Samsung Electronics today announced the Galaxy A9, a smartphone built for those who love to explore, capture the moment and share it as they see it. The pioneering Galaxy A9 debuts the world’s first rear quad camera and is packed with features designed to help you live each day to the fullest.

The Galaxy A9 is tailored for those who know what they want, and go after it. Whether it’s capturing a dare-devil selfie or that perfect panorama, the Galaxy A9 is the ultimate companion for capturing and sharing everyday adventures, no matter where life takes you.

“As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Building on our legacy in smartphone camera development we’re introducing next-generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting-edge innovation. We’re excited to deliver on this promise and debut world leading smartphone camera technology with the Galaxy A9.”

In an exciting and connected world where moments and memories, from the everyday to the once-in-a-lifetime, are captured and shared instantly, the smartphone has become so much more than just a phone to consumers. That’s why the Galaxy A9 is packed with Samsung’s best camera innovations, to enable all consumers to achieve more, experience more and unlock more possibilities every day.

The Innovative Rear Quad Camera

The Galaxy A9 allows you to capture dynamic and beautiful photos effortlessly. With four lenses, experience even more ways to unleash your creativity and capture, create and share stunning images.

• Get close without compromise with 2x Optical Zoom for incredible and detailed close-up shots even from far away.
• Capture the world in its fullest and without limit, with the Ultra Wide Lens, and shoot like a pro with the Scene Optimizer. Thanks to AI Scene Recognition, your camera is now smarter, and able to identify the subject and adjust settings accordingly for the best photo, in an instant.
• Express your creativity with the Depth Lens, giving you the freedom to manually manage the photos’ depth of field and focus on the subject for stunning, professional looking images.
• Capture clear and bright images in both bright and low light conditions with Galaxy A9’s 24MP Main Lens, for gorgeous photos at any time of the day.

Powerful New Features for Exceptional All-day Performance

The reliable 3,800mAh¹ battery life on the Galaxy A9 lets you live without limits and enjoy outstanding long-lasting performance. You can now capture everything, without restriction, store more and delete less with the Galaxy A9’s 128GB storage and up to 512GB of expandable memory.

Designed to make life more convenient, the Galaxy A9 features Bixby², Samsung Pay³ and Samsung Health and you can take advantage of the many multi-tasking benefits the Galaxy A9 offers, including App Pair.

First Class Design

Building on Samsung’s heritage in first-class design, the Galaxy A9 is styled in three unique colors; Caviar Black, Lemonade Blue and Bubblegum Pink⁴ with a sleek and ergonomic design, that fits in one hand with a 3D Glass curved back for a high-quality comfortable feel.

The Galaxy A9 will be available in selected markets from November.

Samsung Galaxy A9 Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,720 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

²Availability of Bixby services may vary by market and Bixby voice only supports Bixby 1.0.

³Availability of Service may vary by country.

⁴Available colors may vary depending on country.

⁵Actual storage availability may vary depending on pre-installed software.

Sumit Walia, Director, Mobile Business, Samsung India during the launch of Galaxy A7 in New Delhi

Galaxy A7 has been developed based on the consumer insight that nearly half of the Indian millennials use their smartphone cameras daily and their rear camera twice as much as the front camera. In the new triple camera set up, there is an additional 8MP 120° Ultra-Wide Lens, which has the same viewing angle as the human eye. This allows users to capture unrestricted wide-angle photos exactly like what one can see.

The 24MP primary and selfie cameras also feature a new technology – Pixel Binning that allows the device to intelligently detect low light conditions and combine four pixels into one ‘Super Pixel’ for crisp and clear shots in the dark. The 24MP primary camera coupled with 5MP depth lens powers Live Focus feature that controls the depth of field by allowing users to adjust the effect both during and after clicking photos.

Galaxy A7 with powerful triple camera lens

Built on the insight that more than 40% of millennials edit their images prior to using them on social platforms, Galaxy A7 is also power packed with exciting intelligent features. Galaxy A7 camera gets a scene optimizer that automatically detects any of 19 different scenarios such as food, flower, or sunset, etc. and optimises each shot for the best picture composition. Consumers can enhance their instant messaging experience by creating customized avatars using the ‘AR Emoji’ feature by taking a picture of themselves with the selfie camera or a friend with the rear camera. They can choose from a set of GIF images for a more fun and emotive experience. The 24MP selfie camera also has a ‘Pro-Lighting’ feature where images can be edited with multiple lighting settings to deliver a distinct and professional look akin to a studio photo shoot.

“There is innovation and something new in every facet of the Galaxy A7 starting with the triple camera lens to power ultra-wide shots and intelligent features that ensure the best picture composition. The True FHD+ display with Super AMOLED Infinity Display and Widevine L1 certification delivers a superlative viewing experience.  The bold new colours and a side fingerprint sensor deliver a refreshed design. We are confident that with this device, we will capture the imagination of the Indian millennial and be able to add to the celebrations during the festive season,” said Sumit Walia, Director, Mobile Business, Samsung India.

Featuring a 6.0-inch FHD+ Super AMOLED display, Galaxy A7 along with Samsung’s signature Infinity Display allows users to make the most of uninterrupted, immersive viewing. The True FHD+ display is powered by a Trust Zone technology processor that enables Widevine L1 certification, thus ensuring all popular streaming apps allow HD content to stream seamlessly on Galaxy A7. In order to make this device a true audio-visual delight, it also supports Dolby Atmos® immersive sound technology that brings true HD content to life. Galaxy A7 is an absolute style statement with a 2.5D glass back design, 7.5mm slim body, and a side fingerprint sensor where the sensor has been integrated into the power button for a clutter-free design.

Galaxy A7 will further strengthen Samsung’s leadership in the mid-range segment, which has been bolstered by the recent launch of Galaxy J6+ and Galaxy J4+. The devices come in just ahead of the festive season, thus adding to the consumer delight.

Galaxy A7 also packs a punch when it comes to performance. Galaxy A7 is powered by a Samsung Exynos 7885 2.2GHz Octa Core processor. The device will be available in 6GB RAM/ 128GB ROM and 4GB RAM and 64GB ROM variants. This can be enhanced with a 512GB expandable memory and Samsung’s industry-first ‘Install Apps to Memory Card’ feature. The device is powered by a 3,300mAh battery and runs the Android Oreo operating system.

Offers, Price and Availability

Galaxy A7 range will be priced at INR 23,990 (4GB/64GB variant) and INR 28,990 (6GB/128 GB variant) and will be available in stylish colours– blue, black and gold.

Consumers can avail exciting cash backs worth INR 2,000 when they make a payment through HDFC bank credit and debit cards.

The highly anticipated Galaxy A7 is slated to launch by September end across over 180,000 outlets. In order to give consumers early access, the device will be available on September 27 and 28 for a special preview sale on Flipkart, Samsung e-shop, and at Samsung Opera House in Bengaluru.

Samsung India today launched the 5.7-inch Galaxy A7 and the 5.2-inch Galaxy A5 smartphones. The Galaxy A (2017) comes with Samsung’s modern and innovative design and technology, giving consumers ultimate convenience to express their individuality with powerful performance.

Both the Galaxy A7 and Galaxy A5 come with curved glass and metal body, creating a harmonious premium design. The new dual-SIM Galaxy A series also offers water and dust resistance, enhanced camera features and fingerprint scanner.

Speaking at the launch, Mr. Asim Warsi, Senior Vice President, Samsung India said, “At Samsung, we are always committed to innovate as per the need of our consumers to ensure that they have the most advanced and modern products in the market today.”

Mr. Asim Warsi, Senior Vice President, Samsung India

“The latest Galaxy A (2017) series is a testament to our commitment. We have integrated our consumers’ feedback on previous models along with our unique design approach and features, to give an added performance and premium experience to the users.”

The Galaxy A features a premium aluminium frame and 3D curved glass back. With zero camera protrusion and sleek design that fuses the camera and home key perfectly with the body, the device is more seamless & ergonomic than ever before.

The Galaxy A sports the enhanced 16-megapixel camera on the front as well as the rear, helping users capture amazing memories by taking vibrant and clear photos. The Galaxy A has the F1.9 lens, which coupled with Light+ technology and screen flash, allows users to take bright pictures/selfies in low-light conditions.

The camera features innovative floating shutter button, which can be moved anywhere on the screen for taking high resolution, blur free selfies. The Galaxy A’s simple UI makes it easier to control the camera by one hand, whether to swipe the screen or to change modes and instant filters to activate picture effects. Users can also leverage different modes to optimize photos and enhance the color of images.

Another first for the Galaxy A 2017 edition is water and dust resistance (IP68), which changes the way people use the phone daily. These features help the devices withstand rain, sweat, sand and dust.

The Galaxy A 2017 also offers larger memory and battery capacity, with expandable storage support up to 256GB to keep up with users’ hyperactive lifestyles. The Samsung Galaxy A7 and Samsung Galaxy A5 also support fast charging that enables the devices to charge quickly.

For easy connectivity and hassle-free charging, the Galaxy A is equipped with reversible USB Type-C port. It also features Always-on Display so users can quickly check time, calendar and notifications without waking up the device. This helps in saving time and battery.

The Galaxy A 2017 is available in two stylish colors – Black Sky and Gold Sand. Samsung Galaxy A7 and Samsung Galaxy A5 will be available to customers at a price of INR 33,490 and INR 28,990, respectively.

Samsung Galaxy A7 Product Specifications:

 Samsung Galaxy A5 Product Specifications:

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Samsung Electronics today announced the launch of the 2016 edition of the highly successful Galaxy A smart phones showcasing a perfect blend of unmatched style and latest features. Equipped with sophisticated glass and metal design, an advanced camera and long-lasting battery; the dual-sim Galaxy A7 (2016) and Galaxy A5 (2016) have been designed keeping in mind the young consumers who wish to express their individuality.

Mr. Manu Sharma, Director, Mobiles Business, Samsung India Electronics said, “At Samsung, we are committed to continued innovation, inspired by the deep understanding and insights from our wide range of consumers. Continuing the Galaxy A legacy in India, the Galaxy A7 (2016) and the Galaxy A5 (2016) come with a stunning glass and  metal design and Flagship like features such as enhanced camera, long lasting battery space with fast charging capability and a powerful Octa-Core processor that can tackle heavy usage.”

Harmonious premium design with metal and glass

The design of Galaxy A7 (2016) and the Galaxy A5 (2016) is a perfect fusion of glass and metal. The seamless combination gives the smart phones a stylish look and feel that adds to the consumer’s style quotient. The smart phones provide an immersive viewing experience with a large Full HD sAMOLED screen while the narrow 2.7mm bezel ensures the overall size of the Smartphone is very comfortable to hold.

Capture crystal clear moments

The Galaxy A7 (2016) and the Galaxy A5 (2016) comes armed with a 13MP rear and 5MP front camera, both with f1.9 aperture, that allows users to capture bright and clear photos even in low light conditions. The camera also comes with Optical Image Stabilization (OIS) to ensure blur free photographs.

Clicking the perfect selfie has also been made easy. The front camera incorporates features such as Palm Gesture selfie, Wide angle selfie and Beautifying effects to help people take great looking selfies or groupfies

Convenience for people who are on-the-go

In an age where time matters more than ever, the Galaxy A7 (2016) and the Galaxy A5 (2016) incorporate features that help consumers do the most. The Galaxy A7 (2016) & Galaxy A5 (2016)  now come with a powerful & long lasting 3,300  mAh & 2900 mAh battery respectively,  which ensures that the smart phone  keeps up with the user’s  energetic and fast paced lifestyle. In addition to increased battery capacity, both the smart phones also contain a fast-charging feature.

Substance with style

To enable consumers to do more, both the Galaxy A7 (2016) and the Galaxy A5 (2016) have a powerful Octa-core processor. This ensures that the smart phones handle day to day tasks with ease for a fast and smooth multi-tasking experience. Additionally, the enhanced LTE Cat6 network capability ensures blazing fast downlink (up to 300 Mbps) and uplink (up to 50 Mbps) speeds. In addition, the Galaxy A7 (2016) & Galaxy A5 (2016) come equipped with an easy to use fingerprint sensor technology, ensuring quick and secure access at all times.

Price and availability

The Samsung Galaxy A7 (2016) is priced at INR 33,400 while Galaxy A5 (2016) is available at an attractive price of INR 29,400. Both the models are available in 3 attractive colours- Gold, Black & White.

Samsung GALAXY A5 (2016) Product Specifications

Samsung GALAXY A7 (2016) Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Galaxy A7 with slim design and superior hardware empowers young consumers to quickly and easily capture meaningful moments and share their daily lives. The Dual SIM capability of the phones also adds to the consumer’s convenience.
Commenting on the launch, Mr. Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said, “Galaxy A7 is a combination of stylish metallic unibody design with powerful performance and premium user experience. Keeping the modern design philosophy in mind, we have designed Galaxy A7 to empower consumers to enjoy the iconic design and flagship features with an assortment of appealing colors. This is another step towards our continuous efforts to offer premium devices to broad range of consumers which will further drive our market leadership”

Stylish and slim, Full Metal Unibody Design

Galaxy A7 has a finely crafted metal unibody with luxurious diamond cut at the edges. It is designed for those who want to effortlessly express their unique style. Blending elegance and performance, Galaxy A7 offers an enduring value for consumers. The extremely slim design, plush appearance and sophisticated color options allows the users to shape their own complete style. The premium Galaxy A7 is available in elegant colours including Pearl White, Midnight Black and Champagne Gold, to accommodate the personal style and preference of diverse users.

Galaxy A7 brings features that Matters the Most to You

Galaxy A7 is equipped with extraordinary 5.5” Full HD Super AMOLED display which delivers better viewing experience while watching videos, browsing internet and reading content. The Adaptive Display technology ensures the best visual experience by intelligently optimizing display brightness and colour saturation. Galaxy A7 is equipped with 13 MP rear camera and an advanced 5 Megapixel front-facing camera. The smartphone features advanced selfie features including Ultra Wide Shot, GIF shooting modes and Auto Selfie Modes -, Palm and Voice Selfie, which let users capture attractive selfies in high resolution. In addition to these features, the Galaxy A7 offers a Private Mode, which adds an extra layer of security for important files and documents. The A7 also has Multi Screen app function capability.

Galaxy A7 has 16GB of memory and 2GB of RAM to power all of a user’s favorite apps and media, and is supported by a long-lasting 2,600mAh battery. The Galaxy A7 is equipped with Qualcomm Snapdragon Octacore processor, enabling users to quickly and easily perform data intensive tasks. The device also features ‘Always Clear Voice Auto Control’ to reduce noise from the surrounding environment, as well as LTE Category 4 support for quick and easy photo and video uploads on any social network.

Price and Availability

The Samsung Galaxy A7 is priced at INR 30,499/- and will be available in India from February 16, 2015

India is one of the key markets for Samsung where it has emerged as the number 1 company across different product categories. The country has also seen launch of its iconic products based on evolving needs and unique customer insights. In the past 20 years of its operation in India, Samsung has set up 2 manufacturing plants and 3 R&D facilities employing close to 45,000 people.

“In 2015, we plan to introduce path-breaking technology across different categories of products, which will enhance consumer experience and strengthen our position in the market,” said Mr. HyunChil Hong, President and CEO, Samsung India Electronics.

“Samsung will continue to manufacture its products in India reinforcing its commitment to Make for India. In 2015, Samsung will continue to push technology boundaries and help consumers to create a better tomorrow,” said Mr. Hong.

India is a key strategic market for Samsung and the company has done iconic launches of its products like GALAXY E7, E5 and the first Tizen powered smartphone Z1 in the country. The company has recently announced expansion of Samsung India Electronics’ state-of-the-art mobile phone plant in Noida. The new phone “Samsung Z1” will also be manufactured at the Noida facility with most of the phone’s software being developed at the Noida Research Centre.

Through its broad product range, Samsung demonstrated how it is bringing consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Samsung’s key products launched at its Southwest Asia Forum include:

Smart Phones

Three 4G enabled smartphones – Galaxy Grand Prime 4G, Galaxy Core Prime 4G and Galaxy J1 4G which are best in class smartphones are designed to help Indian consumers unlock the true potential of 4G and make the 4G experience more affordable and accessible. Samsung now has a full spectrum of 4G devices with strong product portfolio of 9 smartphones in the market offering faster downloads and upload speeds.

Stylish Galaxy A7, the slimmest Galaxy smart phone ever measuring 6.3 mm. The smartphone offers an exceptional blend of elegance and power for consumers. Sporting a full Metal unibody design, Galaxy A7 delivers a superior selfie experience and powerful multitasking performance with sophisticated design. Galaxy A7 features a superior 5.5” Full HD Super AMOLED display for a vivid and expansive viewing experience with brilliant colors and clarity.

Galaxy A7 with slim design and superior hardware empowers young consumers to quickly and easily capture meaningful moments and share their daily lives. The Dual SIM capability of the phones also adds to the consumer’s convenience.

Digital Appliances

The new products launched included the World’s First Convertible refrigerator with Digital Inverter Compressor. The world’s first– patented Dual Fan Technology allows independent temperature control of the freezer and fridge with two separate fans. This revolutionary technology is built into every Samsung Smart Convertible Refrigerator. The consumer can convert the freezer into a fridge and back into a freezer with ease. The user gets optimum cooling and quick, effective circulation of cool air too.

NEO series of Digital Inverter split air conditioner designed for higher saving & durability. Continuing the focus on Digital Inverter segment and the preference of Indian consumers towards floral pattern, NEO series is the new introduction and comes out straight from Samsung’s Chennai Plant. Neo is the first digital Inverter AC range manufactured in India by Samsung and pays close attention to Indian consumers preference towards Saving, Durability and Faster cooling. The Digital Inverter Compressor consumes up to 60% less electricity and cools 26 % more quickly than conventional air conditioning systems. The series allows the user to select “Single user mode” a technology exclusive to Samsung which minimizes the energy consumption and reduces electricity bill by adjusting the maximum operating capacity of the compressor.

ActivWash+ machines which are designed to save precious time & make doing laundry easier. The ActivWash+ has an innovative design which includes a built-in sink and side water-jet system providing a convenient place to pre-treat heavily soiled clothes and hand wash delicate items, all at one place.

Taking fast cooking to new level Samsung introduced Hot Blast technology. The MW8000J HotBlast Smart Oven incorporates new technology that makes it possible for a convection microwave to cook ‘oven-like’ food in times up to 50% quicker than a traditional convection oven for Indian market. Samsung developed the HotBlast Smart Oven, which offers much more than a standard convection microwave oven. The HotBlast Smart Oven is fast, powerful and stylish, and enhances culinary experiences while saving users time in the kitchen.

Visual Devices

The First “S” Branded TV by Samsung: New SUHD TV

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the first “S” branded TV, Samsung’s SUHD TV is designed to excite all senses, with sensational picture, seamless interaction, and stylish design.

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

SUHD TV’s nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This produces a wider range of more accurate colors with 64 times the color expression of conventional TVs. The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while producing ultimate contrast levels. This ensures much darker blacks and an elevated brightness 2.5 times brighter than conventional TVs.

JOY Smart TVs

Samsung has always believed in closely reading the tastes and preferences of its customers and creating unique and customized products that cater to their requirements. Samsung will continue this tradition in 2015 by launching Joy Smart TVs – a series of televisions made by Indians for Indians.

Joy Smart TV comes with built-in wifi which lets you access the internet and browse your favorite websites through its Smart Browser. Smart Share allows you to share content between your Mobile and Pen Drive connected to Joy Smart TV through Wifi Direct. Furthermore, with Joy Smart TV, you can mirror your smartphone content on your television screen through MHL as well as Wifi.

Enterprise Business

Galaxy Tab Active, Samsung’s first ever tablet designed specifically for enterprise to boost business productivity. The next step in Samsung’s legacy of innovation in the tablet category, the Galaxy Tab Active employs the ruggedized, portable design that professionals desire to take on the demands of today’s challenging business environments.

Samsung Smart Signage TVs, Samsung Smart Signage TVs, an innovative TV solution is designed for small and medium businesses (SMBs) and small office/home office (SOHO) owners in India. The business solution combines the informational and promotional benefits of digital display by sharing various customized in-store promotions and business content, along with the entertainment value of live TV for business customers – all at the same time. The new product is ideal for any small business across industries including retail, education and healthcare among others.

Samsung also continued to combine its technical expertise and innovation to bring consumers a new range of products designed to enhance and simplify modern living.