Refrigerator is the most exciting part of a kitchen and it has the ability to elevate the look and feel of a home. True to its name, Samsung’s IoT enabled Family Hub refrigerator transforms your kitchen into a hub of spending quality family time, conversations, entertainment, meal planning and more. Setting a new standard in connected living, this refrigerator also comes with Samsung’s Curd Maestro feature that helps you make curd in the refrigerator itself.

Here are some amazing features that come with this new Curd Maestro Family Hub refrigerator:

Strengthening family connections

• Family Board: With the Family board, you can share news, messages, special moments and videos on the Family Board. Simply use the home screen or a smartphone to show photos and video clips, post stickers, draw pictures, type or handwrite notes, share schedules and website links or add a music player.

• Calendar: The inbuilt calendar ensures that you never miss a family event. It lets you share and check the schedules of family members at a glance. You can update entries on the fridge or from a smartphone and synchronize the schedules with Google and Microsoft 365 calendars. So you won’t forget important dates.

• Trivia: The Trivia feature keeps your family informed and amused by the daily doses of facts and trivia. It displays a range of useful information like inspiring events and words, fascinating historical facts and the meaning of unusual words. And the question of the day will keep you all thinking!

• Memo, To-do, Gallery: With this feature, enjoy a really fun and effective way to communicate with your family. Using the Memo, To-do and Gallery Apps you can share memos, task lists, instructions, activity schedules, photos and even upload and play video clips. The screen turns on when anyone is near, so they can see what you’ve put.

Offers unlimited entertainment even while cooking

• SmartView: With the SmartView feature, watch TV programs or access online content. Using a widget you can quickly launch popular video streaming or social media Apps. The SmartView App can also display what’s showing on any Samsung Smart TV* and lets you view and control the millions of Apps that are available on your smartphone.

• Spotify/TuneIn (Music & Radio): Many of us love listening to music while we are cooking. With the integration of Spotify and TuneIn radio, enhance your cooking pleasure and entertain people at a party. You can enjoy seamless music listening to your favourite playlists and songs using Spotify. Or stream non-stop entertainment with global radio stations, news, podcasts and comedy shows on TuneIn.

• Embedded Browser: With the embedded Browser, access your favourite web services without a PC or mobile device. The browser lets you view online content, such as news, social media and much more. You can also create shortcuts on the Home Screen or save links to popular websites, such as Twitter, so you can quickly access them.

Easy meal planning

• View Inside: See what’s in the fridge anytime, anywhere on your smartphone. Or quickly access ‘View Inside’ by dragging your fingers down the home screen. A View Inside internal camera shows what food you have. It also tags food expiration dates and lets you create a shopping list, food memos or reminders.

• Recipes & Meal Planner: With the Recipes and Meal planner, cook food your family loves. Using artificial intelligence and food profiling, the Recipes App provides delicious recipes with simple instructions. A Weekly Meal Planner suggests meals to cook every day, based on what food you like and have in the fridge.

• Shopping List: Plan meals and food purchases easily with the Shopping List App. Just add any items you want to your shopping list with a touch or voice command. Also, you can synchronize the list to your phone and check it in a store.

Connected home control

• New Bixby: Make life simpler and more efficient with the New Bixby* used on Samsung Galaxy smartphones. Simply tell it what you want to do and it does it, from setting alarms to suggesting recipes. It even adapts to your needs by learning your routine and preferences, so it gets more helpful over time.

• Bluetooth Calls: Make or receive calls when you’re cooking without holding a phone. Using Bluetooth connectivity, the refrigerator can seamlessly connect to your smartphone. So, you can easily answer it or call people just using your voice.

• SmartThings and Ring: Turn your home into a smarter home very easily with SmartThings. Using just your voice or a simple touch on your refrigerator’s home screen, you can instantly control your smart appliances and IoT devices. You can turn them on/off, adjust settings, co-ordinate activities and limit power usage.

Samsung’s innovative technology

• SpaceMax Technology: Store all your food neatly and keep it fresher for longer with a huge space. SpaceMax technology enables the walls to be much thinner using high-efficiency insulation. So, it creates more room inside without increasing the external dimensions or compromising energy efficiency.

• Curd Maestro : This is the world’s first Side By side Refrigerator that makes fresh curd and preserves it too. It is not only convenient but also eliminates all the hassle of curd making in different weather conditions with the same consistency, every time.

• Digital Inverter Technology: With Digital Inverter Technology, the refrigerator operates at greater efficiency, less noise and long-lasting performance. The Digital Inverter Compressor automatically adjusts its speed in response to cooling demand.

Festivals are just around the corner. To make upgrading your home a tad easier, Samsung brings you its latest line-up of consumer durables. Not only do these products amp up your experience of modern connected living, but these are also bound to give your home décor the awesome touch during this festive season.

As a bonus, you can also avail exclusive deals with ‘Samsung Home’ loyalty program on Flipkart, where you can get 50% off on first EMI on the purchase of a second Samsung home appliance during the offer period, i.e., till September 30, 2021. From TVs to air conditioners and washing machines, Samsung’s latest range of home appliances will make your home smarter than ever! Here are some of the products that can give your living space a special edge.

Premium cinematic viewing with Neo QLED 8K Smart TV

An ultra slim frame packed with powerful features like the backlight dimming Quantum Matrix Technology and Neo Quantum Processor Lite 8K for optimised viewing, the Samsung Neo QLED 8K Smart TV is a sight to behold. Apart from offering you sharp pictures with the widest range of colours, a wide viewing angle and auto-optimised sound, the TV can also upgrade your favourite movies to 8K resolution with its 8K AI Upscaling technology. ‘

Smarter storage for your food with Curd Maestro Family Hub Refrigerators

Samsung Curd Maestro Family Hub refrigerators come loaded with SpaceMax technology that offers more storage space for the delicacies that you prepare during the festivals. Smart features like Family Board, Bixby support and hands-free calling not only amp up your kitchen, but also make every moment with your family even more memorable.

Smart cooling with Wind Free AC

Samsung Wind Free ACs comes with WindFree cooling technology that gently disperses air through 23,000 micro holes, resulting in a faster cooling of larger areas. The Motion Detect Sensor observes your movements, while the AI Auto Cooling analyses your usage patterns to provide you with an effective and energy-efficient cooling wherever you are in the room. The WiFi Welcome Cooling feature allows you to switch on and off your AC even when you’re not at home.

Intelligent laundry experience with AI Ecobubble washer

An elegantly designed washing machine, the new Samsung AI Ecobubble washer offers you the next level fabric care with intelligent AI control. The Ecobubble technology gently cleans your festive delicate wear, keeping them brand new for a longer period of time. The AI control personalises your wash cycles according to your usage patterns, so that you can get your laundry done even if you’re running on a tight schedule.

Festival-ready clothes everyday with AirDresser

If you ever wished for refreshed and germ-free clothes without having to wash them, your wish has been granted. Samsung AirDresser is a smart wardrobe that uses powerful steam and air to dust off, deodorize, gently dry and sterilise clothes, while also smoothing out wrinkles. You can also sync your AirDresser with the SmartThings app to get suggestions on everything from the best cleaning cycles to storing details of your garments. Getting party-ready clothes every day is now easy-peasy.

So, what are you waiting for? Bring home the latest Samsung smart appliances and make your home smarter than ever!

Samsung, India’s most trusted consumer electronics and No.1 refrigerator brand, today announced a revolution in direct cool refrigerators with a new range of Digi-Touch Cool^TM 5in1 single door refrigerators. The new refrigerators come with an advanced digital touch technology that will empower consumers to control their refrigerator settings with a simple touch without opening the refrigerator door and help save energy by retaining cooling.

The new refrigerator range starts from a price of INR 17,990 and will be available in four new floral patterns – Delight, Blossom, Marble White and Twirl.

Designed to offer more storage space and convenience, Samsung’s new direct cool single door refrigerators come with the patented Digi-Touch Cool 5in1 technology that enables consumers to change temperature as per the season and de-frost it when required, with a simple touch.

The other 5in1 features include Power Cool that allows up to 53% faster ice making and 33% faster cooling. In case the refrigerator temperature rises above 9°C due to power outage, the Black Out Notification feature will notify via flickering lights on the touch technology and the refrigerator will switch to Auto Express cooling to help consumers prevent food wastage. Consumers can also save up to 28% energy during winters or at night when high grade cooling is not required by selecting Eco Mode on the touch technology.

As a part of its 2021 line-up, Samsung is also expanding its extremely popular Curd Maestro feature across the entire range including the entry level direct cool range as well as frost free and side-by-side refrigerators.

“Single door is the largest refrigerator segment in India and to expand it further, we at Samsung are committed to bring innovations that transform the lives of our consumers. Our latest Digi-Touch Cool 5in1 refrigerators are designed to offer enhanced convenience, storage space and energy efficiency, all must-have features that consumers look for in a refrigerator. Humbled by the love Indian consumers have shown for our Curd Maestro range, we will now offer this unique feature across all capacity segments. We are confident that the new 2021 line-up of refrigerators will further strengthen our market leadership in this category,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability

Samsung’s new Digi-Touch Cool 5in1 range will be available across all retail channels and on Samsung’s official online store Samsung Shop from February 23 and will start from a price of INR 17,990, bringing in a combination of features and technology. This year, four new floral patterns have been launched – Delight, Blossom, Marble White and Twirl – in the Direct Cool range.

Digi-Touch Cool5in1: Innovation catering to consumer needs

Samsung has launched Direct Cool Single Door Refrigerators with Digi-Touch Cool 5in1 technology in two capacities – 198 liters and 225 liters, with 225 liters being a new capacity option. The new lineup comes with 10-year warranty on the compressor and digital inverter technology with stabilizer free operations. Samsung understands that the design on a refrigerator is extremely important as it adds to the overall home décor. The stunning new range with premim horizontal curve design and GARO handle will add strong aesthetic appeal to your living space.

Simplifying Living

Digi Touch Cool^TM 5in1 refrigerators come with 5 exceptional features:

Digital Control Temperature Setting – Equipped with an advanced temperature control setting, users can easily control the temperature of their refrigerator based on varied seasonal conditions. Different levels of temperature points allow one to store their food optimally while meeting the changing season requirements.

Power Cool – Power Cool button on the Samsung Digi Touch Cool^TM 5in1 refrigerator provides upto 53% faster ice making and 33% faster cooling. So, it is a convenient way for users to promptly cool and make ice on demand.

Eco Mode – The Eco Mode function adjusts the refrigerator’s temperature to approximately 6 degrees Celsius, saving 28% energy thereby reducing the running cost during winters, nights and when high grade cooling is not required.

Blackout Notification – In case the refrigerator temperature rises above 9°C due to power outage, the Black Out Notification feature will notify via flickering lights on the touch technology and the refrigerator will switch to Auto Express cooling to help consumers prevent food wastage.

e-Defrost – This built-in feature enables the user to defrost the freezer by the pushing the e-Defrost button for 3 seconds. It will instantly start the process of removing any ice on the freezer walls and evaporator, Once the defrosting process completes, it switches off automatically. Consumers can also stop the de-frosting process anytime by pressing e-Defrost on the touch technology for 3 seconds.

The freezer in the new line-up looks uncluttered and spacious as compared to a conventional freezer with a thermostat knob. It also comes with upgraded veg box with additional 1.5L capacity and new FreshMax with Bottle Guard. This means more storage space without compromising on the energy efficiency. The stunning new range with premium horizontal curve design and GARO handle will add strong aesthetic appeal to your living space.

Curd Maestro: Innovation for Everyday Home

The Curd Maestro feature will now be available across the entire range including direct cool and side-by-side refrigerators.

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the pain points of curd making process which is complex, time taking, and tricky, yet an essential food ingredient in an Indian household. Curd Maestro, a local innovation by Samsung to address local needs, makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

The refrigerators with this feature ensure that nothing comes in the way of you and your precious family time; enabling curd preparation in 6.5 to 7.5 hours — 6.5 hours for soft curd, 7.5 hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

But why? “So far, most companies introduced innovations that, in some way or the other, sought to change consumer behaviour. It’s just the opposite now. People want to change. We will all need to develop products that will fit into this change,” explains Amitoj.

Precisely why Amitoj and his team is studying the changing lifestyles of people, and is working on predicting which of these lifestyle changes will be part of “The New Normal”, going forward.

Working from home the last couple of weeks has been a very enlightening experience and Amitoj says his team’s productivity has gone up. While most people feel collaboration is the key to innovation, he says that is a paradox.

“For innovation, collaboration is important, but success comes from individual contributions and self-belief.” His team members are now getting more time to think, introspect, pursue their passions, and as a result their productivity has increased. One team member has finally got back to automotive sketching after a year-long-gap, and he keeps posting it on the team group for inspiration. Another has turned his passion for books into a YouTube channel on book reviews.

“Creative satisfaction that these individuals get from pursuing their passions drives their work, their thoughts on innovations. Work from home is giving fuel to their individuality,” says Amitoj.

After completing a PhD in Emotions & Design and Masters in Industrial Design from the Indian Institute of Technology (IIT) Delhi, and working at the institute’s Design Centre as an Assistant Professor for a few years, Amitoj joined Samsung in 2010 to set up the Product Innovation Team to drive localized consumer innovations.

This team works with businesses across the company to create innovations that Samsung consumers have come to love over the years. The latest in the line of innovations is the Curd Maestro Refrigerator that was unveiled by Samsung in January this year. This is the world’s first refrigerator that makes curd.

Over these years, the biggest ammunition for this team has been consumer insights.  But in the current scenario, getting consumer insights is a challenge, so they had to find an alternate route. His team is now busy getting responses from employees across the company in India and then studying it to understand effects of staying at home on people, their pain points and the impact it has on their lifestyle and attitudes.

He himself gets a lot of these insights from his big joint family – his parents and his elder brother’s family and his wife and two children, and appreciates the advantages of living in a joint family much more in such trying times.

“We practice social distancing but not emotional distancing. With so many of us at home, we aren’t missing too much of the fun,” he says.

Everyone in his family is using technology to follow their passions. His wife and daughter’s Zumba classes have now moved online, and so have his son’s drum lessons. These days, when not working, he is rekindling his passion for sci-fi movies, and initiating his son to the fascinating world of these movies!

Three Mantras for Innovators

• Be Honest
• Fail Fast
• Think Big

(Next Monday in Rediscover Yourself, we will speak to another Samsung India leader to share his or her experience. And in tomorrow’s  Quick Tech, a senior technology writer will tell us about his favourite Samsung innovation and share some interesting tips for #WFH. Stay inspired).

Samsung Curd Maestro Frost Free Refrigerator addresses the problem of curd making which is complex, time taking and tricky. Now, with the new Samsung Curd Maestro Frost Free Refrigerator, you can easily make curd with the same consistency in all weather conditions. National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung Curd Maestro Refrigerator.

Here’s Samsung India’s next meaningful innovation under the #MakeforIndia initiative.