Samsung Electronics today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub With Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch¹ screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations To Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks² to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection With the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom India, Samsung Mobile Press and Samsung.com.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
² Currently not available on US carrier models.

With Fun Mode, Galaxy A series users can take pictures and videos from the proprietary camera app, applying playful, quirky lenses to create any moment into a fun and unique content to share with your friends or upload on to your social media.

Fun Mode is a result of Samsung and Snap’s vision to use the latest technology to provide enjoyable camera experiences. Fun Mode is powered by Snap’s Camera Kit, allowing businesses and developers to bring the power of Snap’s augmented reality into their own applications. Now, Fun Mode has also expanded to Galaxy F and M series devices.⁵

“Galaxy users are constantly seeking new ways to express their creativity,” says Woncheol Chai, EVP and Head of Experience Planning Team at Mobile eXperience Business, Samsung Electronics. “Samsung is constantly innovating to empower users to do more of what they love. That is why we continue to grow our partnership with Snap, one of the biggest and most creative augmented reality platforms, so we can explore further improvements and bring one of the best camera experiences to more users.”

Samsung and Snap have been working to offer users around the world more engaging and localized experiences. In 2021, they launched region-specific AR Lenses in India, and since then have expanded to other countries including Germany, Indonesia, Brazil, the Philippines and Mexico.

“Lenses are the way over 250 million Snapchatters engage with augmented reality every day, and we’re thrilled that these experiences delight and resonate with Samsung Galaxy’s community,” says Ben Schwerin, SVP of Content and Partnerships at Snap. “Integrating the Camera Kit into Samsung Galaxy’s proprietary camera is an opportunity to collaborate on compelling, local AR experiences and bring them to Galaxy users around the world.”

In addition to the Galaxy A series, Samsung has also brought its camera capabilities to the Snapchat app on Galaxy flagship devices,⁶ enabling users to enjoy better resolution, alongside innovative features like super night and smooth zoom, so they can snap impressive, high-quality content.

¹ Fun Mode availability may vary depending on device and region.

² Snapchat is a trademark of Snap Inc. Availability of Snapchat AR Lenses may vary by device and region.

³ Available on select Galaxy A series models.

⁴ Source : Snap Inc. internal data (March 15, 2021 – August 22, 2022)

⁵ Available on select Galaxy M and F series models.

⁶ Available on select Galaxy S, Note and Z series models.

Securely Connected Wherever You Are

When you’re at a public place, such as a coffee shop, you may want to connect to the free Wi-Fi. But before you connect, you want to be careful and make sure it’s safe. Secure Wi-Fi¹ mode on your Samsung Galaxy A53 5G helps keep your connection safe. When turned on, it encrypts your Wi-Fi internet traffic and helps prevent your device from being tracked. You can also track your Secure Wi-Fi usage at any time by checking your Protection activity.

HOW TO

Share What You Like, Privately

You may want to send something private to your friend, but you don’t want to risk anyone else seeing it. Private Share² helps prevent this. It encrypts your files, such as pictures, videos and documents, and lets you choose exactly who gets to see them and for how long. With blockchain-based encryption technology, there’s no need to worry about your files getting into the wrong hands.

HOW TO

Samsung Galaxy: Your Safe Space

For ease of access, you may want to take a picture of your credit card or ID and store it safely on your phone. You can keep your personal information safe with the A53 5G’s Secure Folder. Thanks to Samsung Knox, your private information stays secure on your device. Secure Folder even allows users to easily set up their own lock type, with options including PIN, pattern, password and fingerprint.

HOW TO

Out of Sight, Not Out of Your Hands

There’s no worse feeling than getting home from a fun day out and realizing you left your smartphone somewhere. With Find My Mobile,³ you can easily find your phone by going on the Find My Mobile website on your PC. It helps you find the current location of your phone, even when it’s offline. If you’ve left your phone somewhere away from home, there’s no need to worry. Find My Mobile allows you to lock your phone so no one can use it until you pick it up.

HOW TO

¹ Secure Wi-Fi is available for free for up to 250MB for all Galaxy users who have access to the service and up to 1024 MB a month for users whose device is running Android 12 S OS. Users can then choose to upgrade their plan at any time to enjoy additional, enhanced protections. Availability of Secure Wi-Fi may vary depending on country or carrier, and its connectivity is subject to applicable network environments. Some apps or websites may not be functional with under a Secure Wi-Fi connection.
² Private Share requires both the sender and receiver to have the Private Share app and Galaxy mobile devices such as phones and tablets with Android 9 Pie or later and PCs with a Trusted Platform Module (TPM) and Windows 10 and up. Private Share can be used to send the following files to other Galaxy users: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .heif, .dng), Video (.webm, .mp4, .3gp, .mkv, .mov), Audio (.mp3, .wav, .ogg, .m4a) and Text (.txt, .pdf). The number, capacity and expiration date of files as well as the number of simultaneous files sent via Private Share may be limited.
³ A device is “offline” when it is disconnected from a mobile network or Wi-Fi. The location of a lost device found with Find My Mobile is the approximate location where the lost device’s signal was detected and is subject to the network environment and the state of the mobile device. Requires ‘Find My Mobile’ turned on, ‘Remote unlock’ turned on for remote control feature use, ‘Offline finding’ turned on for offline finding support and a Samsung Account login. Please visit www.samsung.com for more information.

This is why the all-new Galaxy A53 5G features an AI-enhanced camera experience designed to power every moment of learning, creating and exploring. You can make every photo and video pop, even in low lighting, with a camera that automatically adjusts its framerate to different light conditions.

Whether you’re snapping pics alone or with friends, you can take your best photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Using Photo Remaster, you can breathe new life into old and low-quality images or use Object eraser to remove any background distractions to create your picture-perfect shot.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

The new Galaxy A series also features 5G connectivity, and with up to four generations of One UI and Android OS upgrades and up to five years of security updates, Galaxy A53 5G makes sure that your mobile experience is always awesome. The devices also feature Galaxy’s signature AI camera system, offering crisp and steady shots.

Check out the infographic below to see how the Galaxy A53 5G is putting Galaxy innovations in more people’s pockets.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom India in order to catch the latest Galaxy A Event streamed live starting at 10 a.m. EDT or 7.30pm IST. For more details following the event about these all-new devices, stay tuned to Samsung Newsroom India for all the latest information.

Check out the Galaxy A03’s specifications in the infographic below.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Samsung, India’s most trusted smartphone brand, announced the launch of Galaxy A21s, its most affordable Galaxy A smartphone of 2020. Built to deliver meaningful innovations and an awesome mobile experience for everyone, the Galaxy A21s is packed with enhanced features – a true 48MP quad camera to help capture the world as you see it, an Infinity-O display that gives an immersive visual experience and a long-lasting battery to keep up with your busy lifestyle – at an affordable price point. Galaxy A21s comes with the promise of trust and quality of Samsung at attractive price.

“Samsung is focused on bringing meaningful innovations to all its consumers. With Galaxy A21s, we are offering the ‘best of everything’ from our A series line up– a true 48 MP quad camera, an immersive HD+ Infinity-O display, and a 5000mAh long-lasting battery. Galaxy A21s also comes with our signature defense-grade Samsung Knox security platform which ensures the safety and security of consumer data,” said Aditya Babbar, Director, Mobile Business, Samsung India.

Awesome 48MP Quad Camera

The 48MP quad camera set up enables our young consumers to capture right moments with right perspectives while at home or on-the-go. Galaxy A21s features an advanced 48 MP main camera, 8 MP Ultra Wide lens which enables consumers to capture what a human eye can see, a Macro lens that allows consumers to take really close up shots, and a depth camera for clicking amazing shots in Live Focus mode. Galaxy A21s also comes with other cool features such as 8X zoom, a dedicated Food mode and Ultrawide Panorama. To further personalize your shots, you can use a variety of stamps, filters and face-recognition based Live stickers.

Immersive viewing: 6.5” Infinity-O Display

Galaxy A21s provides an immersive viewing experience to cater to Gen Z’s voracious appetite for content. Galaxy A21s comes with Samsung’s signature Infinity-O display – a first for Galaxy A smartphones priced below INR 20k – providing a rich and immersive viewing experience. Whether you are playing a game or watching your favorite web series, the 20:9 display ratio coupled with Dolby Atoms audio allows you to completely immerse yourself into the joy of cinematic viewing.

Long Lasting Battery: 5000mAh

Galaxy A21s comes with long-lasting battery that lasts for up to 21 hours of video play back time. You can now watch your favorite content or play games all through the day, thanks to the 5000mAh battery with 15W fast charging that helps you spend more time playing and scrolling and less time plugged in.

Samsung Knox: Defense Grade Security Platform

Galaxy A21s comes with Samsung Knox to isolate, encrypt, and secure your data – including confidential files, credit card transactions, passwords, and health data – so you can protect everything you care about. Samsung Knox is extremely important at a time when cyber-attacks, data breaches and fraud on consumer devices are on the rise. Samsung Knox constantly verifies the integrity of the device through a chain of security checks that begin at the platform level and extend to the operating system and detects any tampering to ensure that your data is always secure. This ensures our customers enjoy a defense-grade security and their data is always safe and protected from any possible cyber-attack.

Seamless Gaming: All New Exynos 850 Platform

Galaxy A21s is powered by the latest Exynos 850 chipset that comes with AI-powered Game Booster 2.0 which improves frame rate and stability as well as reduces power consumption during your favorite games even in the maximum settings.

Unlimited Space, Unlimited Convenience: 512GB Expandable, One UI

With 64GB of internal storage and an expandable memory of up to 512 GB, you’ll also be able to capture memories without worrying about storage space. For added convenience and comfort, the Samsung signature One UI interface enables ultimate convenience for our consumers providing them with one-handed navigation and dark mode. Galaxy A21s comes equipped with Face Recognition and fingerprint sensor. Simply hold your phone up to your face to unlock it instantly to allow quick and secure access to your device.

Awesome Ecosystem Features

Galaxy A21s also benefits from an ecosystem of intelligent apps and services including Samsung Health, which is being used by millions of customers for a healthier lifestyle. Galaxy A21s comes with ‘Make for India’ Alive Intelligence feature – Useful Cards. This feature helps reduce clutter in the SMS Inbox and lets consumers find useful information quickly and easily.

Price & Availability

Galaxy A21s will be available in black, white and blue colours, starting today across retail stores, Samsung Opera House, Samsung.com and leading online portals. Galaxy A21s will be available in 4/64 and 6/64GB variants and will be priced at INR 16499 and INR 18499 respectively.

Specifications

Samsung has brought cool and intelligent ‘Make for India’ innovations to Galaxy A51. Based on extensive consumer research in India, the Alive Intelligence features such as Useful Cards, Multilingual Typing, Finder and Smart Crop – have been designed to help Gen Z consumers live a fast and organized life.

Take a look at some of these meaningful innovations