The technology behind Samsung’s curved display and glass materials has become one of the key components of the company’s design philosophy. The contoured lines are aesthetically beautiful and create more possibilities in functionality. Since the launch of the industry’s first smartphones with curved displays, Samsung has pushed the limits of technology to lead the way in revolutionizing how the world views information.

Nexus S and Galaxy Nexus: The First Smartphones With Curved Displays
The Nexus S and Galaxy Nexus, the first smartphones with curved displays, were released in 2010 and 2011, respectively. Both feature a gentle curve on the front sides of the phones. The design not only improves appearance of the devices, but it also enhances grip, making talking on the phone more comfortable. The curved screens also make the devices less vulnerable to damage if dropped.

Galaxy Round: Vertical Curve

Released in 2013, the Galaxy Round was curved vertically. Because it resembles giwa (or traditional Korean roof tiles), it earned the nickname “Galaxy Giwa.” The curved glass of the 5.7-inch screen of the Galaxy Round has a soft curve which, with 400R and Sag 2.55mm specifications, improves grip. Additionally, when shaking the device while the screen is locked, an image of water flows across the screen, an impressive and visually appealing feature.

Galaxy Note Edge: Brand New UX
Samsung continued to release more products incorporating the use of curved glass, and as such, its technology consistently advanced. This was evident in October 2014, when the company released the Galaxy Note Edge, which featured the thinnest curved screen yet. It was the first product to introduce “Variable R” curved glass, meaning instead of having a single curve rate like its predecessors, there were multiple curvatures contained in the single 0.55t glass screen. The curved glass of the Galaxy Note Edge was available in 6.3R (minimum value) and Sag 5.56mm, demonstrating the considerable improvement of Samsung’s curved glass technology and would be the foundation for the creation of the dual edge screen of the Galaxy S6 edge.

Galaxy S6 edge: The Pinnacle of 3D Glass Technology
The unprecedented dual edge display of the Galaxy S6 edge is the most advanced 3D glass technology that exists today, and required extensive research and experiments by the device’s development staff. Though thinner with a 0.4t body, this seemingly indestructible device is stronger than any previous curved screen, with a higher curve rate than all other existing smart devices. Designed for both beauty and function, the Galaxy S6 edge pushes the boundaries of curved glass technology.

Gear Fit and Gear S: Curved for Better Fit
Samsung released its Gear Fit in April 2014, the company’s first attempt at introducing its distinctive design in wearable devices. Its contoured face and innovative design with a narrow 1.84 inch screen in 57.45R and Sag 8.0mm distinguished the Gear Fit from other wearables, making it both stylish and comfortable to wear. In November, Samsung released the Gear S, a wider version of the previous model. The wider 2-inch screen in 45.88R and Sag 8.0mmn allowed for greater usability, and impressed users with the preloaded S Health, a mobile application that tracks the progress and health status of the consumer.

Understanding Curved Glass: 2D, 2.5D, 3D

2D glass is flat on both sides. It can be found on the two oldest models of the Galaxy S and in most smartphones. It was followed by 2.5D glass, which was the beginning of curved displays. 2.5D glass has a convex or concave surface on only one side; the other side is flat. Nexus S and Galaxy Nexus are both examples of devices that use 2.5D glass. 3D glass is different because neither side is flat; as such, the technology for bending this glass required sophisticated engineering. To produce 3D glass, advanced thermoforming technology is applied to glass that must be as thin as it is strong. Samsung continues to improve its thermoforming technology by consistently creating new products.

The two measurements of curved glass are R value and Sag value. The R value represents the radius from any point. A single R is a perfect circle with a non-variable radius. A variable R is an ellipse and has a different value dependent on the point of measure. The technology to create a variable R is more advanced and Samsung introduced this technology with the Galaxy Note Edge.

The second value is the Sag rate. This measures the height from the top to bottom of a curve. The deeper the curve of any display, the more advanced the technology behind it.

While consumers all the world over have grown to favor smartphones with curved screens for the glass’ strength and stylish design, curved technology is not only limited to mobile devices. In fact, this very technology has created an entirely unique media viewing experience both at home and at the office.

Curved TVs: Gentle Viewing Immersion
Released last year, the curved TV has become known for its immersive properties. Its beautiful soft curve of 4200R minimizes the viewing distance from the center of the screen to the peripheral areas, reducing the need to repeatedly adjust focus. This feature exclusive to curved televisions results in less eye strain, particularly during action scenes.

Curved Monitors: Easier on the Eyes
Earlier this year, Samsung released a number of computer monitors with curved screens that, like curved TVs, lack display distortion and are much easier on the eyes than traditional monitors. While the monitors smaller than the 29 inch model have a 4000R curve, the 29 inch model and bigger varieties measure in at 3000R. Being the first company to introduce models with these specifications using its own technology is a remarkable achievement on Samsung’s part.

Beauty With Purpose
Curved glass is beautiful and complex. As curved technology evolves, the possibilities of design also grow. Samsung developers continue to think of ways to use these new technologies to make life easier and more aesthetically pleasing for everyone.

Samsung Electronics Co. Ltd., expanded its 4G portfolio in India with the launch of Galaxy Grand Prime 4G. With the launch of this device, Samsung has extended its 4G portfolio to 14 models.

Galaxy Grand Prime 4G continues to reiterate Samsung’s strong presence in the mid- range smartphone portfolio. It brings in features like wide angle 5 MP front camera for high quality Selfies,’ a 5″ qHD screen and a host of rich, powerful, multi-tasking features and a modern and stylish design to meet the needs of the mobile Indian consumers. Designed with the customer and their lifestyle at the core, the Galaxy Grand Prime 4G is equipped with LTE capability, supporting both TDD and FDD bands, that helps users stay connected and enjoy uninterrupted streaming of their favourite content online.

Commenting on the launch, Mr. Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said “Samsung is committed to develop innovative products basis deep consumer insights. With the 4G variant of the Galaxy Grand Prime we continue to expand our product offerings in the mid segment with the aim to provide uncompromised smartphone experience, at very competitive prices”

Galaxy Grand Prime 4G key features:

UNPAUSE
The Galaxy Grand Prime, now equipped with LTE Cat 4 is the perfect companion for the social media tribe to stay connected with their friends and enjoy uninterrupted streaming of their favourite content online, without the need to pause and wait for buffering.

The Perfect Groupfie Smartphone
Galaxy Grand Prime is equipped with superior mobile technologies including 5 MP Front Camera with 85 degree wide lens for creating the best Groupfie which allows users to capture more friends and background into photos. The 5 MP front camera give users ultra-clear resolution in images and its 8 MP main camera with LED flash enables capturing special moments with ease.

Modern & Stylish Design
Grand Prime’s slim and sleek design looks great in hands. The metal like serrated edge gives it a sophisticated look which perfectly complements a customers’ style. Only 8.6 mm slim, the Galaxy Grand Prime combines sophistication and powerful performance for fun on-the-go in to a sleek and modern package. Galaxy Grand Prime sports 5-inch qHD (960 x 540) vivid TFT display, which is an ideal choice for users seeking easier web browsing & streaming and smoother transitions from their device.

Performance Redefined
It brings a powerful blend of superior viewing experience, multitasking features and premium design to the customers. Galaxy Grand Prime is powered by 1.2 GHz quad core processor, 1 GB RAM and 8 GB internal memory expandable upto 64 GB through microSD card, delivering unmatched multi-tasking and seamless smartphone experience. The device has the latest Android Lollipop 5.1 and Samsung’s proprietary Touch Wiz user interface for superior performance. Galaxy Grand Prime 4G has a robust and long-lasting 2,600 mAH battery enabling up to 14 hours of talk time.

The new smartphone will be available at an attractive price point of INR 11,100/- and is available in White, Grey and Gold colours.

Samsung Grand Prime 4G Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

The Samsung 4G portfolio offers modern design and dual SIM capability across price points. The innovative built-in features in the smartphones include support for both Time-Division Duplex (TDD) and Frequency Division Duplex (FDD) bands which gives consumers greater flexibility of choice and broader coverage. The 4G smart phones also gives consumers unrivalled download speed of up to 150 MBPS.

Mr. Asim Warsi, Vice President – Marketing, Mobile & IT at Samsung India said, “India is at the cusp of its digital revolution journey and we expect 4G technology to rise and push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24X7 data connectivity with increased video consumption and real-time mobility solutions which enable global interactions. Samsung Electronics is poised to drive the next step of Smartphone evolution by offering a comprehensive portfolio of quality 4G LTE enabled devices and propel the next wave of business and economic growth.”

Galaxy Grand Prime 4G

Samsung Galaxy Grand Prime 4G brings the combination of sophistication and powerful performance, compressing all the essential features for fun on the go into a slim (8.4mm) and modern package. The 5” qHD display offers top notch performance and provides stunning visuals for watching movies and playing games. The Smartphone is equipped with a 5MP front camera and  an ultra-wide view angle best-suited to capture ‘Groupfies’. The wider angle of view allows more people and more of the background in every shot. Faster data speed enables the users to share their Groupfies with the world quickly and easily.

Galaxy Core Prime 4G

Galaxy Core Prime 4G offers consumer’s faster browsing and improved video streaming capabilities. The Smartphone with an elegant design and sophisticated anodized metal trim provides the user with a comfortable grip. The new Smartphone has a large 4.5” WVGA PLS TFT display screen which offers superior colour reproduction and better viewing angles. Galaxy Core Prime is equipped with 5MP autofocus rear camera with flash and a 2MP front camera

Galaxy J1 4G

Galaxy J1 4G offers crystal clear video calls with enhanced audio capabilities to the users. The modern sleek design, which is easy-to-grip, weighs 122 grams and is 8.9 mm slim. The Smartphone is equipped with a 4.3-inch WVGA TFT display providing an engaging and immersive multimedia experience to consumers. It has a 5MP auto focus rear camera with LED flash and 2 MP front-facing camera. The camera has innovative selfie features which give more options and flexibility to capture favourite moments.

Pricing & Availability

These models will be available in India from the second week of March 2015 from INR 9900 onwards.
Galaxy Grand Prime 4G is available in White and Grey colours, Galaxy Core Prime 4G comes in White, Silver and Charcoal Grey and Galaxy J1 is available in blue, black and white.