Samsung, India’s most trusted consumer electronics brand, has announced exclusive Onam festival offers ‘My Kerala My Samsung’ (Ente Keralam ente Samsung) on its premium consumer electronics products such as Neo QLED TVs, Bespoke Family Hub^TM refrigerator, Side-by-Side and Frost-Free refrigerators, AI Ecobubble washing machines, Microwaves, WindFree air conditioners, among others. These offers will be valid till September 30, 2022 across all consumer electronics retail stores in Kerala.

During this period, consumers buying Bespoke FamilyHub refrigerator will get Galaxy S22 worth INR 72,999. Furthermore, consumers purchasing Samsung Side-by-Side and Frost-Free refrigerators will get additional cash back up to INR 12,000 and a 2-year warranty on its 300L and above variants, respectively.

On purchase of Neo QLED TVs consumers will get a 5-year warranty and a 3-year comprehensive warranty on 32-inch and above LED TV models. Consumers can also avail up to 25% instant discount, up to 20% cashback, and easy EMI options as low as INR 990.

With Samsung Wind-Free air conditioner that eliminates the harsh cold draft and disperses air through 23,000 micro holes, consumers will get a 5-year comprehensive warranty and installation just for INR 499.

Consumers can avail an additional cashback of up to 20% with attractive affordability program such as zero down payment and EMI starting as low as INR 990 with Samsung’s artificial intelligence enabled bi-lingual AI EcoBubble fully automatic front load washing machines. These washing machines come with AI Wash feature that uses sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent and rinsing time, using Machine Learning.

Upon purchasing select models of Samsung Convection Microwaves over 28 L & above, consumers will get a free Borosil kit.

“Onam being the biggest festival in Kerala marks the beginning of the harvest season and is celebrated in a unique way that displays the state’s rich culture. At Samsung, we see festivals as a great opportunity to connect with almost every household and be a part of their celebrations. Our ‘Ente Keralam Ente Samsung’ offers are meant to enable consumers to make their dream home with our premium TVs and digital appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up

Neo QLED TVs:

Samsung’s excellent Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home, and your perfect partner to improve efficiency. Neo QLED TVs come with Quantum Matrix Technology Pro powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale for a more precise control of display’s brightness. That’s not all, these TVs are also in-built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theater experience.

Bespoke Family Hub^TM Refrigerators:

BESPOKE refrigerators offer customised design options for a modern kitchen that suits your taste. This 934L capacity French Door refrigerator comes integrated with a 21.5-inch Family Hub screen and 25W speakers for wholesome entertainment. It has a Beverage Centre, which gives quick access to the water dispenser, an automatically-filling water pitcher, and an infuser for flavoured water.

Samsung Side-by-Side and Frost-Free Refrigerators:

The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling, and durability. They are the perfect solution to save electricity bills and retain uninterrupted cooling and freshness even during power cuts.

Furthermore, Curd Maestro range, addresses the pain points of curd making process, which is complex, time taking, and tricky and makes curd with the same consistency each time in different weather conditions. The Convertible 5in1 Frost Free Refrigerators offers five conversion modes to take care of all your refrigeration needs and are powered by Twin Cooling Plus Technology, that with separate airflows in both the fridge and freezer ensures no odour mixing and maintain a humidity level of up to 70%, leading to longer freshness and less wastage of food.

AI Ecobubble

An elegantly designed washing machine, the new Samsung AI Ecobubble washer offers you the next level of fabric care with intelligent AI control. The Ecobubble technology gently cleans your delicate festive wear, keeping them brand new for a longer period. The AI control personalises your wash cycles according to your usage patterns so that you can get your laundry done even if you’re running on a tight schedule.

WindFree ACs:

The new range of ACs come with PM 1.0 filters that sterilise 99%* of bacteria and the Freeze Wash feature that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can glam up any living space or workspace. The WindFree technology eliminates the harsh cold draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s, which helps in creating a still air environment.

Samsung Microwaves

Samsung has revolutionised Indian cooking with innovations in microwave ovens made specifically for India. Consumers can now prepare Masala, Tadka, and Sun-dry food and make Roti/Naan and Curd in the new Microwave range.

Under Samsung Delight Offers, consumers can buy refrigerators starting at INR 19,790 with discounts up to 25%, 10% instant bank discount, exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650.

Samsung will provide these offers on its entire range of Frost Free refrigerators which includes the recently launched Curd Maestro refrigerators, Double Door refrigerators with Base Stand Drawer and Convertible refrigerators. These models are equipped with 10-year warranty on the compressor and Digital Inverter Technology with stabilizer free operation allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption, and will be available in a variety of colour and design options.

“As a consumer centric brand, Samsung is committed to deliver best-in-class products with meaningful innovations. The consumer focus is shifting towards refrigerators that offer convenience, more storage space and energy efficiency. We are partnering with Flipkart and Amazon this summer to offer exciting Samsung Delight Offers on our Global Number 1 Frost Free refrigerators that are designed for Indian homes,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

Price and Availability

Samsung’s Frost Free range of refrigerators, starting at INR 19,790 with discounts up to 25%, 10% cashback (instant bank discount (with SBI Credit Card on Flipkart and Amex & RBL Credit Card on Amazon), exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650 will be available during Flipkart Big Shopping Days and on Amazon Summerfest from March 19-22, 2020.

Features of Samsung’s Frost Free Refrigerator Range

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time, enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Smart Convertible Refrigerators

Smart Convertible 5 in 1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

The Normal mode enables optimal cooling both in the fridge and the freezer that helps getting ice faster. Extra Shopping mode comes with an added convenient feature that turns the freezer into the fridge to provide more space. Seasonal Mode & Vacation Mode give an option to turn off the freezer for seasonal requirements. Also, the usage of the freezer can be continued while you are travelling, by keeping your freezer on even when the fridge is switched off. Home Alone Mode lets users switch off the fridge space and use the freezer as a mini fridge.

Frost Free Refrigerator with Base Stand Drawer

The latest Samsung Frost Free refrigerators have been uniquely designed for Indian homes to offer extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers. Now you can keep your vegetables, such as onions and potatoes at room temperature with ease without worrying about using extra baskets or wasting kitchen space.

New Design Patterns

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns that add to the aesthetic value of the products.