The Kuala Lumpur showcase includes a diverse line-up of new solutions that promote more immersive, comfortable and appealing content presentation. Ranging from curved and Ultra High Definition (UHD) monitors to large-format indoor displays, Samsung’s latest innovations feature state-of-the-art components and simplistic design to better captivate business and at-home audiences.

“Through next-level design, picture quality and interaction, our latest suite of monitors and digital signage technologies creates new possibilities for businesses and consumers to enjoy more productive and engaging usage environments,” said Mr. Chetan Patnaik, Director, Visual Display Business at Samsung India Electronics. “We look forward to telling the stories behind our latest products at Samsung Forum, and demonstrating how these innovations are just the beginning of our plans to deliver our vision for the future of visual display.

Get in the Game – Comfortably

With the release of its CF591 and CF390 monitors, Samsung has brought its pioneering curved design to the gaming arena. These 1800R curvature monitors match the shape of the human eye, offering a more comfortable and natural viewing experience.

Both the CF591 and CF390 displays are equipped with a host of features and settings that further reduce visual fatigue and accommodate long-term gaming. Each monitor leverages Samsung’s flicker-free and Eye Saver technologies to maintain presentation consistency and protect users from eye strain. Embedded AMD FreeSync Technology Over HDMI^® functionality synchronizes screen refresh rates with users’ AMD graphics card to reduce input latency, stutter and lag.

The visual display industry is already taking note of how Samsung’s curved gaming monitors are transforming the user experience. In January 2016, UL awarded its coveted performance certification to the CF591 display, validating its exceptional color brightness and uniformity.

Productivity-Enhancing Business Monitors

Samsung’s UE590 UHD business monitors offer enhanced visual clarity and ergonomic features to help professionals complete detail-oriented tasks. Through PLS panel technology, the exquisitely-designed UE590 monitors enable users to view screens horizontally and vertically at angles up to 178^o. Combined with UHD resolution four times greater than that of standard full HD (FHD) alternatives, Samsung’s newest professional monitors deliver realistic and brilliantly-colored images. The UE590 monitors additionally create a more convenient and comfortable workspace through a height-adjustable stand and multi-device connectivity.

A More Immersive Retail Experience

The Samsung Forum’s “Store of the Future” exhibit will demonstrate how retail-oriented technologies, including transparent OLED and polarized mirror displays, transform shopping into a more customized, convenient and informative experience.

Samsung’s new 55-inch transparent OLED signage drives engagement by offering customers clearer and more complete product visibility. These displays enhance retail demo videos and promotional content through improved brightness (150 nit), transparency (45 percent) and color presentation (Adobe RGB 100 percent, with 98 percent DCI color support.) Also featuring the embedded MagicInfo content management platform, Samsung’s OLED displays accelerate content creation and deployment across single or multiple screens.

The “Store of the Future” will also showcase Samsung’s innovative ML55E and ML32E displays, which embed a mirror into a standard signage format. The ML55E and ML32E displays are programmed to automatically transition from promotional content to a clear mirror as customers approach. While shoppers view how a clothing item or accessory looks, businesses can share complementary messaging and expand sales potential. The displays’ new design includes high transmittance (90 percent) and reflectance (55 percent) to minimize visual distraction.

The World’s Slimmest Video Wall

With the release of Samsung’s UHF-E (Extreme Narrow Bezel) display, retail and business users can now amplify indoor message presentation and capture customer attention on the world’s slimmest video wall. The UHF-E’s thin bezel-to-bezel design (0.9mm on the upper and left sides and 0.5mm on the lower and right sides) minimizes interference and drives viewers’ attention to the featured content, rather than to the display itself.

Samsung’s UHF-E video wall aligns the power of professional-grade digital signage with the visual quality and continuity of large-scale displays. Backed by advanced factory tuning and an embedded ACM chipset, the durable UHF-E video wall maintains round-the-clock picture integrity and performance in any environmental conditions. The result is a brilliant, uniform presentation that accommodates a variety of user content without complication.

Getting on “Board” with Seamless Interactivity

Samsung’s interactive white board (IWB) technologies enhance collaboration and engagement within meeting and classroom settings. Responsive to user and pen touch, the hybrid-touch SMART Signage DME-BM IWB maintains the natural feel of traditional writing within a feature-rich digital platform. The DME-BM IWB easily connects to users’ personal devices, enabling multiple participants to share, review and modify content from a range of sources in real-time. By replacing traditional high-cost information delivery systems with the DME-BM IWB, meeting facilitators and participants can enjoy more productive discussion at a lower total cost of ownership.

Samsung Forum attendees also can get a first look at the company’s new DM65E slim direct-lit LED display. Supported by Samsung’s SMART Signage Platform (SSSP) and a powerful Quad Core processor, the DM65Eenables retail, corporate and education users to deliver robust content through a reliable LED screen. The DM65E’s compatible PC-less touch overlay transforms the display into an interactive whiteboard, fostering collaborative discussions and dynamic customer experiences.

For more information on this press release including videos, photos and related Samsung Newsroom articles, please visit news.samsung.com.

Samsung Electronics, the number one TV manufacturer worldwide for the past 10 years, unveiled its spectacular new line of SUHD TVs that offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience powered by the Tizen OS.

The new range was launched at the Samsung Southwest Asia Forum in Kuala Lumpur, Malaysia, ushering in a new decade of global TV leadership.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung Southwest Asia’s growth, and experience the latest innovations in the industry.

“The new SUHD TVs with Quantum dot display demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details. Our passion and commitment for innovation has enabled us to deliver a revolutionary in-home experience with the very best picture quality, bezel-less design and an integrated Smart TV experience. We will continue our focus on innovation to offer our consumers a remarkable home entertainment experience,” said Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India.

Samsung SUHD TV with Quantum dot display: Unbeatable Picture Quality

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung.

This year, all Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

360 design for Unparalleled Immersion

Samsung has designed the world’s first bezel-less Curved TV, the KS9000   SUHD TV, providing an ultimate immersive viewing experience. The curved screen is truly a work of art from every angle. With no bezel that normally functions as the frame, viewers can experience surround view and an enhanced feeling of depth for an elevated immersive viewing experience.

In keeping with this design ethos, Samsung has also sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle.

2016 Smart Hub: The Smart Experience just got Smarter

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV and movies to games and program information, all in one place.

• New Smart Hub – This is designed to provide users with simple access to their favourite content. Features like Live TV, Over The Top (OTT), games and even the menu that appear on the home screen of the Smart TV allow users to access their favourite programs as soon as they turn on the TV.
• Samsung Smart Control remote – The new Samsung Smart TV eliminates the need to juggle multiple remote controls as it will automatically recognize the type of Home theatre system or game console that is to be connected. This allows users to combine all external remote controls into the Smart Control Remote – with no set up required.
• Console-less Gaming –Various streaming and downloadable games will be available on the 2016 Samsung Smart TVs from Global as well as Indian content providers which will allow consumer to have realistic gaming experience on large screens.
• Smart View – The Samsung Smart View mobile app allows users to share their favourite content instantly with their family. The upgraded Smart View is now available beyond Samsung Galaxy devices, supporting Android and iOS devices, as well as Windows PCs. Popular apps and websites from Global and Local content providers will also be Smart View enabled, so that consumers can have a holistic entertainment experience using the App.

Samsung’s First Ultra HD Blu-ray Player

Samsung also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player. It features a sleek, curved front design which matches perfectly with your SUHD TV.

When paired with Samsung SUHD TVs Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never seen before in homes.

The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs.

Families today often lack the time needed to cook proper meals due to a busy and fast paced lifestyle, so many prepare dinner with the help of a traditional microwave oven, which may have an impact on the quality and taste of food. Based on this insight, Samsung developed the HotBlast Smart Oven, which offers much more than a standard convection microwave oven. The HotBlast Smart Oven is fast, powerful and stylish, and saves users’ time in the kitchen.

‘We are glad to introduce our new Hot Blast technology equipped All-in-One Smart Oven for the Indian market. Indian cuisine is diverse and contains many distinctions in flavors and preparation methods. MW7000K is not only India’s quickest food maker that cooks 50% faster than a traditional convection oven, but also has a wide range of features & cooking techniques that provide a complete All-In-One solution to the consumer, Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India, said.

50% Faster Cooking with HotBlast^TM

HotBlast technology has introduced a new way of cooking, offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. The hot and powerful air is evenly distributed to cook delicious dishes, which are crispy on the outside and juicy on the inside letting you savour every moment of your meal.

Wide Grill: Enjoy Perfectly Grilled Food

The 1,500 Watt WideGrill of the MW7000K improves coverage up to 99%, allowing quicker and more even grilling. Now enjoy perfectly grilled food with enhanced browning in the comfort of one’s home.

Made for India Customization

A perfect cooking solution for Indian family MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. It provide families flexibility to cook from a range of over 250 Indian cuisines.

SlimFry^TM(80% lesser fat)

By using SLIM FRY button on display one can enjoy crispy fried food with 80% lesser fat. The innovative feature combines HotBlasttechnology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil.

Sleek and Stylish look

The premium design of the MW7000K is sleek and stylish, thanks to its wide window, flushed handle and stainless steel encasement. It fits impressively in the kitchen, making it stylish and lively as ever.

Samsung Electronics today showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A new Galaxy A series with premium design and improved feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

Samsung Electronics today announced the launch of the 2016 edition of the highly successful Galaxy A smart phones showcasing a perfect blend of unmatched style and latest features. Equipped with sophisticated glass and metal design, an advanced camera and long-lasting battery; the dual-sim Galaxy A7 (2016) and Galaxy A5 (2016) have been designed keeping in mind the young consumers who wish to express their individuality.

Mr. Manu Sharma, Director, Mobiles Business, Samsung India Electronics said, “At Samsung, we are committed to continued innovation, inspired by the deep understanding and insights from our wide range of consumers. Continuing the Galaxy A legacy in India, the Galaxy A7 (2016) and the Galaxy A5 (2016) come with a stunning glass and  metal design and Flagship like features such as enhanced camera, long lasting battery space with fast charging capability and a powerful Octa-Core processor that can tackle heavy usage.”

Harmonious premium design with metal and glass

The design of Galaxy A7 (2016) and the Galaxy A5 (2016) is a perfect fusion of glass and metal. The seamless combination gives the smart phones a stylish look and feel that adds to the consumer’s style quotient. The smart phones provide an immersive viewing experience with a large Full HD sAMOLED screen while the narrow 2.7mm bezel ensures the overall size of the Smartphone is very comfortable to hold.

Capture crystal clear moments

The Galaxy A7 (2016) and the Galaxy A5 (2016) comes armed with a 13MP rear and 5MP front camera, both with f1.9 aperture, that allows users to capture bright and clear photos even in low light conditions. The camera also comes with Optical Image Stabilization (OIS) to ensure blur free photographs.

Clicking the perfect selfie has also been made easy. The front camera incorporates features such as Palm Gesture selfie, Wide angle selfie and Beautifying effects to help people take great looking selfies or groupfies

Convenience for people who are on-the-go

In an age where time matters more than ever, the Galaxy A7 (2016) and the Galaxy A5 (2016) incorporate features that help consumers do the most. The Galaxy A7 (2016) & Galaxy A5 (2016)  now come with a powerful & long lasting 3,300  mAh & 2900 mAh battery respectively,  which ensures that the smart phone  keeps up with the user’s  energetic and fast paced lifestyle. In addition to increased battery capacity, both the smart phones also contain a fast-charging feature.

Substance with style

To enable consumers to do more, both the Galaxy A7 (2016) and the Galaxy A5 (2016) have a powerful Octa-core processor. This ensures that the smart phones handle day to day tasks with ease for a fast and smooth multi-tasking experience. Additionally, the enhanced LTE Cat6 network capability ensures blazing fast downlink (up to 300 Mbps) and uplink (up to 50 Mbps) speeds. In addition, the Galaxy A7 (2016) & Galaxy A5 (2016) come equipped with an easy to use fingerprint sensor technology, ensuring quick and secure access at all times.

Price and availability

The Samsung Galaxy A7 (2016) is priced at INR 33,400 while Galaxy A5 (2016) is available at an attractive price of INR 29,400. Both the models are available in 3 attractive colours- Gold, Black & White.

Samsung GALAXY A5 (2016) Product Specifications

Samsung GALAXY A7 (2016) Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.