Inspired by the gemstone of the same name, the Onyx screen has the ability to deliver un-parallel picture quality with its true black colour bringing content to life with higher vibrancy and accuracy. It comes with comprehensive solutions such as Onyx View, Onyx 3D and Onyx Sound.

“Witnessing growing demand for advanced theatre technology from movie experts and consumers alike, Samsung planned to make a radical shift from the theatre projection systems to the LED screens in India. We are introducing a game-changing technology which would showcase the work of our directors as intended and at optimal quality. In addition, it will also offer our movie-goers a new level of viewing environment, immersive in every aspect,” said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India

Combined by an infinite contrast and specialized low-tone greyscale settings, Onyx VIEW delivers brighter and more detail-rich content. The screen delivers HDR (High Dynamic Range) to the cinema, showcasing on-screen contents at peak brightness levels, nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference. It is the industry’s first DCI-certified cinema screen available in various sizes. The technology delivers better visual quality, technical performance and reliability compared to traditional projector-based operations.

The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodate users who wish to utilize their theatres for corporate events, concert, sports event viewing and gaming competitions.

The 3D Onyx Cinema LED screen crafts 3D movie content more realistically, through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of subtitle text, images and even minor visual details with unprecedented clarity and without the dark, blurry shadowing.

The screen also offers state-of-the-art Onyx surround sound from JBL by Harman International and Samsung’s Audio Lab, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theatres, and ensures that all attendees can enjoy the same presentation throughout, regardless of the seat location.

Samsung has collaborated with cinema content developers and cinema technology solution service providers to ensure that the display can optimize upcoming films as theatres upgrade the Onyx screen.

“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”

Stretching nearly 10.3m (33.8ft) wide in size, the Cinema LED Screen accommodates a variety of theater configurations while ensuring superior levels of technical performance, reliability and quality. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies. Additionally, the Cinema LED Screen’s futuristic, distortion-free presentation leverages ultra-contrast and low-tone grayscale settings to showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio.

To go with the stunning video technology within the ‘SUPER S’ theater of Lotte Cinema, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL’s Sculpted Surround system, producing an unparalleled sight and sound experience the way the content creators intended.

As demands within the cinema space evolve, Samsung’s Cinema LED Screen offers the versatility to expand services to meet a wider range of audience needs. The display maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This flexibility makes the Cinema LED Screen ideal for venues wishing to use their theater space for corporate events, concerts, sports event viewing and gaming competitions.

“SUPER S’ theater is a new paradigm of movie screening,” said Wonchun Cha, Lotte Cinema CEO. “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”

Prior to its commercial debut, Samsung ran the Cinema LED Screen through a series of the industry’s most rigorous tests to validate its performance and presentation. In May 2017, the cinema LED screen became the first product to achieve full compliance with the highly-esteemed Digital Cinema Initiatives (DCI) theater technology standards prior to its commercial release. This certification acknowledges the display’s ability to showcase the complete color spectrum with unaltered accuracy.

About Lotte Cinema/Entertainment

Lotte Cinema/Entertainment is a Korean-based entertainment company that provides theater screening, movie investment and movie distribution services throughout the globe. By showcasing a variety of culturally-relevant content, Lotte Cinema/Entertainment is committed to delivering Happy Memories to its partners and customers.