The new AI technology achieves close to 8K resolution and enhanced sound quality by aligning with the unique characteristics of the specific content, a step up from typical upscaling technology used to improve image quality. So how exactly does it work? Let’s take a closer look.

Enjoy any content in 8K through Machine Learning

The world’s first 8K AI Technology that realizes a definition nearly the equivalent of 8K is based on Machine Learning. Computers or smartphones run according to directive values that humans enter. In contrast, Machine Learning refers to the way AI learns certain patterns and gives optimized answers based on various examples.

Samsung’s Machine Learning Super Resolution (MLSR) utilizes AI technology to compare low and high-quality versions of the same content to learn the technological differences between the two and form a vast database. It analyzes millions of pieces of video content and finds a correlation. Based on its analysis, it can select the optimum filters that support brightness, the level of blackness, spread and other errors from all inputs, and transform low-definition content to close to 8K high definition.

The input content is recognized as ‘real-time’ based on a frame and is enhanced by scenes, which makes it possible to upgrade image and sound quality immediately, regardless of whether the video source is live streaming or OTT (Over The Top).

8K picture quality through AI, what’s the difference?

Other upscaling techniques require human input to compare low-resolution and high-resolution scenes and find ways to reconstruct them. However, Samsung’s AI Technology enables it to self-study millions of images on its own using MLSR, allowing much-improved accuracy compared to conventional technologies.

There are three elements to improving picture quality on displays. First is ‘Detail Creation’ that sharpens the detail of expression and improves the texture to areas with low definition that have become blurry after compressing the file. Second, ‘Edge Restoration’ defines the edges of text, people or objects in a video, moving pixels on the borders to thin them down to increase legibility and visibility. For example, if text context is spreaded along the edges, the video will be adjusted around the text for clarity. In a video that shows the moon, Edge Restoration improves details of the moon’s shadow and enhances the darkness of the background for a clear distinction. Lastly, ‘Noise Reduction’ gets rid of static noises generated during high compression or recompression of files. In order to transmit an image, it is necessary to compress the image. In this process, various ‘noises’ such as a jiggling point or a squared dot can be effectively removed according to the image characteristics.

AI delivers immersive sound effects

When watching dramas or movies, realistic, immersive sounds are as important as picture quality. Samsung’s AI technology not only transforms low-definition into high-definition, but also optimizes the sound quality of content.

Conventional TVs provide multiple view settings such as movie mode and sports mode according to the genre of content. With Samsung’s new AI technology, content can be automatically analyzed by characterizing scenes to provide optimum sounds.

For example, let’s say you were watching a movie that includes musical performances. AI technology can highlight the music in a way that allows you to experience the sound as the actual characters would. When the crowd applauds after the performance is over, you would hear the clapping the same way as if you were in the crowd in the movie. When characters are speaking, AI adjusts the sound to make sure the lines are communicated clearly.

Imagine you were watching a relay broadcast of the 2018 PyeongChang Winter Olympics that started last week. AI will enhance the voice of the announcer so that you don’t miss who’s up next. When a game has started, AI will increase the background sound to deliver the liveliness of the actual game. With this tailored sound adjustment scene by scene, audiences can enjoy the best sound quality for any genre of content.

Samsung developers plan to continue to improve sound quality according to the preferences of individual viewers so that each viewer can enjoy the best TV viewing experience, right for them. Because volume patterns differ for every user, and the viewing environment can change according to the time of day and other factors, the sound will be accordingly adjusted and optimized to provide the most enjoyable experience to each individual viewer.

Why does 8K AI technology matter?

As customer needs for high-definition TVs and content increases, some terrestrial broadcasting stations have committed to working towards UHD delivery, and various IPTV and cable channels have initiated 4K UHD (3,840 × 2,160) services. However, even as the TV industry begins to launch 8K (7,680 × 4,320) TVs, the reality is that 4K content is, as of yet, still not fully utilized in homes.

In this context, Samsung has proposed a new direction for TV technology by combining 8K UHD display technology and premiere content through AI. Samsung has developed an AI algorithm that automatically enhances picture quality to solve the problem of limited high-quality content. As example, AI technology plays a key role in the 85-inch 8K QLED TV technology that Samsung introduced at CES 2018.

Samsung will begin the process of applying AI technology to its 8K QLED TVs from the second half of this year, and viewers will soon be able to enjoy UHD quality video that is nearly 8K in resolution and delivers optimized sound for any type of content. A genuine 8K era is now on the horizon, and Samsung will continue to lead the way.

Did you know that the future of driving is right around the corner? At CES 2018, Samsung and HARMAN showcased some of the innovations that will be featured in the vehicles you will experience in the future. This includes a Digital Cockpit, made to enhance the experience of driving, telematics using top-of-the-line 5G connectivity, and even autonomous vehicle technology.

Eventually, people will be driven by their cars – not the other way around. This will open the door to new possibilities. Cars will be a personalized workplace, entertainment center and a vital part of your digital life. And the best thing is, these efforts will also include functionalities to make driving safer and more enjoyable than ever. Samsung and HARMAN are committed to using their deep, combined technological experience to create the revolutionary car of the future. These videos will show you how.

Rinspeed Snap

Digital Cockpit Solution

Design and UX of Digital Cockpit Platform

Telematics

DRVLine Automated Driving Platform

Moodscape

AudioworX

Configurable Audio Experience

Josh Ives, VP of Customer Experience, and Jenni Chun, Manager of Corporate Regulatory & Environmental Affairs, both of Samsung Electronics America, accept the 2017 Cutting Edge Champion Award and Gold Tier Award for the company’s continued sustainability efforts. Presenting the awards was Barnes Johnson, Director of the EPA Office of Resource Conservation and Recovery.

The Galaxy Upcycling program allows Galaxy phone owners to retrofit the hardware and software of antiquated, used Galaxy phones into new technology products such as closed circuit TVs, gaming consoles, and IoT devices. The program puts the tools for transforming devices into new technology in consumers’ hands by providing them with necessary software changes and suggested hardware changes that enable new functionality. The program was created from the company’s innovation hub, C-Lab; and will launch in 2018. The Cutting Edge Champion Award was presented to Samsung for the Galaxy Upcycling program’s innovative and environmentally responsible ways to use a product’s materials throughout its entire life cycle. Samsung has been the exclusive honoree of the Cutting Edge Champion Award since the award’s inception in 2017.

“In an effort to curb e-waste and extend the lifecycle of our existing technology, we introduced the Galaxy Upcycling program which repurposes technology resources into new devices,” said Michael Lawder, Senior Vice President of Customer Care at Samsung Electronics America. “We’re honored to receive the Cutting Edge Champion Award for this program and our efforts to extend a products’ life-cycle by repurposing its functionality.”

The second distinction was given to Samsung for the company’s long-term commitment to the proper recycling of e-waste in the U.S. In 2016, the company’s electronics recycling program collected and responsibly recycled over 118 million pounds of e-waste in the U.S., which made it one of the world’s biggest collectors of e-waste. Samsung is being recognized in this category for the fourth year in a row.

“Samsung’s creative reinvention of old electronics through their unique upcycling program is environmental ingenuity at its finest,” said EPA Administrator Scott Pruitt. “I commend Samsung for their innovative efforts to turn old smartphones into new technology products, and I encourage others to follow their lead.”

The awards were presented in Las Vegas at a ceremony during CES 2018.

These days, working parents are constantly looking for ways to spend more quality time with their loved ones – and that’s where Samsung Electronics’ new Family Hub comes in.

Family Hub not only streamlines food management like meal prep and storage, but also offers families simple ways to strengthen their connections and keep their household running smoothly.

Family Hub sits at the center of a wide ecosystem of Samsung products and solutions that make it easy for households to enjoy the benefits of a seamlessly connected lifestyle. And now, thanks to the refrigerators’ SmartThings integration and enhanced Bixby support, taking advantage of Family Hub’s personalized approach to connected living is even easier.

Let’s take a look at a few ways that Family Hub helps modern families simplify daily life.

Yoon Lee (left), Senior Vice President of Samsung Electronics America, and Joe Stinziano, Executive Vice President of Samsung Electronics America, demo Family Hub’s Morning Brief function during Samsung’s CES 2018 press conference.

In the Morning

Because the new Family Hub features Samsung’s intelligent voice assistant, Bixby, now, when you want to get things done, all you have to do is say the word. A great example is the Morning Brief function, which makes managing family schedules and activities a whole lot easier.

Family members can start off their day by simply saying, “Hi, Bixby. What’s new today?”, and Family Hub will compile a brief that includes the information they need – such as the day’s news, weather, and their personal schedule – for quick and easy consumption. Because Family Hub can recognize each family member by voice, everyone gets the info that’s relevant to them.

At the Office

Family Hub’s Memo app allows family members to draw or type messages and record voice notes to send from their smartphones to the Family Hub, and vice versa. Even kids without smartphones are able to send their parents messages through the smart refrigerator.

Think of the app as a sort of digital family bulletin board that family members can post to from anywhere. So, for example, if you’re rushing to the office after a weekend that’s left the house in need of some sprucing up, you can update the kids’ chore list while you make your way to your desk.

Family Hub’s Memo app allows users to easily post reminders, voice recordings, handwritten notes and personalized live messages, like this one.

On the Way Home

Family Hub has always offered intuitive tools that make it easy for families to plan and prepare great meals. These include features like the View Inside app, which simplifies stopping by the store after work to buy ingredients for dinner by allowing you to scan the content of your fridge remotely, to ensure that you pick up just what you need.

And if by the time you get home you’re still not quite sure what to cook, Family Hub can also offer customized recipe suggestions based on your family members’ dietary constraints and much more.

On Weekends

Family Hub’s SmartThings integration makes household chores like vacuuming a breeze, allowing you to easily control a wide range of connected devices.

The new Family Hub also gives households the ability to seamlessly monitor and control, via a single app, the wide and ever-growing range of products and services that are compatible with the SmartThings IoT platform.

When catching up on rest on the weekend, families can utilize the refrigerator’s SmartThings support to take the hassle out of household tasks. With a simple tap of their Family Hub’s screen, users may start their vacuum, adjust their thermostat, and do much more.

You can even use Family Hub to help keep an eye on the little ones, making it easy to check on a sleeping baby in another room; see who’s at the door when the doorbell rings, using the Ring app; and, when you’re ready for bed, turn off all the lights with a tap.

These are just a few of the ways that Family Hub helps modern families simplify daily life. Family Hub is a vital part of Samsung’s vision for connected living – a vision that’s not reflective of some far-off future, but ready to be plugged in to consumers’ homes right now.

Samsung has created a “Samsung City” at its CES booth, which showcases the communication and connectivity among all of Samsung’s devices. What’s most noteworthy, however, is that the innovations are not just demos – all of the devices and services featured will be available to consumers in the near future, beginning in 2018.

Across twelve different zones at Samsung’s booth, participants will see what their lives with Samsung will look like in the coming years and beyond, and how our concepts of home, business and mobility will soon change forever.

Home: The Center of Life

Samsung’s products will continuously become more intelligent, which will lead to major changes in how we live.

For example, they already enable you to enjoy content more easily and continuously. Instead of your content being locked to one device in one room, it can follow you wherever you go. Content such as live video streams can also move between devices such as your Galaxy Note8 and QLED TV. Likewise, music from your mobile device can be streamed to your TV or connected speaker.

But with Bixby, life is even more simplified. If you start watching a TV show in the living room, you can say, “Bixby, I will keep watching in the bedroom,” and Bixby will pause your show and resume it when you get to the bedroom. All the associated tasks and devices can also move rooms with you and Bixby can turn the devices off in the living room if it’s now empty.

In the near future, you could even use Bixby to help you take better care of your health. If you were to take a photo of something you were eating, for instance, Bixby Vision could automatically calculate the number of calories in the meal, and the Galaxy Gear smartwatch could track calorie intake. Using this data, the Family Hub fridge could recommend recipes to help you manage your caloric intake.

These home technology demonstrations are based on the ability of Samsung’s devices to communicate with one another. The company’s technology goes far beyond the capabilities of a regular AI assistant.

Business & Mobility: Expanding Intelligence Beyond the Home

Look outside the home and you’ll see Samsung has brought AI and IoT innovation there, too.

For instance, the Samsung Flip, a newly developed digital signage solution, supports wireless synchronization between a laptop and a smartphone, thereby expanding the office experience. Ideas captured by the Samsung Notebook 9 Pen or Galaxy Note8 can therefore be displayed immediately on the Samsung Flip for brainstorming. Seamless sharing on a mobile device via NFC is also available, helping to bring about a collaborative workspace where creative ideas can be exchanged freely.

With the combination of 5G and automotive electronics, Samsung also plans to present a new vision for the connected car. The Digital Cockpit, a new automotive electronics platform developed by Samsung and HARMAN, is an extraordinary result of collaboration. At the CES exhibition venue, you can interactively experience the Digital Cockpit with VR, and also check out the TCU (Telematics Control Unit) and Mirror Replacement Vision System through the kiosk.

As one of the largest connected device companies in the world, Samsung is well-placed to deliver the level of intelligence that will make life easier for users. The great thing is that this harmonized life for consumers will soon be a reality. Come take a peek at what will be your new lifestyle at Samsung’s booth at CES.

“At Samsung, security is our top priority in developing Smart TV technology,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are committed to providing one of the most reliable security solutions on the market for our Smart TV users.”

Samsung Knox technology for TV implements a hardware root of trust security architecture which incorporates security features across the TV platform stack. Integrated into all Smart TV lineups from this year, Samsung Knox’s technology ensures strengthened security optimized for the Smart TV user environment. This system detects and removes malicious applications which can steal important data from other applications. Based on this enhanced security, Samsung became the first in the industry to receive Common Criteria certification, an internationally recognized certification system for computer security that is conducted for government evaluations, for three consecutive years.

Samsung Checkout payment service received PCI DSS certification by UL at CES 2018, another noteworthy feat for the TV industry. For T-Commerce, which allows consumers to purchase products and services directly from their TVs, Samsung has further strengthened the security of its Smart TV payment service. Checkout is a simple T-Commerce payment service that encrypts credit card information. PCI DSS is an international data security standard which has been adopted by American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. for all organizations that process, store or transmit credit card information.

In addition to Samsung’s own security software, Samsung and McAfee also have developed a new security application tailored for TVs called McAfee Security for TV, which has been in place since April 2017 and ships on all Samsung Smart TVs. This TV security application provides an additional twofold protection for Samsung Smart TVs. McAfee is one of the world’s leading independent cybersecurity companies, offering security services in 32 languages. Samsung Smart TVs were the first in the world to adopt this innovative security software, specifically for TVs.

In 2018, Samsung TVs now connect seamlessly with mobile devices. And unlike in the years past, this interconnectedness is now simple to achieve, making content sharing and personalized recommendations a breeze.

Connect and Share with Ease

There’s no longer a tradeoff to having a top end smart TV with a range of exciting features. There’s no need to get lost in a maze of menus if you want to set up your TV – in fact the opposite is true with the 2018 Samsung Smart TVs. Thanks to the SmartThings app, you’ll have access to everything you need to get set up and enjoying your new television quickly. With a few tap of the mobile app, SmartThings enables your TV to recognize your Wi-Fi connection, your set-top boxes, favorite apps and Samsung account information.

Taking this fast lane to smart TV installation means you get to watch your favorite shows quickly. And even here, SmartThings shows its intelligence. If you’re already logged in to a video application on your mobile device, your TV connects to the same account without having to re-enter your login details on screen. You can quickly choose which of your apps connect in this way to your TV.

But your mobile phone isn’t just used to set up your TV. It will become part of a daily way to interact with it. For example, you can use it to set a reminder for when the game is on. And this is a smart reminder that knows what channel the game is on and enables you to switch to it right away without having to remember what channel it comes on.

The connectivity gets better still. In 2018, all Samsung Smart TVs will feature the SmartThings dashboard. This will enable your TV to not just be the center of your living room, but the Internet of Things (IoT) hub for your entire home. You’ll be able to see what’s in your fridge, control the lights, adjust the thermostat and do many other things – all from the TV screen. You’ll even be able to use your TV to instantly share photos captured during special moments like your unforgettable trip to Paris with your parents back home. We’ve listened to our users who told us they wanted to connect more conveniently with their home. This will enable them to do so.

Universal Guide for Your Personalized Preference

Although the TV is getting smarter, the device should always be primarily about enjoying content. There are enhancements in this area too when it comes to finding what to watch. This year sees Samsung make improvements to its Universal Guide, which can recommend movies, TV shows, sports and more all from one place. It integrates content from your cable provider as well as VOD and streaming services onto one consolidated page. And the recommendations are made based on your preferences.

To make browsing even easier, you could use the intuitive Samsung One Remote, which controls not just your TV, but other devices connected to it, such as a cable box, Blu-ray player, and the internet. It’s recently been enhanced with the ability to control AV products connected with an optical cable.

Additional options available through 2018 Samsung Smart TVs include enhanced TV PLUS. This enables users to find and enjoy UHD and HDR movies from a large selection – 8,900 movies, including 195 in UHD – available through the Samsung Smart TV user interface. The selection is constantly growing thanks to Samsung’s ever-expanding list of content partnerships, which will make it easier and easier for users to find and enjoy the UHD and HDR movies that they want to see.

Meanwhile, Steam Link allows users to stream their favorite Steam PC games in 4K from their computer to play on their TV. More than 6,000 games are already available and can be streamed without purchasing a separate Steam Link device.

Voice-assisted Living

We’ve given you a choice of methods to find your way to great content. One of the newest and most innovative ways is through the use of your voice. Bixby, Samsung’s intelligent assistant platform, will be included in Samsung’s 2018 premium TV line up, launching first in Korea and the US. Not only will it enable you to use your voice to interact with content from various providers such as Amazon, but it will also allow you to unlock a range of other possibilities that add a new layer of convenience.

For example, you could ask Bixby to switch your TV to a particular channel or play a particular song. You could even ask Bixby to do the hard work such as finding Oscar-winning movies. Away from entertainment, Bixby can tell you the news or weather, control your IoT devices throughout the house, or show you your most recent photos. It’s another example of how the TV is now more than the device you use to view terrestrial content.

Thanks to SmartThings and Bixby, the TV is now part of Samsung’s ecosystem of connected devices that can all communicate with each other. In the case of Samsung’s 2018 Smart TVs, they are now able to carry out a great deal of functions and activities. But the core function is ease of use. The connected home is one where users can enjoy life with fewer distractions and complications. Samsung’s Smart TVs will be major drivers of this experience.

Samsung Electronics today at the 2018 Consumer Electronics Show (CES) outlined its vision and strategy for intelligent Internet of Things (IoT) experiences.

During today’s press conference, Samsung demonstrated its unique ability to make seamlessly connected consumer experiences across Samsung devices at home, at the office and on-the-go. Samsung has been working to make all Samsung products IoT ready by 2020. In addition, the company announced today its plan to advance IoT adoption via an open, consistent and intelligent platform.

“At Samsung, we believe IoT should be as easy as flipping a switch. With the new products and services announced today, we’re making IoT easier and more seamless,” said Hyunsuk (HS) Kim, President, Head of Samsung’s Consumer Electronics Division and Samsung Research. “We’re committed to accelerating IoT adoption for everyone and making all Samsung connected devices intelligent by 2020. These advancements will help consumers realize the benefits of a seamless and simple connected life.”

Hyunsuk (HS) Kim, President, Head of Samsung’s Consumer Electronics Division and Samsung Research

Intelligence of Things for Everyone

Samsung’s IoT philosophy is built on open innovation making it accessible to more people and when infused with intelligence, can personalize their experience. Today’s fragmented and complex IoT ecosystem is a barrier to adoption. For IoT to be approachable and accessible it requires scale and open innovation. Thanks to a robust portfolio of products including TVs, appliances and smartphones, and Samsung’s leadership to deliver 5G connectivity, Samsung is well-positioned to deliver an open IoT ecosystem via SmartThings.

Tim Baxter, President and CEO of Samsung Electronics North America

Samsung is working with partners such as the Open Connectivity Foundation (OCF) to set common industry standards. OCF is the largest IoT standardization body in the world and Samsung’s ARTIK chip, air conditioner and Family Hub refrigerator have already been certified by the association for interoperability criteria needed for IoT.

In spring 2018, Samsung will unite its IoT applications, including Samsung Connect, Smart Home, Smart View and more into the SmartThings app to connect and control any SmartThings-enabled device directly from their phone, TV, or car from a single application. Additionally, Samsung announced plans to connect HARMAN Ignite to the SmartThings Cloud, moving the IoT experience beyond the smart home to the car. As a result, consumers will be able to manage their connected home from the car and vice versa.

An integral part of Samsung’s vision is to connect devices and make them intelligent. With Bixby, Samsung is bringing its personalized intelligence service to more devices. In 2018, select Samsung Smart TVs and new Family Hub refrigerators will have voice control via Bixby to make everyday tasks easier. With devices and services working together and infused with intelligence, in-home activities become easier.

Yoon Lee (left), Senior Vice President of Samsung Electronics America and Joe Stinziano (right), Executive Vice President of Samsung Electronics America

An integral part of Samsung’s vision is to connect devices and make them intelligent. With Bixby, Samsung is bringing its personalized intelligence service to more devices. In 2018, select Samsung Smart TVs and new Family Hub refrigerators will have voice control via Bixby to make everyday tasks easier. With devices and services working together and infused with intelligence, in-home activities become easier.

Alanna Cotton, Vice President of Samsung Electronics America

Because increased connectivity requires improved security, Samsung announced that it has incorporated its trusted Samsung Knox technology into its connected devices, including Smart TVs and Smart Signages, additional mobile products and Smart appliances. Knox technology includes a hardware security system and firmware updates to help ensure devices are protected.

Dinesh Paliwal, President and CEO of HARMAN International

Building the Connected Future

Samsung highlighted its ongoing commitment to investing in breakthrough technologies. In 2017, Samsung spent more than $14 billion on R&D. The company also increased investments through Samsung NEXT – a key initiative to accelerate its transformation into an integrated hardware and software company.

Samsung also created a new AI Center as part of its newly consolidated Samsung Research unit. The AI Center, which includes four labs in Toronto, Montreal, Cambridge (UK) and Russia in 2018, will be coupled with Samsung’s ongoing work in Korea and Silicon Valley and the company’s M&A activities to drive its AI ambitions forward.

Seamless Device Experiences

New products and services announced at CES 2018 highlight exactly how Samsung is making progress to create seamless IoT experiences.

• Home:Starting this year, Samsung Smart TVs will create a connected fabric between devices to provide effortless log-in for users from the moment the TV is unboxed. The new Family Hub refrigerators offer a wide range of smart features like syncing food storage with meal preparation, and keeping family members better connected and organized. Samsung Smart TVs and Family Hub refrigerators features Bixby, giving TVs greater access to applications, the ability to easily search movies by genre and actors, and display personal photos while Family Hub refrigerators will be able to recognize individual voices of family members and give personalized information such as news, weather and calendar updates. Samsung Smart TVs and Family Hub refrigerators will also operate on a single connected cloud platform, the SmartThings Cloud, serving as a smart dashboard to monitor and control connected devices.

• Office:Samsung is redefining the concept of the traditional office with flexible solutions that fit the needs of the modern mobile workforce. The Samsung Notebook 9 Pen brings power, portability and performance to the notebook PC for those whose jobs don’t end when they leave the office. The 55-inch Samsung Flip interactive digital flip chart, simplifies office collaboration by connecting seamlessly with group members’ smartphones and notebooks for faster content and idea sharing. Up to four different participants can introduce content or annotate directly on screen at the same time using either their fingers or an embedded pen.

• Mobility:Samsung is helping to lead the transition to 5G networks that will usher in a new set of connected experiences. Samsung is partnering with wireless carriers and broadband providers to conduct the first customer trials of 5G connectivity with up to 100 times faster speeds than the 4G LTE available on phones today. With 5G connectivity, Samsung demonstrated its vision for more comfortable driving. The Samsung Digital Cockpit shows how cars will become seamlessly connected with other ‘things’ as part of IoT. The new dashboard design, along with Bixby, allows drivers to easily control the in-car experience and connected devices at home through voice, touch, gesture and context-based triggers. Passengers can also enjoy ultra-fast streaming movies on the go. The industry-first 5G-capable Telematics Control Unit (TCU) can download and upload data faster and enables vehicle-to-everything communications, laying the groundwork for better autonomous driving.

For more information about Samsung at CES, please visit https://news.samsung.com/in/

Samsung Electronics introduced the world’s first 8K AI technology for its new 85-inch 8K QLED TV at its product unveiling of The Wall ahead of CES 2018. The AI technology based on machine learning analyzes content and automatically upscales low-resolution images into 8K picture quality.

Despite the fact that the market is currently flooded with an ever-increasing number of displays capable of realizing super-high resolution such as UHD and 8K, many viewers are not able to fully enjoy the experience due to the lack of available high resolution content.

However, Samsung’s AI technology has all but eliminated this obstacle by enabling the television to transform all pictures into 8K, the current highest ultra-high definition television resolution in digital television and digital cinematography. It lets consumers enjoy just about any movie or TV show on any channel in 8K resolution regardless of native resolution or method of transmission.

The AI technology helps to support three following features:

• First, QLED TV, based on AI technology, is equipped with a database that studies and analyzes millions of images in advance to transform low-resolution content into high-resolution. When fed with a source in low resolution, this feature of the QLED TV selects the optimal filter and converts the source into a high-quality image.
• In addition, by increasing image processing 64 times, the technology helps offer natural images in high-resolution, without compromising gradation in the picture. In the image of an aurora, for instance, the TV provides consumers with subtle, seamless gradation.
• Lastly, the new QLED TV categorizes elements of picture quality (black/blooming/brightness) in input sources by scene to produce pictures with richer and more detailed contrast. With the feature, the edges of text are rendered sharp and a moonlight image is offered with the edges of the moon in the background clear, not blurred.

Furthermore, Samsung’s AI technology enables the TV’s sound to be optimized for specific scenes, without having to change any settings. If you’re watching a football game, for instance, the cheering of the spectators is amplified to recreate the excitement of the match. Or, if viewing a concert, the low-frequency sounds of the music might be highlighted to deliver a richer sound.

This AI technology has already attracted much attention, landing Samsung’s 2018 QLED TV lineup a CES 2018 Innovation Award, honoring outstanding design and engineering in consumer technology products.

Samsung 8K QLED TVs with AI technology will be launched during the second half of 2018, focusing on sets with screens larger than 65 inches. By rolling out this technology, Samsung is improving the viewing experience for the consumer by making it possible for them to easily enjoy all of their favorite video content in a sharper, richer and more pristine image quality.

The world’s first modular TV for consumers, The Wall is a MicroLED TV that features self-emitting technology as well as a bezel-less, modular-based structure that can be customized to fit into any home environment.

JH Han, President of Visual Display Business at Samsung Electronics, hosted the event, and explained in his opening remarks that the introduction of the company’s breakthrough display and its features is a first step to bring to life Samsung’s vision to make screens “the center of everyday life.”

Nevertheless, as Dave Das, Senior Vice President at Samsung Electronics America, noted, The Wall and its enhancements in picture quality and design are only one example of how Samsung is working “to redefine the possibilities of television, and let you do what you couldn’t do before.” Other innovations include Samsung’s new artificial intelligence (AI) technology for 8K content and improved Smart TV features, which were also showcased at the event.

MicroLED Technology for an Unprecedented TV Experience

Made possible by Samsung’s advancements in semiconductor processing techniques and LED technology, the pixel LED modules of The Wall’s self-emitting technology are smaller than ever before, and each chip incorporates RGB color. As a result, The Wall’s self-emitting technology removes the need for color filters altogether and is able to deliver up to 2000 nits of peak brightness, brighter white hues, darker black shades and the truest natural colors.

Additionally, its bezel-less design enables the individual modules of The Wall to fit together seamlessly, removing limitations to screen size and making it difficult to tell where the screen ends and the wall begins.

Event attendees eagerly await the unveiling of Samsung’s breakthrough TV, The Wall.

“Screens should not be limited by size or space. Instead, they should be able to blend into any home,” said Han, referring to Samsung’s vision for the future of displays.

The Wall is debuted on the First Look stage.

With its bezel-less modular design, consumers can build their TV to reach over 100 inches, extending the screen size to larger-than-life levels.

Because the pixels of Samsung’s MicroLED modules (right) are much smaller than those of conventional LED displays (left), they’re able to provide a much more vivid and detailed picture.

A Smarter and More Advanced Technology for the Future Display

The Wall offers superlative picture quality and can be extended to just about any size or shape. But to complete the viewing experience, it also needs high-resolution content. That’s why Samsung’s 85-inch 2018 QLED TV is equipped with AI technology which transforms all pictures into 8K high-quality content by adjusting the algorithm in the display based on a user’s prior experiences.

At the event, participants were also able to experience the latest TV technologies such as Samsung’s HDR 10+ platform, the enhanced smart features and HDR gaming capabilities.

Samsung’s 8K QLED TVs feature image-upscaling AI technology that makes pictures appear more detailed and vibrant than they would on a 4K display.

Samsung’s new TV lineup enhances the gaming experience by offering optimum low input lag and incredibly fast frame rate conversions.

Now accessible on the Smart TV platform, Samsung SmartThings will enable users to automatically detect and connect their Samsung smart products and hundreds of other devices to create a truly integrated home experience.