“I can’t hide my excitement,” said Raghu, a 20-something IT professional, who had come along with his friends, all Samsung Note users for the last three years. “I am so emotionally attached to the Galaxy Note and the S Pen, which contributes so much to my life as a professional, that I eagerly look forward to the next one every year.”

His girlfriend Saroja is excited too. “This is my first time at Opera House. I had heard so much about this place. This is just an out-of-the-world experience for me, with so many gadgets and games on display here at his magnificent building,” she said.

The livestream of the event started dot at 1.30am, amid loud cheers. The festivities and performances had kicked off around midnight though. Emcee Danish Sait set the mood and ensured that the audience was in splits with a humourous banter with them. He also narrated how when he was a child his mother used to bring him and his sister Kubra to this building. Once a lifeline of the city, Opera House decayed with age before Samsung took it over in 2018 and revived it.

While Sait kept the audience in good humour, Vasu Dixit of the fusion rock music band Swaratha enthralled fans with his stunning musical performances.

And then came the time for the event to start live from the Barclays Center, New York City.

Those gathered inside burst into loud cheers, as DJ Koh, President and CEO for Mobile Business, Samsung Electronics, took the stage and began his presentation at the grand launch. It seemed that the distances between Bengaluru and NYC had been bridged and Opera House and Barclays Center were one.

Samsung Galaxy Note 10 and Galaxy Note 10+ were finally unveiled along with a host of other devices. Every time the devices and their innovative features were announced, the audience went crazy. There were also loud cheers when they found speakers at Barclays included Samsung executives of Indian origin. The biggest cheers were reserved for Microsoft Corporation CEO Satya Nadella, who came on stage to announce a global tie up with Samsung.

At the end of the event, fans were seen asking a flurry of questions about specs and also about how to pre-book the device. We are told Opera House has registered a record number of pre bookings for Galaxy Note 10 and Note 10 +.

To book your Galaxy Note device, please visit the following link:

www.samsung.com/in/smartphones/galaxy-note10/

Mr. Koh, who is visiting India for his second successive flagship launch after the Galaxy Note9 in August, said he was really excited to be back in India, among millions of Samsung fans. He was addressing a packed audience comprising media, partners and Samsung fans, at the event which was also live-streamed around the world.

“Nowhere is this more apparent than right here in India, where we have invested heavily. We are the only device maker that is truly ‘Made in India’. We have been making phones here locally since 2007 at the World’s Largest Mobile Factory in Noida. And India is home to our Largest Experience Store, which we opened in September 2018 – in Bengaluru,” he said.

Samsung is partnering India to fulfill its promise of ‘Make in India’ and ‘Make for India’, Mr. Koh said. With the inauguration of the Noida factory, the World’s Largest Mobile Factory, Samsung has set its eyes to ‘Make for the World’.

“In India, we are excited by the opportunities, as more and more consumers are embracing the age of digital transformation,” he said.

Samsung is focused on consumers, and is the only global company in India that caters to smartphone needs of consumers across the spectrum. In India, Samsung manufactures basic feature phones, as well as next generation smartphones such as the Galaxy S10.

“We know that a one-size-fits-all approach is no longer enough. Millennial and Gen Z consumers want choice,” said Mr Koh.

In the premium category, Samsung has seen tremendous success in the country, with the Galaxy. Galaxy Note9, launched last year, is doing extremely well. “We have captured more than half of the market share in the premium segment! So, thank you!” he said.

Last year, Mr. Koh had promised that Samsung will bring its latest innovations across its range. True to his promise, Samsung has dazzled Indian consumers with great devices in the last six months.

“Indian consumers have quickly adopted Samsung Galaxy A7 and Galaxy A9. They love the world-first innovations in the A Series. Like an impressive triple and quad cameras and captivating display that lets them explore, snap and share experiences on their terms,” he said, at the launch of Galaxy S10.

Indian consumers are not only the first to embrace new technologies, they are also the first to receive them. In January, India was the first market to get the powerful new Galaxy M series.

“Designed specifically for tech savvy millennials, our India-first Galaxy M series has had a great positive response from consumers. By listening and responding to your feedback we are creating meaningful innovation that meets the needs of the market,” Mr Koh said.

This is the tenth year of the Galaxy S series, which has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them.

Mr Koh said Samsung’s vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously. “By harnessing the power of 5G and AI we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.”

Like Galaxy Note9 last year, this year too, the Next Generation of Galaxy S will be launched by Mr DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics.

This is the tenth year of the Galaxy S series, which has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them.

The new smartphones that Mr. Koh will launch will usher in the next decade of innovation.

Here’s where you can watch the event live- 

Samsung India Newsroom: https://news.samsung.com/in/

Samsung Bharat Newsroom: https://news.samsung.com/bharat/

Date: March 06, 2019 [Wednesday]

Time: 12:30 PM

The gala event was attended by over 1000 guests, including media, note fans and partners. 

Dressed in an Indian jacket for the occasion, Mr. DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, said that India is already making smartphones for the country and now the company is pushing India to Make for the World. 

Here are the highlights of the mega launch event.

The new super powerful Note was unveiled at a grand show in Hyatt Regency, Manesar

Over 1,000 guests including journalists, Note fans, partners and guests attended the mega launch event

Guests waiting for the launch of the new super powerful Note

Namaste India, that’s how Mr. DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, greeted guests at the launch event

India is already making smartphones for the country and now Samsung is pushing India to ‘Make for the World’, said Mr. Koh

Mr. DJ Koh unveiled the Galaxy Note9 in India

Mr. Asim Warsi, Senior Vice President, Mobile Business, Samsung India, made a presentation on Galaxy Note9’s features and functions

Note loyalists from across India, were presented the first Galaxy Note9 devices by Mr. DJ Koh

After the launch, the Experience Zone was opened up with Samsung Experience Consultants waving at the guests

A guest checking out the newly launched Galaxy Note9 in the Experience Zone. He loves it, doesn’t he?

Guests exploring the innovative features of the new super powerful Galaxy Note9

And she loves it too. Checking out Galaxy Note9’s Intelligent Camera and taking a selfie with a friend

We had a fan party #withGalaxy