India is a country of ethnic diversity with many deep-rooted cultures, vibrant colours, rich heritage and fascinating stories. Indian folk art depicts all this and much more.

As a part of the ‘India on Frame’ initiative to revive appreciation of various Indian art forms, Samsung has introduced Gond art from the tribal areas of Madhya Pradesh to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off.

Created with articulately drawn lines and dots in vibrant colors, Gond painting is a famous folk art of the Gond tribal community of central India. Blended with mystery, pattern, blend of colours and humour, this tribal art form is practiced by one of the largest tribes in India – the Gond – who are predominantly from Madhya Pradesh, but can also be found in pockets of Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha. The history of the Gond people dates nearly 1400 years.

From the lanes of Madhya Pradesh, marvels of nature in the strokes of #Gond art come straight to your living room on #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/WiSwgnYxXI #IndiaOnFrame #Samsung pic.twitter.com/VCOE5hT3G1

— SamsungNewsroomIN (@SamsungNewsIN) May 20, 2022

The Frame features over 1,400 artworks with various other regional folk art forms such as Madhubani from Bihar, Kalighat Paintings from Bengal, Cheriyal Scroll Paintings of Telangana, Patachitra Paintings of Odisha and Bengal, Bhil artworks from Madhya Pradesh, Maharashtra, Gujarat, and Rajasthan, Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh, Warli Paintings of Maharashtra, Kerala Mural Paintings, Phad Paintings from Rajasthan, and Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively. This initiative is in collaboration with Floating Canvas Company.

The Frame is one of a kind TV that makes your living space super stunning by giving it a luxurious touch and bringing a distinct touch of art. With The Frame, you can also curate your personal art collection to be displayed on the TV when it’s not in use.

Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.