Samsung, India’s No. 1 refrigerator brand, today announced that it became the first brand in India to receive a 5-Star rating by Bureau of Energy Efficiency (BEE) for its 653L Convertible 5-in-1 Side-by-Side refrigerator. The 5-Star rating indicates that consumers can save 444 kWh (Kilowatt-hour) electricity annually and the refrigerator emits 359 kg lesser carbon as compared to 1-Star rated models.

Besides the 5-Star rated Side-by-Side refrigerator, Samsung has received 3-Star rating for rest of the  Convertible 5in1 Side-by-Side refrigerator models, making it India’s first complete star rated Side-by-Side refrigerator range in the category. The 3-Star rated refrigerators will help consumers save up to 259 kWh electricity annually while bringing down the carbon emissions by 210 kg per year as compared to 1-Star rated models.

The ‘Made in India’ Side-by-Side refrigerator range is Wi-Fi enabled and equipped with Smart Things app functionality. It comes with Convertible 5-in-1 mode for customisable storage space, Samsung’s Twin Cooling Plus technology for precise cooling and Curd Maestro that allows users to make curd at home in a healthy and hygienic way. To allow better space utilization, consumers can now detach the curd-making compartment, when it is not in use. This range also features IoT-enbled FamilyHub 7.0 to offer unlimited entertainment and a connected living experience.

This range comes in stylish and classy BESPOKE Glass Finish colour options – Glam Deep Charcoal, Clean Navy, Clean White and Clean Pink – that go perfectly with the modern design taste of Indians.

“As the No. 1 refrigerator brand in India, we make continuous efforts to promote sustainability and energy efficiency while reducing carbon footprint for a better future. The energy efficiency ratings by BEE for our Side-by-Side refrigerator range is a testament to our commitment. Our Side-by-Side refrigerators have found great resonance among Indian consumers due to its outstanding aesthetic appeal. With the BEE ratings, we are confident that these refrigerators will interest more individuals who seek high-performing products that add value to their lives in more than one way,” said Saurabh Baishakhia, Senior Director, Digital Appliance Business, Samsung India

Price & Availability

Priced at INR 110,890 onwards, the line-up is available across offline and online retailers, in 653L net capacity.

Warranty

The new line-up comes with a 20-year compressor warranty on its compressor, thereby offering promising durability of the product and in turn, providing consumers with complete peace of mind.

Key Features of Side-by-Side refrigerators

Convertible 5-in-1 mode

The feature offers consumers more storage space and convenience by allowing them to choose from the five modes – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. In the normal mode, the refrigerator will have both fridge and freezer mode, in both Home Alone and Vacation modes, the refrigerator will only have the freezer running while the fridge will be turned off. On days, when one wants more storage space, the feature allows consumers to convert their freezer into fridge, thus giving more storage space.

The Twin Cooling Plus technology in this feature works with two separate evaporators for fridge and freezer to minimise temperature fluctuation. This innovation adds a new level of convenience, making it possible to control optimal humidity and temperature that prevents odour mixing and ensures freshness of food for a longer duration.

Family Hub 7.0

The Family Hub 7.0 feature provides efficient food management by suggesting meal ideas to its users and giving a view of what’s stored inside the refrigerator, among others. Consumers can also play their favourite music using Spotify, TuneIn and can simply enjoy their favourite web services without other devices. To ensure unlimited family fun, the feature also offers an analogue bulletin-board that curates precious family moments by video, photos, and memos. For users to enjoy seamless connected living and turn their home smarter, this feature lets them control their smart appliances and IoT enabled devices via SmartThings App.

AI Energy Savings mode

With this mode activated, consumers can easily meet their monthly electricity cost target by optimising fridge and freezer temperatures. The feature uses artificial intelligence to understand the usage pattern and set the temperature accordingly, thus ensuring energy efficiency in the process.

Curd Maestro+

The Side-by-Side refrigerator range comes with Samsung’s patented Curd Maestro technology that allows users to make curd at home in a healthy and hygienic way. However, taking the experience, the 2023 range comes with a detachable Curd Maestro+ that users can remove as per their convenience.

BESPOKE & Auto Open Door

From a design perspective, the line-up comes with BESPOKE’s Glass Finish panels, thus making the range of products glamorous. Keeping in mind the challenges in Indian cooking, the 2023 range comes with another interesting feature — Auto Open Door that uses ‘touch sensor’ and opens the door. Therefore, in case of dirty hands, consumers can simply keep their hand on the door sensor and it will open.

Non-plumbing Dispenser

The refrigerator comes with a 4.5L water tank for its non-plumbing ice and water dispenser. This feature makes the refrigerator easy to install at any location without being connected to a water supply. Consumers simply need to add mineral or fresh water to enjoy chilled drinks or ice or crushed ice without installing a separate water filter.

Wi-Fi Enabled

To help consumers enjoy a seamless and superior connected living experience, the Side-by-Side Refrigerator range facilitates control using SmartThings app, thanks to being Wi-Fi enabled.

Samsung, India’s largest and most trusted consumer electronics brand, today announced the 2022 line up of its widely popular Curd Maestro and Digi Touch Cool range of refrigerators with the launch of new India centric designs.

Curd Maestro, the world’s first refrigerator that can make curd, will now be available in Bouquet Silver, the industry’s first flower pattern design on steel finish and Mid Night Blossom. By going beyond food preservation to food preparation, these refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator. The process of curd making in Samsung’s Curd Maestro refrigerators is recommended by ICAR-National Dairy Research Institute, Karnal.

Adding a pop of color, the 2022 range of Digi Touch Cool direct cool single door refrigerators will be available in new floral patterns – Urban Tropical and Hydrangea Pattern. Designed to offer more storage space and convenience, these refrigerators come with the patented Digi-Touch Cool 5-in-1 technology that empowers consumers to control their refrigerator settings with a simple touch without opening the refrigerator door and help save energy by retaining cooling.

“The newly launched flower pattern for our Curd Maestro and Digi Touch Cool refrigerators are designed keeping in mind Indian consumers’ preferences. While our aim is to equip our consumers with the latest technology that makes their lives simpler, these exquisite designs on the refrigerators have been crafted to give an aesthetic touch to their overall home décor,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability:

Curd Maestro and Digi Touch Cool 2022 range of refrigerators will be available across all the retail channels and on Samsung’s official online store Samsung Shop. The Digi Touch Cool single door refrigerator range will start from INR 18,690 and Curd Maestro frost free range will start from INR 27,990.

Consumers can get up to 15% cashback of up to INR 8,500, easy EMI options starting at just INR 990, and one EMI off on the new models.       

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the pain points of curd making process, which is complex, time taking, and tricky, yet an essential food ingredient in an Indian household. Curd Maestro, a local innovation by Samsung to address local needs, makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

The refrigerator enables curd preparation in 6.5 to 7.5 hours — 6.5 hours for soft curd, 7.5 hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Digi-Touch Cool 5-in-1: Innovation Catering to Consumer Needs

The Digi Touch Cool 5-in-1 refrigerators come with 5 exceptional features:

Digital Control Cool Temperature Setting – Equipped with an advanced temperature control setting, users can easily control the temperature of their refrigerator based on varied seasonal conditions. Different levels of temperature points allow one to store their food optimally while meeting the changing season requirements.

Power Cool – Power Cool button on the Samsung Digi Touch Cool 5-in-1 refrigerator provides up to 53% faster ice making and 33% faster cooling. So, it is a convenient way for users to promptly cool and make ice on demand.

Eco Mode – The Eco Mode function adjusts the refrigerator’s temperature to approximately 6 degrees Celsius, saving 28% energy thereby reducing the running cost during winters, nights and when high grade cooling is not required.

Blackout Notification – In case the refrigerator temperature rises above 9°C due to power outage, the Black Out Notification feature will notify via flickering lights on the touch panel and the refrigerator will switch to Auto Express cooling to help consumers prevent food wastage.

e-Defrost – This built-in feature enables the user to defrost the freezer by the pushing the e-Defrost button for 3 seconds. It will instantly start the process of removing any ice on the freezer walls and evaporator, Once the defrosting process completes, it switches off automatically. Consumers can also stop the de-frosting process anytime by pressing e-Defrost on the touch panel for 3 seconds.

Samsung, India’s most trusted consumer electronics and No.1 refrigerator brand, today expanded its proprietary Curd Maestro technology to its large capacity refrigerators, including the IoT-enabled Family Hub, SpaceMax Side-by-Side refrigerators, building on strong demand for the Curd Maestro range of refrigerators that were launched last year.

Curd Maestro, the world’s first refrigerators that can make curd and address the pain points of daily curd making, will now be available in 673 litre premium Curd Maestro Family Hub refrigerator and also in 692 litre SpaceMax series.

Besides taking the usage of refrigerators from food preservation to food preparation, IoT features in the Curd Maestro Family Hub allow you to customize your curd preparation settings through the Smart Things App, anywhere and anytime.

These premium refrigerators are designed to lend a classy look to your kitchen while transforming it into a connected fun zone for the whole family.

Additionally, as a part of its 2021 line-up, Samsung has also introduced a large capacity 845 litre Side-by-Side refrigerator. Built to address consumer need for extra storage space, this refrigerator also comes with a Home Bar feature. The sleek small window of the Home Bar, when gently tapped, provides convenient access to beverages placed inside, resulting in energy savings.

“At Samsung, we believe in impactful innovations that transform lives. Our Curd Maestro Refrigerators have got a very positive response from consumers, strengthening our position as the
No. 1 refrigerator brand in India. Seeing consumer demand for large capacity refrigerators and the popularity of our Curd Maestro technology, we have introduced it in our IoT enabled Curd Maestro Family Hub and SpaceMax Curd Maestro refrigerators. We are confident this launch will address the evolving needs of our consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability

The Curd Maestro Family Hub refrigerator (673 litre) is available at a special pre-booking price of INR 187,990 on Samsung.com, Amazon, Flipkart and online stores of retail partners across India, including Croma, Reliancedigital and Vijay Sales from March 23 to March 31, 2021.

On purchase of a Curd Maestro Family Hub refrigerator, buyers get a complimentary Samsung Galaxy S20 FE (Fan Edition) along with a cashback of up to INR 6,000.

SpaceMax Curd Maestro (692 litre) refrigerator is available in Real Stainless and Black Matt starting from INR 93,990, across all leading retail stores. The large capacity (845 litre) Side-by-Side refrigerator is available at a price of INR 101,990, across all leading retail stores.

Samsung Side-by-Side Refrigerators come with 10-year warranty on its Digital Inverter Technology Compressor that provides up to 50% energy savings.

Features of Curd Maestro Family Hub Refrigerators

Curd Maestro

Using the Curd Maestro, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.

Simplifying Connected Living

The built-in View Inside Camera on the Curd Maestro Family Hub allows users to take a quick peek inside the refrigerator with a multi-finger swipe down on the Family Hub screen, without opening the refrigerator. You can also use the SmartThings app to see what’s inside the refrigerator remotely, even while you are out shopping. The refrigerator allows you to create shopping lists, food memos, digitally label food with expiration dates and set reminders.

Strengthening Family Connections

Curd Maestro Family Hub keeps the family more closely connected and organized with its built-in screen that can be used as a whiteboard, memo or even a photo album. Family members can also make calls and share photos and notes with each other through the refrigerator. They can even share and update calendars through the Family Hub app (synced with Google, MS365).

Enjoying a More Intelligent Way of Living

Samsung’s Bixby recognizes individual voices and provides personalized information based on preferences. Ask “Hi Bixby, what’s new today?” and it will provide a read out of the news, weather and calendar updates. You can also enjoy hands-free calls with Bixby voice control.

Creating New Ways to Have Fun at Home

Users can access millions of songs through the web browser, live radio app or Music apps such as Spotify Gaana.com and TuneIn or mirror their Samsung Smart TVs and smartphones to watch their favourite shows on the Family Hub screen. The new Family Hub also features 25-watt premium speaker for sound that is deep in bass and rich in the mid-range.

Enjoy a More Intelligent Way of Living

The new Curd Maestro Family Hub is more streamlined than ever with its Meal Planner feature that customizes the entire food experience. It recommends smart recipes based on dietary preferences you set, helps you come up with a week-long meal plan based on your refrigerator inventory, and prepares your shopping list.

More Storage Space Inside

SpaceMax Technology enables the inside walls of the refrigerator to be much thinner by using minimal amount of high-efficiency insulation. This means more storage space. For a sleek and seamless design, the Curd Maestro Family Hub, showcases elegant flat doors with recessed handles and a counter depth design to help fit in any space.

The refrigerator also comes with a Deodorizing Filter, keeping the inside of the refrigerator fresh by constantly passing air through built-in activated carbon filters. The Power Cool & Power Freeze features offer rapid cooling performance at the touch of a button.

Remember the time when your mom kept a spoonful of sweet curd ready before you appeared for an exam?

Or when dad rushed to the doorstep just before you left for you first job interview, with dahi cheeni wishing the best for you?

In India, sweet curd is not just a condiment. It is almost an emotion that stays with us all through and we experience it in different stages of life. It is our own spoonful of #GoodLuckCharm that we pass off to our loved ones for their most important moments.

Keeping in mind this sentiment, Samsung India introduced Curd Maestro with meaningful ‘Make for India’ innovations. This is the world’s first refrigerator that prepares curd. It addresses the problems of curd making which are often complex and time-consuming. With Samsung Curd Maestro, you can make curd with the same consistency in all weather conditions.

And to continue with the celebrations of the sweet tradition, Samsung India has announced a special #GoodLuckCharm contest on June 27-28, 2020. Connect with us on Facebook, Instagram and Twitter and share your special memories when sweet curd worked its magic in your life with the hashtag #GoodLuckCharm and #CurdMaestro.

That’s not all! Two of the best stories stand a chance to win Samsung Curd Maestro.

So flex your brain muscles and recall that a special memory of sweet curd being your personal #GoodLuckCharm. But before that, dahi cheeni zaroor khaana!

Under Samsung Delight Offers, consumers can buy refrigerators starting at INR 19,790 with discounts up to 25%, 10% instant bank discount, exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650.

Samsung will provide these offers on its entire range of Frost Free refrigerators which includes the recently launched Curd Maestro refrigerators, Double Door refrigerators with Base Stand Drawer and Convertible refrigerators. These models are equipped with 10-year warranty on the compressor and Digital Inverter Technology with stabilizer free operation allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption, and will be available in a variety of colour and design options.

“As a consumer centric brand, Samsung is committed to deliver best-in-class products with meaningful innovations. The consumer focus is shifting towards refrigerators that offer convenience, more storage space and energy efficiency. We are partnering with Flipkart and Amazon this summer to offer exciting Samsung Delight Offers on our Global Number 1 Frost Free refrigerators that are designed for Indian homes,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

Price and Availability

Samsung’s Frost Free range of refrigerators, starting at INR 19,790 with discounts up to 25%, 10% cashback (instant bank discount (with SBI Credit Card on Flipkart and Amex & RBL Credit Card on Amazon), exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650 will be available during Flipkart Big Shopping Days and on Amazon Summerfest from March 19-22, 2020.

Features of Samsung’s Frost Free Refrigerator Range

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time, enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Smart Convertible Refrigerators

Smart Convertible 5 in 1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

The Normal mode enables optimal cooling both in the fridge and the freezer that helps getting ice faster. Extra Shopping mode comes with an added convenient feature that turns the freezer into the fridge to provide more space. Seasonal Mode & Vacation Mode give an option to turn off the freezer for seasonal requirements. Also, the usage of the freezer can be continued while you are travelling, by keeping your freezer on even when the fridge is switched off. Home Alone Mode lets users switch off the fridge space and use the freezer as a mini fridge.

Frost Free Refrigerator with Base Stand Drawer

The latest Samsung Frost Free refrigerators have been uniquely designed for Indian homes to offer extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers. Now you can keep your vegetables, such as onions and potatoes at room temperature with ease without worrying about using extra baskets or wasting kitchen space.

New Design Patterns

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns that add to the aesthetic value of the products.

Samsung Curd Maestro Frost Free Refrigerator addresses the problem of curd making which is complex, time taking and tricky. Now, with the new Samsung Curd Maestro Frost Free Refrigerator, you can easily make curd with the same consistency in all weather conditions. National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung Curd Maestro Refrigerator.

Here’s Samsung India’s next meaningful innovation under the #MakeforIndia initiative.

Curd Maestro

For generations, curd has been an essential condiment paired with varied Indian recipes across geographies; but curd preparation is demanding. Curd Maestro, Samsung’s Make for India innovation, is resultant of the company’s deep understanding of Indian consumers’ needs over the years, and addresses the pain points of daily curd making. National Dairy Research Institute (NDRI) has tested and recommended the process of curd making in Samsung’s Curd Maestro.

Samsung, India’s No.1 refrigerator brand, also introduced India’s First Frost Free Refrigerator with Base Stand Drawer, in which you can store onions and potatoes, and India’s first five-star Direct Cool Single Door Refrigerator lineup based on new 2020 Star Ratings. These new meaningful innovations are part of Samsung India’s ‘Make for India’ initiative based on consumer feedback and insight.

“At Samsung we believe in meaningful innovations that transform lives of people. Convenience, storage space and energy efficiency are the key features consumers look for in a refrigerator, and our 2020 range addresses all these needs. We are confident the new range of refrigerators will further strengthen our market leadership in the refrigerator category,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

2020 Refrigerator Line-up

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky, yet an essential food ingredient in an Indian household.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time; enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Curd Maestro refrigerators come with Samsung’s Smart Convertible 5 in 1 Twin Cooling technology and will be available in 244-litre, 265-litre, 314-litre and 336-litre capacities.

Smart Convertible 5in1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

Efficient Space, Design and Technology: Innovation catering to consumer needs

Frost Free Refrigerator with Base Stand Drawer

The latest line-up has been uniquely designed for extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers.

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns, Paradise Bloom and Wave that add to the aesthetic value of the products and will be available in 253-litre capacity.

Single Door, Direct Cool Refrigerator

Samsung recently launched India’s first five-star Direct Cool Single Door Refrigerators in line with new 2020 Energy norms with capacity of 198-litres.

A solution to long power cuts, the model comes equipped with digital inverter technology allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption.

The new lineup comes with 10-year warranty on the compressor and digital inverter technology with stabilizer free operations.

Under the ‘Make for India’ initiative, the 2020 line-up is uniquely designed for extra space and also sports the next-gen Horizontal Curve Door design along with the GARO handle, a first for the Indian market. The 2020 line-up comes with new set of design patterns — Paradise Bloom, New Camellia, Wave and Premium Steel — adding to the aesthetics of the product.

Price, Offers & Availability

Samsung’s new 2020 refrigerator lineup is available across all retail channels and on Samsung Shop starting January 2020 and will range from INR 17,990 for the new 198-litre Direct Cool Single Door Refrigerator to  INR 45,990 for the Smart Convertible 5in1 Refrigerator. Curd Maestro models will be priced between  INR 30,990 and INR 45,990.