JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

(Left to right) Shubham Mukherjee, Head of CSR & Corporate Communication at Samsung Southwest Asia; Abhishek Singh, Additional Secretary, MeitY; JB Park, President & CEO, Samsung Southwest Asia; Shombi Sharp, United Nations Resident Coordinator in India; Prof Rangan Banerjee, Director, IIT Delhi; Dr Sapna Poti, Senior Director, Office of Principal Scientific Adviser to the Government of India

Samsung, India’s largest consumer electronics brand, unveiled the fourth iteration of its Samsung ‘Solve for Tomorrow’ initiative – a nationwide contest designed to inspire students to create innovative solutions to address some of society’s most pressing challenges by leveraging technology.

Samsung ‘Solve for Tomorrow 2025’ will provide INR 1 crore to the top four winning teams to support the incubation of their projects, along with hands-on prototyping, investor connects, and expert mentorship from Samsung leaders and IIT Delhi faculty.

This recognition highlights the significance of nurturing solutions that not only excel in the competition but also transcend it, ultimately evolving into scalable and sustainable ventures that will play a pivotal role in shaping communities across India.

The programme, spanning six months, invites students aged 14-22 to submit their tech ideas as either individuals or groups. This year, participants are encouraged to create solutions across four key themes: AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Social change through Sports and Tech for Education and Better Futures; and Environmental Sustainability via Technology.

“With Solve for Tomorrow, we are inspiring young innovators across every corner of India to dream big, tackle real-world challenges, and shape a smarter, more inclusive future through technology. This year, Solve for Tomorrow is going to be even bigger and more inclusive. We are reaching more cities, engaging students from more schools and colleges, and creating avenues for them to innovate, while applying the principles of design thinking. Solve for Tomorrow stands as a testament to our unwavering commitment to the Government of India’s pioneering #DigitalIndia initiative that empowers our youth to become architects of the future,” said JB Park, President & CEO, Samsung Southwest Asia.

“IIT Delhi is excited about fostering innovation, entrepreneurship, and real-world problem solving among youth. Our collaboration with Samsung Solve for Tomorrow offers mentorship, research infrastructure, and technical guidance to help the young turn their ideas into products that impact society. We are delighted to be part of this initiative that enables socially conscious innovation and contributes to Viksit Bharat,” said Prof Rangan Banerjee, Director, IIT Delhi.

“India’s young innovators are at the heart of achieving the Sustainable Development Goals by 2030 and realizing the vision of a Viksit Bharat by 2047. With more young minds to tap solutions than any country ever before, India is uniquely positioned to lead with ideas that address local challenges and inspire global change. Initiatives like Samsung’s Solve for Tomorrow provide a vital platform for young people to turn their ideas into solutions for the global good, using technology to drive inclusive and sustainable progress. The UN in India is proud to support such collaborations, especially with the private sector, that uplift youth leadership, innovation, and action, ensuring that we leave no one behind,” said Shombi Sharp, United Nations Resident Coordinator in India.

“Young people hold the key to solving today’s most urgent global challenges. Initiatives Iike Solve for Tomorrow 2025 empower them to turn their ideas into reality using technology. We are excited to see solutions that help scale youth-led ideas to drive real change across communities,” said Abhishek Singh, Additional Secretary, Ministry of Electronics & Information Technology (MeitY).

The fourth iteration of Samsung India’s flagship Corporate Social Responsibility (CSR) initiative aims to involve thousands of participants, offering more than 82,000 hours of extensive training in Design Thinking, Hands-on Prototyping, Go-to-Market Strategies, and Business Planning. In the final phase, teams selected as finalists will benefit from specialized training and mentorship provided by Samsung, IIT Delhi, and industry professionals.

‘Solve for Tomorrow 2025’ was inaugurated at IIT Delhi in the presence of all partners on Tuesday. Present at the event were Dr Sapna Poti, Senior Director, Office of Principal Scientific Adviser to the Government of India, Shardul Rao, Scientist C, Department of Science & Technology, Government of India and P. S. Madanagopal, CEO, MeitY Startup Hub.

From ideas to impact: Programme stages

The application window for the initiative will be open from April 29 to June 30, 2025. During this period, Samsung will host immersive design-thinking workshops in schools and colleges across the nation, empowering participants with essential problem solving and ideation skills.

After the initial application phase, the top 100 teams will be chosen, with 25 teams selected from each of the themes. At this stage, participants will undergo online training led by thematic experts, followed by a video pitch round where 40 teams will be shortlisted – 10 teams from each theme.

The top 10 semi-finalist teams from each theme will then progress to an intensive mentorship program guided by Samsung’s industry veterans and subject matter experts. These teams will also participate in curated learning visits to Samsung’s state-of-the-art facilities, including the Samsung R&D Institute India in Bengaluru, Noida, and Delhi, as well as Samsung Design Delhi, offering them first-hand exposure to world-class innovation ecosystems.

This phase will culminate in an experiential, hands-on Prototyping Programme at Delhi’s state-of-the-art labs, in collaboration with ‘Solve for Tomorrow’ alumni. There will also be a Residential Bootcamp focused on refining ideas and preparing for the final pitch. The top 20 teams will be finalized after this phase, with five teams from each theme advancing to the grand finale. These top five teams from each theme will receive exclusive one-on-one mentoring sessions with Samsung experts. They will participate in a Prototyping Day, Pitch Presentation, Investor Meet, and Awards Ceremony, all held over the last three days of the competition.

What is in it for the participants

The top 100 teams will receive certificates of achievement. The top 40 teams will receive INR 8 lakh and the latest Samsung laptops for every member. The top 20 will receive with INR 20 lakh and the latest Samsung ZFlip smartphones for each member.

In addition, special awards include the Goodwill Award, Young Innovator Award, and Social Media Champion, with a total prize amount of INR 4.5 lakh.

The four winning teams will collectively receive a grant of INR 1 crore for incubation at IIT Delhi, providing substantial resources to accelerate their innovative projects. This funding aims to nurture their ideas into reality.

First launched in the US in 2010, ‘Solve for Tomorrow’ is currently operational in 68 countries globally and has seen over 3 million young people participate worldwide.

The Global CSR vision of Samsung Electronics – ‘Together for Tomorrow! Enabling People’ – is determined to provide education to young people around the world and empower them to become the leaders of tomorrow. Read more stories on Samsung Electronics’ CSR efforts on our CSR webpage https://csr.samsung.com/en-in/localMain.do

The existing methods of stress management often fell short, leaving many, including himself, in a continuous loop of anxiety and frustration. This realization pushed him to think outside the box, aiming to create something that could offer more than just a quick fix.

Pioneering mental well-being with Sputnik Brain

Driven by a vision to revolutionize stress management with STEM, Shankar entered Samsung Solve for Tomorrow in India. Through personalized mentoring sessions, he refined his approach and learned a step-by-step process to bring his idea to life, while also mastering the use of data-driven insights for effective problem-solving.

This newfound knowledge empowered him to conceptualize Sputnik Brain, a wearable device designed to reduce stress through brain modulation. Sputnik Brain aims to offer not just temporary relief but a long-term idea for improving overall well-being. This innovative idea promises to enhance mental wellness by providing a method for managing stress.

“Shankar’s journey is a testament to the remarkable transformational ideas emerging from our young participants. We are particularly heartened to see such innovative contributions coming from diverse backgrounds across every corner of India. This silent revolution, led by the Gen Z, is driving the growth of our innovation ecosystem. Through our flagship CSR program, Solve for Tomorrow, we are committed to mentoring and supporting young minds solvers like Shankar’s, who are dedicated to improving the lives of people around them,” said Mr. Shubham Mukherjee, Head of CSR, Samsung India.

Imagining a Stress-Free World

Shankar’s ultimate dream is to democratize access to stress reduction. He envisions a world where everyone can achieve mental well-being through advanced brain science. “Socioeconomic factors can create huge disparities in well-being. That’s why Sputnik Brain is on a mission to democratize access to stress reduction in the nearest future,” Shankar explained passionately.

Shankar’s journey is not just about personal achievement but about inspiring others. His story demonstrates the power of innovation and passion, encouraging young minds to tackle real-world problems with creativity and determination. Through his work, Shankar is not only shaping a stress-free world but also lighting the path for future generations of problem solvers. Please support Shankar’s vision to make mental well-being accessible and effective.

Ms. Anita Gupta taking a Computer Science class in Samsung Smart Classroom at Jawahar Navodaya Vidyalaya, Faridabad

Samsung, India’s most admired brand, has introduced its new flagship global citizenship program Samsung Smart School at Jawahar Navodaya Vidyalaya (JNV) schools across the country. The CSR program, part of the Samsung vision of ‘Together for Tomorrow! Enabling People’, aims to create young leaders of tomorrow by giving less-privileged students in India access to the benefits of digital education and its own transformative innovations.

The program is being piloted at 10 JNV schools in its first year. Samsung Smart School have been set up in JNV schools in Varanasi, Gwalior, Raipur, Udaipur, Kangra, Sambhalpur, Faridabad, Dehradun, Patna and Dhanbad. Many of these schools are located in remote rural districts around these cities.

Every Samsung Smart School has two smart classrooms each of which is equipped with the latest digital infrastructure, including an 85 inch Samsung Flip interactive digital board that replaces the traditional blackboard, a 55 inch Samsung Flip that students can use to participate in lectures, quizzes, classwork and project work, and 40 Samsung Galaxy Tabs for students to use for self-study. In addition, the classrooms also have a printer, a server PC, a tablet charging station and power backup.

Through the Samsung Smart School program, students will be able to improve their learning abilities and understanding of critical concepts in the classrooms through interactive digital teaching methods that teachers have been trained on. The pilot at 10 JNV schools will cover over 5,000 students, of which 40% are girls, and around 260 teachers.

“We are very happy to have Samsung as our partner under CSR for digital education. The smart classrooms, as part of the Samsung Smart School program, are helping improve student participation and engagement. I am confident that a program like this will bring a positive impact in the society and become a benchmark for digital education for the future,” said Mr. Vinayak Garg, Commissioner, Navodaya Vidyalaya Samiti.

“Samsung helps young people around the world gain access to better educational and learning opportunities. Samsung Smart School program strengthens our commitment to our vision of #PoweringDigitalIndia. This global citizenship initiative is closely tied with India’s development agenda and implemented in close partnership with the government to ensure wider reach and impact among less-privileged students,” said Mr. Partha Ghosh, Vice President, Corporate Citizenship, Samsung India.

Apart from the infrastructure support, Samsung Smart School will also enable digital learning for students in these schools through multiple touch points such as teacher training, providing meaningful and relevant educational content and equipping these schools with solutions for interactive and participative learning.

Samsung has provided digital content for all classes from Grade 6-12 as per CBSE curriculum to enable teachers to use these classrooms more effectively and enhance student learning through an interactive and immersive learning process.

As part of the program, regular teacher training has been built in to enhance the skillsets of teachers and to help them prepare a better plan for delivering textbook content in a digital, interactive learning format. These teachers, who are the flag bearers of the Samsung Smart School program, are making teaching fun, engaging and participative for students.

Under Samsung’s global citizenship vision of ‘Together for Tomorrow! Enabling People,’ Samsung seeks to empower the next generation to achieve their full potential and pioneer positive social changes. Samsung believes in using innovation to positively transform communities and create a better life for people through its citizenship initiatives. Empowering youth through education is one of the best ways we can prepare our young people to boldly face the world of the future.

Samsung Electronics runs three citizenship programs globally – Samsung Smart School, Samsung Innovation Campus and Solve for Tomorrow – through which it is empowering the leaders of tomorrow and equipping them with the tools they will need to realize meaningful change.

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on the image, economic footprint, talent development, gender equality, and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

Well aware of the great importance of education, Samsung Electronics works to equip young people with the skills and knowledge they will need to build a better world. Firm in its belief that every young person deserves a quality education regardless of their background, gender, ability, or personal circumstances, Samsung has empowered a countless number of young people to slowly but steadily contribute to positive changes in their societies.

To celebrate the United Nations’ International Youth Day on August 12, Samsung has gathered stories of young students from different countries who are creating a better future for all by participating in Samsung’s corporate citizenship programs. Read on to hear about their experiences.

Through its global Samsung Innovation Campus and Solve for Tomorrow programs, and its domestic Samsung SW Academy For Youth and Samsung Junior SW Cup programs, Samsung Electronics is empowering the leaders of tomorrow and equipping them with the tools they will need to realize meaningful change.

Find more stories of how Samsung is making a real difference in young people’s lives on the company’s CSR website.

Samsung Electronics has announced the launch of a new global website dedicated to sharing an aspect of its operations that it holds quite dear: corporate citizenship. By spotlighting the inspiring stories of the countless people who have made the company’s citizenship activities over the last eight years so memorable and fulfilling, the new website reminds us that when it comes to making the world a better place, we’re all in this together.

The website was created to provide these incredible individuals with the spotlight they deserve, and to share their stories – and Samsung’s values – in a way that resonates with readers. It offers visitors everything they need to know about the company’s citizenship vision, “Together for Tomorrow! Enabling People,” as well as insight into initiatives that are changing people’s lives. The website is available in a variety of languages and includes information on citizenship programs around the world.

Head to csr.samsung.com to see how empowering future generations to achieve their full potential enables us to equip them with the skills they’ll need to pioneer positive social change and build a better world for us all.