When fun takes over, every cheer gets louder

Samsung, India’s largest consumer electronics brand, today hosted ‘Kids Day @Samsung – 2025’, a one-of-a-kind celebration that brought together employees, their children, and spouses under one roof to experience the pride of being part of the Samsung family.

The day-long event, held at Samsung’s corporate office in Gurugram, was designed to create lasting memories for families while inspiring the next generation to dream, innovate, and explore technology.

Celebrating the Samsung Family 

The initiative provided children, accompanied by both parents, an opportunity to step inside the world of Samsung, see where their parents work, and experience the company’s culture of innovation and care. Spouses also participated, making it a true celebration of extended families and togetherness.

Pure joy at play with smiles that say it all

“Kids Day@Samsung is not just about opening our doors and hearts to families; it’s about opening their minds to the world of innovation. By bringing family members into our workplace, we want them to feel the pride of being part of Samsung. This year’s celebration reflects our constant effort to inspire the next generation to become creators, thinkers, and innovators, while strengthening the bonds of our close-knit Samsung family,” said Rishabh Nagpal, Head of People Team, Samsung India.

Inspiring Young Minds 

As part of the “Know Samsung” experience, kids visited the Business Experience Studio where they saw live demonstrations of Samsung’s cutting-edge products and the SmartThings Ecosystem. 

Children also participated in the Mini CEO Challenge, brainstorming on “If I were the CEO of Samsung, what product would I launch?”, encouraging them to think creatively and envision the future of technology.

Little ones lit up Kids Day at a lively round of Musical Chairs

Families further explored

• Samsung Studio – a behind-the-scenes look at how Samsung creates product commercials.
• Gym & Yoga Room – showcasing the company’s emphasis on employee well-being.
• Parent’s Workplace – where kids proudly saw their parents’ workspaces and met colleagues’ families, strengthening bonds and camaraderie.

Fun, Play and Togetherness 

To add to the festive spirit, a Kids Play Zone was set up with fun stall games, tattoo art, caricature sketches, hair-braiding, and nail painting. Laughter, play, and cheer filled the day as kids won goodies and engaged in light-hearted activities.

The celebration concluded with special snack boxes and curated gift hampers for children – a small token of Samsung’s gratitude and love for its extended family.

But before IT came to the city, and before startups took it over, it was the original Garden City of India known for wide roads, pleasant climate, and beautiful old buildings that the British and the Maharaja of Mysore gave it.

Even today, if one looks around, heritage buildings remain the soul of the city.

In a study commissioned by Samsung on Bengaluru some time ago, a third of the respondents felt the city’s heritage buildings and architecture, which is a mix of colonial and art deco buildings spread across the city, defined its character.

Then, a sizeable 77% of millennials and 63% of non-millennials said they would want to restore heritage buildings and see them being converted into public spaces for art, culture and other events around technology and startups to hone the dreams of its residents.

Bengaluru is also where Samsung runs its biggest R&D centre outside South Korea, and houses the World’s Largest Mobile Experience Centre, Samsung Opera House, in a beautiful British-era building right in the heart of the city.

People of Bengaluru are passionate about their heritage, about their culture, which is why over the years, they have come together to protect heritage buildings that so define it. One such building that heritage lovers have helped protect is the 150-year-old iconic Balabrooie Guest House. There are many such instances of civil society movements to protect heritage.

“People in Bengaluru savour their heritage in a very passive way, not wearing it on their sleeve, but in their hearts,” says Harish Bijoor, who is as passionate about all things heritage in Bengaluru as he is about marketing, his main calling.

Mohandas Pai, chairman of Aarin Capital Partners, who led the IT revolution in the city, remembers his days as a student at St. Joseph’s College. He recalls bunking classes with friends and going for noon shows at Opera House on Brigade Road, which ran as a theatre those days.

Opera House is now Samsung Opera House, after Samsung India restored the British-era property over a period of two years and re-opened it as the World’s Largest Mobile Experience Centre. Today its façade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.

See how Samsung reinvented Opera House

Samsung Opera House is slowly becoming a playground of ideas and art and culture, with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the sprawling plaza area outside the building.

What’s inside Samsung Opera House

The Samsung model is a great one to follow, says Bijoor. “Keep the exterior the way it was, and jazz up the interiors. I want to see more such old structures and markets being developed like Samsung Opera House,” he says.

“A city has to preserve its past, its culture, and heritage. Having classical architecture shows continuity in planning,” adds Pai.

Mohammed Ameen, who operates Samsung Opera House says when the building was reopened in 2018, he heard from many old-timers their recollections of Opera House in the olden days. “Many people came up to me and told me about the movie they had seen here. Someone said he had got his ‘date’ here. They love that it’s back in action, even if it is in a new avatar,” he says. “I am happy Samsung has created something for the GenNext of Bengaluru. I am looking forward to co-work with Millennials and GenZ in the days to come,” he adds.