[L-R] Amit Kumar Jaiswal, Vice President, Software R&D, SRI-D, JB Park, President & CEO, Samsung SWA, Ghufran Alam, Vice President, DA Business, Samsung India

Samsung, India’s largest consumer electronics brand, today unveiled its vision for “AI Home: Future Living, Now” at its flagship BKC store in Mumbai. Samsung AI Home is a next-generation connected living ecosystem that unites appliances, devices, and services to deliver unmatched convenience, energy efficiency, and personalised experiences — all with security and privacy at the core.

At the heart of this launch is Samsung’s Future Living vision: unlocking a world where intelligence is not confined to a single device, but shared seamlessly across every screen, appliance, and service. AI Home embodies this vision through three foundational strengths — Samsung’s leadership in AI, the unmatched breadth of its device portfolio, and a trusted, secure ecosystem.

Imagine a home that knows you. The lights switch on as you arrive, the air conditioner adjusts to your perfect sleep temperature, the washing machine recommends the right cycle, and the TV queues up your favourite show — all automatically. Samsung AI Home makes this everyday reality possible, not just for a select few, but for everyone.

Aiming towards ambient intelligence, the system learns continuously from user behaviour and environmental cues to automate comfort, care, energy savings, and security. From an AC that adapts as you rest, to a fridge that suggests meals based on your dietary goals, to SmartThings-enabled devices syncing effortlessly in the background — every interaction is enriched with contextual, human-centred intelligence.

Future Living, Now in India

“At Samsung, we are not just imagining the future of AI; with the integration of Galaxy AI, Vision AI and Bespoke AI through our SmartThings ecosystem, we’re building it into people’s daily lives. With the launch of Samsung AI Home here, we are bringing Future Living into Indian homes — making everyday living more convenient, efficient, healthy, and safe. India is at the heart of this journey. Our three R&D centres in India are shaping exciting AI innovations here and taking them to the world. This launch reflects our deep commitment to shaping future lifestyles of millions of Indian families with meaningful and safer technologies,” said JB Park, President and CEO, Samsung Southwest Asia.

Samsung AI Home is built on experiences that are proactive and cohesive across categories. Galaxy AI, on your devices and wearables fuels on-the-go productivity and wellness, Vision AI brings natural language interaction and smart recommendations to your TV, and Bespoke AI appliances take the guesswork out of household chores. With a unified UI across devices, it all works together to create a home that not only works for you but works with you. And at the heart of it all is Samsung SmartThings App that connects Samsung products in addition to thousands of partner devices.

It’s a home that recognizes who you are, what you need, and what matters most. It’s Future Living, Now.

AI Home Experiences: Ease, Care, Save, Secure

Samsung AI Smart Home is built around four experiences that together redefine how families live. At its core is Ease — the power to simplify life by automating daily routines so seamlessly that it feels like having a personal concierge. Lights, temperature, and even household chores adjust themselves in anticipation, freeing up time and energy for what matters most.

Equally important is Care, which places wellbeing at the heart of the home. Through connected devices and services, AI Home supports healthier lifestyles — from personalised sleep settings and wellness checks to nutrition planning and even care for loved ones and pets.

The system also delivers tangible, measurable benefits through Save. With SmartThings Energy, homes become more efficient, reducing energy usage and cutting costs — washing machine energy consumption alone can drop by up to 70%^[1,2]. These intelligent savings not only lighten household expenses but also contribute to a greener planet.

Finally, Secure ensures that innovation never comes at the cost of safety. Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix extends blockchain-based protection across the connected ecosystem, giving families confidence that their digital lives are as safe as their physical ones^[3].

Together, these four experiences make Samsung AI Home not just a collection of smart devices, but a true living environment — one that is intuitive, caring, efficient, and secure.

Know more about SmartThings: https://www.samsung.com/in/smartthings/

Disclaimers:
[1] Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy
[2] Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
[3] For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation

Work friends like no other: Kotteeswari and Meenakshi D

At Samsung’s Chennai plant, women are at the heart of the company’s growth and success. They are not just assembling products – they are driving change, growth, and empowerment in an environment designed to foster balance and opportunity. From managing assembly lines to overseeing quality control, they are mastering technical skills, ensuring precision and nurturing a collaborative environment.

In a world where work-life balance often feels elusive, Samsung’s Chennai plant is a beacon of safety, support, and opportunity for employees. Here, they are nurtured, mentored, and empowered with the freedom to thrive, both professionally and personally. The plant has earned a stellar reputation for having a secure woman-friendly environment, offering everything from flexible work hours to in-house counseling, ensuring that each woman is cared for holistically — mind, body, and spirit.

Samsung understands that when a woman feels secure and empowered, her potential is limitless. The stories of Meenakshi D, Kotteeswari, and Lomawathi — three women who have not only found stable careers but also transformed their lives — are a testament to the plant’s unwavering commitment to nurturing diversity. This is a workplace where ambition is encouraged, support is readily available, and every woman has the space to dream big while balancing her family and personal passions. Their experiences speak to a company that truly believes in creating a safe, enriching environment where women can build lasting futures, full of pride and independence.

A Safe Start and Steady Growth

Meenakshi D’s 13-year journey at Samsung began with her father’s friend recommending the company for its safe and supportive environment, specifically for women. What began as a role on the production line evolved into a career spanning several divisions, with promotions to the Industrial Experience team and then into R&D. For Meenakshi D, Samsung’s workplace policies and culture provided a strong foundation to balance her home life with her career. “My father was right,” she recalls, “Samsung is the safest place to work, and more than that, it identifies and nurtures talent. I’ve grown here because the company invests in its employees.”

The company’s commitment to work-life balance, with policies such as day shifts for women, ensures a safe and flexible environment. “This allows me to spend time with my children and focus on their education, while excelling at work,” Meenakshi D says. Living with her joint family, including her husband, in-laws, and children, she appreciates how Samsung’s support has made it easier for her to navigate both worlds. “It’s not just a job. I’ve been given opportunities to grow, pass on my knowledge, and still have time for my passion—tailoring.”

Counsel, Care, and Career Advancement

Kotteeswari’s seven-year journey at Samsung has been equally fulfilling. Coming from a humble background, she found Samsung’s flexibility invaluable, especially with her husband in the police force and often away from home. Samsung’s provision of an in-house counselor for employees has been a critical support for her, both professionally and personally. “The counselor has helped me navigate tough situations at work and home. I feel empowered knowing I always have someone to talk to,” she says.

This support has allowed Kotteeswari to focus on her growth. From starting as a line worker, she moved to the finance team, and now thrives in the MECHA division. “Every opportunity I’ve received has broadened my knowledge and skillset. I love learning new things, and Samsung makes that possible,” she adds. Beyond professional development, Samsung’s generous leave policies were a blessing when she had her two children, ensuring she had time to rest, recover, and return stronger.

Lomawathi has spent 18 years at the Samsung Chennai Plant, a place she calls home

From Struggles to Success

For Lomawathi, who has spent 18 years at the Chennai plant, Samsung is a “happy place” that transformed her life. From a difficult financial background to becoming financially independent, she attributes her success to the opportunities at Samsung. Working in the Visual Display division, she has been able to provide her children with a good education and a stable future. “When I see kids enjoying watching TV, I feel proud knowing I helped create a product people love,” she says with a smile.

Her husband’s health crisis also highlighted the importance of Samsung’s comprehensive health insurance. “The company really stood by me during the health crisis. I could focus on my family without worrying about the financial strain,” she recalls. With the freedom Samsung provides, Lomawathi can fully immerse herself in her work without bringing it home, which allows her to support her children’s love for dancing and other activities.

A Workplace Where Women Thrive

Samsung’s Chennai plant exemplifies a workplace where women can excel in a safe and nurturing environment. From flexible hours and a strong support system to career growth opportunities across different divisions, the plant stands as a progressive, women-friendly workplace. Their journeys showcase how Samsung fosters talent and helps women achieve both professional success and personal fulfillment.

As Meenakshi D, Koteeshwari, and Lomawathi continue to inspire those around them, their stories highlight the incredible work Samsung is doing to foster a safe, inclusive, and empowering environment for women. In a world where many still struggle to find balance, Samsung has created a space where women can truly thrive.