Samsung, India’s largest consumer electronics brand, today unveiled an innovative, original series titled ‘Foley – Sound Meets Story’ taking audiences to a cinematic journey through the art and science of immersive audio. This video series has been produced in collaboration with Dolby, and marks a significant step for Samsung in redefining its presence in the premium audio hardware segment. The collaboration combines the rich auditory expertise of Dolby with Samsung’s cutting-edge technology in TVs & Soundbars.

‘Foley – Sound Meets Story’ is a series with five episodes, and each episode is inspired by one of the five elements – fire, water, wind, jungle, and food. With insights from professional Foley artists, each episode showcases the artistry behind crafting soundscapes that embody the essence of these elements in Dolby Atmos^®. The series delves into the role of Dolby Atmos in delivering an audio experience with sounds that can be heard and felt all around, before finally highlighting the Samsung hardware that brings these sounds to life with exceptional clarity and depth for consumers. Consumers will experience these immersive Dolby Atmos soundscapes firsthand at over 5,000 Samsung stores across India, supported by well-trained Samsung retail staff.  This multi-faceted approach brings the series to life both on and offline, emphasizing Dolby and Samsung’s commitment to providing a truly elevated audio experience.

“At Samsung, innovation lies at the heart of everything we do. Our collaboration with Dolby on this exclusive series reflects our commitment to deliver immersive and professional-grade audio experiences to our consumers. By blending Dolby’s expertise in sound with Samsung TVs & Soundbars, we aim to redefine how Indian audiences perceive and interact with sound technology, creating unforgettable sensory experiences in their homes.”  said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Sameer Seth, Director Marketing – India, Dolby Laboratories said, “Dolby Atmos is at the forefront of transforming entertainment with its immersive, theatre-quality sound. ‘Foley – Sound Meets Story’ shot at Annapurna Studios, is a sincere effort that brings out the story of the Foley artist on what goes in creating these sound effects brought to life in Dolby Atmos. We are excited to work with Samsung to deliver several lifelike soundscapes for consumers to experience through their Dolby Atmos enabled Samsung TV and soundbar.

Each episode of ‘Foley – Sound Meets Story’ highlights the crucial role of Dolby Atmos in designing an immersive soundscape, ultimately showcasing the hardware that brings these audio experiences to life for consumers.‘Foley – Sound Meets Story’ series is designed to leave a lasting impression on consumers and enhancing Samsung brand in the competitive audio market.

Samsung, India’s largest electronics brand, today announced the launch of Galaxy F34 5G smartphone in India. The latest addition to Samsung’s popular Galaxy F series comes with a revolutionary 50MP (OIS) No Shake Camera to redefine smartphone photography, a 120Hz Super AMOLED display to elevate the viewing experience and segment-leading 6000mAh battery.

“At Samsung, we are driven by a relentless commitment to empower our customers’ lives through powerful and innovative devices. With the launch of Galaxy F34 5G, we are proud to unveil a new era of meaningful innovation, enabling users to unlock their full potential. Experience the magic of Revolutionary Nightography, complemented by an unparalleled 120Hz FHD+ Super AMOLED display and a long-lasting 6000 mAh battery, all backed by up to 4 generations of OS upgrades and up to 5 years of Security updates. We are redefining user experience with Galaxy F34 5G. Priced at just INR 16999, it not only disrupts the segment but also exemplifies Samsung’s prowess in delivering top-tier technology at an affordable price,” said Aditya Babbar, Senior Director, Mobile Business, Samsung India.

Revolutionary Camera

Galaxy F34 5G features a 50MP (OIS) No Shake Camera to shoot high-resolution and shake-free photos and videos, eliminating blurred images caused by hand tremors or accidental shakes. The camera setup also includes an 8MP 120-degree Ultrawide lens and a 13MP high-resolution front camera for stunning selfies. The revolutionary cameras of Galaxy F34 5G comes with Single Take feature that allows consumers to capture up to 4 videos and 4 photos in a single shot. The Nightography feature from Samsung’s flagship smartphones is being made more accessible with Galaxy F34 5G, offering dedicated features for capturing stunning low-light shots. Galaxy F34 5G also sports the Fun Mode, which has 16 different inbuilt lens effects allowing millennial and Gen Z consumers to express themselves through their smartphone camera.

Revolutionary Display

Galaxy F34 5G features a massive 6.5” FHD+ Super AMOLED 120Hz display that is protected by Gorilla Glass 5. With Vision Booster technology and 1000 Nits peak brightness, users get an ultimate viewing experience even under bright sunlight, while the 120Hz refresh rate enables smooth scrolling while browsing. Galaxy F34 5G allows binge-watchers to effortlessly enjoy their favourite entertainment while on the go with blue light protection.

Revolutionary Battery

Galaxy F34 5G comes with segment-leading 6000mAh battery, enabling long sessions of browsing and binge watching. With a battery life that will last up to 2 days, Galaxy F34 5G allows users to stay connected, entertained and productive without interruption. Additionally, the 25W Super-Fast Charging feature ensures that your device quickly regains power, keeping you connected and productive throughout the day.

Revolutionary Design

Design is at the forefront of Galaxy F34 5G as it comes with the premium signature Galaxy look, exuding elegance and sophistication. Galaxy F34 5G will be available in refreshing Electric Black and Mystic Green colours.

Revolutionary Performance

Galaxy F34 5G is powered by the fast and super power-efficient Exynos 1280 5nm processor for seamless multitasking and a lag-free experience. With the ultimate speed and connectivity of 5G, users can stay fully connected wherever they go, experiencing faster downloads, smoother streaming and uninterrupted browsing.

Revolutionary Experience & Future Ready

Galaxy F34 5G comes with a host of exciting Galaxy features. The Voice Focus feature minimizes background noise during voice and video calls, ensuring crystal-clear conversations. The smartphone also comes with immersive audio capability powered by Dolby Atmos.

Samsung is reaffirming its commitment to customer satisfaction by providing up to four generations of OS upgrades and up to five years of security updates, ensuring users can enjoy the latest features and enhanced security for years to come.

Galaxy F34 5G comes with Samsung Wallet, and its Tap & Pay feature which tokenizes and stores your credit and debit cards on the phone, so that the next time you forget to carry your wallet, you can simply pay with your smartphone. Galaxy F34 5G has best-in-class, defense-grade Knox Security, ensuring that you are worry-free when it comes to privacy and security on your smartphone.

Memory Variants, Price, Availability and Offers

Available in two stunning colours – Electric Black and Mystic Green – Galaxy F34 5G comes in 6+128 GB and 8+128 GB storage variants. The smartphone will be available on Flipkart, Samsung.com and at select retail stores. As an introductory offer, Galaxy F34 5G will be available at an all-inclusive price of INR 16999 for the 6+128GB variant and INR 18999 for the 8+128GB variant with select bank cards. Customers can also avail attractive 9 Month No Cost EMI offers while purchasing the Galaxy F34 5G. Galaxy F34 5G will go on sale on August 11, 2023.

(L-R) JB Park, President & CEO, Samsung SWA, CH Choi, Corporate VP, CE Business, Samsung India and Mohandeep Singh, SVP, CE Business, Samsung India launch the Neo QLED 8K at the Samsung Opera House in Bengaluru

Samsung, global number one TV brand for the last 17 years, today launched the newest generation of its ultra-premium 2023 Neo QLED 8K TVs and Neo QLED 4K TVs in sizes ranging from 50-inches to 98-inches. Besides breathtaking picture quality and stunning design, this year’s lineup focuses on enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability by decreasing its carbon footprint throughout its product lifecycle, offering a “More Wow than Ever” experience.  

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. Our latest Neo QLED TVs are ‘More Wow than Ever’. They are beautiful, accessible and sustainable with eco-conscious technologies, offer immersive gaming and with SmartThings, our advanced technology is seamless and intuitive, making life more convenient and enjoyable everyday. With these ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.

Breathtaking Picture & Sound Quality

Images on Neo QLED TVs look incredible thanks to Samsung’s Quantum Matrix Technology that powers up to 33 million pixels and delivers a billion colours.

The picture quality of Neo QLED TVs is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Both Neo QLED 8K & 4K TVs deliver bright and a wide range of colours that are validated by experts at Pantone®. The validation means consumers can experience lifelike colours while watching their favorite content and playing games. It includes accurate expression of 2,030 Pantone® colors and 110 skin tone shades.

For synchronized sound experience that transports users to another world, the new range of Neo QLED TVs come equipped with Q Symphony 3.0 that uniquely allows TV and soundbar speakers to operate simultaneously for an immersive surround effect. Plus, the viewing experience is complemented by immersive sound with the world’s first wireless Dolby Atmos® and Object Tracking Sound Pro with action-tracking sound from all corners of the TV. Adaptive Sound Pro optimizes sound considering characteristics of both the room and the audio content.

Solutions for Secure Connected Life

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light, sound, and much more.

Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections. These televisions have smart and intelligent features that send baby’s crying, or dog’s barking alerts on smartphone with the help of IoT-enabled sensors, allowing consumers to take care of their loved ones even when they are away.

Samsung Neo QLED TVs also feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming and Ambient options all in one place. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India.

With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

In addition to Samsung’s own virtual assistant- Bixby, Neo QLED TVs also come with Alexa built-in. With voice commands through Alexa, customers will be able to search content, browse channels, play music, control previously installed smart home appliances, etc. Customers can push the mic button on the remote and just say ‘Alexa, search for movies’, ‘Alexa, volume up/down’, and more to enjoy a comfortable viewing experience.

Multi View lets users view content from four different sources simultaneously. For consumers who are looking to improve their productivity, Samsung SlimFit Cam allows users to easily turn their Neo QLED TVs into a video calling facility with Google Meet.

Putting Gaming at the Forefront

The prominence of gaming is one of the major drivers of 8K content expansion in India, and the new Neo QLED TV range guarantees a mega experience to every gamer. Samsung’s Neo QLED 8K TVs come ith the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming. This gaming powerhouse TV virtually eliminates lag and motion blur with Game Motion Plus, delivering up to 144Hz for compatible PC-connected gaming content. Newly added feature of Virtual Aim Point promises to make every gaming session bigger than reality while Super Ultrawide GameView provides content in aspect ratios of 16:9, 21:9 and 32:9 and Game Bar ensures best gaming experience for winning.

To elevate the experience for every type of gamer, Mini Map Zoom enables players to see the mini map of their game at a glance on any display. It allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

Putting People and Planet at the Center

Samsung is consistently working with partners and customers to be eco-conscious and reduce carbon footprints throughout the product’s lifecycle. For the 2023 lineup, many parts of our TVs are now made from discarded secondary batteries, discarded fishing nets, and waste metals.

Samsung has reduced the usage of ink on packaging by 90%. Besides this, the lineup comes with eco-packaging with an option to re-purpose packing material as home furniture. That’s not all, AI Energy mode on SmartThings app lets you decrease energy consumption by 20% by reducing TV brightness as per ambient light.

Chic Design for a Minimal Lifestyle

These latest TVs come with Infinity Screen & Infinity One Design that allows users to escape into that movie, show or game with an edge-to-edge 8K picture that defies limits and redefines expectations. A nearly invisible bezel with black edges shrunk to almost nothing, and an ultra-slim frame removes any distractions so users can get a more immersive viewing experience. Offering minimalism, consumers can go clutter-free with an even slimmer Attachable One Connect Box. It is easy to tuck away on the back of your TV or place it neatly to the side.

Price and Availability

Neo QLED 8K TVs come in QN990C (98-inch), QN900C (85-inch), QN800C (75, 65-inch), QN700C (65-inch) models and will start from a price of INR 314,990. Neo QLED 4K TVs come in QN95C (65, 55-inch), QN90C (85-, 75-, 65-, 55-, 50-inch), QN85C (65-, 55-inch) models will be priced starting INR 141,990 onwards. These TVs will be available at all Samsung retail stores, leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop.

Consumers buying Neo QLED TVs until May 25, 2023 can get a free Samsung Soundbar HW-Q990 worth INR 99,990 with select Neo QLED 8K TVs and Samsung Soundbar HW-Q800 worth INR 44,990 with Neo QLED 4K TVs.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also get early access to exclusive content only with Samsung. from 25th August in New York City, Samsung has been hosting an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Since Thursday last week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.

Samsung is the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen.

For more details, please visit www.samsung.com.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

​More info on The Rings of Power can be found here: www.amazon.com/lotr.

Our home is an extension of our personality and hence people like to make an extra effort to create the perfect cosy ambiance and leave a lasting impression on others who visit. Every corner, furniture, curtains, and most importantly gadgets in your home defines you. Every home requires that one statement piece that defines its inhabitants and effortlessly exudes their personality.

To add the right touch of elegance and style to your home, Samsung has recently introduced its 2022 range of Neo QLED TVs that can easily transform any living space. It offers unmatched in-home entertainment with a perfect combination of splendid design and cutting-edge features that will never fail to awe.

Wondering how Samsung Neo QLED TVs can give your home an effortless makeover and uninterrupted entertainment? Read on to know what makes them more than just TVs:

Add a Chic Look with Infinity One Design

Sporting the signature Infinity One Design, Neo QLED TVs come with a slimmer and sleeker look. Due to its unique design language, the TV appears as if it is floating above the ground. A breathtakingly beautiful sight for you and your guests!

Enhanced Viewing with Quantum Matrix Technology Pro

Samsung’s latest range of Neo QLED TVs comes with Quantum Matrix Technology Pro, which is powered by Quantum Mini LEDs. With 1/40th size of normal LED, the Quantum Mini LED enables best brightness with colors and deepest black and reduces blooming in the picture. The Shape Adaptive Light Control precisely analyses various objects in the picture and controls lights accordingly providing seamless viewing experience.

Better Convenience with Built-in IoT Hub

The latest Neo QLED TVs come equipped with a built-in IoT Hub that makes your TV a one-stop control hub for all your smart home devices, even third-party ones. The convenient SlimFit TV webcam allows you to seamlessly connect with your colleagues and loved ones through video calling or web conferences on the big TV screen. Bring the best of content viewing to your home. The Smart Hub feature comes with an all-new interface that simplifies smart viewing with an easy-to-navigate home screen.

Dolby Atmos

To bring cinematic viewing experience to the consumers, Neo QLED TV’s sound system that can create truly immersive and realistic audio experiences. The consumers can now enjoy a fantastic Dolby Atmos Experience with the unparalleled 3D surround sound.

Redefining ‘Eco-friendly’ with SolarCell Remote

Taking meaningful innovations to a whole new level, Samsung’s latest Neo QLED TVs come with the latest SolarCell Remote. It is completely battery-free and redefines ‘eco-friendly’ with its ability to get charged through the ambient light inside your home.

Immersive Gaming

The 2022 Neo QLED range allows the players to have smooth and flowing motions without a moment of lagging. The Game Bar allows players to monitor gaming status and optimize game settings easily. Also, there are no blind spots anymore with Zoom-in mode, and Ultra-wide view. All of this is possible Motion Xcelerator Turbo Pro that makes the Neo QLED a must-have for the gamers.

Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Samsung Electronics reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the World as You See It

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy Immersive Multimedia Experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay Connected for Longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access What You Need, When You Need It – Safely and Securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express Your Style with an Elegant Design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com orwww.samsung.com/galaxy.

Samsung Galaxy A80 Product Specifications**

^*Availability may vary by market
^**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
^***Screen measured diagonally as a full rectangle without accounting for the rounded corners.
^****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.

The culmination of ten years of industry-leading smartphone innovations, the Galaxy S10 line places a laundry list of industry-first and best technologies at users’ fingertips that allow them to do more with their phone than they ever could before.

Our previous articles examined how the new flagship line’s groundbreaking display, camera and performance innovations raise the bar for smartphones to follow. Now, using Gameloft Barcelona’s Asphalt 9: Legends as an example, we’ll show you how the Galaxy S10+’s supercharged specs take the gaming experience to the next level.

Buckle up, folks. You’re in for a ride.

The Need for Speed

In a game like Asphalt 9: Legends, a split-second decision can mean the difference between capturing a race and crashing out of contention. That’s why it’s important that your phone’s processor is capable of handling graphics-heavy games without slowing you down with lag or frequent FPS (frames per second) drops.

Featuring up to 12GB of RAM and a next-generation application processor (which improves CPU and GPU performance by up to 29 and 37 percent, respectively),¹ the Galaxy S10+ allows you to leave the days of dealing with spotty FPS, lag, and long load times in your rearview mirror. When playing Asphalt 9: Legends, the Galaxy S10+’s high FPS rate makes details truly pop, and makes each 360-degree spin and slow-motion moment that much more enjoyable.

So whether you’re drifting through a turn or tearing down a straightaway, you can trust that the Galaxy S10+ will keep your gameplay snappy and smooth.

A Smooth Ride

The Galaxy S10+ also features a built-in, AI-based Smart Performance Adjuster that analyzes game playing patterns to make gameplay even smoother. As you’re racing down each track, it’s working to provide stable GPU and CPU performance – and eliminating frustrating peaks and valleys that could potentially slow you down.

The smartphone’s stable performance makes it abundantly clear that it’s built to handle the best mobile games that the industry has to offer. And that includes 64-bit games as well, which represent the future of mobile gaming.

In fact, the Galaxy S10 variants are the first Android devices to feature 64-bit game support. That means better battery drainage and thermal management when playing graphics-intensive games like Asphalt 9: Legends, Fortnite and other popular 64-bit titles that will be released throughout the year.

These days, nearly half of all new mobile games are created using the Unity game engine.² In order to offer users the best possible mobile gaming experience, Samsung specially optimized its newest flagships for running Unity-built games. So when you play these titles on your Galaxy S10+, you’ll be playing them in their best form.

The smartphones are able to deliver a more seamless and stable gaming experience because they’re the first mobile devices to be optimized to work with Unity’s new Adaptive Performance feature.³ Adaptive Performance support means that when playing high-performance games on your Galaxy S10 line, you’ll enjoy better battery life and smoother, faster performance – without having to worry about your phone overheating. If the game you’re playing was built using the Unity engine, Adaptive Performance will boost its overall performance by approximately 10 percent.

Keep It Cool

Just like cutting-edge supercars feature the latest and greatest in terms of engine technology, the Galaxy S10+ features hardware and software that have been optimized to support truly incredible gaming experiences.

Take, for instance, Samsung’s Vapor Chamber cooling system, which allows the Galaxy S10+ to stay cool during heavy gaming sessions. This innovative technology improves GPU efficiency, which means that 3D games are smoother and more immersive than with the Galaxy S9. So as you breeze through each course in Asphalt 9: Legends – burning rubber at one picturesque location after another – you can rest assured that your phone is designed to keep cool when the pressure’s on.

Stunning Visuals, Immersive Sound

As anyone who’s put the pedal to the virtual metal with the Asphalt series knows, when it comes to high-octane mobile racing games, it doesn’t get any better than this.

The game’s scenic courses and nitro-fueled racing mayhem look absolutely stunning on the Galaxy S10+’s 6.4-inch, high-resolution Infinity-O Display. The display’s vibrant, lifelike colors add depth and realism to everything from your supercar’s glossy contours to the game’s astoundingly detailed city- and landscapes. It’s also been optimized by Samsung to be easy on the eyes, which makes it perfect for those extended gaming sessions.

From the moment you take your mark for the start of the race to the moment you cross the finish line, the Galaxy S10+’s first-of-its-kind⁴ Dolby Atmos for Gaming technology immerses you in rich sound. Accessible in-game via the Game Tools menu, this clever innovation carefully optimizes each level of sound – from background music to sound effects – to create a well-rounded soundscape⁵ that enhances the overall gaming experience.

The results are some truly heart-pumping audio effects that ramp up your adrenaline with every turn.

Game On!

Offering easy access to over 30,000 exhilarating games and counting, the Galaxy S10 line’s built-in Game Launcher is your one-stop hub for all things mobile gaming.

The convenient app, which allows you to view all of your installed games at once, is packed with intuitive tools designed to help you get the most out of your gaming experience. These allow you to, for example, instantly mute your games’ sound before you begin to play, and make detailed adjustments to game settings in order to optimize performance or save power.

The in-game accessible Game Tools menu offers users even more ways to take their gaming experience to the next level. The handy menu includes options to disable calls and notifications while gaming – to minimize distractions – and makes it easy to snap in-game screenshots, record gameplay, lock navigation buttons, and activate the Galaxy S10+’s Dolby Atmos for Gaming mode.

To introduce users to more games they’ll love, Game Launcher also offers game recommendations based on users’ usage patterns. Each game’s in-depth rundown includes insights into how the game is trending with Galaxy users worldwide, as well as the average amount of time that users are playing.

¹ Varies by model and region.
² The Unity game engine is utilized by over 6.5 million developers, and has served as the framework for approximately 40 percent of the world’s top 1,000 most popular mobile games.
³ Adaptive Performance is slated for release in the second half of this year. Availability may vary.
⁴ On a smartphone.
⁵ Approximately 30 percent clearer than the Galaxy S9 according to Samsung Electronics’ internal tests. May vary depending on conditions.

The Galaxy S10 line is jam-packed with next-generation technology – both new and upgraded. The smartphone offers users the familiar premium Galaxy experience, while it breaks new ground with a series of firsts and bests across the Galaxy S10’s cutting-edge features.

The Galaxy S10 line harnesses a Dynamic AMOLED display, which received the industry’s first certification for 100% Mobile Color Volume in the DCI-P3 color range, achieving excellent color expression, contrast ratio and peak luminance, and garnered the Eye Comfort Certification from TÜV Rheinland. The device’s new Ultrasonic Fingerprint Scanner is the first advanced on-screen fingerprint-scanning method on a smartphone to receive the FIDO Alliance Biometric Component Certification. In addition, its Wireless PowerShare technology provides the next level of convenience, able to charge multiple devices simultaneously.

Users can create mesmerizing content with HDR10+ recording, while Super Steady powered by stabilization technology smooths out shaky images. The Galaxy S10 is equipped with 64bit game support, in an industry-first for Android devices. The smartphone also works seamlessly with Unity’s new Adaptive Performance features and brings Dolby Atmos’ advanced gaming mode to smartphones for the first time. With the largest storage and fastest speeds on a Galaxy device, the Galaxy S10 gives you performance optimized for the way you use your phone today.

Check out the infographic below to discover the ways the Galaxy S10 line is redefining the smartphone experience.