Samsung, India’s largest consumer electronics company, has inaugurated a new Premium Experience Store at the Nexus Elante Mall in Chandigarh, its first in the state of Punjab. Designed to be a one-stop shop for sales and service, the premium experience store will offer captivating experiences to consumers and also host a variety of engaging activities.

At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the tech-savvy consumers, especially the Gen Z and millennials. This will include workshops around AI education focusing on consumer passion points such as AI-based portrait photography, nightography and photo editing sessions.

Consumers coming into the store will get assured gifts, 2X loyalty points (On all transactions above INR 15000) products and Galaxy Buds FE at INR 2999 with select Galaxy devices in the first week after the launch. On purchase of Samsung products worth INR 20000, the first 200 customers will get early bird giveaways. In addition, consumers can also avail always-on special benefits such as student discounts of up to 10% on smartphones, tabs, laptops and smartwatches, up to 22.5% cashback and INR 22000 in additional benefits.

“We are delighted to introduce our Premium Experience Store in Chandigarh following a fantastic response in other parts of India. We aim to captivate local shoppers with immersive and uniquely tailored product experiences. The newest store is dedicated to engaging Chandigarh’s diverse consumer base, by hosting ‘Learn @ Samsung’ workshops that cater to various passion points, including productivity masterclass, portrait photography, nightography and photo editing sessions. The dynamic retail market of the city provides an ideal backdrop for us to connect with our customers and create memorable engagements,” said Sumit Walia, Senior Director, D2C Business, Samsung India.

The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a SmartThings station, an audio-visual zone, and a smartphone and wearables section that displays the recently launched flagship smartphone series – Galaxy S24, Galaxy Z Fold5 and Galaxy Z Flip5.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.

They can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets and smartwatches at the store.

Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.

Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country.

The new experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh.

These stores will showcase Samsung’s complete product ecosystem through exciting zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre and Wearables, showcasing its multi-device connectivity with SmartThings.

The SmartThings zone will showcase how Samsung’s connected living ecosystem can create convenience for consumers in their daily lives. This includes highlighting how a smartphone, refrigerator, AC, home theatre, TV and other devices can connect to each other and provide convenience to consumers. The SmartThings zone will also include scenarios such as Work from Home to show how a Samsung monitor, laptop, tab and smartphone connect to improve productivity, or how you can switch on your ACs remotely so that the your home is cooled even before you reach, or even a home kitchen experience.

For young gaming enthusiasts, these experience stores will have dedicated gaming zones where they can spend time on their favourite games. They can experience the power of Samsung Galaxy S23 flagship smartphones and Samsung’s premium Odyssey Ark gaming monitors as they play.

“As a brand focused on ever evolving customer’s needs, we have seen that demand for our premium products has increased with nearly two thirds of our consumers choosing a premium device at our Samsung Experience Stores. To tap into this growing consumers demand, we are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Mr. Sumit Walia, Senior Director, D2C Business, Samsung India.

“These products and experiences will not only provide our customers with an in-person, immersive look at Samsung technology but also help them engage with the brand more meaningfully,” he said.

Consumers, especially Gen Z and millennials, will have the opportunity to attend the many Galaxy Workshops and activities that will be organized at the premium experience stores as part of the Learn @ Samsung initiative. These Galaxy Workshops will be around photography, video-editing, gaming, music, coding, doodling, baking and many other topics, helping young consumers pursue shared interests as well as learn about Samsung’s innovations and how to use their smartphones and other Samsung products more efficiently.

At the customization counter, young consumers can have a DIY smartphone cover customization experience using stickers and other accessories.

Samsung’s new premium experience stores will also offer a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers can buy any Samsung product, from among 1,200 options across its portfolio, even if they are not available at the stores. Consumers can buy products using a Store+ digital catalogue and it is delivered directly to their home. Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan for Galaxy smartphones, tablets and smartwatches Samsung Care+ at the stores.

Consumers visiting the premium experience stores will also be able to get hassle-free after sales service for their smartphones and book service calls for their consumer electronics products at home.