphone era — to the Galaxy S25 Ultra’s 200 MP ultra-high-resolution camera, 50 MP ultra-wide-angle camera and suite of Galaxy AI editing features, Samsung has continuously redefined what a smartphone camera can do.

“Always one step ahead” — For the past 15 years, Samsung has always been one step ahead, pushing mobile photography to new heights and ushering in a new era of Galaxy camera technology. Explore this groundbreaking journey in the infographic below.

Samsung Electronics today announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for leadership in sustainable product design presented by the Recycled Materials Association (ReMA), a leading industry organization dedicated to promoting recycling and circular innovation.

This award recognizes Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt — a critical material used in batteries — sourced through Samsung’s new Circular Battery Supply Chain.¹ This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process,² helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycle from design, to usage and disposal,” said Daniel Araujo, VP and Head of the Sustainability Management Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials³ across its components, including aluminum, rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into armor aluminum frame,⁴ ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

Samsung also supports consumer repairability with its Self-Repair program,⁵ empowering users to extend product life and reduce e-waste.

These initiatives support Samsung’s broader environmental goals, including working toward transitioning to 100 percent renewable energy across global DX operations by 2027 and incorporating at least one recycled material in every module of every mobile product⁶ by 2030 investing in innovative eco-conscious materials without compromising strength, aesthetics or durability.

The award ceremony will be held on May 14 at the ReMA Convention in San Diego, California.

¹ Uses a minimum of 50% recycled cobalt for batteries — a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
² Inclusion may differ by markets.
³ The percentage of each recycled material differs per component. Please visit Samsung Sustainability Website for more information.
⁴ The Metal Frame (Case Front) of S25 contains a minimum of 20% recycled aluminum by weight.
⁵ Samsung’s Self-Repair program is available in select markets. Self-Repair program details including model availability, components, kit cost may differ by region. For more details, please visit Samsung.com Self-Repair website.
⁶ Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

The Galaxy S20’s groundbreaking camera is built on the Galaxy S series’ legacy of innovations. The flagship series has been pushing the boundaries of mobile camera capabilities right from the start, bringing technological breakthroughs to everyone.

Check out the infographic below to learn more

India celebrates the festival to welcome the arrival of Spring and the start of a good harvest season. Customs and celebrations vary across regions in India.

Holi is of particular significance in areas traditionally associated with Lord Krishna. One such region is Vrindavan in the state of Uttar Pradesh.

Tech journalist Abhishek Telang and filmmaker Amber Sharma explored the town of Vrindavan and participated in the unique celebration of the festival.

Take a look at the vibrant colours captured by them on Samsung Galaxy S20 Plus

Samsung Newsroom India wishes you all a Happy Holi and a colourful year.

(Picture Credit: Abhishek Telang, Journalist and Amber Sharma, Filmmaker)

It was the start of a new millennium.

Samsung celebrated it by introducing the SCH-V200. A phone that could also click photographs! 20 photographs!

That humble beginning set the stage for camera prowess in mobile phones and since then Samsung has retained its position at the forefront of smartphone innovation.

Today with 4K and HDR10+ features in the latest flagship smartphones, Galaxy devices deliver a camera experience that is second to none.

With deep consumer insights and big investments in R&D, Samsung has been able to launch many new meaningful camera innovations – the first rear quad-cam smartphone, ultra wide angle, super slow-mo, super speed dual pixel, dual aperture and super steady– turning the mobile camera into a professional grade beauty.

The Galaxy S10 series launched in March is a testimony to our relentless pursuit for excellence.

The Galaxy Note9 builds on Samsung Electronics’ legacy of innovative camera technologies with an intelligent camera that takes the work out of capturing the perfect photo.

Brand new functions including Scene Optimizer and Flaw Detection utilize artificial intelligence to help users get the most out of the device’s advanced camera. Together, this powerful combination of smarts and specs makes it easier than ever to snap stunning shots.

Optimal Color Every Time

Picture this: When catching a sunset during your vacation, you snap a pic with your phone only to find that the image on the screen hasn’t quite captured the majesty of the moment. The Galaxy Note9’s new Scene Optimizer function makes it easy to photograph breathtaking moments just like this by automatically optimizing camera settings to capture the full beauty of the scene.

Scene Optimizer utilizes deep-learning technology to analyze objects, scenery and time elements in the camera’s frame in order to identify exactly which type of scene you’re about to photograph. The function is currently capable of recognizing 20 types of scenes—including ‘Food’, ‘Flowers’, ‘Indoor scenes’ and ‘Landscapes’— and automatically adjusts the color tone based on how the scene is classified¹.

The function corrects the saturation, white balance, brightness and contrast in order to provide the best possible image. And because it does not require a network connection, it’s always available to help make your photos look great.

Snap Flawless Photos

Even the best photos can be spoiled by a simple blink, a blur, a smudge on the lens, or by harsh, overpowering light behind the picture’s subject. That’s where the Galaxy Note9’s Flaw Detection function comes in. Once a photo has been snapped, the feature automatically scans it for flaws and notifies you if any are found².

The function helps users capture and save more memorable moments by ensuring that the picture they take is the best possible shot. Say you’re enjoying a special evening with friends and decide to immortalize it with a fun photo. Rather than realizing later that your eyes were closed, with Flaw Detection you’ll be immediately informed of any flaws in your photo so you can capture the memory with an additional shot.

Crisp Images In Any Lighting

Whether we’re at a restaurant, a concert, or simply enjoying a balmy evening under the summer sky, we’re constantly snapping photos in low-light environments. That’s why Samsung outfitted the Galaxy Note9’s camera with an array of innovative technologies that allow it to produce stunning shots day or night.

Combining an F2.4 aperture lens with an F1.5, the brightest currently available on a smartphone, the Dual Aperture lens automatically adjusts to light just like the human eye, letting in more light when it’s dark and less when it’s bright to produce images that are crisp and clear.

The Galaxy Note9’s multi-frame processing technology adds further clarity to photos taken under less-than-ideal lighting conditions. This technology, which combines several photos into one to create an optimal image, allows the camera to provide better HDR at night, and enriches the Live Focus feature with improved brightness and noise when taking pictures in low-light environments.

Capture More Moments In Epic Detail

The Galaxy Note9’s camera also includes support for Samsung’s recently introduced Super Slow-mo function, which ramps the camera’s shutter speed up to 960 frames per second to allow users to record spectacular slow-mo videos.

Four times slower than traditional slow-motion video, Super Slow-mo is powered by the camera’s Super Speed Dual Pixel image sensor, which supports much faster image processing thanks in part to its integrated DRAM memory chip. The feature also includes an automatic Motion Detection function that instantly starts recording as soon as it detects movement.

The Galaxy Note9 allows users to transform 0.4 seconds of footage into approximately 12 seconds of Super Slow-mo video when taken in single shot mode³. Once a video is recorded, the feature automatically adds appropriate background music that makes the recorded moment even more epic.

More Customizable AR Emoji

The Galaxy Note9 is absolutely packed with innovations that empower users’ creativity and self-expression, and the camera’s refined AR Emoji feature is one of the most dynamic examples of this.

Capable of mimicking users’ movements in addition to supporting dozens of pre-set expressions, AR Emoji stickers offer a fun way to express yourself and inject personality into messages. The Galaxy Note9 analyzes your distinct facial features to generate a 3D avatar that matches your appearance.

The feature, whose face-tracking function was recently enriched with more landmark detector points, has been enhanced for the Galaxy Note9 with an array of customization options that make it easier for AR Emojis to copy your distinct style. With loads of new outfits and accessories to choose from, as well as the ability to fine-tune details like your hair style, skin tone and facial features, the opportunities for expression are endless.

Galaxy Note9 users will also be able to customize the backgrounds of their stickers with an array of new options, and enjoy access to Samsung and partners like Disney’s ever-growing roster of AR Emojis based on iconic cartoon characters—a roster that’s set to become even more fun and diverse with the feature’s open SDK (software development kit).

¹Accuracy may differ by settings and surrounding conditions.

²Accuracy of Flaw Detection function may differ depending on surrounding conditions or subject. Blink detection works within 1.5 meters and a maximum of 3 people are detectable at the same time. Blur detection feature senses when the camera shakes, and recognizes face blur in the photo.

³Video is initially recorded at 480fps and digitally converted into 960fps footage.

Imagine a device that never has an off-day. Building on the Galaxy Note heritage, Samsung delivers in Galaxy Note9 the most seamless mobile experience to date. The latest Note offering transforms how you interact with the device, helping you achieve more in work and life.

At Galaxy Unpacked 2018, Samsung Newsroom caught up with Gavin and Dan to hear their thoughts on the device’s 960 fps (frames per second) slow-motion capture capability, and to discuss ways to utilize the Super Slow-mo feature to make everyday moments epic.

Q. How did you first get into making slow-mo videos?

Gavin: I used to be a high-speed camera operator for the British film industry, so I was able to play around with these cameras in our off time. Eventually, I got Dan involved because Dan, to me, was the best person I knew to get banter on camera, and we started a YouTube channel with these incredible cameras that not many people had access to at the time.

Dan: I would say that cameras like these, at the time, were very uncommon. There were only a couple in the country. We were so young, and Gavin was so capable of using [the cameras] because of his job, so it was a cool opportunity that led us to what we do.

Q. What makes a great slow-mo video?

Dan: Sometimes our videos are very scientific, and we’ll discover something that might not have been seen before. Sometimes they’re just fun stunts. For instance, banging paint on a drum. It’s not scientific, it just looks cool for that split second – one that you don’t get to see in real life, but that you can see in slow motion.

Gavin: Yeah, we’re lucky enough to be able to do such a wide variety of subjects. There’s no strict rule to our channel besides shooting stuff in slow motion, so we can choose what we want.

Q. What do you think has made your creations resonate so well with viewers?

Gavin: We’re showing the audience something that they’ve seen hundreds of times, something that they can relate to, but at a much, much slower pace. There’s a lot of beauty in the world, even in normal, everyday subjects when they’re slowed down.

Dan: When we slow everyday things down, we’re showing [the audience] something they haven’t seen before. And we’re not just showing them a video; we’re presenting it and going through the experiment with them – showing them the setup, did it go well or did it not, and anything funny that happened. We try to engage people with that as well, so it appeals to a broad audience. So it’s not just footage – it’s more engaging.

Q. What are some good examples of moments in daily life that would look great captured in slow motion with the Galaxy S9?

Gavin: I feel like even before you go to work every day, there are so many moments full of emotion. For instance, if you look at a shower, you see droplets of water turn into a stream and into beads of water. Even putting milk into your coffee or watching TV – there are so many aspects of everyday life that you usually ignore that look completely different when slowed down.

Dan: I like that the Super Slow-mo technology is built into the phone, because you could be on a jog in the park or walking your dog and think “I wonder what that looks like in slow motion,” and just whip out your phone and see for yourself. Usually, we have a huge camera that we have to set up and get everything ready for, whereas with the phone, you can just go about your day and capture slow-mo footage without needing to set anything up.

Q. What were your initial impressions of the camera?

Gavin: I particularly like what the Galaxy S9 does with auto triggering, because with high-speed cameras, even ours, we can’t record for very long because it’s taking so many pictures every second that the recording time is very short. It has auto triggering so that you can put a box on the screen and, if something goes through the box, it automatically knows that that’s your slow-motion moment.

That’s very useful, especially considering that human reaction time isn’t actually very good and that 0.2 seconds goes by very fast, so that’s a great feature. We actually did one shot where we put the phone down on a table and it triggered itself when I threw water over Dan.

Dan: Yeah, there was no one touching it, and that’s a first for us. We just set it up, left it and it triggered automatically, which is really cool. It’s difficult to get [that kind of shot] manually when you don’t know what’s going to happen. So say, for instance, you’re waiting for something to burst or something to be hit or explode. If you place the box where the action is going to happen, you don’t need to worry about it, which is really, really, cool. It removes the human error part.

Q. What inspired the Super Slow-mo videos that you created with the Galaxy S9?

Dan: The idea was to show how easy it is to [film Super Slow-mo videos] in everyday situations, so we thought, what’s around the house? We used popcorn in one of the videos and just about anything else that we could use around the house.

Q. Are there any tips that you could offer users to help them get the most out of the Super Slow-mo feature?

Gavin: I think [users] should be very experimental [with the feature], and make sure that you have a lot of light, since you are taking so many pictures every second. There’s not actually a lot of light hitting the sensor for very long, so a bright environment is very good. And get someone to help you as well.

Dan: I would say that obviously, since it’s a phone, there’s no limit to what you can record in slow motion. You can just record whatever you want around the house, wherever you are. But it’s like Gavin said, it’s all about light. The more light you have, the easier it is.

These include features such as Super Slow-mo and Dual Aperture, which allow users to capture amazing moments in impeccable detail, as well as exciting innovations like AR Emoji, which offer users a fun and unique way to express themselves. Let’s explore some of the innovative features that make these cameras such a pleasure to use.

Capture Small Moments in Incredible Detail

Our daily lives are full of blink-and-you’ll-miss-it moments that, when captured on camera, are breathtaking to behold. By increasing the camera’s shutter speed to a blistering 960 frames per second (fps), the Galaxy S9’s new Super Slow-mo function makes it easy for users to record special moments that pass too quickly to be seen by the naked eye – such as the instant a water balloon bursts, or the moment your child scores a big goal.

In order to incorporate the function, Samsung outfitted the Galaxy S9 with a Super Speed Dual Pixel image sensor that supports faster image processing. Composed of an image sensor, a fast readout circuit, and a smart dedicated DRAM memory chip, this sensor allows Super Slow-mo to record content that’s 32 times slower than normal video, and four times slower than any other slow-motion mobile technology. That means that just 0.2 seconds of normal video can be transformed into approximately 6 seconds of stunning footage.

When activated on the Galaxy S9, the function is not just fast; it’s also smart. To make capturing slow-motion footage even simpler, Samsung enhanced the function with an intelligent feature called Automatic Motion Detection, which allows users to capture any fleeting moment.

This allows users to automatically record moments that could pass them by in the time it would take to manually activate the function. Users can easily adjust the size of the motion-detection area on the camera screen, and have the option to capture either a ‘Single-take’ or ‘Multi-take’ Super Slow-mo video, with the latter allowing them to record up to 20 slow-motion clips.

The camera also makes customizing and sharing Super Slow-mo videos simple. Users have the option to create a GIF of their clip that they may save and share with three playback options: on loop, in reverse, or in swing mode. They can also add a soundtrack to their video, utilizing a song from their library or any of Super Slow-mo’s 35 built-in options, and choose to display their Super Slow-mo clip on Galaxy S9’s home screen or lock screen.

Crisp Images in Low-Light Conditions

The Galaxy S9’s cutting-edge Dual Aperture camera is designed to adapt to various lighting conditions just as the human eye would, automatically letting in more light when it’s dark and less when it’s too bright to ensure that photos are crisp and clear anytime, anywhere.

This level of clarity is possible thanks to Samsung’s pairing of a new F1.5 aperture lens, which is the brightest currently available on a smartphone, with an F2.4 lens.

The lenses automatically adjust their apertures to reduce visual distortion and deliver the best possible picture, and help the camera provide 28 percent better reception to light¹. Users may also adjust the apertures manually by utilizing the camera’s Pro Mode.

The Galaxy S9’s upgraded Multi-Frame Noise Reduction technology enhances low-light image quality even further by capturing and combining 12 pictures in quick succession to eliminate up to 30 percent¹ more noise and create a stunning shot.

Express Yourself with AR Emoji

Expressing yourself with animal emoji and cartoon characters can be fun, but as cute as they may be, they lack your distinct personality. That’s why Samsung developed the Galaxy S9’s AR Emoji feature – to offer users a visual communication tool that allows them to express themselves in a way that’s unique to them.

From a single selfie, the Galaxy S9’s machine-learning algorithm analyzes more than 100 distinct facial features, including your eyes, nose, mouth, cheeks and forehead, and uses that data to generate a personalized 3D avatar, or ‘my emoji,’ that looks just like you. Each is capable of mimicking the user’s own movements, in addition to supporting 18 pre-set expressions at launch, which makes it easy to punctuate any point with a dynamic visual.

Users can choose to create their own avatar, or pick one from a built-in selection of unique characters. Each is fully customizable, so users may edit their avatar’s facial features, hairstyle, accessories (such as glasses) and clothing to their liking. Samsung is also collaborating with various partners to add more fun and iconic characters to the AR Emoji roster very soon.

AR Emoji are compatible with messaging apps that utilizes the Samsung keyboard, and can easily be shared as GIFs or PNG files with anyone, no matter what kind of smartphone they have. To apply an extra layer of personalization to their device, users may also choose to use it as a wallpaper on their lock screen and home screen.

Deeper Bixby Integration²

Samsung’s intelligence platform, Bixby, is integrated into the camera and uses augmented reality as well as deep learning technologies to provide helpful information about a user’s surroundings.

With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can also translate foreign languages and currency in real time with Live Translation by just pointing the camera at the text.

A Dual Camera Is Twice As Fun

The best-in-class Dual Camera featured on the Galaxy S9+ is composed of a pair of 12MP cameras – an F1.5 wide-angle lens with Super Speed Dual Pixel image sensor, and an F2.4 telephoto lens – that seamlessly combine their respective images into one.

The telephoto lens offers 2X optical and up to 10X digital zooming capabilities, while the camera’s dual optical image stabilization (OIS) technology ensures that both lenses provide crisp, clear shots even when the user has a shaky hand.

The camera’s Live Focus feature makes snapping selfies more fun, and allows you to easily capture a perfect portrait shot and adjust the depth of field before the picture is taken, or afterward, in the Gallery app. The Background Blur function offers users even more creative control over their pictures, allowing them to adjust their photo’s focus by applying a variety of shapes, including a heart or star to the background.

The Dual Capture feature was specifically designed to capture beauty in the background – or views that could be missed when taking a Live Focus shot. This function allows you to snap a close-up Live Focus portrait while also capturing the surrounding scenery, so the final photo will encapsulate the beauty of the moment in its entirety.

In addition, the cameras of both the Galaxy S9 and S9+ utilize machine learning technology to ensure that captured images are as clear as can be. The cameras’ Selfie Focus feature, for instance, automatically distinguishes the user’s face from their surroundings when taking a selfie, while Image Classification Solution automatically categorizes images and recognizes subjects’ surroundings to apply filters that make the photos looks like they were taken by a professional photographer.

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

¹Compared to the Galaxy Note8.

²Bixby service availabilities and features may vary by country or carrier.

³Of these 54 recognizable languages, 33 may be detected automatically, and 21 should be selected manually.