Samsung, India’s largest and most trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances.

A very evocative digital campaign, #HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends. It showcases how the festivals this year are set to be celebrated with equal fervor, even when people take precautions and stay home, with homemade sweets and delicacies, lighting up the house together, and elbow bumps to greet instead of hugs and high-fives.

The campaign takes viewers on a visual roller coaster ride of celebrating emotions and togetherness. It showcases the little joys of life with a range of Samsung products that makes life at home much more fun, safe and accommodative for all festive cravings.

“For Samsung, the festive season is a very important time of the year to connect with our consumers nationwide. The theme of #HomeFestiveHome is inspired by current on goings. Living spaces have become more intimate than ever before as has peoples’ desire to upgrade homes into festive hubs and rejoice with loved ones. We know, this Diwali, celebrations are going to be even more special and people across the country will leave no stone unturned to make them truly memorable. The campaign is about bringing out creativity and uniqueness while celebrating festivities indoors,” said Trivikram Thakore, Senior Director, Samsung India.

“As festivals are a unifying force in this country, so, irrespective of demographics and geographies, we are talking to the entire nation in this campaign,” he added.

The ‘Home Festive Home’ deals cover a range of QLED and QLED 8K TVs, UHD TVs, Smart TVs, Spacemax Family Hub Refrigerators, Curd Maestro Refrigerators, Side-by-Side and Frost Free Refrigerators, FlexWash Washing Machines, AddWash Washing Machines, Washer Dryer Models, Fully Automatic Front Load and Fully Automatic Top Load Washing Machines, Microwave Ovens and Wind-Free Air Conditioners, among others.

Samsung has a tie-up with IPL team ‘Mumbai Indians’ and the ‘Home Festive Home’ campaign showcases the team’s players as part of the main digital film as well as two others on Samsung’s QLED 8K TVs and its Curd Maestro Refrigerators.

Samsung, India’s largest consumer electronics brand, has launched its festive season campaign ‘Home, Festive Home’, offering exclusive deals and assured gifts to consumers across India, elevating the festive spirit this season. Exciting product offers, coupled with attractive finance schemes including cashback of up to INR 20000 and easy EMIs of as low as INR 990, will be valid till November 20, 2020.

Consumers will be able to access unique offers with assured benefits on purchase of Samsung consumer electronics products such as Samsung QLED and QLED 8K TVs, UHD TVs, Smart TVs, Spacemax Family Hub Refrigerators, Curd Maestro Refrigerators, Side-by-Side and Frost Free Refrigerators, FlexWash Washing Machines, AddWash Washing Machines, Washer Dryer Models, Fully Automatic Front Load and Fully Automatic Top Load Washing Machines, Microwave Ovens and Wind-Free Air Conditioners, among others.

“This festive season, celebrations will be mostly at home as consumers continue to be cautious. To help transform their homes into their festive hubs, Samsung is bringing its “Home, Festive Home” offers on its range of consumer electronics products that will help consumers redefine their homes and get ready for the upcoming festive season. We are confident that our unique offers across price points will meet their expectations, enrich their lives and help make their homes ready for the festive season,” said, Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Television

During this offer period, consumers will get Samsung’s flagship foldable smartphone Galaxy Fold when purchasing 85-inch (216 cm), 82-inch (207 cm) and 75-inch (189 cm) models of Samsung QLED 8K TVs. They will get a Galaxy S20 Ultra with 75-inch and above QLED TV models, a Galaxy A21s with 55-inch QLED and 65 inch UHD models and a Galaxy A31 with 65-inch QLED, QLED 8K and 70-inch and above Crystal 4K UHD TV models. Additionally, consumers can get cashback of up to INR 20,000 with easy EMI options starting from as low as INR 990 along with a 3-year warranty (1+2 Year extended warranty) on panels and a 10-year no screen burn-in warranty on QLED TVs.

Delivering the best of entertainment to its consumers, Samsung is also offering exciting deals on OTT and DTH platforms on all TV models.

Refrigerators

When buying Samsung refrigerators, customers will get a Galaxy Note10 Lite free on purchase of Samsung’s flagship Spacemax Family Hub refrigerator. With the “Make for India” Samsung Curd Maestro refrigerators, consumers will get cashback benefits of up to 15% and up to 20% cashback on IoT-enabled Family Hub refrigerator (RF28N9780SG/TL). Additionally, consumers can avail up to 10% cashback on Side-by-Side and Frost-Free refrigerator models along with easy EMI options starting at INR 2490 and INR 990 respectively. All refrigerators with digital inverter technology will be offered with a 10-year warranty on the compressor.

Washing Machines

On washing machines, Samsung is offering cashback of up to 20% on the newly launched Samsung Washer Dryer models and cashback of up to 15% on select Flexwash and Addwash washing machines. Consumers purchasing Fully Automatic Front Load and Fully Automatic Top Load washing machines can avail cashback of up to 15%. Samsung will also be offering consumers EMI options starting as low as INR 990.

Air Conditioners

On Samsung Air Conditioners, consumers will get cashback offers of up to 20% and easy EMI options starting as low as INR 990 on its Wind-Free Air Conditioners along with 5-year warranty on the condenser and PCB controller warranty on convertible range models.

Microwave Ovens

In the Smart Oven category, consumers purchasing select models of Samsung Smart Ovens will get attractive cashback offers upto INR 6000, one EMI off on brand shops, easy EMI options and a free Borosil kit on purchase of 28L and above Convection, Hot Blast & Masala Sun-Dry Microwave Ovens. In addition, these microwave ovens come with 5-year extended Warranty on the Magnetron and 10-year warranty on the Ceramic Enamel cavity.

Samsung with its My Samsung My EMI offer provides consumers with an option to choose EMIs of as low as INR 990 and down payment as per their budget on select Televisions, Refrigerators, Microwave Ovens and Washing Machines. Consumers can further avail EMIs of up to 36 months tenure and one free EMI on select TV and refrigerator models.

“Home, Festive Home” offers cover all categories of Samsung Consumer Electronics products.

Samsung’s Diverse Product Line-up

Samsung QLED Televisions

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The QLED TVs also features Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unmatched cinematic experience at home.

The QLED TV features an Ambient Mode which turns the TV into a piece of art, building on the Ambient Mode’s ability to blend in with the home interior, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded in the back of the TV so that it blends in seamlessly. It also allows the users to take voice control one step further with the new Bixby and Alexa feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

Crystal 4K UHD Televisions

Samsung’s 4K UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by Crystal technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Crystal 4K Display, Multi View, Adaptive Sound, Tap View, Screen Mirroring, Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung Spacemax Family Hub

SpaceMax Family Hub turns your kitchen into a connected living fun zone for the whole family. While the Home Control feature that works with the SmartThings ecosystem, allows users to control and monitor their connected appliances such as Samsung FlexWash washing machines and Samsung Galaxy smartphones from the Family Hub screen, the Food Management feature lets one view what’s inside the fridge anytime, anywhere without opening the door.

To ensure family fun never ends, Home Entertainment enables access to a seamless music experience with high quality speakers and lets you mirror your smartphone or TV to the Family Hub screen. To make family time more engaging, family members can integrate their schedules, share pictures and text messages by using The Family Connection feature on the refrigerator’s touchscreen. With Bluetooth, you will not miss any call even when you are cooking or baking in the kitchen. Samsung’s voice assistant Bixby recognizes individual voices and provides personalized information based on preferences.

Samsung Curd Maestro Refrigerators

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation. Curd Maestro makes healthy and hygienic curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Process of curd making in Samsung’s Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

Samsung Side-by-Side and Frost Free Refrigerators

The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.

WIND-FREE 2.0 SERIES

Samsung’s Wind-Free 2.0 system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly. The design has been upgraded to rectangular from the previous triangle design and with this change the micro-holes have been increased to 23,000 from 21,000 in the previous version.

The Wind-Free 2.0 enables users to control their ACs using the Smart Home App through Wi-Fi. The ACs allow the user to remotely control the functions and schedule operations along with live feedback. Users can also monitor and limit power usage as per their needs. The latest Wind-Free ACs are equipped with Motion Detect sensors (MDS) and automatically go into an energy saving mode if it does not detect any human presence for 60 minutes. Another option which users get through this feature is to choose the wind direction.

Samsung Digital Inverter Air Conditioners

Samsung Air Conditioners have been designed carefully keeping in mind the consumers’ needs and expectations, which are faster cooling, less electricity consumption and uncompromised cooling even in hot summers. Convertible Mode, introduced this year, is Samsung’s another technology, which when activated allows consumers to save more energy when they are sitting alone in a room.

Samsung Microwave Ovens

Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Digital Inverter Motor Washing Machines

Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration, when the washing machine is running. Having less friction makes the washing machine run much quieter and smoothly, which makes it perfect for open plan living and keeping that budget in check.

For more details on the offers, refer to: https://www.samsung.com/in/offer/regional-festivals-2020/

Samsung, India’s biggest and most trusted consumer electronics brand, today launched four new models of its extremely popular Curd Maestro Refrigerators in larger capacities as consumers look to upsize and buy refrigerators with higher storage capacity.

Curd Maestro, the world’s first refrigerators that can make curd, will now be available in 386 litre and 407 litre capacities, and come with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.

The new models of Double Door Frost Free Curd Maestro Refrigerators also come with a stainless steel curd container.

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.

Process of curd making in Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

“At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost free refrigerators. We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability

Samsung’s Curd Maestro Refrigerator models will now be available in 386 litre and 407 litre capacities, apart from the existing 244 litre, 265 litre, 314 litre and 336 litre capacities. The new models will be available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, starting September 10, 2020.

The four new models will be available in 2-star and 3-star rating options. The 386 litre capacity will be priced at INR 55,990 for 2-star and INR 56,990 for 3-star models while the 407 litre capacity will be priced at INR 61,990 for 2-star and 63,990 for 3-star models.

On buying Curd Maestro Refrigerators, consumers can avail limited period offers such as cashback of up to 15%, one EMI off and EMIs starting as low as INR 990.

 Curd Maestro: Innovation for Everyday Home

Curd Maestro Refrigerators transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.

Using the Curd Maestro, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.

Convertible 5in1 Refrigerator

The Convertible 5in1 technology in Curd Maestro Refrigerators offers five conversion modes to take care of all your refrigeration needs – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy.

Twin Cooling Plus

Twin Cooling Plus Technology works as a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer. Two evaporators manage the fridge and freezer space separately to minimize temperature fluctuation and maintain a humidity level of up to 70%, leading to longer freshness and less wastage of food.

Digital Inverter Technology

Digital Inverter Technology, ensures a sturdy performance with energy efficiency and less noise. Digital Inverter Compressor comes with a 10-year warranty and is also awarded a 21-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

Stabilizer Free Operation

This feature helps protect the refrigerator from power fluctuations (Stabilizer Free Operation range: 100 ~ 300V). Stabilizer Free Operation keeps the refrigerator working steadily and reliably. If the voltage increases too much it automatically cuts the power to prevent electrical damage.