For decades, refrigerators had single-speed compressors that were always either off or on. A compressor is the engine that powers the refrigeration cycle, moving refrigerant through the inner and outer heat exchange pipes. With a single-speed compressor, when the temperature inside the fridge reaches below a certain temperature, the compressor suddenly switches on – a noise almost everyone is familiar with. The single-speed compressor operates at full power, producing enough cool air until the temperature has sufficiently decreased before abruptly shutting off.

Enter the digital inverter compressor (a compressor that can operate at variable speeds because it is operated with a digital inverter). Unlike the standard single-speed compressor, which is either off or operating at full speed (typically about 3,600rpm), the digital inverter compressor is almost always on, but can operate at different speeds – from 1,100 to 4,300rpm. This ensures high efficiency and consistent temperature inside the refrigerator. It also results in significant cost savings, a reduced carbon footprint, less noise and a longer lifespan for the compressor. The digital inverter compressor is one of the most important innovations in the history of refrigerators and food preservation and Samsung has led the way.

Today, digital inverter compressors are the main technology used in Samsung’s signature refrigerators, including those that are part of the Chef Collection, the T9000, as well as food showcases and large-capacity premium refrigerators. This has played no small role in Samsung’s ascent to become the world’s top refrigerator manufacturer.

In addition, Samsung has become a technical leader, as one of the world’s top manufacturers of this game-changing technology. Samsung produced more than 40% of the world’s digital inverter compressors in 2014 as other major manufacturers now use Samsung’s superior compressors in their refrigerators.

Samsung really began its rise in this area in 1999 when the company pushed investment in BLDC (brushless direct current) inverter compressors. Since then, Samsung has continued to expand its investment in research and development, hiring a highly skilled team of researchers, which has enabled the company to remain on the cutting edge of technology. From 2000 to 2014, Samsung sold a total of 27.5 million BLDC inverter compressors, which are highly efficient and less noisy compared to a single-speed induction motor compressor. BLDC motors are also better in terms of reliability and longevity. The current Chef Collection refrigerator employs a fifth generation technology of BLDC inverter compressor.

The benefits are obvious. A refrigerator with a Samsung digital inverter compressor consumes up to 46.9% less energy than a single-speed induction motor compressor, and thus contributes far less in the way of greenhouse gases. Because the digital inverter compressor gradually speeds up and slows down, it does not have to work as hard to manage the temperature. This means that refrigerators with digital inverter compressors suffer less wear and tear on components and are therefore far more durable than fridges with conventional compressors. This has allowed Samsung to offer a 10-year warranty on its digital inverter compressors.

The lack of abrupt starts and stops means no sudden, potentially startling disruptive noises interrupting you dinner. Digital inverter compressors are also far less noisy overall: up to 3 decibels quieter. And the consistent, uniform cooling that maintains the desired temperature means food lasts longer because changes in temperature can lead produce, meat, fish and dairy to spoil more quickly. It all means that consumers will save money on both their electric bills and food costs.

When Samsung sought input from its highly influential group of culinary experts, also known as the Club des Chefs, they emphasized that temperature uniformity is a crucial component of any fridge that may be used in a Michelin-starred kitchen. Chef Collection refrigerators boast “Chef Mode,” which ensures that the temperature fluctuates no more than plus or minus 0.5 degrees celsius. The Chef Collection refrigerator is equipped with three evaporators and two compressors to control humidity. It is also made of stainless steel panels, which help to keep the temperature consistent.

Samsung India today showcased India’s first Digital Inverter Compressor in Direct Cool Single Door Refrigerator series.

The new range is powered by Digital Inverter Compressor, which delivers efficient energy savings and an ease to connect with the home inverter during power cuts. With this launch, Samsung extends its innovative and unique Digital Inverter Compressor to the direct cool single door refrigerator category which is currently available in its frost free range of refrigerators only.

The revolutionary ‘Smart Convertible 5 in1’ range which caters to the diverse storage needs of Indian consumers was also displayed at the event. The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology that enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required.

“Samsung is committed to address diverse consumer needs and preferences of Indian consumers with meaningful innovation. The largest range of Samsung Smart Convertible 5-in-1 Refrigerator with Smart Digital Compressor is energy efficient and durable, and addresses the unique storage needs of Indian consumers while also offering ultimate convenience,” Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, said.

“Our Smart Digital Inverter series is a blend of freshness, energy efficiency, even cooling and durability. It is a perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness during power cuts. With these new products, we are confident that we will sustain and further grow our share in the home appliances category,” Mr Bhutani added.

Samsung continues to combine its technical expertise and meaningful innovation to bring consumers a new range of products designed to enhance and simplify modern living. Delivering convenience, efficiency and design, the new range is aimed to deliver a more comfortable home.

SMART CONVERTIBLE 5 IN 1

Five possible conversion modes

The five modes are Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode.

So now if you bring home more bags home just convert your freezer into fridge with ‘Extra Shopping Mode’. If you are going out on vacation & need to store some food in freezer, simply switch on ‘Vacation Mode’ and keep only the freezer on & turn off the fridge section. With change of season just switch to ‘Seasonal Mode’ keep only the fridge on & switch off the freezer. When alone at home and don’t have a lot to store just switch to ‘Home Alone’ that switches off the fridge and converts freezer section into fridge.

And not only the 5 conversion modes are the perfect solution to different storage needs but every mode also save energy giving more savings.

Experience optimum moisture freshness throughout

Smart Convertible 5-in-1 also ensures freshness and taste are maintained. When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled, and obviously no longer fresh. Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The Twin Cooling Plus independent cooling system ensures that the right temperature and humidity level up to 70% is maintained throughout the fridge, so no matter where food is stored it stays fresh for upto 7 days.

No mixing of Odours

All food odours can change the taste of frozen foods and affect the flavours of finished dishes. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer. This prevents unpleasant smells from foods moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

SMART DIGITAL INVERTER

Samsung Smart Digital Inverter Single door refrigerator is India’s first and only refrigerator which offers 5 Star Rating, 10 year warranty on compressor & runs on home inverter during power cut.

It is also India’s first Digital inverter compressor and Smart Connect inverter series in the single door category.

Smart Digital Inverter Series come with new stylish Grande Door Design & premium Star flower colour pattern – in 212L & 230L capacities.

Digital Inverter Compressor

Samsung Smart Refrigerator has advanced Digital Inverter Technology that automatically adjusts its speed in response to cooling demand, for example reacting to hot weather or frequent opening of the fridge door by rapidly providing cold air. The Smart Digital Inverter Compressor has upto 7 compressor RPM speeds that makes precise adjustments to cooling performance and maximises freshness of food and delivers power savings.

This can also be connected to your home inverter delivering uninterrupted cooling and freshness during power cuts.

Digital Inverter compressor optimises usage by minimising wear and tear and extends the life of the refrigerator by more than 10 years. Digital Inverter compressor also produces significantly less noise than conventional refrigerators.

Features of Smart Digital Inverter Refrigerator series

BEE 5 Star Rating – Higher Energy savings upto INR 6900

One of the most energy efficient refrigerators ensuring energy savings upto INR 6900/- .It consumes less power than 2 CFL bulbs (26.9 W) & delivers upto INR 6900/- energy savings. The compressor enhances the cooling performance by controlling the inside temperature & generates very less noise level (40dB → 35dB) as compared to conventional refrigerators.

Smart Connect Inverter

Runs on home inverter during power cuts which gives a convenience of uninterrupted power supply to enjoy the freshness & cooling

Stabilizer free Operation

It can handle widest range (100V to 300V) of voltage fluctuations in industry which help consumer to run the refrigerator in varied voltage range without any hesitation.

Price and Availability

The 2016 range of Smart Convertible 5-in-1 refrigerators are available in multiple sizes, starting from 393L and will go up to 670L and will be priced at INR 45,000 up to INR 82500.

The 2016 range of Smart Digital Inverter Compressor will begin from 192 litres to 230 litres and is available across markets in India starting at INR 15100.

Samsung India today introduced a Smart new range of air conditioners, offering exceptionally high energy savings, an enhanced cooling experience even in the hottest temperatures and a very high durability against corrosion.

Equipped with MultiJet PLUS technology powered by DuraFin, the new range is designed to beat the soaring temperature with improved performance and energy savings. With meaningful innovation at its core, the new product series of air conditioners suitably meets the performance, energy savings and design needs of the Indian consumers.

The new Samsung air conditioner series is engineered to consume less power and produce exceptional cooling comfort. Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, the range(1 Ton) ensure faster cooling performance of up to 43% & consume much lesser energy as compared to conventional air conditioners.

For increased durability, Samsung also introduces DURAFIN powered MultiJet Plus condensers which comes with Anti-corrosion coating. DuraFin components are made of materials that are more resistant to corrosion with 36% more thickness. And its larger condenser and optimized refrigerant flow enables to endure extremely hot outdoor temperatures of up to 58°C.

“With Samsung, you don’t have to compromise on style for consistent comfort. R&D and design play a key role in how we develop our products while focusing on improving our consumers’ day to day experience with technology. The new range is a result of our consumer-centric approach in the product design and innovation,” Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, said.

“With increased power efficiency and the existence of smart features, our new offerings will definitely enhance the air conditioning experience of our discerning consumers. We have introduced 49 contemporary models in 2016 and the new series combines innovation with advanced technology to deliver an optimal performance,” Mr. Bhutani added.

The in-built stabilizer in the new air conditioner range (besides the 2 Star models), lets consumers enjoy cool fresh air without having to worry about product getting damaged because of power fluctuations. The ACs with inbuilt stabilizer can handle voltage fluctuations between 146V and 290V ensuring worry-free operation. In addition, it also improves the look of homes as there is no need to install an external stabilizer.

The 2016 range of Samsung air conditioner with Triangle architecture features a new 8-pole motor in the 1 Ton range. As a result, cooling speed is improved as compared to the conventional model.

To continue with their leadership in design, Samsung introduced STARFLOWER Pattern in its lineup. The new contemporary and stylish pattern design blends well with the aesthetics of the room.

Price and Availability

The 49 new models launched in Room Air Conditioner series will be available across India at a price range of INR 30,800 to 67,000.

“Samsung Electronics continues to combine its technical expertise and innovation to bring to its consumers a new range of products that are designed to enhance and simplify modern living. Delivering convenience, efficiency and design, the smart appliances are designed to deliver a more comfortable home”, said Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India

“Samsung is committed to address the diverse consumer needs and preferences of the consumers. Smart Digital Inverter series is a blend of freshness, energy efficiency, even cooling and durability. It is a perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness during power cuts,” he said.

Digital Inverter Compressor

Samsung Smart Refrigerator has advanced Digital Inverter Technology that automatically adjusts its speed in response to cooling demand, for example reacting to hot weather or frequent opening of the fridge door by rapidly providing cold air. The Smart Digital Inverter Compressor has up to 4 RPM speeds that make precise adjustments to cooling performance and maximises freshness of food delivering power savings.

The Digital Inverter compressor optimises usage by minimising wear and tear and extends the life of the refrigerator by more than 10 years. The new refrigerators also produce significantly lesser noise than conventional refrigerators.

Features of Smart Digital Inverter Refrigerator series

Digital Inverter

Consumes less power and delivers energy savings upto 6900 INR.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

Connect Inverter

Runs on home inverter during power cuts and consumes energy less than 2 CFL bulbs

Undoubtable Durability

10 years warranty on Digital Inverter Compressor

Cool Wave

Cooling retention up to 9 hours during power cuts

Stabilizer free Operation

Widest range (100V to 300V) of voltage fluctuations in industry

BEE 5 Star Rating

One of the most energy efficient refrigerators ensuring energy savings

Fresh Max

Unique Fresh Max + is smart organized storage bin which can be used for multiple purposes to cater to different seasonal needs in order to store more fruits and vegetables during winter’s and  more bottles during summer’s or combination of both in addition to the vegetable basket . FreshMax space can be used as a multi utility bin, bottle separator or as a polybag hanger

Stylish Crown Design

Stunning crown design range is an example of design aesthetics