Samsung, India’s largest consumer electronics brand, today announced early deliveries of its most advanced AI-driven smartphone line, Galaxy S26 series for customers who pre-booked the devices in India.

Galaxy S26 series – which includes the S26 Ultra, S26+ and S26 – introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences along with agentic AI that silently handles routine tasks so users can focus on what truly matters.

Powered by the Qualcomm Snapdragon 8 Elite Gen 5 platform, Galaxy S26 Ultra promise major gains in CPU, GPU and NPU performance in a slim 7.9mm design, with Super-Fast Charging 3.0, reaching up to 75% charge in just 30 minutes.

Galaxy S26 Ultra introduces significant camera enhancements, including wider apertures for improved low-light photography and enhanced Nightography Video for vibrant, clear footage in dim conditions. Its upgraded Super Steady technology ensures stable framing during video capture. Its AI ISP improvements extend to the selfie camera, delivering natural skin tones and finer details in mixed lighting. Notably, the device is the first Galaxy to support the Advanced Professional Video (APV) standard for efficient compression of high-quality video.

The series upgrades AI editing tools, adds real-time features such as Now Brief and enhanced Circle to Search, and deepens integration with agents like Bixby, Gemini and Perplexity. Security remains central, with Private Album, Knox Matrix protection, seven generations of OS upgrades and seven years of security updates.

The Galaxy S26 series is currently available for pre-order at all major online and mainline retail outlets in India until March 10, 2026. Galaxy S26 Ultra starts at INR 139999, while Galaxy S26+ starts at INR 119999. The most affordable S26 base variant starts at INR 87999.

All three models feature a unified design language, with shared colour options: Cobalt Violet, White, Black and Sky Blue.

Built around three core pillars — Reach, Openness and Confidence — the event highlighted Samsung’s vision of making Galaxy AI more natural, intuitive and deeply integrated into everyday life.

From smarter on-device experiences to seamless cross-device connectivity, a new era of AI-powered innovation took center stage.

Samsung Newsroom was on the ground to bring you all the highlights.

In case you missed it, watch the official replay of Galaxy Unpacked 2026 here.

Samsung, India’s largest consumer electronics brand, announced that its Galaxy Buds4 Pro and Galaxy Buds4 that redefine superior hi-fi audio and everyday wearability is available for pre-order, starting today. The Galaxy Buds4 series pairs exceptional sound quality with a computationally designed fit. For the first time, Buds4 Pro features a wider woofer, with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ) for sound true to the original recording. Deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung unveils the new Buds blade design, a computational achievement based on millions of global ear data points and over 10,000 simulations. The Buds4 series features an ultra-sleek, ergonomic fit to deliver a more comfortable experience. The new stabilised blade boasts a premium metal finish and an engraved pinch control area to help users locate and adjust settings. The new transparent clamshell–type cradle makes storage and charging convenient, while the blade design delivers a stylish, high-quality listening experience.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures. The Galaxy Buds4 Pro features a canal-fit design for ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. The Galaxy Buds4 Pro and Buds4 are available in White and Black with a matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro.

Superior Hi-Fi Sound with Innovative Hardware Updates

Galaxy Buds4 Pro boasts a frequency response of 20Hz to 40,000Hz (40kHz), indicating its ability to produce deep bass and high treble for a more detailed, full-bodied sound. 

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer. Its maximised vibration area and minimised edge, increases the effective speaker area by almost 20% compared to the previous generation. Combined with the tweeter, it delivers natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio, true to the original recording.

These hardware enhancements capture everything from the high, resonant sounds of violins to the deep pulses of double basses. Also, the outer microphone is placed on the upper side of the metal finish to maximise Active Noise Cancellation while minimising feedback from wind and other external factors.

Maximized Audio Experiences with Enhanced Adaptive EQ and ANC

The Enhanced ANC on the Galaxy Buds4 series can tune out everyday background noise to ensure an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine noise while maintaining rich, balanced sound, allowing users to focus on music, podcasts or calls without distraction.

Its Enhanced Adaptive ANC/EQ minimises noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance, fine-tuned to individual needs.

During a phone call, Super Clear Call utilises super wideband call technology to double the bandwidth of conventional Bluetooth calls. Whether users are dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

With the Buds4 series, users can initiate AI agents — Bixby, Google Gemini and Perplexity — with voice controls, without reaching for their phones, making it easier to integrate AI into their everyday routines.

Buds4 Pro also includes Head Gesture controls to manage calls and engage with Bixby; these allow users to navigate their day without distraction, or interrupting their daily activities.

Price and Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

▲ Galaxy Unpacked 2026 was held at Palace of Fine Arts in San Francisco

On February 25, Samsung Electronics hosted Galaxy Unpacked 2026 in San Francisco, unveiling the Galaxy S26 series and Galaxy Buds4 series.

Centered on three core pillars — Reach, Openness and Confidence — the event underscored Samsung’s commitment to embedding Galaxy AI more deeply into everyday experiences.

Samsung Newsroom attended Galaxy Unpacked 2026, where a new era of AI integration took center stage.

Galaxy S26 Series: Advancing Agentic AI

With the Galaxy S26 series, Samsung builds on its legacy of mobile AI innovation to deliver more intelligent and seamless experiences. At the core of this evolution is agentic AI.

“Every groundbreaking technology follows a similar journey. It begins as a marvel — rare, expensive and loudly celebrated. But the technologies that change history fade into the background because they become infrastructure,” said TM Roh, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Infrastructure is responsibility. It must work for everyone, everywhere. Today, there is still a gap between what AI promises and what people actually experience. Closing that gap is where Galaxy keeps pushing forward.”

▲ Roh introduced Samsung’s vision for agentic AI.

▲ Galaxy 26 Ultra was unveiled in a video.

Galaxy AI: Everyday Intelligence in Action

Built on Galaxy AI, Call Screening summarizes incoming calls — identifying who is calling and why — so users can quickly decide whether to respond.

New to the Galaxy S26 series, Now Nudge understands conversational context and surfaces relevant suggestions, keeping users in the flow without switching between apps.

The latest version of Bixby supports real-time web search, with results appearing directly within the conversation rather than redirecting users to a browser.

▲ Rachel Roberts, Partnerships Manager at Samsung Electronics U.K., explained how the new Now Nudge helps users stay focused on their day.

Agentic AI: The Foundation of Personal and Secure Intelligence

 Samsung drives platform-level innovation that is personal, adaptive and agentic. For AI to feel intuitive, it must understand context — and smartphones are uniquely positioned to deliver that experience.

The Personal Data Engine (PDE) on the Galaxy S26 series learns from user preferences on device, while Knox Enhanced Encrypted Protection (KEEP) safeguards and isolates data within individual apps. Samsung Knox Vault adds another layer of protection by securing sensitive information — including passwords, security keys and biometrics — in a dedicated hardware environment.

▲ Won-Joon Choi, Chief Operating Officer of Mobile eXperience (MX) Business at Samsung Electronics, outlined the transition to an AI-powered platform spanning the entire operating system, data and security architecture.

Google Partnership: Pushing the Boundaries of What’s Possible

First introduced at Galaxy Unpacked 2024, Circle to Search continues to expand. Users can now search for multiple objects within a single image — making visual discovery more seamless.

Samsung and Google also previewed the next evolution of Android — a more intelligent, agentic platform powered by Google’s Gemini 3. On the Galaxy S26 series, the early preview will launch as a Google Labs feature, with additional capabilities rolling out over time.

▲ Sameer Samat, President of Android Ecosystem at Google, highlighted the upgraded functionality of Circle to Search.

 Performance Built for AI: Powering Intelligent Experiences

 Delivering seamless, on-device intelligence requires powerful performance. Samsung co-developed a custom application processor (AP) for Galaxy S26 Ultra, featuring a 39% more powerful neural processing unit (NPU) and a 19% faster central processing unit (CPU).

Galaxy S26 Ultra, powered by Snapdragon® 8 Elite Gen 5, delivers enhanced graphics and gaming performance. A redesigned thermal architecture — including the largest vapor chamber yet — improves heat management for sustained performance. Optimized power efficiency extends battery life, while faster charging reduces downtime.

▲ Roberts explained performance enhancements in the Galaxy S26 series.

Privacy Display: A New Layer of Protection

 Galaxy S26 Ultra debuts Privacy Display — a display-integrated layer designed to limit side viewing while maintaining clarity and brightness.

With privacy in mind, users can toggle the feature on or off and customize it for specific apps, while Maximum Privacy Protection offers enhanced shielding for sensitive information such as financial details.

▲ Miles Franklin, a tech content creator, demonstrated Privacy Display.

AI-Powered Camera: Smarter in Every Shot

The Galaxy S26 series features a front camera powered by an AI ISP (Image Signal Processor) for enhanced detail and color accuracy. Across the camera system, Nightography Video advances low-light capture, reducing grain and preserving sharpness after dark.

For creators, Galaxy S26 Ultra introduces professional-grade camera tools, including up to 8K recording with the APV codec. Galaxy AI also simplifies everyday tasks with intelligent Document Scan, which automatically flattens, cleans and converts documents into ready-to-share files. AI-powered editing features further streamline creativity, allowing users to remove distractions and enhance images directly on device.

▲ Mason Page, Director of Digital Experience Innovation at Samsung Electronics, described how AI helps capture clearer images.

 Galaxy Buds4 Series: Refining the Audio Experience

The Galaxy Buds4 series, also announced at Galaxy Unpacked 2026, features a refreshed Blade design and enhanced audio performance. Galaxy Buds4 Pro includes a wider woofer in its two-way speaker system and refined tuning for richer bass and clearer highs.

Call quality has been upgraded with AI-powered noise reduction that minimizes background noise and improves voice clarity. Super Wideband further expands voice bandwidth for clearer, more natural calls, while hands-free access to Bixby, Gemini and Perplexity makes everyday interactions more seamless.

▲ Andrew Short, Mobile Business Manager, Mobile eXperience (MX) Business at Samsung Electronics, revealed the Galaxy Buds4 series.

Sustainability: Expanding Galaxy for the Planet

Samsung reaffirmed its Galaxy for the Planet initiative, announcing the completion of its 2025 environmental commitments and introducing new 2030 goals focused on resource circularity, water stewardship and biodiversity conservation, expanding the initiative to address broader environmental impact.

As part of new 2030 goals, Samsung plans to incorporate at least one recycled material into every mobile device, advance water stewardship across 10 global mobile device manufacturing sites to replenish 110% of water consumption to local communities and conserve ecosystems spanning an area equal to or greater than the combined footprint of these sites.

In line with this commitment, the Galaxy S26 series expands the use of recycled materials across key components of every mobile device, including recycled plastics, glass, cobalt and the newly added recycled tantalum.

Ocean Mode — a camera feature originally developed to optimize underwater image capture in support of coral reef restoration — has expanded to Expert RAW, enabling Galaxy users to experience advanced underwater photography.

▲ Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics, shared the company’s sustainability efforts.

The Experience Zone: Where Galaxy Innovation Comes to Life

Following the event, attendees explored the experience zone for hands-on demonstrations of the Galaxy S26 series and Galaxy Buds4 series.

▲ The product experience zone attracts visitors at Galaxy Unpacked 2026.

“What stood out the most was Galaxy S26 Ultra and all of its new features,” said Kara Lewis, a content creator and member of Team Galaxy from the United States. “My favorite has to be Privacy Display on Galaxy S26 Ultra — just turning it on and off makes it so easy to hide sensitive information, like bank account details, while on the go.”

▲ Kara Lewis, a content creator and member of Team Galaxy from the U.S.

“It was my fifth Unpacked, and I still get excited every year about the new AI features and devices,” said Timos Kouremenos, a tech journalist from Greece. “With Galaxy AI’s Now Nudge, it really feels like the smartphone becomes my agent.

▲ Timos Kouremenos, a tech journalist from Greece

“It was surprising to see how quickly Creative Studio creates stickers with AI,” said Oksana Bykova, a Samsung Members from the U.S. “As a mother of three, I am sure that I will be playing around with the feature with my kids every day.”

“I loved how clearly the other person could hear me with Super Clear Call on the Galaxy Buds4 series,” said Gerson Manzanares, a Samsung Members from Nicaragua. “I can now call anyone with my earbuds wherever I am, without feeling distracted.”

▲ (From left) Oksana Bykova, a Samsung Members from the U.S., and Gerson Manzanares, a Samsung Members from Nicaragua

With the Galaxy S26 series and Galaxy Buds4 series, Samsung continues its shift toward AI as infrastructure — technology that works quietly in the background to support daily life. By combining personalization, performance and protection, Galaxy AI delivers a more seamless and intuitive mobile experience.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.¹ The Buds4 series features an ultra-sleek, ergonomic fit with smaller,² better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control³ area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%⁴ compared to the previous generation without sacrificing wearability.

Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio⁵ — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ⁶ allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call⁷ utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents⁸ — including Bixby,⁹ Google Gemini¹⁰ and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can also enjoy simple Buds setup.¹¹ Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture¹² controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

For more information about the Galaxy S26 series, please visit: Samsung.com

1. Based on global ear data research conducted by Samsung Design Innovation Center. ︎
2. Galaxy Buds4 only. ︎
3. Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC. ︎
4. The exact number is 19.8%. ︎
5. Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects. ︎
6. Available on Buds4 Pro. ︎
7. Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​ ︎
8. AI features require a compatible Samsung Galaxy phone. ︎
9. Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese. ︎
10. Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages and countries. Only available to users 18 years and older. ︎
11. Requires a compatible Samsung Galaxy device, Internet connection and Samsung account.​ ︎
12. Default is off. Users can turn on Head Gestures through the Galaxy Wearable app. ︎

Reimagined as a personalized audio assistant, the Galaxy Buds4 series marks a significant evolution in wearable audio — combining intelligent sound with all-day comfort.

Samsung Newsroom got an early hands-on look at the Galaxy Buds4 series during Galaxy Unpacked 2026.

Design: Data-Driven Comfort for the Perfect Fit

The Galaxy Buds4 series embodies precision engineering. Developed using more than 100 million global ear-shape data points and 10,000 fit simulations, the earbuds feature a refined ergonomic design that delivers lasting comfort, even during extended wear.

The pinch control area — recessed where the fingers naturally rest — enhances tactility and enables intuitive control.

A semi-transparent charging case lets users easily check the earbuds and charging status. Beyond aesthetics, the device reflects thoughtful attention to everyday practicality.

Color: Modern Classics With a Signature Finish

The Galaxy Buds4 series stands out visually. Classic White and Black colors for both Galaxy Buds4 and Buds4 Pro feature a smooth, modern finish, while the online-exclusive Pink Gold for Galaxy Buds4 Pro adds a refined touch. With its subtle sheen and rosy hue, Pink Gold brings warmth and sophistication — doubling as a stylish accessory.

Sound: Immersive Audio That Fills the Senses

Galaxy Buds4 Pro reveals its true capability in a listening session. For the first time, Samsung has introduced a bezel-less woofer that expands the speaker’s vibrating surface area by about 20% compared with the previous model. The result is deeper, more resonant bass paired with clear, refined highs from the tweeter — all in ultra-high-resolution 24-bit/96kHz audio true to the original recording.

Noise canceling is also more advanced. Enhanced Active Noise Cancelling (ANC) creates an optimized algorithm tailored to each user’s fit and ear shape. Even in a loud exhibition hall, ANC delivers an immersive experience — as if stepping into a quiet, personal listening space. An expanded equalizer adjustment range further ensures consistent sound quality without tonal shifts, regardless of how the earbuds are worn.

Call quality has improved as well. Powered by machine learning, Super Clear Call delivers crisp audio in noisy environments. With 16kHz bandwidth support, voice comes through clearly, free from surrounding noises.

The Galaxy Ecosystem: Seamless, Hands-Free Control

The Galaxy Buds4 series reaches its full potential when paired with a Galaxy smartphone. Opening the charging case instantly triggers a connection pop-up for seamless pairing. Users can adjust noise canceling levels or change settings directly from the Quick Panel — even without the Galaxy Wearable app.

Another highlight is the newly introduced Head Gestures feature. A simple nod allows users to answer calls hands-free — ideal when exercising or carrying items.

Voice commands also launch AI agents such as Gemini and Perplexity, minimizing the need to take the smartphone out of a pocket.

Moving beyond hardware innovation, the Galaxy Buds4 series delivers a personalized audio experience tailored to individual lifestyles.

For more information about the Galaxy S26 series, please visit: Samsung.com