Camera phones have changed the notion of traditional photography, enabling millions around the world to capture their favourite moments. What’s also become a rage is how quickly people share captured moments on social media.

Take the case of India, which has one of the highest number of WhatsApp and Facebook users in the world. Taking pictures and sharing them on social network is among the most used feature in smartphones.

The emergence of camera as a key buying factor and the growing trend of sharing pictures on social media led Samsung R&D Institute, Bangalore (SRI-B) to develop a Social Camera for the millennials. SRI-B is Samsung’s biggest R&D centre outside Korea.

“During interactions with millennials, it was observed that instant sharing and maximizing social currency is the basic need of youngsters today. Once captured image goes to gallery, it becomes a dead moment and they feel they are behind the race in social world,” Girish Kulkarni, Director, SRI- Bangalore said.

Samsung’s Social Camera allows users to instantly share, edit and discover content. Users can pin their favourite contacts and social media within the camera and share their moments as they click. Instant editing helps consumers create engaging social media-ready content on-the-go by applying live filters or live stickers and share it instantly with social media apps.

This reduces dependency on third party image editing apps. The instant discovery feature adds a whole new dimension through the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas.

The development of Social Camera involved a lot of collaboration among Samsung India’s teams. SRI-Bangalore developed Social Share, Live Filters, Live Stickers within the smartphone camera, while SRI-Noida pitched in by developing the social footprint – Geo-Like and augmented reality differentiation.

The concept of pinning contacts and social networks onto the camera itself for instant sharing, one of UX team’s global patents, introduces urgency of sharing captures from camera like never before. The need for urgency also reduces the gap between camera and gallery in the user’s mind. What the consumers capture with the camera is more for quick sharing than keeping them stored. The concept of quick discovery addresses the insight that our users like what they capture, and want this liking to be known, appreciated and discovered by others.

The team at SRI-B that developed the Social Camera feature for the Indian market

“As a team, we were successful in delivering a compelling Social Camera proposition for Galaxy J7 Max & Galaxy J7 Pro. We hope Indian consumers will love Social Camera immensely. We are already planning to scale this concept to international markets and subsequently deploy it for Samsung Flagship Smartphones,” Dr. Balvinder Singh, Vice President, SRI-Bangalore said.

Samsung’s multimedia technology team at Bangalore has consistently delivered world’s first and world’s best solutions for camera and innovative multimedia features for Samsung’s flagship Galaxy smartphone series. These solutions have been developed keeping in mind the requirements of Indian consumers.

The Indian R&D team has earlier contributed to the development of Motion Panorama feature in the Galaxy S7 camera that enables consumers to capture live events in great detail. The Spotlight Selfie feature, which provides consumers with a studio-like environment with virtual light source, was also developed in India.

SRI-B has also contributed 10-12 key camera modes (front & rear) in the award winning Samsung Galaxy S8. Some of the key multimedia features in the smartphone include live media streaming and media authoring in Gallery with Automatic Story creation, Video Highlights and Image editing functions.

The Social Camera is one of the coolest new features in Samsung India’s latest smartphones – Galaxy J7 Pro and Galaxy J7 Max. Developed by Samsung Research & Development Institute, Bangalore (SRI-B), the Social Camera is Samsung’s latest ‘Make for India’ initiative and enables instant sharing and customisation of photographs.

The Social Camera on Galaxy J7 Pro and Galaxy J7 Max takes the photographic experience to the next level by combining Samsung’s cutting edge camera technology with the power of social media.

Here’s How You Can Have Fun with Samsung Galaxy’s Social Camera

Instant sharing and editing: Galaxy J7 Pro and Galaxy J7 Max users can pin their favorite social networking apps within the camera interface. This can be a contact or a group on WhatsApp, Facebook Messenger or Facebook itself. Images clicked here are sent automatically to these pre-pinned social platforms or contacts. Users who want to edit pictures before sharing them can edit images instantly with the help of powerful tools in the Social Camera.

Instant customisation: The Social Camera takes the fun of clicking photographs to the next level as images can be customised instantly. Users can apply a filter to bring out the most enticing colours, or choose a wacky live sticker to make pictures come alive. All these can all be done right from the camera.

Augmented reality: The Social Camera on Galaxy J7 Pro and Galaxy J7 Max provides augmented reality experience, letting consumers find nearby places of interest, such as a café or a restaurant, using their Galaxy J smartphones. The camera becomes a view finder to discover more around the user.

The Social Camera experience comes on an all-new camera module of 13 MP front and rear combination. The f1.7 lens on the rear camera and f1.9 lens on the front camera enable users to take stunning low light photos and bright selfies even in dimly lit areas.

Samsung Galaxy J7 Pro (Black)

Samsung India today launched two new smartphones, Galaxy J7 Max and Galaxy J7 Pro, expanding its best-selling mid-range of Galaxy J smartphones. India’s most preferred smartphone series now comes with more innovative features, including the revolutionary Samsung Pay and an all-new Social Camera.

Samsung Galaxy J-series has been a flagbearer of Samsung’s commitment to Indian consumers. The J series’ ‘Make for India’ innovations such as Ultra Data Saving, S bike mode and S Power Planning have added immense value to J smartphones.

The power-packed smartphones will allow users to do lot more with their Samsung devices designed to suit the multi-faceted lifestyle of the customer.

Mr. Sumit Walia, Director, Mobile Business, Samsung India (L) and Mr. Ken Kang, MD and Head, Mobile Business, Samsung India unveiling Galaxy J7 Pro, Galaxy J Max

“Samsung J series holds leadership position in the mass mid-segment smartphone market and continues to witness a healthy demand from Indian customers. At Samsung, we listen to our consumers and bring out meaningful innovations that help enhance people’s lives. Considering the increasing market demand in the mid segment, we have launched two new models, Galaxy J7 Max and Galaxy J7 Pro. The superior specifications along with disruptive innovations of Samsung Pay and Social Camera on these devices will further consolidate our leadership position,” said Mr. Sumit Walia, Director, Mobile Business, Samsung India.

Samsung Galaxy J7 Max (Black)

Pay on the Go with Samsung Pay

The recently-launched Samsung Pay will be available on Galaxy J7 Pro while Galaxy J7 Max comes with Samsung Pay Mini. Samsung Pay users can turn their Samsung smartphone into a wallet, storing credit and debit cards. Through Samsung Pay, users can also use Paytm as well as the government’s Unified Payments Interface (UPI) and pay on the go. (Read More)

Samsung Pay Mini, designed to cater to the unique requirements of Indian mid-segment consumers, provides a comprehensive platform for UPI and e-wallets. Samsung Pay Mini will be launched first on Galaxy J7 Max and will be made available on select existing J series devices shortly.

Edit, Share, Discover with the Social Camera

Both the smartphones sport a 13MP front camera with an f1.9 lens and back camera (flat back in Galaxy J7 Pro) with an f1.7 lens, and flash, features that were till now available only in Samsung’s flagship phones. The f1.7 and f1.9 lenses enable users to take stunning low light photos and bright selfies even in dimly lit areas.

Our latest innovation, the Social Camera, brings to the customers a new way of using their smartphone camera by instant sharing, instant editing and instant discovery. Users can now pin their favorite contacts and social media within the camera and share their moments as they click. The instant editing will help consumers create engaging social media-ready content on-the-go by applying live filters or live stickers and share it instantly with social media apps. This reduces dependency on third party image editing apps. The instant discovery feature adds a whole new dimension through the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas.

Performance

Galaxy J7 Max, powered by a 1.6 GHz Octa-core processor, a 3,300mAH battery and 4GB of RAM makes multi-tasking seamless. Galaxy J7 Pro comes with a 1.6 Octa-core Exynos processor with 3GB of RAM and a 3,600mAH batter ensuring an uninterrupted user experience. Both these power-packed devices are designed to optimize performance with impressive battery life for a smooth and enduring experience. Both the smartphones have been crafted with a metal unibody that make them very stylish.

The power-packed smartphones will allow the users to do lot more with their Samsung devices designed to suit the multi-faceted lifestyle of the customer.

Price & Availability

Galaxy J7 Max and Galaxy J7 Pro will be offered to consumers at a price of INR 17,900 and INR 20,900, respectively in Black and Gold colours. Galaxy J7 Max will be available across retail stores starting June 20, 2017 while Galaxy J7 Pro will hit the stores mid-July onwards.

For additional information, please visit:

http://news.samsung.com/in

http://www.samsung.com/in/microsite/galaxy-j7-max/

http://www.samsung.com/in/microsite/galaxy-j7-pro/