The secret lies in how you store them. In this video, discover easy hacks to maximise freshness with your Samsung refrigerator. Because smarter storage means less waste and better taste.

 Watch the video and find out how!

Valid till December 14, 2021, Samsung’s Vivah Utsav offers are comprised of four comprehensive bundles that suit every pocket. These include – Classic, Deluxe, Premium and Luxury offers. These bundle offers are coupled with attractive finance schemes including cashback, easy EMIs and zero down payment and will be available at all leading consumer electronics retailers in the country.

Additionally, consumers purchasing any of the bundles from Samsung Smart Plaza can get additional offers such as cashback of up to 22.5%, Amazon Pay cashback of up to INR 4,000, Smart Club Loyalty Program and free product insurance.

Classic package – This bundle includes a 32-inch LED TV, single door refrigerator (192 L) and 7kg semi-automatic washing machine at an attractive price of INR 38,000 with easy EMI option starting as low as INR 2,490.

Deluxe package – Under this bundle, consumers can purchase a 32-inch Smart TV, frost free refrigerator (253 L) and 6.5kg top-load washing machine at INR 56,000 with easy EMI option starting as low as INR 2,990.

Premium package – offers a 43-inch Crystal 4K UHD TV, frost free refrigerator (324 L), 8kg top-load washing machine and a split AC (1.5 T) at INR 1,45,990 with easy EMI option starting as low as INR 5,490.

Luxury package – This bundle includes a 55-inch Crystal 4K UHD TV, frost free refrigerator (394 L), 6kg front-load washing machine and a split AC (1.5 T) at a special price of INR 1,78,990 with easy EMI option starting as low as INR 6,990.

The Company has expanded its partnership with Benow from smartphones to consumer electronics. Samsung has the largest retail network in the consumer electronics industry, and this partnership will digitally empower retail partners across India, especially in smaller cities and towns, making them online-enabled.

This platform will allow thousands of offline retailers across the country to sell Samsung consumer electronics products online, reaching out to a larger set of consumers. Around 5,000 offline retailers selling Samsung consumer electronics products have already signed up and more are expected to join in the coming weeks.

An industry-first initiative, it will allow local retailers sell Samsung consumer electronics products online and go completely contactless, without making any upfront investment. Consumers, on the other hand, will be able to buy Samsung consumer electronics products online, from the safety and comfort of their homes, and make payments through the method of their choice – cash on delivery, credit card, debit card, easy EMI, etc – without any contact.

“The current O2O model that we rolled out last month has been truly successful. We are now extending O2O to new platforms with our partnership with Benow. Such channel innovations have been the hallmark of Samsung’s leadership position in India. At Samsung, we are committed to taking every step to provide convenience our consumers, by leveraging Samsung’s strong retail channel partnership. Our partnership with Benow will not only enable consumers to purchase their favourite Samsung appliances from the safety and comfort of their homes, but will also help our retail partners expand their consumer base and make them online-enabled,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

“On our O2O platform, 37% of the demand is for televisions driven by higher screen time while at home, both for entertainment and education, and 36% of demand is for refrigerators, whereby consumers are looking for higher capacity storage,” he added.

“Samsung has been a pioneer in bringing innovative products to their consumers and have always kept the interest of consumers in the fore. We are happy that our strategic partnership with Samsung would enable them to continue extending the highest levels of satisfaction to their customers during these trying times. Our O2O platform ensures that the consumer ecosystems remain active and connected to their favourite brands. Samsung can now extend an omni-channel experience to their customers who can shop from the safety of their homes and choose from an array of finance options available on Benow. The beauty of the platform is that it does not call for yet another app download while giving a seamless app like shopping experience all the way to a checkout with secure payment options to the customers,” said Soorraj VS, Co-founder, Benow.  

Samsung’s partnership with Benow will further strengthen its online to offline (O2O) strategy, providing benefits of both offline and online platforms to the consumer.

How the new platform works:

If a retailer wants to become part of the new digital platform, Samsung will share the details of the interested retailer with Benow, which will on-board the retailer and send a digital registration link on his/her registered mobile number. The retailer then verifies the details, uploads his KYC documents and goes live instantly.

On the Benow App, retailers can create their own online catalogue of Samsung consumer electronics products they want sell and then share the link to the catalogue with consumers through SMS, WhatsApp, and email or even through social media platforms.

Consumers can select the products of their choice from the catalog shared by a particular retailer and place an order using the online link. This triggers a notification to the retailer who gets the details of the consumers on the Benow App. Retailer can then get in touch with the consumer, finalise the deal and generate a payment link through Benow.

Consumers can choose from payment methods such as cash on delivery, credit card, debit card, easy EMI, etc. On completion of the transaction, invoice and charge slips are shared with both the consumer and the retailer, who then initiates delivery of the Samsung consumer electronics product to the consumer.

Despite being from Bihar, a rural province in northeastern India, Mayank Mohan was surprised how little he really knew about his home country before he joined Samsung. “I grew up in Bihar, and I went to university in Delhi, but that was it,” he said. “The first time I traveled by plane was when I came to Korea. The first time I saw the ocean was on that flight.”

After joining the Digital Appliances Business at Samsung Electronics as a product manager in 2010, he began to learn. Mohan was assigned to the product management team, developing refrigerators for India (along with Bangladesh, Nepal and Sri Lanka).

Learning About India as a Product Manager

As a product manager, meeting new people is an essential part of unlocking the nuances and patterns of the region, visiting people’s homes and getting feedback from business partners and local sales teams. Whereas once he had not really known India and perhaps taken it for granted, his job at Samsung quickly caused him to truly learn about his country and its great diversity.

Mohan soon discovered how something as simple as color can vary widely from area to area. In Mumbai, consumers prefer Western-style refrigerators, according to Mohan. In northern India, people prefer smooth, soft colors like silver. But in the south, dark colors do best, like wine red or green. In the east, more traditional colors are most popular. Pebble blue is liked around the country. Reds and fanciful colors are popular in general around India, so Mohan and Samsung tried unusual hues like rich yellow and light green, generating plenty of attention for the unconventional choices and further developing the market by experimenting with new possibilities.

Samsung was also a pioneer with patterns, offering colorful floral patterns on refrigerators since 2006. “Flower patterns, like on a woman’s sari, are appreciated on the refrigerator doors,” he said. And while other types of patterns have been tried, none have found the popularity of flowers. “We will keep trying to offer special designs that nobody else is.”

One of the biggest challenges consumers face around the region is irregular power supplies. To help consumers protect their food from spoiling when the power goes out, Samsung developed the Cool Pack for freezers, which at first were good for just an hour, but eventually improved to keep the freezer cold for 12 hours.

Understanding these needs and interests took countless hours of research, but Mohan saw how they are all important parts of localization. “India is a market that is still full of potential,” he said. “And localization is crucial to this market.”

Always on the Front Lines

Another difference around the region is how people use their refrigerators. In Bangladesh, where meat is a bigger part of the diet, larger freezers are necessary. But in much of India, people eat less meat, don’t eat ice cream or use ice often and prefer room temperature water. In visiting one home, Mohan noticed that the freezer was actually empty.

“The marketing team is always on the front lines…”

This simple observation soon led to another unique local feature. Mohan was dispatched to the local team for three months, and together they came up with a refrigerator that had what they termed a “Convertible” function. The top section of the refrigerator could be used to store frozen items or converted into a cooling area like the main compartment for keeping foods fresh.

It was an idea they developed in 2012, but even good ideas have to wait until the time is right to be implemented. Back then, the Convertible function was too expensive to support, however, the Samsung team has determined the market is ready now, so this new feature is giving consumers around the region a useful new option to suit their lifestyles with an affordable technology.

“The marketing team is always on the front lines in the market,” Mohan said. “As a product manager, I have to care for the product from birth to death. I have to ensure the right product will be available at the right time. The most important and difficult thing to find is ‘What is the right product and the right time?’”

Every Day Is a New Challenge

“I’m active. I hate routine jobs,” he said. “And one of the best things at Samsung, when you come in the morning, you don’t know how your day will end. I like the dynamism. Every day is a new challenge, a new task, meeting new people.”

“It’s up to me to be the initiator. I like that kind of empowerment.”

Since starting his career at Samsung, he credits the words of his mentor for his approach to work: “Be good and be seen.” “If you do good work, but nobody knows it, it doesn’t matter. But if you do bad work and everybody knows it, you’ll get fired. And if you don’t do good work and nobody knows, then you need a new job,” he said with a laugh.

For Mohan, the work and travel as a Product Manager is challenging, but he says he likes the energy of his job. “At Samsung, it’s up to me to be the initiator. I like that kind of empowerment.”

What’s Next?

The job of improving products is never done. Spending so much time with refrigerators has also helped re-inspire his own love for cooking, which in turn has helped him understand his product better. “With such a long connection with refrigerators, I know what to store where, for the best effect,” he said. “As a chef at home, I am really sensitive to how my refrigerator works, and it gives me many ideas to improve them and make them more user-friendly.”

Mohan said that cooking also helps him bond with his teammates and others, noting that his mushroom curry, fried rice and bhujia potato wedges are particularly popular.

“The IoT is going to change everything.”

But what really excited Mohan is the Internet of Things, which is coming to home appliances, including refrigerators. “For the last 100 years, home appliances haven’t changed that much,” he said. “You have cooling machines and heating machines and cleaning machines. But the IoT is going to change everything. What you’ve seen so far, it’s really just the beginning. Trust me, the changes in the next five years are going to be amazing.”