“Bringing innovative design projects to mass production is a multi-step process that involves iterative exploration and trial and error. The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.”

— Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics

Designing the Experiences of Tomorrow

Samsung Electronics is home to forward-looking departments seeking untapped opportunities. True to its name, the Visual Display Business’ Future Experience Design group actively develops concepts for user experiences that are missing in the market before turning those ideas into innovative products.

Launching a new product is no easy feat, however. There is a long journey ahead after proposing an initial concept — from designing for mass production and collaborating with other departments to enhancing marketability and perfecting the product’s technical aspects. Brought to fruition through unceasing passion and innovation, this is Music Frame and its design story.

* Content images have been simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region and model.

Bringing Style to Spaces

Inspired by Your Lifestyle

Consumers are now opting to purchase products that seamlessly blend into their living spaces instead of ones that only offer functionality. To that end, Samsung has introduced a series of lifestyle TVs including The Serif, The Frame and The Sero. Since TVs are not in use most of the time, these products transition to Ambient or Art Mode to offer a tasteful design experience — rather than displaying a black screen.

Delivering audio in the form of a picture frame, Music Frame is an extension of this approach. Setting itself apart from conventional speakers designed mainly to amplify sound, Music Frame and its concept of lifestyle audio prioritize the user’s lifestyle and living space. Picture frames are a familiar furnishing that can be placed anywhere, reflecting each individual’s taste and personality based on the kind of art being displayed. Music Frame draws inspiration from ordinary picture frames, allowing users to listen to music as they appreciate their favorite pictures.

Breathing Life Into an Innovation

In collaboration with the development and CX teams, Samsung designers built and tested a working prototype that demonstrated high-quality sound. They received positive responses from users after extensive testing, which solidified their confidence in the product’s acoustic performance and overall concept. As a result, the initial design remained intact and went into mass production.

Bridging the Gap Between Decor and Audio

Sculpting Unseen Sound

Music Frame embodies audio, so Samsung couldn’t lose sight of how people enjoy listening to high-quality music. Given the product’s unique form factor compared to traditional, elongated soundbars, the designers worked closely with the sound development team to perfect acoustics from the get-go. Speakers commonly have fabric, grilles or other materials on the front to easily emit sound. Together with the sound development team, the designers found a way for Music Frame to amplify sound through a gap between the frame and panel — creating a design rarely seen in audio products. The result? A frame-shaped speaker that is not restricted by the material that covers the front side.

Due to the frame’s shape, the gap between the bezel and the panel was important since this portion produces high- and medium-pitched sounds. After countless tests to find the optimal sized gap, both in terms of design and sound quality, the team settled on a width of 9mm. The designers worked with developers to make sure the vibrations from the rear woofer speaker — responsible for the bass — would not create noise when the product is hung on a wall like a picture frame.

A Piece To Personalize Your Space

Just like a real frame, Music Frame allows users to swap the images inside for personal photos or works of art. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

Samsung designers also considered users who might place the Music Frame on a table instead of hanging it on a wall. Meticulous refinements were made to the frame stand’s shape and angle to ensure it doesn’t look too prominent or cause reflections on the panel. Since the rear of the product is visible if placed on a table, the back was designed in a neat and minimal fashion.

Music Frame in Your Everyday

Your Life, in the Frame

If there’s a particular image users want to cherish, they can create their own art panel by uploading an image to a third-party website and placing an order.

Music Frame comes in a default black bezel, but users can purchase an additional white bezel to match their decor. They can fill their frames with stunning images to create a stylish space that is perfect for listening to music.

* Art panels are sold separately and customization availability may vary by region. White bezels are sold separately and will become available starting in the summer of 2024.

Fill Your Room With Rhythm

For more captivating TV viewing, users can utilize Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equalizer settings to their preferences. By fine-tuning the audio, users can enjoy more vibrant sound and immersive content.

* Q-Symphony using Music Frame is available only when connected to a 2024 Samsung TV (DU7000↑ & LS03D) or 2024 Samsung TV and 2024 Samsung Soundbar (Q700D↑, Ultra Slim, S-Series).

Looking forward to a future of new possibilities, Samsung designers will continue to develop products and designs that naturally blend into users’ lifestyles and living spaces.

For more information about Samsung Electronics’ design, please visit the Design Samsung website.

Samsung Electronics has announced its keynote speakers and program for the Samsung Developer Conference 2021 (SDC21), which will be held on October 26^th. The annual conference, fully virtual this year, will bring together developers and creators to shape the future of consumer experiences.

At SDC21, the company plans to share its latest updates in software, services and platforms with thousands of developers and creators to enable smarter, more seamless connectivity across devices. The attendees will be able to discover opportunities to create cutting-edge solutions for millions, leveraging Samsung’s expansive ecosystem.

DJ Koh, President and CEO of Samsung Electronics’ IT and Mobile Communications Business Division, will open SDC21 by addressing which direction Samsung’s strategy would head to bring innovation to consumer experience.

The following keynote speakers are lined up to discuss Samsung’s strategies for platforms and ecosystems with topics ranging from security, privacy to various platforms including Bixby, SmartThings and Tizen:

• Daniel Ahn, Senior Vice President, Mobile Platform Center
• Samantha Osborne, Vice President, SmartThings Inc.
• Jeongsook Lee, Vice President, Customer Experience Office
• Yongjae Kim, Senior Vice President, Visual Display Software R&D
• Bill Mandel, Vice President, Visual Solution Lab, Samsung Research America
• Janghyun Yoon, Executive Vice President, Mobile Software R&D

SDC21’s highlight sessions consist of three groups. The first one, Platforms Designed For Connected Experiences will explore Bixby and SmartThings’ cross-device experience and how Samsung plans to make the vision of the future Smart Home a reality.

The second session Innovating Mobile Experience Across Samsung Galaxy Ecosystem will take a look at the One UI 4’s innovations and foldable device design process to help developers optimize their own apps for a growing number of foldable devices.

The third session, The Evolution of Tizen and Innovative Screen Experiences will peer into Samsung’s new Smart TV services and how its ecosystem has enhanced with Tizen 6.5.

Furthermore, developers who want to keep abreast of industry insights and state-of-the-art technology will find Tech Talk sessions from Samsung’s top experts very helpful. For those interested in the latest Samsung technology, it is highly recommended to visit SDC21’s Digital Tech Hub, a digital exhibition of the Samsung technology with easily accessible resources.

Code Lab will offer an opportunity for developers to boost their skills with a hands-on coding experience with sample applications for testing simple scenarios. Developers can even try their codes on cutting-edge devices like Galaxy Z Fold3 and Galaxy Z Filp3 via remote access.

In recognition of content developers for excellence in design, innovation, quality and performance, the winners of the 2021 Best of Galaxy Store Awards will be announced in SDC21.

The developers and even end-customers will have the chance to win a Galaxy Z Flip3 by participating in digital badge collection on the SDC21 website. By watching sessions and participating in Code Lab and Hacker’s Playground as well as social media events like #mySDCstack and securing five or more digital badges, participants will earn the chance to win a Galaxy Z Flip3.

The SDC21 will be broadcast on Samsung Newsroom India and the SDC website on October 26, at 10:00 a.m. Pacific Time. For more information about the SDC21, please visit https://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC21.

Versatile, compact and stylish, the Galaxy Z Flip is made for fast-paced, modern lifestyles and for those who aren’t afraid to make a statement. Built to inspire creativity, the device packs everything you need for content creation and sharing into a form factor that fits in the palm of your hand.

Flex Your Creativity

The Galaxy Z Flip’s unique form factor is designed to provide hands-free experiences, making it easy for you to create content no matter where you are.

Thanks to its Hideaway Hinge, the device can stand on its own at various angles. Simply pop open the device, place it on a desk or on the floor, and you can start filming your latest dance challenge video without extra accessories or stands.

With Flex mode, you can easily snap hands-free selfies for your social media feeds or capture steady, stunning Night Hyperlapse videos with just the Galaxy Z Flip. The feature also lets you easily set up live streams to connect with your followers or instantly collaborate with other creators via video call.

Capture the World Differently

From spontaneous selfies to hilarious GIFs of funny moments, the Galaxy Z Flip gives you new ways to capture your experiences.

The Quick selfie feature uses the device’s powerful rear cameras to create high-quality self-portraits. Double click the power button when the phone is folded and the cover display will transform into a selfie viewfinder. You can then click the volume button to capture a shot. If you are taking a groupie with your friends, you can tap on the cover display to switch to the Ultra Wide lens.

With so many ways to create photos and videos, it can sometimes be difficult to decide which one to go for in the moment.

Single Take on the Galaxy Z Flip is a dream tool for digital creators. The feature is especially useful for shooting action-packed scenes.

Just hold down the shutter button and the camera will capture the moment in a wide range of formats. What’s more, the feature even recommends the best shots, which means you don’t need to scroll through your gallery to find the perfect post.

Elevate Your Content

Ask any digital creator and they will tell you that taking photos and videos is just the start of the creative process. From image editing to caption writing, there are many steps when it comes to producing engaging content.

Equipped with quick and easy image editing tools, the Galaxy Z Flip is a mobile creative powerhouse. As soon as you take a shot, you can start polishing your image, try out different filters, and put your next post together on the device. The Multi-Active Window feature also allows you to run two apps simultaneously on the main display. With the ability to edit photos on the top half of the display while writing captions or responding to comments on the bottom half, you can multitask and manage your platform on the go with ease.

Fashion Meets Technology

Featuring a bold and playful design, the Galaxy Z Flip is perfect for those who see technology as a way to express themselves. Available in various luxurious color options, including Mirror Purple, Mirror Black, and Mirror Gold for the Galaxy Z Flip, the device will turn heads and bring individuality to your outfit.¹

¹ Color availability may vary depending on country or carrier.

Samsung Electronics flipped the smartphone world on its head with the launch of its second foldable device, created to offer users a convenient and versatile foldable experience: the Galaxy Z Flip.

The latest foldable smartphone, has been turning heads around the world at four important dates in the fashion calendar, debuting at New York Fashion Week and continuing on to London, Milan and Paris Fashion Weeks.

The Galaxy Z Flip has been engineered with a first-of-its-kind foldable glass that features a 17.01 cm (6.7-inch) display that folds into a stylish and compact form factor that fits in the palm of your hand

Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.

It’s sleek silhouette and eye-catching colour swatches, make it a statement piece beyond the definitions of plush.

The Galaxy Z Flip is available for consumers in India at INR 109999.

Click below to buy Galaxy Z Flip smartphone:

https://www.samsung.com/in/smartphones/galaxy-z-flip/buy

Samsung began the task of designing the Galaxy Fold with the goal of making users’ mobile lives more convenient, taking into consideration how a new folding mechanism would accommodate people’s daily experiences. Read on for a closer look at how Samsung brought the Galaxy Fold to life.

Encountering New Form Factors

As the day-to-day lifestyles of consumers have become more diversified, so too have their needs, and the technology they use, of course, must keep up. The Galaxy Fold features an all-new form factor with its Infinity Flex Display, which provides the most natural holding experience yet for the user. The Galaxy Fold design team started with the very basics of ‘folding’ and what that action means in everyday life, studying how various things fold and unfold as well as what advantages each folding process offers. People in fact fold and unfold all manner of objects in their day-to-day lives, from their books to their wallets.

The design team worked closely with the engineering team in order to find the most convenient and aesthetically pleasing design for a folding device. The team constructed over 1,000 prototypes using a wide array of materials, including foam board and various fabrics, and eventually settled on an in-folding design.

Optimizing for the Foldable Experience

The Galaxy Fold features design elements that offer consumers a user experience that is as familiar as it is convenient. When incorporating the device’s proprietary new technologies, from the Infinity Flex Display to the hinge, Samsung developed a design that would ensure easy one-handed operation, as well as a comfortable and immersive full-screen experience.

Design elements of the Galaxy Fold ensure this seamless ease of use. The device’s large Infinity Flex Display, measuring 7.3 inches when unfolded, was designed to be the optimum size for carrying around when folded. The inward-folding hinge not only provides an intuitive and familiar folding sensation, but also helps protect the display. Additionally, with a total of six lenses across the device, users are able to take pictures no matter how they are holding the device.

The Galaxy Fold’s slim and ergonomic design provides users with a comfortable grip. The device’s size and ratio has been optimized for one or two-handed use, aligning with the unique capabilities of the Galaxy Fold, such as multitasking with Multi-Active Window. The front and back of the device, when folded (or, the entire back of the device when unfolded) have the same volume, shape and dimensions, with even distribution of weight across the left and right sides of the device so it feels balanced and natural to hold. Furthermore, the placement of the fingerprint scanner on the side of the Galaxy Fold is aligned with where the user’s thumb falls, so unlocking the phone is as intuitive as unfolding it.

Future-Proof Design, Eco-Friendly Packaging

Not only is the Galaxy Fold designed with a unique foldable usability, it has a premium appearance, too. Samsung refined its design precisely. In order to create a seamless look for the device’s cover from the display to the edge of the device itself, Samsung applied to sophisticated process to the front metal frame.

Finally, in line with the Galaxy Fold’s philosophy of providing users with a premium lifestyle experience, the design process does not stop at the device itself. As a finishing touch, the packaging that the Galaxy Fold comes in has been created using eco-friendly materials – the first Samsung product to have this applied to all packaging parts. In another first for a Samsung product, the box has a multi-layer design, so that the full-screen experience of the Galaxy Fold can begin from the moment the user opens the box.

Samsung looks forward to further innovating in the foldable space and seeing what the next trends in foldable designs will be.

Form that is Perfected through Perpetual Refinement

The Galaxy S9 has been carefully and delicately shaped to preserve the bare essence of design. With attention to detail and precise technology, the Galaxy S9 showcases a perfectly singular form.

Experiencing Unity through Curves

To establish a visual sense of unity in their form, the display and body come together to create a single silhouette. The Galaxy S9 boasts an enhanced design quality by adjusting the curvatures of the body and display to swerve together. Users can experience oneness from the harmonious curves that connect the body and display.

A Visually and Functionally Enhanced Metal Frame

The metal frame uses an upgraded aluminum material with improved resistance to scratches. The frame is also slightly more protruded than the glass for an increase in durability. Samsung added a Satin Gloss finish to the metallic material to give a soft and glossy shine and established unity between the body and the frame by applying the same color to the frame and body.

Visually Experiencing Oneness

The front surface of the Galaxy S9 features a shortened length on the top and bottom part with a reduced bezel for deeper visual immersion. Furthermore, it concealed the hole used by various sensors on the top to minimize visual distraction.

Understanding Value through Usage

Some values cannot be understood by simple observation. The Galaxy S9 understands the nuances of a user’s experience and provides an optimized design.

Heartfelt Considerations and Detail in the Palm of Your Hand

The delicately crafted design of the Galaxy S9 is based on profound consideration for its users. The height and width of the Physical Key on the side has been adjusted for easier use with just one hand. The curves of the device’s sides have been gracefully reduced to allow for a much more stable and comfortable grip.

The two camera holes on the back are vertically aligned to create a slimmer and more stable look to the rear design. The camera and rear sensors are designed to blend even more harmoniously with the body. User’s comfort is further enhanced by the fingerprint sensor placed in the center to make it easier to reach with either the right and left hand.

Completing the Display Design

The all-new AOD (Always On Display) features 20 different GIF animations that are offered by default. Users can personally pick and choose images to put on display to reflect the user’s mood. The Lock Screen, which users see countless times throughout the day, has been designed to bring a sense of visual completeness. The various components of the Lock Screen, such as the text used for the clock and date, automatically change in color to adjust and blend to the background that has been set by the user to complete a wholesome and adaptable Lock Screen.

Relishing the Richness of Sound

The Galaxy S9 has changed to enrich our lives with the richness of sound. The dual speaker’s surrounding effect emits wide and far-reaching sound. The speaker hole on the bottom of the device has been combined into a single hole to orchestrate a much more natural sound.

Colors that Embody Light, Accessories that Embody Lifestyle

Samsung instilled the sensibilities and familiarities of everyday life into the smartphone, the one device users spend the most time with throughout the day.

With refined colors and a wide selection of accessories, the Galaxy S9 harmonizes more naturally with our daily lives and surrounding environments.

The Galaxy S9’s Colors that Capture the Course of a Day

The Galaxy S9’s four colors were created from the shades of light that change throughout the day. Black is inspired by the darkness of night just before dawn; Gray portrays the soft glow of light that passes through a frosty, foggy morning; Blue is the color of water when a warm ray of morning sun shines through; and Purple embodies the colorful palette of a sunset that spreads throughout the evening sky. Through the Galaxy S9, users can witness the perfect impressions of light as it travels the course of daily lives.

Accessories Instilled with Familiar Materials and Colors

The accessory cover comfortably and delicately fits the device, while reflecting users’ taste and lifestyle. On top of the previous clear cover and silicon cover, Samsung has ramped up the selection with new materials and colors. The Weaving is an exquisite cover that sports a fabric-based weaving pattern; the Hyper Knit uses materials from sneakers to give a boost to youthful and sports-like feel; the Rugged is a witty design that looks like a mini carrier; and the Alcantara demonstrates the high-quality finish of the fine leather. With this wide array of materials and designs for the accessories, the Galaxy S9 becomes a tool to express a user’s unique taste and style.

*Covers and other accessories are sold separately.

The delicately refined design of the Galaxy S9 accompanies the user in all moments, by gently permeating into the details of everyday lives to unveil its unique value more powerfully.

With the Galaxy Note8, Samsung continues to showcase its heritage in both hardware and software innovation. The phone offers an optimal user experience with a large form factor that easily fits in one hand, innovative display design and technologies, and a line-up of thoughtfully designed accessories.

The Big Screen for Bigger Things

The innovation of the Galaxy Note8’s design makes possible the 6.3-inch Infinity Display. Without obstructive bezels or physical buttons, the display seamlessly blends into the device’s body, adding to the phone’s eye-catching aesthetic while improving its functionality.

To ensure that the Galaxy Note8 achieves optimal performance, the enhanced Infinity Display incorporates a slightly more squared design and a slim bezel – refinements that help to maximize the flat area of the screen, and thus provide more surface area for writing and drawing with the S Pen.

The Quad HD+ Super AMOLED display takes more than 83 percent of the body of the device, making it the biggest screen on a Note device yet. Its expansive screen space – which in landscape mode offers a 14 percent wider viewing area than the Galaxy Note5 – and aspect ratio of 18.5:9 allow for incredibly immersive viewing experiences.

The back of the phone, which features a new dual camera as well as a fingerprint scanner, maintains an equally clean and continuous silhouette as the front of the device with virtually no protrusions. Together with its symmetrically curved design, these changes help to create an ergonomic grip that enables comfortable one-handed operation.

Easy on the Eyes, Smooth to the Touch

Available in two stunning colors, Midnight Black and Maple Gold, the Galaxy Note8 has a premium look that fits almost any style.

Each color is enhanced by the glossy finishing of the phone’s materials, which was created through an intensive polishing process. The polishing was also applied to the frame of the Galaxy Note8, allowing for a seamless flow between the front and back sides of the device. The texture of the material is smooth to the touch, creating a sense of comfort.

A New Rhythm

The Galaxy Note8’s brand sound has also been updated to better harmonize with the design of the device. The tune merges a “Pen Beat,” a rhythm made by drumming the S Pen on various items, and beat-boxing to produce a catchy and millennial-esque melody perfect for a ringtone or daily alarm.

Designers and mechanical R&D engineers at the Mobile Communications Business explain how the design of the Gear Fit2 originated, and how it was realized.

Q. What is the design concept of the Gear Fit2?

Jeff Jones: The original Gear Fit, with its thin, sleek look, was designed as a sports band. Then, with the Gear S2, we learned how to create a more premium wearable fit for everyday life.

We took the knowledge that we gained during these development processes and utilized it to create the product design of the Gear Fit2, merging the rectangular screen of the Gear Fit with the materials and design characteristics of the Gear S2. The final concept aimed to make the Gear Fit2 a device that is at once sporty and luxurious, and to fit naturally into Samsung’s wearable portfolio.

Q. What were the defining moments of the design process of the Gear Fit2?

Howard Nuk: There were many areas of focus during the design process because there were so many factors to consider.

First, we wanted the device to fit just about everyone, so we focused on the differences in people’s wrists, such as size variations, as well as their comfort level and desired point of contact when wearing something. As such, we spent a considerable amount of time determining the optimal curvature and size for the device.

We also wanted it to work with a vertical based UX. And we wanted to provide two side-by-side touch zones for usability. So we experimented with many different screen sizes and ratios until we found the ideal combination to meet our requirements. For example, we employed a 1:2 display aspect ratio on the Gear Fit2 so that its music player can display the skip forward and backward buttons in a horizontal line.

Q. Tell us a bit about how you selected the color, materials and finish (CMF) of the Gear Fit2.

Seounghyun Son: We selected colors—black, pink and blue—that are more “lifestyle” (as opposed to high-tech) so that the device could be worn in both fitness environments and everyday life. Overall, the colors are more subtle than bright, thus increasing the likelihood that someone would wear it all day. Additionally, we wanted to increase the appeal of the band by making it softer than the original Gear Fit and by using a 3-dimensional pattern rather than the 2-dimensional pattern of the Gear Fit.

Q. What are the main differences between the Gear Fit2 and the previous model in terms of mechanical features?

Hyunjun Kim: The Gear Fit2 differentiates itself with a premium, more refined design. We accomplished this by applying aluminum materials rather than plastic ones. To avoid discomfort, we worked hard to make it lightweight. Needless to say, applying metal to a wearable was no easy feat, even though Samsung has been incorporating it into its products, including its smartphone models, since last year.

We also included an improved clasp that uses a secure loop to prevent the device from falling off, and created both large and small variants to ensure that it will fit a wide variety of wrist sizes.

Youjung Song: As a sports band, waterproofness is one of the most fundamental features of the Gear Fit2. Since the device boasts a curved display and very thin bezels, we couldn’t use the materials and structures that are typically utilized to ensure waterproofness. So, we employed a special waterproofing material different from the one we used with the Gear Fit, to ensure IP68-level water and dust resistance. In fact, the material is the same one we used in the Galaxy S7 edge.

Q. What was your biggest focus in developing the main body of the Gear Fit2?

Hyunjun Kim: Because the Gear Fit2 is a wearable device, there was no right method for developing the body, since comfort is different for everyone. It was really challenging to create a design that the majority of people would feel comfortable wearing. So we focused on improving the quality of experience (QoE)—which is inevitably subjective—while being faithful to the basics to develop the product and maintain the design concept at the same time.

Youjung Song: To realize the refined design and useful features of the Gear Fit2, we used a wide variety of materials including curved glass, metal, plastic, silicon and urethane compound. Instead of carving the metallic part to create a curve, we applied the appropriate amount of pressure to bend it in the same curvature as the curved glass. This perfectly interlocked it with the main body and band, making the parts appear as a single object.

The fact that each material required different engineering processes made this a challenge.
Furthermore, we also had to find a way to ensure cost-efficient production to make the Gear Fit2 more affordable.

Q. What was the most difficult part of developing the main body of the Gear Fit2?

Youjung Song: Due to its shape, and the device’s small size, there wasn’t enough room to fit all the components inside. So, to make the most of the curved internal space, we applied some changes in its structure, such as splitting the mainboard into three parts. We even had to develop a tool called a “zig” to apply the right amount pressure on a curved surface—a technique we had never tried. We also produced some super-small components exclusively for the Gear Fit2. In particular, ensuring waterproofness required us to tap into different technologies and materials.

Hyunjun Kim: For me, the hardest part of developing the Gear Fit2 was creating its band. We had to find a way to satisfy people with wrists of all sizes and also consider numerous factors including how the ends of the band would be clasped together, whether the band needed an extra clasp to prevent it from falling off, ease of use and consumer feedback. Seeing as the Gear Fit2 is the first wristband design with a clasp, there was a mixed reaction to it.

Q. What makes the Gear Fit2 band so special?

Hyunjun Kim: The Gear Fit2 comes with softer band materials to provide a more comfortable fit than its predecessor and the Gear S2. The joint is certainly one of a kind, as it’s made from a special material with excellent durability to remain unchanged, even after thousands of rounds of clasps. Furthermore, clasping is easier. We also made improvements in the top color coating materials to provide an even better fit.

Seounghyun Son: We applied different patterns on the two sides of the band. On the outer side, we used a 3D pattern to add a touch of luxury, even though it doesn’t affect the usability of the device. We made the inner side of the band fast-drying so that it stays wearable, even when the device is exposed to water.

Q. What was your focus when designing the charging dock of the Gear Fit2?

Hyunjun Kim: There are actually two POGO pins on the charging dock so that the Gear Fit2 can charge upside down or right-side up. In addition, the dock has the same curvature as the Gear Fit2, and is equipped with magnets (which are also embedded in the Gear Fit2’s main body) to make charging an effortless task. Lastly, we continued to make micro adjustments on the dock to prevent corrosion in the case that your device is wet.

From left to right: Engineer Youjung Song, Senior Designer Seounghyun Son and Senior Engineer Hyunjun Kim

Note: Howard Nuk, VP of Samsung Design America, and Jeff Jones, Designer of Samsung Design America, contributed their opinions via email.