In a study that Samsung R&D Institute, Bangalore (SRI-B) conducted, it found millennials and Gen Z loved creating interesting avatars of themselves that can be shared on social media as well as on instant messengers, showcasing different aspects of their personality.

This insight led SRI-B, Samsung’s biggest R&D centre outside Korea, to develop Emotify for the new Galaxy J6+ and Galaxy J4+ smartphones, in collaboration with graphic software and visual design startup Mobigraph, taking self-expression to a new level.

Emotify offers users the freedom to create their own cartoon-based 3D avatars, customized to their personal taste and style.

Emotify allows you to create or edit up to three different 3D avatars showcasing each aspect of your personality. You can choose from a variety of accessories, from glasses to formal, casual and traditional clothes, to give your avatar the perfect look to suit each of your personas.

Once the avatar is created/modified, over 32 different pre-loaded animations from smiling to dancing are instantly generated for this avatar, so that you can add a dose of fun to your everyday conversations with your friends and family in just a few clicks. Each animation is converted into an animated GIF and can be shared on any chat app.

To make it even more personalized, Emotify allows users to edit avatars in the animated GIFs and add text around those avatars in 14 different Indian languages.

Conversations on our smartphones today aren’t limited to just SMSes. People converse on the numerous social media sites and instant messaging applications. On Galaxy J6+ and Galaxy J4+, the Emotify app is embedded in the Samsung keyboard and users can share their custom avatars on any software that accepts input from this keyboard, such as a preferred social media site, instant messengers or even text editing software.

“Under our ‘Make for India’ initiative, we strive to develop meaningful innovations for Indian consumers. We strongly believe in co-prosperity and welcome collaboration and partnership opportunities with local startups that deliver superior innovation, giving clear advantage to our consumers in India,” said Mr. Dipesh Shah, Managing Director, SRI-B.

SRI-B developed Emotify specifically for Indian consumers based on insights and collaboration with Mobigraph, a Bangalore-based startup, by bringing together the latter’s memory efficient embedded software engine named XPRESSO and design studio expertise to deliver India specific content.

“The ability to personalize emotions to create something special for your loved ones is extremely fun and powerful. We are extremely delighted to partner with Samsung for Emotify using our product XPRESSO, which combines the power of 3D Avatar Technology and Visual Art. XPRESSO delivers emotionally engaging, hyper-personalized content, without compromising on memory foot print, performance and battery”, said Uday Kadirvel, CEO and Co-founder of Mobigraph.

At Samsung, we are committed to transform the future by creating products that enhance the lives of our consumers. This is why Samsung launched the ‘Make for India’ initiative in 2015 under which Samsung’s R&D centres in India develop meaningful innovations with local insights that are gathered after listening to consumers.

Seeking more such collaborations, SRI-B recently invited startups to join its ‘Make for India with Samsung’ initiative, to connect with the startup community for future collaborations and to explore a journey of building next generation products and services for India, enabling innovation, excellence and co-prosperity.

Galaxy J6+ in Red

Galaxy J6+ and J4+ have a glass finish, reflective back that comes in three striking colours – Red, Black and Blue in case of Galaxy J6+, and Gold, Black and Blue in case of Galaxy J4+, making these devices absolute head turners and must-haves for the young and hip.

The new smartphones sport Samsung’s signature True HD+ Infinity Design philosophy that gives users nearly 15% more display area without increasing the overall size of the device.

Galaxy J4+ created especially for young millennials

Both Galaxy J6+ and J4+ offer true HD experience as they have L1 Widevine certification. This coupled with Dolby Atmos enables consumers to enjoy a full 360⁰ surround sound experience. Designed for today’s millennials, Galaxy J6+ comes with Side Fingerprint sensor, a first for any Galaxy device, which allows a fast and natural way to unlock the phone in the most secure manner.

“Galaxy J series is India’s most popular smartphone series, making up almost a third of all smartphones sold in India. We are making the J series even more exciting by introducing many features such as Side fingerprint, Emotify, Install Apps on SD Card, Glass finish and striking new reflective colours. Galaxy J6+ and J4+ are just what today’s millennials are looking for in their smartphone – supreme style and unmatched performance,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

Both Galaxy J6+ and J4+ come with a new Emotify feature, which allows consumers to customize messages and express themselves in a creative manner. Emotify avatars, available in 14 Indian languages, can be shared across popular instant messaging and on social media. This feature has been developed by a Bangalore-based start-up. Such collaborations open the door to similar ‘Make for India’ solutions by more local start-ups looking to leverage Samsung’s mobile ecosystem.

Galaxy J6+ comes with 13MP/5MP dual rear camera setup that lets users capture stunning images. Innovative features such as Background Blur and Dolly Zoom make portraits stand out on social media. The device also packs in an 8MP front camera with variable selfie flash for taking great selfies. Galaxy J4+ sports a 13MP Rear and a 5MP front camera.

Both devices will also have the ‘Make for India’ feature, Install Apps to SD Card. With this unique memory management solution, consumers can now install applications directly on Memory Card thereby ensuring that their phone memory remains free. In addition, the Move Content to memory card feature along with other memory management solutions like Zip apps and Delete Saved APK Files allow users to have better control over their phone memory.

Galaxy J6+ and J4+ pack in a punch when it comes to performance. Both devices are powered by Snapdragon 425 processor for superior performance. Galaxy J6+ comes with 4GB RAM /64GB ROM, while Galaxy J4+ comes with 2GB RAM /32GB ROM. Both devices are powered by a 3,300mAh battery and run on Android Oreo operating system.

Availability

Galaxy J6+ and Galaxy J4+ will be available from September 25, 2018 onwards across Samsung India’s retail outlets countrywide, online partner channels, Amazon and Flipkart, and on Samsung Shop. Galaxy J6+ is priced at INR 15,990 while Galaxy J4+ will be available for INR 10,990. J6+ would be available in Red, Black and Blue, while J4+ would be available in Gold, Black and Blue.

Offers

To add to the excitement, Samsung is offering ‘One time Screen Replacement Offer’ at INR 990 till November 11.