The smartphone revolution transformed the way we see the world: offering access to communication, information and entertainment – all in the palm of our hands. At the center of this revolution lies the smartphone’s display.

From watching the latest blockbuster to snapping breathtaking pictures, the highest levels of brightness, color accuracy and contrast are crucial to delivering the best possible color expression and the optimal mobile experience. The Galaxy S10’s striking colors and beautiful display have garnered considerable media attention, and the device has been designated DisplayMate’s highest-ever “Excellent A+” grade. This outstanding visual experience begins with the Dynamic AMOLED display.

Brilliant (1200-nit) Brightness

No matter where you are, you can enjoy a clear and bright viewing experience with the Galaxy S10 line. The Dynamic AMOLED display ensures that you can check your messages or easily search for restaurant recommendations without having to find a shaded spot when you’re outside and on the go.

When it comes to displays, brightness is measured in terms of luminance – the amount of light per square unit that the display emits or reflects. With a peak luminance of 1200 nits (40 percent greater than the Galaxy S7), the Galaxy S10’s display allows users to enjoy bright, clear images even under direct sunlight, without having to shade the screen with their hand or turn their back to the sun.

The Galaxy S10 is the world’s first mobile display to support HDR10+¹ which optimizes content’s brightness levels to offer users truly immersive viewing experiences. The display is backed by the official HDR10+ logo certification, which was created after several months of discussion with related organizations and companies to expand the HDR10+ certification standard – a standard that had previously only applied to TVs – to mobile devices.

Utilizing its HDR10+ Dynamic Tone Mapping feature, the Galaxy S10 ensures that content like films and shows are depicted precisely as their creators intended. This allows the display to adjust brightness to every single scene, creating better shadow detail, and making light scenes lighter and dark scenes darker.

The Galaxy S10 opens the door for users to enjoy an ever-growing collection of HDR10+ mobile content. This includes the rich library of HDR10+ content that’s accessible via Amazon Prime – the collection which was previously only available on HDR10+-compatible TVs. The Galaxy S10’s camera also allows users to record their own HDR10+-quality content with true-to-life colors and brightness.

Ever-So-Accurate Colors (0.4 JNCD)

Years of innovation in display technology have led to new heights of color expression for smartphone displays.

This is especially noticeable when viewing photos. Have you ever received photos from your friends whose colors looked washed out when viewed on your smartphone’s screen? A lack of color reproduction could be to blame. When it comes to color reproduction, it doesn’t matter how well a photo is shot, nor how high-quality the camera may be. Rather, it all depends on the color reproduction capacity of the display.

Like Samsung’s QLED TVs, the Galaxy S10’s display has been certified by Verband Deutscher Elektrotechniker (VDE) to produce 100 percent color volume in the DCI-P3 color range. This means that just like Samsung’s latest TVs, the Galaxy S10 can be counted upon to deliver a viewing experience that’s second to none. While previous Galaxy devices’ AMOLED displays have supported a wide range of colors, the Galaxy S10’s display takes color reproduction to the next level, producing true-to-life colors at the highest brightness levels.

The Dynamic AMOLED display received a score of 0.4 from DisplayMate for their evaluation of its Just Noticeable Color Difference (JNCD)². This stunning level of color reproduction makes watching a movie or show on the Dynamic AMOLED display a cinematic experience. It also helps ensure that when shopping for clothes or other products online, the colors of the items that you see on your screen will closely match the colors of those items in real life.

A World-Class (2,000,000:1) Contrast Ratio

When watching a movie or playing video games, the deeper the contrast, the more immersive the visual experience. In fact, the ability to make out shadowy figures in the dark can mean the difference between life and death when you’re playing a first-person shooter game.

The Galaxy S10 line takes gaming and watching videos to the next level through the combination of an industry-best, VDE-certified 2,000,000:1 contrast ratio. The former opens the door for even more distinctive and accurate color gradation³, while the latter enables the display to produce exceptional detail and deeper contrast.

When gaming, greater contrast makes it that much easier to navigate dark settings and spot items and lurking enemies. When watching dark scenes in a film like the latest space-set thriller, the enhanced contrast allows even the most subtle of details to shine through.

“We innovate with displays to make the mobile experience more enjoyable and immersive,” said Kee-Hyon Park, adisplay R&D engineer in Samsung Electronics’ Mobile Communications Division. “That’s why we’ve enhanced every aspect of the Dynamic AMOLED display: to add brilliant, high-quality visuals to more aspects of daily life.”

¹ HDR10+ is a next-generation open standard for high dynamic range (HDR) video. The HDR10+ Logo License Program is the product of a joint venture established by Samsung Electronics, 20th Century Fox and Panasonic Corporation. HDR10+ logo certifications are evaluated by VTM Group, a certification/logo management services company based in the U.S.

² The Just Noticeable Color Difference (JNCD) measurement evaluates color accuracy based on the bare minimum color difference that the human eye can perceive. The closer a display’s JNCD score is to zero, the more accurate its colors are.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

* Images and videos included in this article have been simulated for illustrative purposes.

According to recent findings from Counterpoint Research, nearly half of all global smartphone users spend more than five hours a day on their mobile device. Once the sun goes down, studies show that the blue light from your smartphone’s screen and other artificial light sources can throw your biological clock out of whack – making it harder to fall asleep, and possibly causing more serious problems down the line.

To safeguard users’ eyes from blue light’s potentially harmful effects, Samsung equipped the Galaxy S10 line with a display that reduces users’ exposure to blue light wavelengths – without compromising picture quality. Let’s take a closer look at how blue light affects our eyes, and how the Galaxy S10’s display protects them.

Why Blue Light Exposure Matters

Blue light is generally defined as a high-intensity, short-wavelength (380 to 500-nanometer) range of light on the visible light spectrum.

These days, whether it’s through our electronic devices’ screens, energy efficient lighting, or simply sunlight, we’re constantly being exposed to blue light. Which isn’t all bad. According to the Royal Society Te Apārangi, a not-for-profit organization based in New Zealand, “Adequate exposure to daylight, particularly during the morning, is important for synchronizing the circadian body clock, which can affect many processes including sleep, metabolism, immune function and even our mood.”

However, when viewed at night, blue light has been shown to suppress the production of melatonin (a hormone that regulates sleep–wake cycles) more powerfully than other types of light, affecting our ability to sleep. Recent research from the University of Toledo also suggests that blue light from mobile devices can cause harm to the eye’s retina.

In this digital age, with smartphone users spending increasingly more time on their mobile devices, it’s easy to see why blue-light reducing technology has become absolutely necessary.

How the Galaxy S10 Reduces Blue Light Transmission

The Galaxy S10, Galaxy S10+, Galaxy S10e and Galaxy S10 5G’s Dynamic AMOLED display was built from the ground up to minimize eye strain so users can get a better night’s sleep.

Galaxy S10 users can sleep soundly knowing that their smartphone’s display has been certified by world-renowned testing firm TÜV Rheinland¹ to drastically reduce blue light’s harmful effects. When building the display, which received TÜV Rheinland’s official ‘Eye Comfort’ certification, Samsung applied new organic materials that reduce blue light wavelengths measuring between 415 and 455nm (the range that research² suggests is particularly harmful to the retina) by up to 42 percent³ – without the use of filters.

This significant reduction in blue light transmission is the product of Samsung’s continuous commitment to developing industry-leading AMOLED technology. The Dynamic AMOLED display reduces the transmission of ‘harmful’ blue light (wavelengths in the 415 to 455nm range) to below 7 percent – the industry’s lowest mark. This means that the Galaxy S10’s display reduces nearly 50 percent more blue light than previous AMOLED displays (approx. 12 percent), and more than 60 percent more than most smartphone LCD displays (approx. 18 percent).

The Galaxy S10’s display also produces incredibly lifelike colors. To enable users to enjoy crisp, immersive colors day or night, Samsung went to great lengths to ensure that the display’s blue-light reducing innovations wouldn’t compromise image quality.

Samsung’s Mobile Digital Natural Image engine (mDNIe) is one such example of an image quality-preserving innovation. Whereas with previous smartphones’ displays, activating a blue-light filter would inevitably add a noticeable tint to the screen, this proprietary technology enables the Galaxy S10’s display to produce vibrant, immersive colors⁴ and reduce blue light transmission at the same time.

To offer users additional protection, the Galaxy S10 also features a built-in blue-light filter, accessible via the Quick Panel, that blocks up to 99 percent of blue light wavelengths. Users also have the option to set the blue-light filter to turn on automatically before they go to bed by activating Bixby’s preset ‘Before bed’ Routine, accessible under Settings > Advanced features > Bixby Routines.

As ByungChang Kwak of Samsung’s Mobile Communications Division explained, in addition to opting for a blue-light reducing smartphone like the Galaxy S10, there are simple things that consumers can do to help protect their eyes when using electronics devices. “For example, adjusting ambient lighting to minimize screen glare can help reduce eye strain,” said Kwak, “and remembering to blink frequently can help prevent dry eye.”

Going forward, Kwak added, “Samsung will continue to develop technologies that promote better health and make the user experience more convenient.”

¹ TÜV Rheinland, a globally recognized certification institute, awarded Galaxy S10e, S10, S10+, S10 5G’s display the Eye Comfort Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.tuv.com with the ID 1419064785.
² Arnault E, Barrau C, Nanteau C, Gondouin P, Bigot K, et al. (2013) Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions. PLOS ONE 8(8): e71398. https://doi.org/10.1371/journal.pone.0071398
³ Compared to previous AMOLED displays
⁴ The Dynamic AMOLED display has been certified by Verband Deutscher Elektrotechniker (VDE) to deliver 100 percent mobile color volume in the DCI-P3 color range.

The Samsung Newsroom sat down with the Galaxy S10 design team to learn more about how they created the most striking Galaxy lineup yet.

A Whole New Spectrum of Colors and Materials

The overarching design concept of the Galaxy S10 line is: “Radical, Magical”. From its bright colors and luxurious materials, to its sleek shape and bold display, the Galaxy S10 delivers radical change with a magical feel. Focusing on “prism colors”, the design team aimed to create iridescent hues that change depending on how they catch the light, so each device refracts light to produce a vast spectrum of colors.

“To create Prism White, we overlaid around 1,000 sheets of nanofilms together, each with different reflectivity,” explained Duyeong Choi, a member of the Design Team’s CMF Group responsible for color. “It was especially difficult to fine-tune which colors would stand out the most.”

In addition to adopting the prismatic design, the team also introduced bold new colors that are particularly attractive to Millennials and Gen Z. Youngmi Shin, in charge of the design strategy division from the Design Team elaborated: “We chose playful colors in line with current trends, with ‘Canary Yellow^*’ for the Galaxy S10e based on the viral-hit color Gen Z Yellow and ‘Flamingo Pink^*’ for the Galaxy S10e, S10, and S10+.”

In a Galaxy-first, the team also introduced premium, ceramic backs for the Galaxy S10+ with the colors Ceramic Black and Ceramic White. Recalling traditional ceramicware, which is heated to 1,400- degrees centigrade to achieve a tough exterior, the Galaxy S10+’s ceramic backs offer greater strength and durability, as well as better scratch resistance, thanks to an added inner layer of scatter-protection film. The beautiful ceramic finish is the result of an intense, 200 hour-long process, handled by Samsung from start to finish. “Some users want a more sophisticated look and substantive feel for their device,” Shin said.

“The Galaxy S10 line is defined by choice. From the option of a flat display and compact form factor of the Galaxy S10e, to the larger, end-to-end displays of the S10 and S10+, there’s something for everybody,” Seungho Jang, a member of the Flagship Product Design Group in the Design Team, emphasized.

The Difference is in the Detail

Ensuring that the Galaxy S10 line was free of any friction or frustration was a top priority for the designers. For instance, the team had to position the front camera so that it did not interfere with content on the display, and they had to optimize the refractive ratio of the display to minimize bezels.

There were also larger challenges. A secure, comfortable grip is a vitally important consideration for a smartphone, so the form factor was a major point of focus for the design team.

“The Galaxy S10’s feeling of openness comes from its shape at the edges,” Jang continued. “We shaped the sides of the device to be smooth and solid like a pebble. Not only does it feel great in your hand, it reduces the shadow on the display from reflected light.” 

These design choices can influence the integrity of the display—especially one as technologically advanced as the Infinity-O Display. Dongkyun Kim of the design team recalled the development process: “The key is finding the perfect balance between the feelings of solidness and slimness.”

Putting it All Together

With the Galaxy S10 line, every decision—big or small—mattered. The result is something extraordinary: a device that honors the Galaxy legacy and sets a new standard for the smartphone.

Seungho Jang reflected: “In smartphone design, continual innovation is no easy task, but we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy.”

(From left) Seungho Jang, Dongkyun Kim, Duyeong Choi, and Youngmi Shin from Samsung Electronics’ Mobile Communications Division design team who designed the Galaxy S10 line

^*Availability of Canary Yellow and Flamingo Pink may differ by region, device, and carrier.

Samsung Electronics today announced the Samsung Galaxy S10 5G will be available for purchase in Korea starting April 5, 2019. Over the past decade, Samsung has worked closely with network operators, device manufacturers and software developers to make 5G a reality with its complete end-to-end solution. Now, consumers will be able to unlock an entirely new mobile experience with the most advanced network available and the powerful and innovative features of the Samsung Galaxy S10 5G.

“We are at the beginning of a new era where the incredible speed and connectivity of 5G becomes a reality, bringing the world closer to Samsung’s vision of connected living,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We are proud of the work we’ve accomplished to bring our first 5G smartphone to market and look forward to bringing it to everyone around the world in the coming year.”

Leading the World to 5G

As one of the only companies with an end-to-end 5G solution from chipsets, network core, radio solutions and user devices, Samsung is uniquely positioned to deliver a next-generation smartphone and network – in Korea, the 5G commercial network has been on air since December 1st 2018 by all mobile operators using Samsung’s 5G network core and radio solutions.

The introduction of the Galaxy S10 5G is a key milestone in Samsung’s research and development that also includes key breakthroughs like the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells, and now, its first 5G smartphone available on the market.

Bringing the New Era of Connectivity to Life

The Galaxy S10 5G puts the unrivaled power, speed and connectivity of 5G networks directly into the hands of consumers. With speeds up to roughly 20 times faster than 4G networks, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games, stream 4K video with virtually no lag and enjoy enhanced VR and AR experiences. Additionally, 5G will unite more than 1 million devices per square kilometer transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well.¹

To take full advantage of the increased power of 5G, the Galaxy S10 5G includes new advanced features that expand the viewing experience with the largest display available on a S Series device, create stunning photos and videos with intelligence and offer the powerful performance needed to keep pace.

• Large Viewing Experience: The Galaxy S10 5G’s 6.7-inch Dynamic AMOLED display with edge-to-edge screen allows digital 5G content to be seen as it was intended. Samsung has developed a visual display that fully immerses consumers in the high-quality HD content, games, augmented reality and video conferencing made possible through 5G.

• Pro–Grade Hexa Camera: The Galaxy S10 5G significantly upgrades the smartphone camera with a neural processing unit (NPU), to help with the perfect shot, as well as six total cameras including the 3D Depth Camera. It accurately provides depth information by measuring the length of time for a light signal to bounce off subjects to deliver bokeh effects with Live focus video, measure objects with Quick Measure.

• Ultimate Performance: In addition to delivering the speed to download a season of HD television in minutes or buffer-free experiences for uninterrupted streaming, the Galaxy S10 5G packs a 4,500mAh battery for streaming content and playing games without needing to recharge frequently. For those times where power may be low, the Galaxy S10 5G uses Super Fast charging at 25W.

Galaxy S10 5G will be available in Majestic Black, Royal Gold, Crown Silver colors starting in Korea beginning April 5, 2019 and will expand to additional markets after.

For more information about the Galaxy S10 5G, visit news.samsung.com/global/galaxy,www.samsungmobilepress.com, or www.samsung.com/galaxy.

1 According to Samsung Research & Development

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Thanks to these cutting-edge developments, the Galaxy S10 line offers a display with a brilliant, realistic picture quality whilst being comfortable on the user’s eyes and able to reflect various color preferences. Samsung Newsroom sat down with Byungduk Yang, Vice President of Samsung Electronics’ Mobile Communications Division to learn more about how the Galaxy S10 line’s display is at the core of the user’s mobile experience.

A User-Friendly Approach to Display Technology

Yang’s development philosophy for mobile displays puts the user first; “providing practical screen solutions and new experiences have become our core values,” explained Yang. “As a result, the Galaxy S10 line’s display focuses on providing interesting experiences and real-life benefits to users, beyond just good picture quality or display size.”

Of course, one of the key innovations of the Galaxy S10 line is the full screen experience provided by the ‘Infinity-O Display’ that covers, bar the camera, the entire front side of the device. In order to seamlessly integrate the front camera into the display, a small and precise hole is made in the screen using a delicate laser cutting technique and advanced barrier technology. These procedures maximize screen real estate, enhancing the reliability of barrier performance of AMOLED pixels around the hole. Therefore, users’ visual experience is maintained, or even more improved on the Infinity-O Display along with Dynamic AMOLED technology at the highest quality possible. “The Galaxy S10 line’s full display offers picture quality that is more realistic than before,” noted Yang.

But the Galaxy S10 line’s display provides real-life benefits and experiences to users beyond just high picture quality. “We wanted to achieve a ‘user-friendly’ display,” explained Yang. “Display-based devices are known to harm users’ retinas after prolonged use to due blue light emissions. This is particularly a problem at night, when exposure to blue light inhibits melatonin production which can affect sleep patterns. But the Galaxy S10 line’s display delicately manipulates the wavelength of blue OLED to remove the harmful energy, which means the device can be used for a long time with minimal damage to the user’s eyes.”

Previously, smartphone displays used regular software to reduce the amount of blue light emanating from the display. But the Galaxy S10 line harnesses a technology that reduces blue light exposure by 42% more than the previous technique, without compromising picture quality. “We have even received an Eye Comfort Certification from TÜV Rheinland,” enthused Yang. “Users will definitely notice than their eyes are less strained when using the Galaxy S10.”

Changing the Way We See Color

Key to the brilliant realism of the Galaxy S10 line’s Dynamic AMOLED display is its evolved color representation. Compared to previous Galaxy phones, the Galaxy S10 line is the most exceptional yet; DisplayMate’s Just Noticeable Color Difference (JNCD) unit measurement for Galaxy S10 is 0.4 JNCD (where the lower the value, the more realistic a color rendering is), up from the Galaxy Note 9 and Galaxy S9’s ratings at 0.5 and 0.7 JNCD respectively.

This near-perfect color rendering also takes into account global user color preferences. “We identified that people read color differently depending on where they are from, their age, and their gender,” explained Yang. “To accommodate this, we asked over 2,000 people in 15 countries all around the world to provide their color preferences. We then analyzed their responses and, given the results, created two default color modes. ‘Natural Mode’ has a warmer tone to suit people in the US and Europe, whereas ‘Vivid Mode’ accents bluish tones for users in Asia.”

A Display to Match the Human Eye

On top of being able to render over 16 million colors, the Galaxy S10 line’s Dynamic AMOLED Display also supports high definition, providing the user with optimized high picture quality for every image, and as the world’s first smartphone display to support HDR10+, for every frame of a video, as well. Much like how the pupils in our eyes dilate and contract depending on the amount of light around us, the Galaxy S10’s display features Dynamic Tone Mapping technology that adjusts and optimizes picture quality according to the light-dark contrast on the screen.

The display has also received a ‘100% Mobile Color Volume’ certification for its realistic image rendering – the first smartphone range to ever do so. In order to achieve such display prowess, not only has Samsung been tirelessly working on AMOLED organic material research, but also on its proprietary picture quality engine, ‘mDNIe (Mobile Digital Natural Image Engine)’.

So what is the future of device display, as envisaged by Yang? “In the past, we began with black and white displays – TV screens – and the natural next step was to develop displays that presented images in color, moving closer to how we, as humans, perceive the world. Accordingly, we are to take this verisimilitude to the next level by making a display that brings together technology to provide a picture quality that matches the realism and substantiality of human vision.”  

The Galaxy S10 line is jam-packed with next-generation technology – both new and upgraded. The smartphone offers users the familiar premium Galaxy experience, while it breaks new ground with a series of firsts and bests across the Galaxy S10’s cutting-edge features.

The Galaxy S10 line harnesses a Dynamic AMOLED display, which received the industry’s first certification for 100% Mobile Color Volume in the DCI-P3 color range, achieving excellent color expression, contrast ratio and peak luminance, and garnered the Eye Comfort Certification from TÜV Rheinland. The device’s new Ultrasonic Fingerprint Scanner is the first advanced on-screen fingerprint-scanning method on a smartphone to receive the FIDO Alliance Biometric Component Certification. In addition, its Wireless PowerShare technology provides the next level of convenience, able to charge multiple devices simultaneously.

Users can create mesmerizing content with HDR10+ recording, while Super Steady powered by stabilization technology smooths out shaky images. The Galaxy S10 is equipped with 64bit game support, in an industry-first for Android devices. The smartphone also works seamlessly with Unity’s new Adaptive Performance features and brings Dolby Atmos’ advanced gaming mode to smartphones for the first time. With the largest storage and fastest speeds on a Galaxy device, the Galaxy S10 gives you performance optimized for the way you use your phone today.

Check out the infographic below to discover the ways the Galaxy S10 line is redefining the smartphone experience.

Put simply, the Galaxy S10 features the most beautiful display that the Galaxy family has ever seen. If you thought you’d seen immersive before, you haven’t seen anything yet.

O So Beautiful

The Galaxy S10 introduces Samsung’s new, 19:9 Infinity-O Display, which maximizes screen space to offer users more room to do more, more comfortably. Bezels have been reduced to create more space for what matters most, like watching movies, reading books, and playing games. In fact, compared to the Galaxy S9, the ultra-slim top bezel has been decreased by more than three times.¹

To free up even more pixels for users’ content, the Galaxy S10 features an in-display camera design that packs an array of sensors and camera technologies into a small space. Samsung used a proprietary laser cutting technology to carve a tiny hole in the display – while minimizing damage to the surrounding pixels – that would enable users to enjoy all the essential camera and sensor technologies without losing any screen.

Perfecting this aspect of the design enabled Samsung to craft a revolutionary display that covers the entire front of the phone and makes everything from watching a movie to playing games that much more immersive and enjoyable.

In addition, users can trust that whatever activity they’re engaged in, thanks to its use of Gorilla Glass 6, which is twice as durable as Gorilla Glass 5, the Galaxy S10 is built to last.²

Cinema Screen

The Galaxy S10’s new Dynamic AMOLED display fosters truly cinematic viewing experiences. Featuring a peak luminance of 1200 nits, the display is capable of producing over 16 million colors (36 percent better color range than SDR), with 100 percent mobile color volume in the DCI-P3 color range.

When tested by the experts at DisplayMate, the Dynamic AMOLED display received a 0.4 Just Noticeable Color Difference (JNCD) score. An improvement on the Galaxy S9’s 0.7 JNCD rating, this score confirms the Galaxy S10’s exceptionally accurate color reproduction. In other words, the colors you see on Samsung’s new smartphones are a near-perfect match to colors in real life.

The company’s latest groundbreaking display is also the first smartphone display in the world to support HDR10+: a next-generation open standard for high dynamic range (HDR) video. HDR10+ support effectively delivers cinema-quality visuals to users’ pockets by enabling compatible content to be depicted precisely as the creators intended. This means that when streaming a favorite film, for instance, colors are more accurate, and the viewing experience is more immersive.

The display utilizes dynamic tone mapping technology to optimize colors from scene to scene, and to produce better contrast between light and dark scenes. It also optimizes brightness levels so that even the smallest details look beautiful, and produces true black colors³ for better shadow detail, even in low-light conditions.

The Galaxy S10’s Dynamic AMOLED display utilizes dynamic tone mapping to produce a brilliant, realistic picture

The Galaxy S10’s bright, brilliant screen ensures that colors are crisp even under harsh sunlight. So when you’re out and about or lounging by the pool, the sun won’t stop you from catching up on a favorite show, or checking out that video clip your friend just sent.

Beefed-Up Biometric Security

Embedded beneath the Dynamic AMOLED display is Samsung’s new, in-display Ultrasonic Fingerprint Scanner,⁴which offers vault-like security to keep your device safe.

The scanner works by emitting ultrasonic waves that map the unique pattern of your fingerprint by sensing the tiny air gaps between your finger and the screen. That wave data is then sent back to the scanner and analyzed by the phone’s main chipset in order to determine whether it’s a match.

It works in the blink of an eye, and features 3D anti-spoofing technology that applies a machine learning-based algorithm to the on-screen fingerprint to offer a high level of security. This ensures that your phone will only open once it’s registered your physical fingerprint, and not an image of it. Its security is backed by the world’s first FIDO Alliance Biometric Component certification, and it’s been tested to work in the most challenging of conditions, including in sub-zero temperatures and under bright sunlight.

Easy on the Eyes

Comfort is key when it comes to the Galaxy S10, which is why Samsung optimized its newest flagships with innovations that make these beautiful devices even easier on the eyes.

If you regularly check your phone before going to bed, you’re likely familiar with blue light emissions, which studies indicate can affect your sleep. The Dynamic AMOLED display has been certified by the experts at TÜV Rheinland to reduce blue light by a full 42 percent,⁵ which can help users protect their eyes. Best of all, in addition to making it easier for users to get a good night’s rest, the smartphones’ blue light-reducing technology doesn’t require filters, and won’t compromise the display’s picture quality.

To offer users greater comfort and convenience, each Galaxy S10 also features a comfortable, lightweight design, as well as Samsung’s revolutionary One UI. The latter features a clean, intuitive interface that reduces clutter to help users stay focused, and places important information at the bottom of the display to enable them to comfortably manage their device with one hand. It also includes a built-in Night Mode that optimizes the display for nighttime viewing, and allows users to seamlessly transition to darker environments.

¹ Figure describes the Galaxy S10

² The Galaxy S10e’s display features Gorilla Glass 5.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

⁴ The Galaxy S10e features a Capacitive Fingerprint Scanner that’s mounted on the side of the device.

⁵ Compared to the Galaxy S9.

By introducing an array of industry-first technologies, including next-generation display, camera and performance upgrades, the Galaxy S10 points the way to a faster, bolder, and brighter future. In other words, Samsung Electronics’ new flagship family has taken the Galaxy experience that users love and refined and reimagined it for a brand new era.

A Premium Design

The Galaxy S10 lineup is composed of four unique devices: the Galaxy S10, S10+ and S10e. Each features a premium design that builds on the Galaxy series’ signature heritage, and raises the bar for smartphones to follow.

The Galaxy S10 takes the barely there top and bottom bezels that have become synonymous with Samsung’s flagship phones and reduces them even further. This creates more room to watch movies, read books, and play games on the immersive, 19:9 Infinity-O Display. The devices also feature an in-display camera design that maximizes screen real estate by packing sensors and camera technologies into a tiny hole.

Even with their larger screens and more immersive visuals, the Galaxy S10 models feature slimmer and lighter¹designs than last year’s editions, and offer users a comfortable one-handed grip. Each Galaxy S10 is available in a variety of attractive colors, including Prism White, Prism Black, Prism Green, Prism Blue, Flamingo Pink and Canary Yellow. Additional color variants include Ceramic Black and Ceramic White.²

An Epic Camera

The Galaxy S10’s intuitive camera brings images to life through a combination of new technologies and advanced intelligence.

Step up your photo game with a set of powerful lenses that lets you capture more moments in exquisite detail. Each Galaxy S10 comes equipped with Samsung’s all-new 123-degree Ultra Wide lens – which features a field of view that’s similar to the human eye, and allows you to capture the world exactly as you see it – as well as a 12MP, Wide-angle, Dual Aperture, Super Speed Dual Pixel lens. The Galaxy S10 and S10+’s triple rear camera setup also includes a 12MP Telephoto (zoom) lens.

Each Galaxy S10 also comes equipped with a 10MP, UHD, Dual Pixel front-facing camera that’s perfect for taking high-quality selfies. On the Galaxy S10+, it’s paired with an RGB depth lens for added capabilities.

Working behind the scenes to help you snap stellar pics is a Neural Processing Unit (NPU) that streamlines image processing and makes features like Scene Optimizer even better. The camera also takes video recording to the next level with its Super Steady video stabilization technology, which lets you take fluid videos during even your most active moments – like when you’re in the middle of an amazing concert or on a bumpy bike ride. And in an industry first, the rear camera also allows you to record in HDR10+ for brilliantly detailed videos.

A ‘Dynamic’ Display

The Galaxy series has a history of introducing groundbreaking display technologies, and the Galaxy S10 adds an exciting new chapter to that legacy.

Capable of producing over 16 million colors, with 100 percent mobile color volume in the DCI-P3 color range, the Galaxy S10’s Dynamic AMOLED display offers extraordinary contrast for even deeper blacks and brighter whites. It features a peak luminance of 1200 nits, and it’s the first mobile display to support HDR10+: a next-generation open standard for HDR video. This powerful combination of industry-leading specs allows the display to depict content in incredible detail.

The Dynamic AMOLED display also includes an in-display fingerprint-recognition system that adds new levels of comfort and security to unlocking your phone. Samsung’s new in-display Ultrasonic Fingerprint Scanner utilizes ultrasonic waves to map out your fingerprint’s unique pattern, and features an anti-spoofing algorithm that enables it to recognize your real, physical fingerprint and reject images or copies of it.

Powerful Charging Options

In addition to boasting support for Fast Wireless Charging 2.0, the Galaxy S10 features an all-new wireless charging innovation that will change how you power your other devices.

The Galaxy S10’s Wireless PowerShare³ technology allows you to share your power with compatible phones and wearables when they need it most. This means that if you’re away from an outlet and your Galaxy Buds are running low on power, you’ll be able to charge them up by simply placing their case on the back of your phone. It’s as simple as that. The Galaxy S10 also includes dual charging support, which allows you to charge your phone and another compatible device simultaneously using a single wired charger.

¹ Excluding the Ceramic Black and Ceramic White Galaxy S10+ models.

² Available for the Galaxy S10+.

³ Wireless PowerShare limited to Samsung or other brand smartphones with WPC Qi wireless charging, such as Galaxy S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE, Note5, and wearables such as Galaxy Watch Active, Gear Sport, Gear S3, Galaxy Watch (46/42mm), and Galaxy Buds. May not work with certain accessories, covers, or other brand devices. May affect call reception or data services, depending on your network environment.