Samsung, India’s largest consumer electronics brand, today announced “Go Save Today” campaign on Bespoke AI Air Conditioners that can unlock savings of up to INR 21000 for customers this festive season. Built on three pillars of GST rate cuts, enhanced warranty benefits, and energy savings, the “Go Save Today” campaign offers unmatched value to customers this festive season.

As part of the “Go Save Today” campaign, customers get an exclusive 5-5-50 offer on the purchase of premium Bespoke AI Air Conditioners – 5 months of additional comprehensive warranty in addition to the existing 5 years of comprehensive warranty if the purchase is done in the 50-day period between September 22 and November 10, 2025.

Bespoke AI Air Conditioner customers will also get GST reduction benefit of up to INR 3800, along with free installation worth INR 1500 and bank cashback up to INR 4000, making it the perfect time for families to bring home smarter, more energy-efficient Bespoke AI ACs this festive season.

Consumers purchasing Bespoke AI ACs will also be eligible for additional 5-month warranty on top of 5 years of comprehensive warranty worth up to INR 12000.

Together with the GST rate reduction, these benefits make Samsung Bespoke AI Air Conditioners more accessible than ever.

“We are delighted to celebrate the festive season with our consumers through the ‘Go Save Today’ campaign, making our advanced technology more accessible than ever. Our 5-5-50 offer is one of a kind, introduced to incentivise families to bring home Bespoke AI Air Conditioners with GST reduction benefits, extended warranty, free installation, and bank cashback. Our Bespoke AI Air Conditioner range continues to enhance everyday living and these offers make smarter, energy-efficient cooling more rewarding,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

The Bespoke AI WindFree Air Conditioners are designed to deliver both comfort and efficiency offering powerful cooling along with lower power consumption. Consumers can save up to 30% energy through the AI Energy mode in Samsung Bespoke AI Air Conditioners. Features like WindFree cooling, AI Fast & Comfort mode, 5-step convertible cooling, and Quiet operation make it ideal for modern living.

Durable construction with a copper condenser, smart conveniences such as Wi-Fi and SmartThings app control, a hidden LED panel display, multiple cooling modes (Turbo, Sleep, Dehumidification, etc.), and advanced filter technology (Freeze wash, auto-clean, anti-bacterial filter) ensure that performance, hygiene, and ease of use go hand in hand.

Consumers can avail these festive offers at Samsung authorized partner stores, Samsung.com and leading e-commerce platforms. Whether preparing homes for festive gatherings or ensuring comfort for loved ones, now is the perfect time to bring home a Samsung Bespoke AI Air Conditioner.

Samsung, India’s largest and most trusted consumer electronics brand, has announced ‘The Lifestyle Fest’ for its most popular lifestyle range of TVs: The Frame and The Serif, with exciting offers.

Both The Frame and The Serif are stunning lifestyle TVs that add to your home décor and transform your living spaces with their gorgeous design and premium features. What’s most unique and spectacular about The Frame is that when it is not being used as a TV, it moves into Art Mode, and turns into a picture frame that can display over 1,200 digital art from around the world, and transform everyday living space into an art gallery. The Serif goes beyond the traditional concept of a TV to a piece of home décor that elevates the design of any living space – a result of the true collaboration between Samsung and the acclaimed Parisian design duo Ronan and Erwan Bouroullec. From its iconic uni-body design in the shape of the letter “I” to its brilliantly crisp QLED picture, The Serif is a statement centrepiece that not only redefines TV viewing, but also creates an eccentric space that complements one’s lifestyle while creating a lasting impression.

During this offer period, buyers will get a cashback of INR 4,500 on purchase of 43-inch, 49-inch and 50-inch models and INR 7,500 cashback on 55-inch, 65-inch and 75-inch models of Samsung’s lifestyle TVs.

Customers who purchase the 75-inch The Frame will also get a complimentary Samsung Soundbar HW-Q800T worth INR 48,990.

Other offers include easy EMI options starting from as low as INR 1,190, along with a 2-year warranty (1+1 year extended warranty) on panels and a 10 year no screen burn-in warranty.

“There has been a rise in demand for lifestyle TVs as consumers today look for products which offer a great balance of stunning design and premium technology. As they continue to spend more time at home, unique and personalised elements, including technology are key deciding factors while designing their living spaces. “The Lifestyle Fest’ is aimed at creating great consumer offerings for the unbelievably beautiful The Frame and The Serif that are designed to be more than just TVs,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The Frame TV

The Frame QLED TV is a perfect amalgamation of technology and design, enhancing both the living space and entertainment experience for consumers. The Frame offers superior picture quality with QLED technology, which enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume. The Frame also has in-built motion and brightness sensors. When it is not being used as TV, The Frame moves into Art Mode and displays digital pieces of artwork to turn an everyday living space into an art gallery.

Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient light in the room. The TVs will come with 10-year no screen burn-in warranty and two-year warranty on the panel.

The Serif TV

Samsung’s lifestyle TV ‘The Serif’ – is a perfect blend of art and design with modern technology. The Serif delivers cutting edge QLED technology and enhanced aesthetics. With a unique unibody design in the shape of the letter “I”, The Serif makes for a stunning addition to one’s living space. The Serif displays brilliant picture quality matched by boldly clear and immersive sound. By detecting distracting noises and automatically adjusting volume and clarity in real time, The Serif keeps the focus on the meaningful sounds and voices with the Active Voice Amplifier (AVA) feature.

It also delivers every bright and beautiful detail while bringing colors and pictures to life with 100% Color Volume, Quantum Processor 4K and HDR 10+. The Serif upscales everything to 4K picture quality by analyzing each scene of the content using its AI Upscaling technology.