Samsung Electronics flipped the smartphone world on its head with the launch of its second foldable device, created to offer users a convenient and versatile foldable experience: the Galaxy Z Flip.

The latest foldable smartphone, has been turning heads around the world at four important dates in the fashion calendar, debuting at New York Fashion Week and continuing on to London, Milan and Paris Fashion Weeks.

The Galaxy Z Flip has been engineered with a first-of-its-kind foldable glass that features a 17.01 cm (6.7-inch) display that folds into a stylish and compact form factor that fits in the palm of your hand

Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.

It’s sleek silhouette and eye-catching colour swatches, make it a statement piece beyond the definitions of plush.

The Galaxy Z Flip is available for consumers in India at INR 109999.

Click below to buy Galaxy Z Flip smartphone:

https://www.samsung.com/in/smartphones/galaxy-z-flip/buy

The all-new smartphone features an iconic form factor that’s perfectly compact and will change the shape of the future.

Engineered with first-of-its-kind foldable glass, Galaxy Z Flip bends the laws of physics, and features a 17.01 cm (6.7-inch) display that folds into a stylish and compact form factor that fits in the palm of your hand. Designed with an innovative Hideaway Hinge and custom-built UX, Galaxy Z Flip provides elegant new ways to capture, share and experience content. From its stylish design to its flexible camera experience, Galaxy Z Flip opens up a new decade of foldable mobile innovation.

At a media event in Gurugram, journalists got a chance to get up, close and personal with the Galaxy Z Flip. The smartphone that can stand on its own, made heads turn and had the journalists excited about the iconic form factor.

Here are some photographs from the media event.

Consumers can pre-book Galaxy Z Flip on the Samsung e-shop and select retail stores starting February 21. The Galaxy Z Flip will be available for consumers in India at INR 1,09,999.

“Last year, Samsung introduced the biggest breakthrough since the mobile phone – the Galaxy Fold. This year, with the Galaxy Z Flip, we are changing the shape of the future. With a first of its kind foldable glass display and our smallest hideaway hinge yet, the Galaxy Z Flip gives you all the advantages of a large screen in a stylish and compact form factor that fits in the palm of your hand. Our specially designed foldable UX allows consumers to reimagine how they take selfies and discover hands free video chatting like never before. With Galaxy Z Flip, we’re redefining what a mobile device can be, and what it enables consumers to do,” said Aditya Babbar, Director, Mobile Business, Samsung India.

The Galaxy Z Flip has been engineered with a first-of-its-kind foldable glass that features a 6.7-inch display that folds into a stylish and compact form factor that fits in the palm of your hand. It’s a dual-SIM smartphone, with one eSIM and one Nano-SIM card slot. E-sim services are currently available on Airtel and Jio networks.

First Foldable Glass Display: Galaxy Z Flip features an Infinity Flex Display with Samsung’s proprietary Ultra-Thin Glass (UTG), making it slimmer with a sleek, premium look and feel that has never been seen with a foldable device before.

• Style in Pocket: Designed for ultimate portability, Galaxy Z Flip folds into the size of a wallet, so you can easily fit it in your pocket or clutch bag.

• Hideaway Hinge:Galaxy Z Flip’s hideaway hinge is an engineering marvel which is designed to ensure that every flip and fold is smooth and stable.

The Galaxy Flip Z is built for the modern luxury consumer and complements their on-the-go lifestyle.

• Do More with Hands-free: When the Galaxy Z Flip unfolds, it can stay open at multiple angles, unlocking opportunities for hands free selfies and vlogging. With the all new Google Duo integration, video chatting has never been easier.
• Flex Mode: When Galaxy Z Flip is free-standing, the display automatically splits into two screens so you can easily view images, contents or videos on the top half of the display and control them from the bottom half.
• Notification at Your Command: Even when it is closed, Galaxy Z Flip lets you stay on top of your notifications. You can check the date, time and battery status at a glance on the cover display.
• Stunning Cameras: The cameras on Galaxy Z Flips stands on its own so that you can capture more, on-the-go – from timed group shots to vivid night time content. You can enjoy 16:9 video recording and night hyperlapse without a tripod.
• Multi Active Window: Galaxy Z Flip allows you to seamlessly multi-task with Multi-Active Windows that allow you to access two separate apps on the top and bottom halves of the screen.

In-Box Offers

Galaxy Z Flip comes with accidental damage coverage, which includes one-time screen protection and a 24X7 Dedicated Call Center Support (1800-20-7267864).

(A)  1-year Samsung Care+ Protection
Offer: 1-time screen damage protection service for inner screen and external screen at discounted fee (at the time of repair)

(B) 4 Month free YouTube premium Subscription

(C) Upto 12 month Interest Free EMI

* in 10 cities

Product Specifications

The first-of-its-kind device is the product of a delicate manufacturing process, made possible thanks to Samsung’s innovative technology and uncompromising attention to detail. The company approached each step of that process with a focus on helping users get the most out of the smartphone’s all-new user experience and forward-folding form factor.

Click on the video below to see how the Galaxy Z Flip is made, and don’t forget to stay tuned to Samsung Newsroom for more information on Samsung’s latest flexible flagship.

“At Samsung, we were encouraged by the excitement for the Galaxy Fold. Galaxy Z Flip is an important next step as we look to build the foldable category by bringing to consumers a new form factor, new display and most importantly, a new kind of mobile experience,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “With Galaxy Z Flip’s unique foldable design and user experience, we’re redefining what a mobile device can be, and what it enables consumers to do.”

Foldable Heritage

The category-defining Galaxy Fold began the foldable era. Now, Galaxy Z Flip is shaping it for a new decade. As the first device in the Z series, Galaxy Z Flip introduces a new device portfolio that reaffirms Samsung’s commitment to leading the category, and leveraging technologies and form factors to create foldable experiences that will surprise and delight in the years ahead.

Fashion Meets Technology

Galaxy Z Flip’s compact, stylish design is created for those who see technology as a way to express themselves. And all of the innovations that go into Galaxy Z Flip ensure they can do so.

• Style that Fits in Your Pocket – Designed for ultimate portability, Galaxy Z Flip folds into the size of a wallet, so you can easily fit it in your pocket or bag. When closed, it is a stylish, compact palm-sized device. When opened, its screen size nearly doubles to reveal a stunning 6.7-inch display². With its stylish color palette, sleek rounded corners and forward fold that closes with a satisfying snap, Galaxy Z Flip is sure to turn heads.
• Samsung’s First Foldable Glass Display – Galaxy Z Flip features an Infinity Flex Display with Samsung’s proprietary bendable Ultra Thin Glass (UTG), making it slimmer with a sleek, premium look and feel that has never been seen with a foldable device before. The centered in-display camera cutout at the top also means there’s no notch and no distractions, with Samsung’s first-ever 21.9:9 ratio, so you can enjoy even more of your favorite content such as cinema-ratio 21:9 shows and movies.
• New Hideaway Hinge – Galaxy Z Flip’s Hideaway Hinge is a work of engineering art. It’s backed by a dual CAM mechanism – small but sophisticatedly designed to ensure every flip and fold is smooth and stable. Galaxy Z Flip can stay open at a range of angles, like a laptop screen. The Hideaway Hinge system also integrates Samsung’s new sweeper technology, which uses nylon fibers crafted by micro-height-cutting technology to repel dirt and dust.

The Next Foldable Experience

Galaxy Z Flip is built for the modern, on-the-go lifestyle. Now you can do more, from multiple angles – hands-free. This unique foldable experience is unlike any other smartphone on the market today.

• Do more – Hands-free – When Galaxy Z Flip unfolds, it can stay open at multiple angles, unlocking opportunities for selfies that show more of the world around you and expressive video chats with Google Duo – all hands-free.
• Flex mode – Samsung worked closely with Google to design Flex mode – a custom-built user experience for Galaxy Z Flip’s unique forward folding form factor. When the device is free-standing, the display automatically splits into two 4-inch screens so you can easily view images, contents or videos on the top half of the display, and control them on the bottom half. Easily watch and navigate YouTube³ – stream on the top while searching for other videos, reading descriptions and writing comments on the bottom.
• Game Changing Camera – Galaxy Z Flip literally stands on its own so that you can capture more, on-the-go – from timed group shots to vivid nighttime content. You can create content for your social media feeds from the best angle and enjoy video recording with a 16:9 ratio that’s perfect for uploads to social media platforms, hands-free – no tripod needed. Capture stunning Night Hyperlapse videos or vivid low light shots with Night mode – no flash needed. Just open your device and place it on a table. When closed, quickly capture one-handed high-quality selfies using the rear camera without unfolding. .
• Notifications on Your Terms – Whether Galaxy Z Flip is closed, standing upright or open, never miss a text, call or reminder. When closed, check the date, time and battery status at a glance on the cover display⁴. Get real time notifications so you can easily answer a call without unfolding or respond to a text by simply tapping the notification and unfolding your Galaxy Z Flip.
• Multi-Active Window – Seamlessly multi-task with Multi-Active Window – simply open the Multi-Window Tray to drag and drop the apps you want to use. Scroll through an article on the latest fashion looks on the top half while shopping for your favorite pieces on the bottom⁵.

Galaxy Foundation and Ecosystem

As a Galaxy device, Galaxy Z Flip brings the Galaxy ecosystem into its brand new foldable experience. It boasts flagship-level performance and features across camera, display, battery, security as well as services like Samsung Health, Samsung Pay, Samsung Knox and more⁶. Enjoy a versatile camera experience with 4K video capture, Live Focus and Super Steady recording⁷. Galaxy Z Flip features an optimized dual battery system that holds more power without taking up more space – wired or wirelessly quick charge, plus with Wireless PowerShare⁸, you can wirelessly charge up your Galaxy Buds, Galaxy Watch or even a friend’s device. Samsung Knox protects users and their device from the chip to the software level and receives monthly and quarterly security updates. Users also get services that enable secure payment options with Samsung Pay, health and wellness tracking and monitoring with Samsung Health, and access to more than 5,000 Samsung and partner smart products through SmartThings.

Availability

The Galaxy Z Flip will be available in limited quantities in Mirror Purple and Mirror Black, starting in select markets including the U.S. and Korea on February 14, 2020, followed by Mirror Gold in select countries. For more information about Galaxy Z Flip, please visit news.samsung.com/galaxy, www.samsungmobilepress.com  or www.samsung.com/galaxy.

Product Specifications

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this web page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Display measurements are diagonal, and actual viewable area is smaller due to rounded corners and camera hole punch.

² Display measurements are diagonal, and actual viewable area is smaller due to rounded corners and camera hole punch.

³ Flex mode compatibility with YouTube will be available in the near future with Android Support Library.

⁴ App Continuity works with select applications; compatible apps growing through third party developers.

⁵ Works with select applications.

⁶ Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

⁷ Super Steady recording only available on rear camera.

⁸ Wireless PowerShare works with most Qi-Certified devices. Requires minimum 30% battery to share. Speed and power efficiency of charge varies by device. May not work with some accessories, covers, or other manufacturer’s devices. If you have trouble connecting or charging is slow, remove any cover from each device. May affect call reception or data services, depending on your network environment.

Samsung is writing the next chapter in the mobile industry with Galaxy Fold, the world’s first Dynamic AMOLED Infinity Flex Display. Galaxy Fold is designed to inspire new experiences. Ergonomically designed to fit within the palm of your hand, when closed, it allows you to access your essentials on the cover display comfortably with one hand, and when opened, its immersive 7.3-inch Infinity Flex Display[1] unfolds a revolutionary high-end large screen experience, making your favorite games and movies larger than life so that they will leave you truly breathless.

HC Hong, President and CEO of Samsung Southwest Asia launching the Galaxy Fold.

What’s more, Galaxy Fold consumers will get a never before experienced new standard of premium customer care in the mobile space, with a dedicated 24×7 expert on call. Consumers who buy Galaxy Fold on Samsung India’s online store, Samsung Shop, will get their device delivered to them through a Concierge.

HC Hong, President and CEO of Samsung Southwest Asia said, “With Galaxy Fold, we have pushed beyond what’s possible, and redefined the mobile category, introducing a device like no other. Samsung is setting an entirely new benchmark for smartphone design, and we will continue to take consumer experience to the next level.”

“Galaxy Fold is a head-turner. A game-changing breakthrough innovation, it is not just a new device, it is a whole new experience. Galaxy Fold is meant for those who want only the best in their lives, in terms of style, design, luxury and the latest in services, including a dedicated 24×7 concierge service and one-year Infinity Flex Display protection,” said Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Mobile Business, Samsung India.

The Unboxing Experience

The premium Galaxy Fold experience starts when you open the box. The device is laid out flat, inviting you to have your first experience of folding the device. Each Galaxy Fold is accompanied by a welcome message and care instructions offering clear guidance for how to use this new, luxury device.

Each Galaxy Fold comes with Galaxy Buds in the box, so that one can fully enjoy its superior multimedia experience on the go. For added protection, a unique slim Aramid Fiber case is also included in the box. Designed just for Galaxy Fold, this special case made of fiber has high capacity to withstand pressure.

A Smartphone. A Tablet. Folded into One

Galaxy Fold is a new category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

Galaxy Fold combines users’ favorite smartphone and tablet features to deliver a new kind of mobile device and a first-of-its-kind user experience—from a new form factor and materials to its unique foldable UX, versatile camera and premium performance. Samsung worked alongside partners to create an entirely new UX that will change the way we use our mobile devices and takes full advantage of the foldable design with its cover and main displays. As a result, the device opens up new possibilities for users.

• New Display Materials: The internal screen does not merely bend. It folds. Folding is a more intuitive motion, and a more difficult innovation to deliver. Samsung invented a new polymer layer and created a display around 50 percent thinner than the typical smartphone display. The new material makes Galaxy Fold flexible and tough, built to last.

• New Hinging Mechanism: Galaxy Fold opens smoothly and naturally, like a book, and closes flat and compact with a satisfying click. To achieve this, Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure for a seamless and elegant look.

• New Design Elements: From the screen to the housing, to every element you can see and touch – Samsung left no stone unturned. The fingerprint scanner is found on the side where the thumb naturally rests, so the device unlocks easily. Two batteries and the components are evenly distributed so Galaxy Fold feels balanced in your hands. Color with unique finishing – Cosmos Black—and the engraved hinge with Samsung logo complete its elegant fit and finish.

A Whole New Experience

Galaxy Fold was designed with smartphone users in mind – driven by bigger and better form factors that boost their experiences. Galaxy Fold changes to the screen you need, the moment you need it. Slip it out of your pocket for one-handed calls, texts, and more and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.

The unique UX built just for Galaxy Fold, provides new ways to get the most out of your smartphone:

• Multi-Active Window: The possibilities are virtually endless with Galaxy Fold – designed for the ultimate multitasker. With Multi-Active Window, you can run multiple apps at once in real-time and effectively multitask: Edit footage, browse through the photo gallery for still shots, and read emails from friends and co-workers, all at the same time.[1]

• App Continuity: Make intuitive, seamless transitions between the cover and the main displays. Galaxy Fold transforms how you capture, share, and edit mobile content. When closed, you can shoot a quick video, and then simply open the device to watch it on a larger screen—with App Continuity, the video seamlessly transitions from the cover display to the main display.[2]

Samsung has worked with Google and the Android developer community to ensure that apps and services are available for the Galaxy Fold’s unique experience.

Premium Performance Built to Fold

Galaxy Fold is built for the heaviest and intense use whether it’s working, playing or sharing – all of which requires advanced performance. Packed with powerful hardware, the Galaxy Fold is more than up to the task.

• Do More: To ensure everything runs smoothly, even when running three apps simultaneously, Samsung equipped Galaxy Fold with a high-powered, next-generation AP chipset and 12GB of RAM with PC-like performance. The sophisticated dual battery system was specifically engineered to keep up with you. Galaxy Fold is also capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger so you can leave your second charger at home.

• Ultimate Multimedia Experience: The Galaxy Fold is designed for entertainment. Thanks to immersive visuals on the Dynamic AMOLED display and crisp, clear sound by AKG with the stereo speakers, your favorite movies and games come to life in rich sound and color.

• Our Most Versatile Camera Yet: No matter which way you hold—or fold—the device, a camera will be ready to capture the scene, so you never miss the moment. With six lenses—three in the back, two on the inside and one on the cover—the Galaxy Fold camera system has flexibility built in. Galaxy Fold introduces a new level of multitasking, allowing you to use other apps during a video call.

Do it All with Galaxy Fold

Galaxy Fold is more than a mobile device. It’s a portal to an entire galaxy of connected devices and services that Samsung has developed over the years to make it easier for consumers do the things that they couldn’t do before. Pair with Samsung DeX for even more productivity power with a PC-like experience. Bixby is supported with new personal intelligence functionalities like Bixby Routines to help anticipate your needs, and Samsung Knox will keep your data and information safe. From using your phone to make purchases with Samsung Pay, to using Samsung Health to manage your health and wellness, the Galaxy ecosystem is there as you pursue things you’re passionate about.

By allowing us to do more with the 7.3-inch Infinity Flex Display, the Galaxy Fold is changing the way we consume content and multitask.

Galaxy Fold Premier Service

Among the other personalized services is Galaxy Fold Premier Service, which comes with a dedicated helpline (1800-20-7267864) that will have expert customer care executives on call 24×7. It also offers a one-year Infinity Flex Display Protection. The one-year Infinity Flex Display Protection will include accidental damage coverage with one-time protection, genuine parts, expert repair service and Galaxy Fold’s display. The one-year Infinity Flex Display Protection entitles customers who accidently damage their display to get it repaired for a discounted fee of INR 10,500.

Galaxy Fold Availability

Galaxy Fold comes with 12GB of RAM and 512GB internal storage, and will be available in Premium Cosmos Black color, at INR 164,999.

Pre-bookings for Galaxy Fold in India open on October 4, 2019 and deliveries will begin on October 20, 2019. Galaxy Fold will be available for pre-booking online on Samsung’s official online store, Samsung Shop, and offline in 35 cities across select 315 outlets, including the iconic Samsung Opera House in Bengaluru.

For more information about Galaxy Fold, please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/global/galaxy/galaxy-fold.

Galaxy Fold Product Specifications

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

[1] Screen measured diagonally as a full rectangle without accounting for the rounded corners and the upper cutout. Actual viewable area is less due to the rounded corners and the upper cutout.

[2] Certain third party applications may not support Multi-Active Window.

[3] Certain third party applications may not support app continuity.

SEOUL, Korea – September 5, 2019 – Samsung Electronics Co., Ltd. today announced the launch of the Galaxy Fold—a completely new category of mobile technology—available in Korea on September 6, followed by select countries including France, Germany, Singapore, U.K., U.S., and more, in Cosmos Black and Space Silver. With a 5G-ready option in select countries, consumers will be able to unfold the future on the fastest network speeds available.

Galaxy Fold was designed to inspire new experiences: When closed, you can access your essentials on the cover display comfortably with one hand, and when opened, you can explore new ways to multitask, watch videos, play games, and more, on its immersive 7.3-inch Infinity Flex Display.[1]

During the past several months, Samsung has been refining the Galaxy Fold to ensure it delivers the best possible experience. Not only we improved the Galaxy Fold’s design and construction, but also took the time to rethink the entire consumer journey.

“The category-defining Galaxy Fold is a device that defies the barriers of traditional smartphone design. Now, we’re excited to release this pioneering mobile technology, and allow consumers to experience it for themselves,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Consumers have responded positively to larger screens, and the Galaxy Fold’s revolutionary form factor offers a bigger, more immersive screen without sacrificing portability. This is what we call innovation of new mobile experience in action.”

First-of-its-Kind User Experience

The Galaxy Fold combines users’ favorite smartphone and tablet features to deliver a new kind of mobile device and a first-of-its-kind user experience—from a new form factor and materials to its unique foldable UX, versatile camera and premium performance. Samsung worked alongside partners to create an entirely new UX that will change the way we use our mobile devices and takes full advantage of the foldable design with its cover and main displays. As a result, the device opens up new possibilities for users.

The Galaxy Fold transforms how you capture, share, and edit mobile content. When closed, you can shoot a quick video, and then simply open the device to watch it on a larger screen—with App Continuity, the video seamlessly transitions from the cover display to the main display.[2] With Multi-Active Window, you can run multiple apps at once in real-time and effectively multitask: Edit footage, browse through the photo gallery for still shots, and read emails from friends and co-workers, all at the same time.[3]

With a 5G-ready option, Galaxy Fold users in select markets can take full advantage of their carriers’ fastest speeds. The Galaxy Fold 5G harnesses the full power of next-generation connectivity for streaming and downloading high-resolution videos and other content, as well as graphics-heavy games, at super-charged speeds.[4] By allowing us to do more with the 7.3-inch Infinity Flex Display, the Galaxy Fold is changing the way we consume content and multitask.[5]

Every Galaxy Fold comes with exclusive access to specialized customer care services – including one-on-one access to Samsung experts, and a 24/7 support hub online or over the phone. Samsung will elaborate on plans in each market to ensure every aspect of the Galaxy Fold experience is as extraordinary as the device itself.

For more information about Galaxy Fold, please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/global/galaxy/galaxy-fold.

Galaxy Fold Product Specifications

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

[1] Screen measured diagonally as a full rectangle without accounting for the rounded corners and the upper cutout. Actual viewable area is less due to the rounded corners and the upper cutout.

[2] Certain third party applications may not support app continuity.

[3] Certain third party applications may not support Multi-Active Window.

[4] Requires optimal 5G network connection. Actual speed may vary depending on country, carrier, and user environment.

[5] Screen measured diagonally as a full rectangle without accounting for the rounded corners and the upper cutout. Actual viewable area is less due to the rounded corners and the upper cutout.

Samsung has taken the time to fully evaluate the product design, make necessary improvements and run rigorous tests to validate the changes we made. These design and construction improvements include:

• The top protective layer of the Infinity Flex Display has been extended beyond the bezel, making it apparent that it is an integral part of the display structure and not meant to be removed.

• Galaxy Fold features additional reinforcements to better protect the device from external particles while maintaining its signature foldable experience:
  • The top and bottom of the hinge area have been strengthened with newly added protection caps.
  • Additional metal layers underneath the Infinity Flex Display have been included to reinforce the protection of the display.
  • The space between the hinge and body of Galaxy Fold has been reduced.

Along with these improvements, Samsung has also been continuously working to improve the overall Galaxy Fold user experience, including optimizing more apps and services for its unique foldable UX. Samsung is conducting final product tests to make Galaxy Fold available to consumers starting from September in select markets. Availability details will be shared as we get closer to the launch.

Galaxy Fold completely reimagines the smartphone, changing the way you interact, communicate and experience everyday life. Precisely refined, slender and encased in luxuriously finished materials, Galaxy Fold lets you totally immerse yourself to whatever you need, wherever you are in the palm of your hand. Access your essentials on the cover display while holding Galaxy Fold comfortably in one hand, and open it up to use multiple apps at once. Now, with Galaxy Fold, you can review charts while talking on a video call, and search information, all at once.

All of us at Samsung appreciate the support and patience we’ve received from Galaxy fans all over the world. Galaxy Fold is a device long in the making, and we’re proud to share it with the world and look forward to bringing it to consumers.

The launch of the Galaxy Fold will herald the arrival of a whole new category of smartphones, introducing one of the most meaningful innovations in smartphone technology in the past decade. Samsung released a new video, ahead of the commercial launch of the device.

This video dramatizes the device’s unique trait, the foldable screen, through a powerfully crafted dance performance, created by world-renowned choreographer Amy Gardner.

The film follows a dancer as she breaks free from rigidity and physical constraints. She moves through a period of self-exploration and into a state of self-realization that manifests in a powerful dance sequence. The film then resolves with the reveal of the Galaxy Fold, clasped in the dancer’s hand. The music is a modern reinterpretation of ‘Tom’s Diner’ from the critically acclaimed artist Santigold.

Pio Schunker of Samsung’s global marketing team said, “As much as the Fold is a brand-new category-changing device, we challenged ourselves to create a marketing campaign that was on-par with this product. Therefore, we did not rely on ‘traditional’ launch ideas where it was focused mostly on communicating product features – but rather on how we could communicate effectively with our target audience emotionally. As you can see from our initial teaser using the bold Korean type on a global scale, we continued to do our best to deliver the product story in unique and new ways with the Galaxy Fold.”

The video offers viewers a tantalizing new perspective on Samsung’s most advanced and innovative device to date. Further Galaxy Fold videos, embracing a range of imaginative concepts, will be released on Samsung’s social media in the run up to the device’s global launch.