When Subiksha A began studying Information Technology at St. Antony’s College of Arts and Sciences for Women in Dindigul, she was drawn to technology. She had studied Python, web development, machine learning and databases, but wondered whether she could keep pace with a field changing so quickly.

She wanted to move beyond theory and understand how emerging technologies could address real problems. She also wanted to become more confident about taking on unfamiliar challenges.

Samsung Innovation Campus (SIC) helped her connect classroom learning with practical applications of Artificial Intelligence (AI). Structured lessons and assignments encouraged her to experiment, learn from mistakes and approach technical problems with greater confidence.

Samsung Innovation Campus is Samsung’s global education programme that equips young people with advanced technology skills through structured learning and practical training. In 2026, it aims to train 20,000 youth across India in AI, supporting the country’s Digital India and Skill India ambitions.

“Samsung Innovation Campus has had a significant impact on both my personal and professional growth. More than teaching me technical concepts, it changed the way I approach learning and problem-solving,” Subiksha says.

Balancing the programme with college responsibilities helped her build discipline, consistency and time-management skills—habits she believes will matter as she prepares to enter the workforce.

Subiksha hopes to keep learning about AI and contribute to solutions that make a positive difference. The experience has changed how she views setbacks: a difficult concept is no longer a reason to doubt herself, but a prompt to try, ask questions and improve.

Her experience reflects the value of practical technology education for young women as AI skills become increasingly relevant across industries. Hands-on learning can help students see a place for themselves in fields that may once have seemed out of reach.

“To every young girl who dreams of building a career in technology, I would say: never underestimate your potential. You do not need to have all the answers before you begin.”

For Subiksha, confidence has grown alongside her skills. Her journey in AI is just beginning, but she now sees herself as someone who can contribute to the technology shaping the future.

For Muskaan Arora, Artificial Intelligence has always been an area of curiosity and possibility. As a student of computer applications, she was drawn to technology, software development and problem-solving, with a clear ambition to build a career in the technology industry.

But as she prepared to make the transition from the classroom to the workplace, Muskaan found herself grappling with a familiar question: was her academic knowledge enough to meet the expectations of the technology industry?

Pursuing her Master of Computer Applications (MCA) at the University School of Information, Communication & Technology (USICT), Guru Gobind Singh Indraprastha University (GGSIPU), Muskaan had built a strong foundation through her academic learning. Yet, she wondered whether she had the practical skills and real-world exposure needed to apply that knowledge with confidence.

That was when her journey with Samsung Innovation Campus (SIC) began.

Turning an interest in AI into practical learning

Muskaan joined Samsung Innovation Campus with a clear goal — to learn Artificial Intelligence from industry experts, understand its real-world applications and strengthen the skills needed to become industry-ready.

Under Samsung Innovation Campus, she pursued the Artificial Intelligence course, where practical assignments, project-based learning and interactive sessions with mentors helped her move beyond theoretical concepts and develop a more hands-on understanding of AI.

For Muskaan, the experience was as much about building confidence as it was about building technical skills.

Working on practical AI projects gave her an opportunity to understand how Artificial Intelligence could be applied to real-world challenges. The mentorship she received encouraged her to approach problems creatively, while the hands-on learning helped strengthen her analytical and problem-solving abilities.

What began with some hesitation gradually became a sense of confidence in her own capabilities.

“Samsung Innovation Campus gave me the confidence to turn my passion for technology into a career, and it reminded me that continuous learning is the foundation of every success.” said Muskaan.

From learning AI to becoming industry-ready

The skills Muskaan developed through her SIC journey soon became an important part of her transition into the professional world.

The practical exposure and project-based learning she gained through the Artificial Intelligence course helped her strengthen her understanding of core concepts and develop a structured approach to problem-solving. These learnings also gave her greater confidence as she navigated the recruitment process.

When she appeared for technical interviews, Muskaan was able to draw on the practical knowledge and problem-solving approach she had developed through SIC. The experience helped her feel better prepared to translate what she had learned into a professional setting.

Her efforts culminated in a significant milestone — Muskaan secured a placement at Infosys as a System Engineer, marking the beginning of her professional journey in technology.

For her, the opportunity represents more than a first step into the workforce. It reflects a journey from questioning whether she was ready for the industry to gaining the confidence to take on that challenge.

Confidence that extends beyond the classroom

Muskaan’s transformation also changed how those around her viewed her ambitions.

Her placement at Infosys became a proud moment for her family, strengthening their belief in her abilities and reinforcing the value of dedication, continuous learning and the right opportunities.

As she begins her career, Muskaan is looking forward to continuing to learn and grow in the technology industry. Her experience has also shaped the advice she would like to share with other young women aspiring to pursue technology.

“Believe in yourself, stay curious, embrace challenges, and never stop learning,” she says, encouraging young girls to see technology as a field full of opportunities.

Muskaan’s journey began with a passion for Artificial Intelligence and the uncertainty of whether she could turn that interest into a career. Through Samsung Innovation Campus, she gained the practical exposure and confidence to take that next step — turning her interest in technology into the foundation for her professional journey.

Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country.

The new experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh.

These stores will showcase Samsung’s complete product ecosystem through exciting zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre and Wearables, showcasing its multi-device connectivity with SmartThings.

The SmartThings zone will showcase how Samsung’s connected living ecosystem can create convenience for consumers in their daily lives. This includes highlighting how a smartphone, refrigerator, AC, home theatre, TV and other devices can connect to each other and provide convenience to consumers. The SmartThings zone will also include scenarios such as Work from Home to show how a Samsung monitor, laptop, tab and smartphone connect to improve productivity, or how you can switch on your ACs remotely so that the your home is cooled even before you reach, or even a home kitchen experience.

For young gaming enthusiasts, these experience stores will have dedicated gaming zones where they can spend time on their favourite games. They can experience the power of Samsung Galaxy S23 flagship smartphones and Samsung’s premium Odyssey Ark gaming monitors as they play.

“As a brand focused on ever evolving customer’s needs, we have seen that demand for our premium products has increased with nearly two thirds of our consumers choosing a premium device at our Samsung Experience Stores. To tap into this growing consumers demand, we are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Mr. Sumit Walia, Senior Director, D2C Business, Samsung India.

“These products and experiences will not only provide our customers with an in-person, immersive look at Samsung technology but also help them engage with the brand more meaningfully,” he said.

Consumers, especially Gen Z and millennials, will have the opportunity to attend the many Galaxy Workshops and activities that will be organized at the premium experience stores as part of the Learn @ Samsung initiative. These Galaxy Workshops will be around photography, video-editing, gaming, music, coding, doodling, baking and many other topics, helping young consumers pursue shared interests as well as learn about Samsung’s innovations and how to use their smartphones and other Samsung products more efficiently.

At the customization counter, young consumers can have a DIY smartphone cover customization experience using stickers and other accessories.

Samsung’s new premium experience stores will also offer a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers can buy any Samsung product, from among 1,200 options across its portfolio, even if they are not available at the stores. Consumers can buy products using a Store+ digital catalogue and it is delivered directly to their home. Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan for Galaxy smartphones, tablets and smartwatches Samsung Care+ at the stores.

Consumers visiting the premium experience stores will also be able to get hassle-free after sales service for their smartphones and book service calls for their consumer electronics products at home.

Over 10,000 youth from across towns, cities and rural India have already registered for Samsung’s Solve for Tomorrow innovation and education program, showcasing the growing desire among Indian youth to find innovative technology solutions to solve real-world problems that will have a positive social impact on the lives of people around them.

At roadshows that Samsung conducted in cities such as Bengaluru, Hyderabad, Delhi, Guwahati and Bhubaneswar, young students said they want to solve problems around safe collection of waste for recycling, job security for daily wagers, language barriers that young students from remote areas face during e-learning, safe disposal of sanitary napkins, mental health of school students, reusing agricultural waste as well as reusing plastics.

Among the registrations, 32% of youth want to solve problems of healthcare, 28% want to tackle challenges around education, especially better learning opportunities for students, 24% focused on problems around environment while 16% want to solve issues around agriculture.

Youth who are between 16 and 22 years of age can apply for Solve for Tomorrow till July 31, 2022. They can apply here: www.samsung.com/in/solvefortomorrow.

This will be followed by selection of the top 50 teams, who will be mentored by industry experts and others experts at IIT Delhi to help enhance their ideas, along with a boot-camp at IIT Delhi, a certificate of participation, and vouchers worth INR 100,000 for online courses in design thinking, STEM, innovation, leadership, among others.

Top 10 teams will get the opportunity to visit Samsung India offices and its R&D centres where they will interact with young Samsung employees and researchers. They will also experience the Samsung product ecosystem at the iconic Samsung Opera House in Bengaluru.

Three winning teams stand a chance to get mega support of up to INR 1 crore and mentoring support for six months to turn their ideas into action under the expert guidance of IIT Delhi.

Registration for Solve for Tomorrow closes 5 pm on July 31, 2022.

This initiative strengthens Samsung’s commitment towards its vision of Powering Digital India.

Samsung has given fellowships to 100 undergraduate and 30 postgraduate engineering students at IIT Madras and IIT Guwahati. The fellowship will support chosen students in their projects that range from traffic estimation and dynamic control of traffic lights, anti-cancer drug research, intrusion detection system to power management for electric vehicles and liquid crystals in solar cells.

Final year engineering students, pursuing B.Tech, Dual Degree (B.Tech + M.Tech) and M.Tech/M.S. (Research), and working on a project that will lead to software or hardware products are eligible for the fellowship. Students from underprivileged backgrounds are given preference, and they must have a cumulative grade of over 6 in any branch of engineering. Samsung provides INR 6,000 per month to undergraduate and INR 25,000 per month to postgraduate students.

“Samsung R&D Institute India, Delhi has been working towards enhancing research and innovation among students at IITs, especially those from weaker sections of the society. Through Samsung Fellowship, we wish to empower the coming generations to utilize their capabilities for social good. We plan to expand this Fellowship to more IITs in the coming years,” said Deokho Kim, Managing Director, Samsung Research & Development Institute, Delhi.

“Samsung helps young people around the world gain access to better education and learning opportunities as part of our citizenship vision of Together for Tomorrow! Enabling People. The new Samsung Fellowship will help students take their ideas forward and develop innovations for the greater good. This initiative is an embodiment of our vision of Powering Digital India that seeks to empower the next generation of young India,” Partha Ghosh, Vice President & Head, Corporate Citizenship, Samsung India, said.

The 130 fellowships given so far have gone to undergraduate and postgraduate students from various branches of engineering including chemical, mechanical, biotechnology, electrical, ocean, CSE, engineering design, civil, metallurgical, materials and aerospace, among others.

Samsung Innovation Campus is the Company’s global citizenship program that aims to bridge proficiency gaps in the country by skilling students on cutting-edge technologies such as IoT, pervasive computing, data science, machine learning, AR/VR and others. Samsung currently has nine Samsung Innovation Campus at IIT-Delhi, IIT-Kanpur, IIT-Hyderabad, IIT-Kharagpur, IIT-Roorkee, IIT-Guwahati, IIT-Jodhpur NSUT, and Delhi Technological University (DTU). So far, these labs have trained over 1,000 students.