Samsung India today announced its ‘Big, Bigger, Biggest’ campaign for consumers, offering exciting deals on its range of Vision AI-powered big-screen TVs during this festive season. Built around the spirit of celebrations, family gatherings and shared evenings, the campaign makes it easier for consumers to upgrade to Samsung’s latest AI-powered televisions for a more immersive viewing experience.

As part of the festive offers, consumers purchasing select Samsung TVs can avail a free Samsung Soundbar worth up to INR 110990 or a free Samsung Vision AI TV worth up to INR 159990. The offer also includes up to 20% cashback, zero down payment options and a 3-year comprehensive warranty, making it easier for consumers to upgrade their home entertainment experience this festive season.

Customers buying eligible Samsung Vision AI televisions within municipal limits can get their Samsung products installed within four hours of registering a request, subject to applicable terms and conditions.

“Diwali is a time when families and friends come together to celebrate, share joyful moments and create lasting memories. With our Vision AI-powered big-screen TVs, Samsung is bringing larger, smarter, and more immersive home entertainment experiences to consumers. With exciting festive offers, flexible payment options, cashbacks, and value-added services, we are making it easier for families to bring home a bigger screen and enjoy an enhanced entertainment experience this festive season,” said Viplesh Dang, Vice-President of the Visual Display Business, Samsung India.

Samsung’s Vision AI-powered TVs bring intelligent features to the big screen, helping enhance picture and sound while offering a more personalized viewing experience. The range is designed to make everyday entertainment more immersive, whether consumers are watching their favourite shows, movies, sports or festive programming with family and friends.

With a vast lineup from 32″ to 115″, Samsung Vision AI TVs cater to diverse consumer needs, featuring sleek, lifestyle-integrated designs and SmartThings solutions for enhanced connectivity. Samsung’s ‘Made for India’ Plus Benefits (Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, Samsung Finance+, and 7-year OS upgrade) ensures that every aspect of your TV ownership experience is enriched.

Samsung TV Plus offers free access to 200+ streaming channels, Samsung Sound+ gives immersive sound experience, Samsung Care+ provides extended warranty, and with Samsung Finance+, customers get flexible, paperless financing options. With Samsung Art+, customers get 3-month free access to the Samsung Art Store, transforming their homes into personalized art galleries. Customers buying Samsung Vision AI TVs also benefit from up to seven years of OS upgrades, ensuring long-term entertainment and satisfaction.

Now you can seamlessly navigate the hustle of festive gatherings, using Note Assist as a trusted partner. With just a tap, you can record heartfelt conversations, transcribe important details, and translate messages for loved ones who speak different languages. Note Assist brings to you a true celebration of effortless connections.

It ensures that every moment is preserved, shared, and understood with ease.

Watch more to see how Note Assist transforms every interaction:

The festival of lights – Diwali is finally here, and there is mirth and merriment in the air. Adding to the joyous vibe, this week we bring you something that will enrich your festivities with its delightful taste. We are sharing an easy-peasy recipe for the most beloved Indian mithai – Kaju Katli (Cashew Burfi) – which can be prepared conveniently with the help of your Samsung microwave.

Check out the recipe below:

Cooking Time: 25 mins | Serving: 30 pieces

Ingredients

Water                                               ½ cup

Sugar                                               2½ cup

Milk                                                 1 tablespoon

Cashew nuts (ground fine)               1 kg

Ghee                                                3 teaspoon

Cooking Method

1. Put water and sugar into a bowl. Turn the microwave on HIGH and place the bowl inside for 8-9 minutes. Stir twice.
2. The mixture should come to a boil, and you should get a thick syrup. Just before it begins to caramelize, pour in the milk. Keep stirring.
3. Mix in finely ground cashew and ghee. Put this back and turn the microwave on HIGH for 12 minutes or until the mixture thickens and ghee separates.
4. Keep stirring the mixture.
5. Lightly grease ½ inch trays and press the mixture onto them.
6. When cool, cut into diamonds or squares.
7. Remove from the tray.
8. Store in an airtight box.

[To explore a world of delectable recipes, download the Samsung My Recipes app on your smartphone]

From the potter’s wheel, to your home, the Diwali diya travels a long way. It is traditionally made with clay and lights up our homes with festive cheer.

It takes a lot of care to keep the lamp glowing. Let’s #SpreadTheLight
Wishing everyone and all #Samsung fans a very Happy Diwali. @SamsungIndia #HappyDiwali pic.twitter.com/gCNUZlf2hH

— SamsungNewsroomIN (@SamsungNewsIN) October 26, 2019

Diwali, the festival of lights, symbolising the victory of good over evil, was celebrated with enthusiasm across Samsung India’s offices. The company’s headquarters in Gurgaon was a sight to behold, with the entire office decorated with diyas (clay lamps), lanterns and balloons. Employees turned up in ethnic wear, creating an atmosphere of colour and fun.

To mark the festivity, a talent show was organised at the Gurgaon office. This show witnessed some great singing and dance performances.

In true Diwali tradition, Rangoli competitions were organised for employees across the country. Rangoli, an art form in which patterns are created on the floor using colourful materials or flower petals, is believed to bring good luck.

Thirteen teams comprising over 60 employees participated in the Rangoli competition at the Gurgaon headquarter.

The Rangoli competition at Gurgaon office was judged by Mr. B K Lee, HR Director of Samsung Electronics Southwest Asia (SWA) and Mr. Udaiy Khanna, Vice President, SIEL-S-HRM Group. The four parameters to judge the Rangoli competition were creativity, use of colours, neatness and overall design.

The first prize was won by the team comprising Sherry Monga, Ritu Kumari, Palky Mehta, Dimple Sharma, Palak Singla and Hitasha Vohra.

At Samsung’s Research & Development Institute in Bangalore (RDI-Bangalore), the Rangoli competition was equally stiff, with each pattern depicting beautiful themes through vivid colors.

The internal jury in Bangalore had a tough time in selecting the winner as each team showcased mesmerizing illustrations with varied ingredients and colours. In the end, the winners (above) were decided unanimously.