‘The Future Fest’ provides consumers exciting offers and attractive cashbacks on its premium, 55-inch and above big-screen televisions

Samsung, India’s largest consumer electronics brand, announced ‘The Future Fest’ to provide consumers exciting offers and attractive cashbacks on its premium, 55-inch and above big-screen televisions such as Neo QLED 4K and 8K, OLED, QLED, and Crystal 4K UHD TVs. ‘The Future Fest’ is a great opportunity for consumers to upgrade to the future of cinematic audio-visual experience with Dolby Atmos, Neural AI Quantum Processor and AI Upscaling with enviable bundled deals this Republic Day.

Effective till January 31, 2024, customers can get assured free gifts such as Galaxy S23 Ultra (12/256 GB variant) worth INR 124999, a 50-inch QLED 4K The Serif TV worth INR 69990, and Wireless Soundbars worth upto INR 37990 on the purchase of big screen televisions.

Consumers buying Samsung 98-inch Neo QLED 4K and QLED 4K TVs will get the flagship Galaxy S23 Ultra worth INR 124999 free during the offer period.

With select 50-inch & above Neo QLED, OLED, QLED and Crystal 4K UHD TVs, consumers will get a Samsung Q Series Soundbar worth INR 37990, providing both unparalleled picture quality and an immersive audio experience.

On purchasing select Samsung 85-inch and 75-inch Neo QLED TVs, consumers will get Samsung 50-inch QLED 4K The Serif TV worth 69,990 free. This limited time offer lets you bring two incredible televisions at the price of one. On purchase of select Samsung 65 & 55 Inch OLED & QLED 4K TVs, consumers will get free Samsung Soundbar worth INR 15990.

“Samsung’s Future Fest is a celebration of innovation and our commitment to providing consumers with the latest AI-powered advancements in home entertainment. Our premium TVs offer breathtaking picture, sound quality, and stunning designs, making them the centerpiece of users’ homes to give a hyper-connected experience. The Future Fest deals provides consumers with an opportunity to upgrade their TVs into future-ready products.” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Neo QLED 8K and 4K TVs

The magnificent Neo QLED TV lineup is designed to be much more than a television. Besides offering a prefect viewing experience, these TVs can be your immersive gaming screen, beautiful centerpiece of your home or even a Smart Hub to control other devices in your home. The Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs, thus rendering immaculate picture clarity and colour volume. These TVs also support Dolby Atmos featuring Q-Symphony 3.0 and Object Tracking Sound Pro (OTS Pro) for ultimate 3D surround sound home theatre experience. The televisions come with built-in IoT hub that lets you control all your smart devices, seamlessly. With SlimFit camera, you can use your TV to make video calls.

OLED TV

The striking OLED TV comes with Neural Quantum Processor 4K for ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness. It allows content displayed on the screen to be automatically transformed to breathtakingly sharp 4K resolution irrespective of the original level. The processor utilizes AI-based algorithms to evaluate content on a scene-by-scene basis, and HDR OLED+ optimizes each frame so that you can enjoy extraordinary details.

Samsung QLED TVs

Samsung’s QLED TV breaks new ground for premium televisions and in-home entertainment, delivering a beautiful design supported by the most advanced picture clarity. Powered by Quantum Dot technology, the television optimizes brightness levels and delivers brighter and deeper colours as intended by the creators. The QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unprecedented cinematic experience at home.

You can also attach SlimFit camera to your QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode that automatically adjusts the screen’s brightness and tone based on built-in sensors. Offering ‘100 percent colour volume’, QLED TV showcases all colours of the DCI-P3 color space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the original way the content was produced.

Crystal 4K UHD TVs

Samsung’s Crystal 4K iSmart UHD TVs offer distinctive features and guarantees a premium experience. Driven by Crystal technology, the TV aims to deliver colours with unmatched sharpness and contrast levels. With a host of features such as Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung, India’s largest consumer electronics brand, announced ‘Big TV Days’ offers with wowsome deals on premium, 55-inch and above big-screen televisions such as Neo QLED 8K, Neo QLED, QLED, OLED, The Frame and Crystal 4K UHD TVs.

Between June 15 and July 25, 2023, consumers can get assured gifts such as free Galaxy S23 Ultra worth INR 124,999 (12/256GB variant), The Freestyle projector worth INR 69,990, and Soundbar worth up to INR 51,990 on purchase of select big screen televisions. These attractive deals will be available at all leading retail stores across India and on Samsung.com. Consumers can also get additional cashback of up to 20% and maximum cashback of INR 20,000 along with easy EMI schemes during the offer period.

Consumers buying the 98-inch TV to build a home cinema experience, will get the flagship Galaxy S23 Ultra worth INR 124,999 (12/256GB variant) free during the offer period.

With 85-inch and 75-inch Neo QLED 8K TVs, 77-inch OLED TV, 85-inch Neo QLED TV and a few more big screen TV models, consumers will get The Freestyle projector worth INR 69,990. The Freestyle, a must-have device for gen Z and millennials, is a portable projector.

On purchasing the 75-inch Neo QLED 8K & 4K TV, and 77-inch OLED TV, consumers will get free HW-S800B Soundbar worth INR 51,990. The S800B Soundbar is unbelievably sleek and delivers high quality audio in a super slim package.

On purchase of the 85-inch Crystal 4K UHD TV, 65-inch Neo QLED and 8K TVs, 65-inch OLED TV, and 75-inch The Frame, consumers will get free HW-Q600B Soundbar worth INR 28,990. Further, consumers buying the 55-inch Neo QLED TV and 55-inch OLED TV, will get a HW-B450 Soundbar worth INR 15,490 free.

“Indian consumers love larger-than-life and premium content viewing experience from the comfort of their homes. Be it a house party, game night, or a movie marathon, big screen televisions are at the center of entertainment in living spaces. Our premium televisions offer breathtaking picture and sound quality, stunning aesthetics, and act as a hub for seamless connected living experience while also being eco-conscious. ‘Big TV Days’ offers are meant to give our consumers an opportunity to upgrade their TVs and get great deals,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Neo QLED 8K and 4K TVs

The magnificent Neo QLED TV lineup is designed to be much more than a television. Besides offering a prefect viewing experience, these TVs can be your immersive gaming screen, beautiful centerpiece of your home or even a Smart Hub to control other devices in your home. The Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs, thus rendering immaculate picture clarity and colour volume. These TVs also support Dolby Atmos featuring Q-Symphony 3.0 and Object Tracking Sound Pro (OTS Pro) for ultimate 3D surround sound home theatre experience. The televisions come with built-in IoT hub that lets you control all your smart devices, seamlessly. With SlimFit camera, you can use your TV to make video calls.

Crystal 4K UHD TVs

Samsung’s Crystal 4K iSmart UHD TVs offer distinctive features and guarantees a premium experience. Driven by Crystal technology, the TV aims to deliver colours with unmatched sharpness and contrast levels. With a host of features such as Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung QLED TVs

Samsung’s QLED TV breaks new ground for premium televisions and in-home entertainment, delivering a beautiful design supported by the most advanced picture clarity. Powered by Quantum Dot technology, the television optimizes brightness levels and delivers brighter and deeper colours as intended by the creators. The QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unprecedented cinematic experience at home.

You can attach SlimFit camera to your QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode that automatically adjusts the screen’s brightness and tone based on built-in sensors.

Offering ‘100 percent colour volume’, QLED TV showcases all colours of the DCI-P3 color space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the original way the content was produced.

The Frame TV

An asset for art connoisseurs, Samsung’s lifestyle The Frame TV is a technological marvel as it is art when turned off, and a television when on. Equipped with customizable bezels and matte display, you can select different colour bezels to complement your interior design statement. You can choose from a diverse collection of more than 1,400 pieces of art to showcase and enliven your space with an elegant piece of painting.

The Frame TV isn’t just beautiful; it offers superior picture quality with QLED technology that enables life-like colours, enhanced contrast, and impeccable details with 100% colour volume. It also comes with the unique Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analyzing the room’s environment.

OLED TV

The striking OLED TV comes with Neural Quantum Processor 4K for ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness. It allows content displayed on the screen to be automatically transformed to breathtakingly sharp 4K resolution irrespective of the original level. The processor utilizes AI-based algorithms to evaluate content on a scene-by-scene basis, and HDR OLED+ optimizes each frame so that you can enjoy extraordinary details.

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Updated on March 28 2023 : 10% Recycled PBT (Polybutylene Terephthalate), which is sourced from discarded PET bottles has been used in case front part of Galaxy S23 Ultra

The ISOCELL HP2 image sensor helps users capture epic detail for stunning photos, even in challenging conditions. It’s the biggest sensor ever on a Galaxy device and its 200 million pixels improve image clarity while enhancing the appearance of colors in every pixel. In addition to more megapixels, the enhanced pixel structure, pixel binning technology, fast autofocus and HDR capabilities enable any user to capture phenomenal content and granular detail in a variety of situations to deliver a remarkable photography experience.

▲ ISOCELL HP2 image sensor

Epic Tales in Epic Details

The pixel count in a sensor determines how the detail within an image. As digital photos grow, more information makes more details possible.

▲ Photo size comparison by resolution

A 200MP image is 16 times bigger with 16 times more information than the 12.5MP image. This means that the image maintains its level of detail even after cropping. When zooming in on a photo for cropping, a photo typically appears blurry due to few image pixels. But this is not an issue with the Galaxy S23 Ultra. For example, even if a 200MP image is cropped in half, both vertically and horizontally, the resulting 50MP image maintains incredibly rich details. Furthermore, the ISOCELL HP2 utilizes an advanced deep learning algorithm to produce 200MP images with more accurate colors and details, made possible by the ISOCELL HP2. Whether you are zooming in on an image or cropping photos, experience clear and crisp details with the Galaxy S23 Ultra with ISOCELL HP2.

Every Pixel Tells a Story

To enhance the performance of each individual pixel of the ISOCELL HP2, Samsung enhanced the pixel structure to absorb more light than ever. The ISOCELL HP2 features a re-designed pixel structure, Dual Vertical Transfer Gate(D-VTG), which enhances the appearance of colors and details in every pixel, even in some of the brightest conditions.

Shoot at the Resolution You Need

Do you think that all pictures need to be 200 million pixels? With the versatile ISOCELL, you don’t need to worry. Specially designed with the Tetra²pixel technology, the ISOCELL HP2 within the Galaxy S23 Ultra ensures optimal quality by giving users resolutions from which to choose. It combines up to 16 individual pixels together into one, which then operates as one big pixel.

Thus, the ISOCELL HP2 sensor provides 200MP, 50MP and 12MP output options that allow the user to change resolution depending on their needs. In its default mode, the ISOCELL HP2 produces a 12MP image by merging 16 pixels into one big pixel. When you need a photo that has ultra-high quality, you can choose 200MP mode and the ISOCELL HP2 produces the image with rich details.

Nightography: Light up the Night

▲ Photo taken of the Palace of Fine Arts using Galaxy S23 Ultra’s Nightography feature

The Galaxy S23 Ultra’s Nightography capabilities have improved the photography experience for users in darker environments. The Galaxy S23 Ultra features AI-enabled image signal processing technology that adjusts the saved data on the image sensor to improve the color tone and picture quality. Additionally, the ISOCELL HP2’s Tetra²pixel technology is an important enabler of the improved Nightography capability. In lower-light conditions, the ISOCELL HP2 merges neighboring pixels into one, allowing it to operate as a single 2.4um-sized pixel with 12MP for absorbing more light in a single pixel. This technology increases the light sensitivity of pixels to equip the Galaxy S23 Ultra to deliver clearer low-light photos with less noise.

Sharper Shots With Improved Autofocus

To clearly capture high-movement scenes with the Galaxy S23 Ultra, the ISOCELL HP2 features Super QPD technology for faster autofocus. With Super QPD, every pixel is utilized for phase detection, compared to only 3% of pixels in its 108MP predecessor. As a result, 200 million pixels are used for focusing agents — taking auto-focusing to the next level. Each micro-lens covers four adjacent autofocus pixels, which allows the sensor to detect movement both in horizontal and vertical direction.

Capture Smooth and Vibrant Videos 

The ISOCELL HP2 helps the Galaxy S23 Ultra shoot detailed 4K and 8K videos that produce a cinematic experience. By using the ISOCELL HP2 in its 50MP mode, which combines four pixels into one big pixel with Tetra²pixel technology, the Galaxy S23 Ultra can capture 8K video with bright, clear colors and a wider angle than its predecessor.

ISOCELL HP2: Epically Equipped 

The ISOCELL HP2 image sensor equips the Galaxy S23 Ultra’s pro-grade camera with advanced technology that enables even more detail, no matter your environment. You can record every moment in high resolution — fast autofocus allows you to effortlessly capture movement in a photo, while the Tetra²pixel technology enables 8K videos with wide angle. Whether in motion or under low light or bright sun, the new image sensor delivers unrivaled photos. Experience vibrant color, clear resolution and professional photo quality in every situation.

Please visit the website for more information about the Galaxy S23 Ultra and the ISOCELL HP2.

* Samsung first announced its ISOCELL technology in 2013, which reduces color crosstalk between pixels by placing a physical barrier, allowing small-sized pixels to achieve higher color fidelity. Based on this technology, Samsung introduced the industry’s first 1.0μm-pixel image sensor in 2015 and a 0.9-pixel sensor in 2017. In June 2018, Samsung introduced an upgraded pixel isolation technology, the ISOCELL Plus. In 2020, Samsung introduced a 1.2μm-pixel image sensor, the first to offer both Dual Pixel and Tetrapixel technologies. In 2021, Samsung introduced the industry’s first 0.64-μm-pixel image sensor and continued to innovate with diverse technologies.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
*** All images shown are provided for illustrative purposes only and may not be an exact representation of the product or images captured with the product. All images are digitally edited, modified or enhanced.
**** Samsung reserves the right to change images and specifications at any time without notice. Nonmetric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions.

¹ 0.6-micrometer (μm) pixels in a 1/1.3” optical format

Samsung Newsroom spoke with some of the Galaxy S23 series’ designers to learn more about how the new flagship range’s distinct design came about.

Premium Design With an Eco-Conscious Focus

Q. Please introduce the Galaxy S23 series’ design theme, “Create the Essentials”.

Our focus was on creating a design that boils down the essence of the smartphone. Resources can be wasted during the production process if too many unnecessary details are incorporated, so we made the decision to retain only the bare essential design features, based on the true identity of the device, for the basis of the Galaxy S23 series’ design.

Q: How is this theme in alignment with the general direction of the Samsung Galaxy design approach?

The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design, but also how they would impact the world at large. Since we are living in a time where resource circulation and eco-conscious activities are at the forefront of daily life, we feel, too, that designers should reflect these values in their designs as the world over shifts its priorities towards eco-consciousness. Our design approach actively incorporates these ideas by making bold design decisions and incorporating future-forward ideas.

Q: What are the Galaxy design team’s goals towards creating designs that honor both people as well as the planet?

Our approach can be summarized in the form of five goals. Firstly, we aim to “create essence” through our designs for ultimate user satisfaction. Secondly, we want to “create circularity” to increase resource circulation efforts across the entire product lifecycle from manufacturing through to use and disposal. Thirdly, we aspire to “create standardization” in order to streamline our designs and subsequently reduce resource waste and manufacturing costs, and fourthly, to “create longevity” for our products by extending their life cycles and building easily fixable designs. Finally, we aim to “create transparency” through clear communication on the metrics of our design processes with a focus on eco-conscious activities. All Samsung Galaxy designers are guided by these five goals.

Q: Can you share more about how the design team is following through on these goals?

All projects we undertake keep the long-term vision in mind instead of short-term results, and we collaborate closely with the material sourcing teams to ensure our designs incorporate recycled materials. We also share our design strategy and plans with a range of internal stakeholders in order to further vitalize each project with different ideas and perspectives. We make sure to reflect on all the feedback we receive in order to keep eco-consciousness at front of mind when designing.

Q: How important is working with such an authentic mission in mind to the team?

We live in a world where the sharing of information is boundless, making temporary or short-term initiatives meaningless. We embrace the opportunity to think carefully about the values and efforts necessary required to accomplish our vision, as well as how best to communicate our approach transparently. This sense of mission as designers motivates us, and in time, we believe our customers, too, will come to understand and appreciate our determination.

The Samsung Galaxy Identity

Q: Can you share more about the two different designs, based on target audience, you developed for the Galaxy S23 series?

The Galaxy S23 and S23+ feature thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip. For the Galaxy S23 Ultra, we reduced the side edges and extended the flat surface of the device even further not only to provide better grip, but also to provide more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen for the user.

Our focus when designing was to convey a consistent design identity across all three devices through simple line design and planes that eliminate all unnecessary elements. Even the more subtle elements, such as the side keys, antenna slit, speaker hole and mic hole, had their size and layout meticulously adjusted to match this. Furthermore, the camera contour cut design seen on the Galaxy S22 and S22+ was removed, and all Galaxy S23 models are now fitted with a single camera design to provide even more consistency across the lineup.

Q: Would you agree that the Galaxy S23 series’ camera’s distinct design is as notable as its performance?

Since a lot of the smartphones currently on the market possess a similar shape, the camera design of a device has become a powerful way to distinguish a product and express brand identity. This is why the Samsung Galaxy S series’ camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.

The external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines in order to convey the camera’s powerful performance. The design of the inner elements of the camera, including the form, texture and color, were inspired by traditional camera lenses that minimize light reflection.

Future-Forward Color Swatches, Inspired by Nature

Q: Can you please introduce the main colors of the Galaxy S23 series?

Some of the Galaxy S23 series’ components were built using recycled materials¹ to contribute to resource circulation, so in order to further reflect this idea of environmental protection, the Galaxy S23 series comes in four colors that are based on a concept we call “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.

Four additional colors that we developed under the concept of “Shades in Dream” — Lime, Skyblue, Red and Graphite² — will be exclusively available for devices purchased online. We wanted to provide online customers with some upbeat and futuristic shades that convey their brightness even when simply seen on-screen. The Lime shade, a brand-new addition to the Samsung Galaxy color lineup, has been designed to be a lively and captivating color swatch, and we hope our users will enjoy this new addition to the Samsung Galaxy color range.

Q: Can you speak more about the recycled materials used in part of the Galaxy S23 series’ back panel glass³?

Recycled materials based on plastic bottles can tend to have a yellowish tint to them, so we were initially worried that the coloring might end up too dark. However, after we processed the materials, we were surprised to find that this recycled material actually helped to create a more natural and organic look for the Cream shade.

Designed With the Planet in Mind

Q: Can you share more about the expansion of recycled materials involved in the Galaxy S23 series’ development?

The front and back glass panels of the Galaxy S23 series devices contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles. Furthermore, the inner components of the Galaxy S23 Ultra, including the S Pen cover and the lower speaker modules, have been built using recycled ocean-bound plastic sourced from discarded fishnets and plastic bottles, and aluminum byproducts from the manufacturing process were used for the S23 Ultra’s side and volume keys.

Furthermore, the packaging box is made from 100% recycled paper and the cover accessory also contains some recycled or biodegradable materials, meaning that all aspects of the Galaxy S23 series’ design reflect our commitment to the circulation of resources.

Q: What efforts have been made to create more eco-conscious packaging designs over the years?

We started to reduce the use of plastic in our packaging designs in 2018. When we first started, we had fourteen different packaging parts within a single package, and now for Galaxy S23 series, we have come a long way to ensure that only six packaging parts⁴ are included. We also made sure to leverage recycled paper materials when building the packaging box itself, and though paper materials made from 100% recycled pulp can be dusty and weaker than regular paper, we undertook extensive research, adjusted the manufacturing process and went through countless quality verification tests to find the perfect composition to use in our product packaging.

Q: What areas will you be focusing on for future package designs?

We will continue to focus on creating high-quality packaging that incorporates recycled paper materials. Our goal is to create our own paper materials made with pulp that we have developed ourselves, as well as to receive recognition for our eco-conscious designs.

Samsung is committed to pursuing innovation that does not take the planet’s resources for granted and that instead repurposes discarded materials in order to give them a second life, thus providing users with true, meaningful value. The Samsung Galaxy S series will continue to bridge the gap between usability and eco-consciousness through future-forward design choices.

Stay tuned to Samsung Newsroom for more on the all-new Galaxy S23 series.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

¹ The front and back glass panels contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics source from discarded plastic bottles.
² The Lime, Skyblue, Red and Graphite shades are available for purchase at samsung.com. Product specifications, release schedule and availability may vary by region, country, model and carrier.
³ The film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles.
⁴ The six parts included are the packaging box, the manual box, the pulpy tray the front protector, the back cover protector and the data link cable band.

The stunning building sheltered in the heart of Bengaluru was buzzing with the epic showcase of technology. Influencers and content creators added to the excitement as they gathered in the city to be the first to see the new premium Galaxy innovations.

Take a look here at all the glitz and glam from Galaxy Unpacked –

The iconic experience center was jam-packed with a large crowd of viewers, journalists, creators and content producers gathered to watch the livestream of Galaxy Unpacked 2023. At 11.30 p.m., the live stream of the event began to trumpeting applause. Finally unveiled were the Samsung Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, along with the Galaxy Book3.

The audience went crazy every time the devices and their cutting-edge features were revealed. The devices offer individualized experiences, adaptable form factors, and improved performance. The new Galaxy S series is the epitome of how Samsung defines the ultimate premium experience. Samsung raised the bar and is setting new standards for what’s epic.

Here is a glimpse from the epic night of Unpacked:

Samsung’s Galaxy S23 Series is the new standard-bearer of a trustworthy premium smartphone experience, merging power and lasting innovation in devices that have less environmental impact. Samsung R&D Institute Bangalore (SRI-B) is Samsung’s largest software R&D center outside South Korea and has contributed to the development of breakthrough innovations in the new Galaxy S23 series by closely collaborating with Korea teams and other Overseas R&D centers like Samsung Research America (SRA).

SRI-B engineers contributed significantly in the development of key features in camera, multi-device experience (SmartThings), on-device AI, 5G and Services in Galaxy S23.

“Our innovations are inspired by young consumers, who are the window to the future. Their curiosity, energy and wonder, together with the expertise and skills of our experts enable us to create breakthrough technology in smartphone camera, 5G and multi-device experience. Galaxy S23 series will delight our consumers and present them with their daily dose of awe and excitement,” said Mohan Rao Goli, CTO of Samsung R&D Institute India – Bangalore.

Camera

SRI-B engineers have been focusing on continuous R&D efforts to enhance the smartphone photography experience in every flagship devices. The new Galaxy S23 series, equipped with a pro-grade AI camera system, can capture amazing photos and videos even in low-light conditions. Inspired by our young and talented engineers, our experts in the domain passionately worked on computational photography and Vision AI technology to help enhance features including Nightography, Pro-grade Video, High-Resolution HDR and Astrophotography in Expert RAW.

SRI-B engineers with strong expertise in Visual Intelligence and depth estimation along with 2PD dual pixel hardware sensor capabilities, significantly enhanced key features like Selfie Portrait and Autofocus for video in Galaxy S23 series. The Expert RAW app, first launched in Galaxy S22 series, now supports 50MP resolution in the rear camera and has been extended to support front camera.

In order to provide the best capture, edit and share experience, SRI-B engineers have contributed to the development of Photo Remaster and Object Eraser features. In Galaxy S23 series, it is further enhanced with the introduction of the AI-Interactive Contour Segmentation tool, through which users can draw around a particular object in a photo to select and convert it to objects and stickers that can be inserted in another image.

SmartThings

The multi-device experiences in the Galaxy S23 series offer users enhanced connectivity and customization to improve their daily lives. In particular, the Smart Lighting service, developed by SRI-B, focuses on enhancing the personal well-being of users. The Circadian Lighting service customizes the relative colour values of a smart light bulb to mimic the natural light from the Sun throughout the day. Additionally, the Gentle Wakeup and Wind Down settings help users gently adjust by slowly brightening or reducing the intensity of smart lights at home to imitate sunrise and sunset effects.

SRI-B also contributed to the development of seamless IoT device registration services known as ‘Calm Technology’ and has been part of the team to achieve the world’s first Matter-certified IoT eco system device. SRI-B engineers have developed services that allow consumers to set the mood, create their own personal space, and save energy for sustainable living at the touch of a button and with simple automations in SmartThings.

One UI 5 Intelligence Experiences   

To enhance the Galaxy’s One UI experience, SRI-B team contributed to On Device Intelligence powered Personalization, Productivity & Automation features which provide convenience in consumers’ daily lives. Smart suggestions based on phone usage proactively suggests App and App Actions, Security and privacy dashboard to see device status in one place and provides complete control in the hands of consumers. When sharing an image with private information on Share Panel, it warns if you can unwittingly share sensitive data in advance. Furthermore, users can easily extract text from images and take quick actions like Call, Email and Navigation, etc. Students can simply take a screenshot and long press on any text to copy, search, and translate such content easily.

Samsung, India’s largest consumer electronics brand, today opened pre-booking for its new Galaxy S23 Series across online and offline retail stores in the country. Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 devices are a generational leap, with best in class innovation that have significantly less environmental impact. 

The Galaxy S23 smartphones have been designed to re-invent premium experiences like never before. Galaxy S23 series comes with groundbreaking camera capabilities, which allow consumers to capture photos and videos in any lighting condition using both rear and front camera, a future-ready mobile gaming experience & a planet-friendly device using twice the recycled materials than before. 

Galaxy S23 Ultra comes with all-new 200MP sensor with adaptive pixels which can capture images with epic details. With the Super Quad Pixel AF, the rear camera can focus on subjects 50% faster. The front camera on Galaxy S23 series now come with Dual Pixel auto focus technology along with Nightography, which allows shooting from the front camera even in low lighting conditions. The Dual Pixel auto focus technology also ensures 60% faster focus from the front camera.

Videos on Galaxy S23 series get more cinematic with Super HDR, Enhanced Noise control algorithm and 2X wider OIS for smoother & sharper output during the night.

Galaxy S23 series comes with custom designed Snapdragon® 8 Gen 2 Mobile Platform for Galaxy to deliver the world’s fastest mobile graphics. Galaxy S23 series comes with up to 2.7x larger vapor cooling chamber for reliable gaming performance.

Galaxy S23 series takes the mobile gaming experiences to epic levels. Galaxy S23 Ultra supports real-time ray tracing as it comes to mainstream mobile gaming. Users will be able to see noticeably more lifelike renderings of scenes, with technology that simulates and tracks every ray of light. 

Galaxy S23 series is designed keeping the planet in mind. Galaxy S23 series is manufactured using recycled materials, including pre-consumer recycled aluminum, recycled glass, and post-consumer recycled plastics sourced from discarded fishing nets, water barrels and polyethylene terephthalate (PET) bottles. Galaxy S23 series come with Gorilla Glass Victus2 on both front & back along with armor aluminum frame.

Galaxy S23 series will get four generations of OS upgrades and five years of security updates. Galaxy S23 series comes with Samsung Knox protection, which has received more government and industry certifications than any other mobile device, platform, or solution on the market. 

Price and Availability

Pre-book for Galaxy S23 series starts from February 2 across all leading online and offline retail stores. Consumers can also pre-book on Samsung Live at https://www.samsung.com/in/live-offers/ starting on Feb 2, 2023.

Specifications

Galaxy S23 Ultra will be available in four attractive colours- Red, Graphite, Lime and Sky Blue -only on Samsung.com.

Prebook Offers

Customers pre-booking Galaxy S23 Ultra can get Galaxy Watch4 LTE Classic and Galaxy Buds2 at a special price of INR 4999. Customers pre-booking Galaxy S23+ will get Galaxy Watch4 BT at a special price of INR 4999. Customers pre-booking Galaxy S23 can get storage upgrade offer worth INR 5000. Additionally, all consumers can avail Bank cashback worth INR 8000 on online channels. Consumers can also opt for 24 months No cost EMI on purchase of Galaxy S23 series. Those who prebook Galaxy S23 series during Samsung Live on February 2, 2023 will get additional gift of Wireless Charger and Travel Adaptor.  Customers pre-booking Galaxy S23 series during “Samsung Live” event on February 2 at https://www.samsung.com/in/live-offers/ will get an additional exclusive gift of a Wireless Charger & Travel Adapter.

▲ On February 1, TM Roh delivered his opening speech, introducing Galaxy’s latest innovations for a rapidly-changing world in San Francisco

Every year at Galaxy Unpacked, Samsung Electronics unveils a new era of mobile innovation — and this year was no exception. Together in person for the first time in three years, Samsung unveiled at its latest Unpacked event in San Francisco its exciting new range of additions to the Galaxy family — including the Galaxy S23 series, the Galaxy Book3 series and an inspiring vision for sustainability.

With its latest lineup of devices, Samsung is creating premium and powerful mobile experiences for all. Building on its long history of open, proven and trusted collaboration, Samsung also showcased how it is using technology to transform the future of human connection.

“More than ever, people turn to brands they trust for the tools on which they can depend to navigate our rapidly-changing world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At Samsung, this demand for trusted performance pushes us to deliver more meaningful innovations — beyond the specs. It pushes us to create devices that are truly the best and be a brand you can be proud of. We created these devices to set the new premium standard for innovation to deliver powerful performance – without compromise. For every consumer and for the planet we share.”

From top Samsung executives exhibiting the latest products to packed crowds and event visitors getting hands-on with the latest innovations, everyone took part in this celebration of everything Samsung. Keep reading to see more photos, highlights and reveals from Galaxy Unpacked 2023.

▲ Many visitors attended Galaxy Unpacked 2023, which took place in San Francisco at the Masonic Auditorium.

Lights, Camera, Action: Galaxy S23 Series Cameras

The recently unveiled Galaxy S23 series made a serious impact on visitors with its beautiful design and vertically aligned rear camera lenses. Not only has Samsung improved the unified camera design, but also significantly updated Galaxy S23 Ultra’s camera capabilities. These improvements were highlighted through videos filmed #withGalaxy, which debuted at this year’s Unpacked event.

▲ TM Roh introduced the new Galaxy S23 series, the best Galaxy S series yet

The event featured an electrifying short film captured by an award-winning film director Ridley Scott entirely with the Galaxy S23 Ultra — Samsung’s most incredible camera yet. The short film showed off the device’s superior camera capabilities, revealing that anyone can produce an epic film with videos filmed from their everyday lives.

▲ Vice President of Mobile Product Management Drew Blackard introduced the Galaxy S23 Ultra, revealing that all videos shown during the presentation were filmed with the Galaxy S23 Ultra

With the Galaxy S23 Ultra’s range of advanced camera features, anyone can easily produce pro-grade content anytime, anywhere.

▲ All of the footage in Ridley Scott’s short film “Behold” was filmed with the Galaxy S23 Ultra

Capture the Moment: Galaxy S23 Ultra’s High-Resolution Camera That Is Out of This World

Galaxy S23 Ultra’s new 200MP Wide Camera captures high-resolution photos with a level of large-scale color and detail never before seen in a smartphone. What’s more, various pro-level features in the Expert RAW empower users to produce creative and cinematic films with ease.

▲ The new Galaxy S23 series combines design, performance and technology innovation in its high-resolution front and back camera, improving the user’s camera experience

▲ Jaclyn Wyatt, Head of Social Media & Commerce at Samsung, explained that the wide-angle camera of the Galaxy S23 Ultra boasts ultra-high resolution. She also introduced the improved Adaptive Pixel and the Camera Assistant app, complete with new features that help users take photos efficiently

 

▲ Expert RAW gives users more control over all aspects of the photography experience, including ISO, aperture and white balance from start to finish

 

▲ Astrophotography captures the night sky in stunning detail using only a smartphone

▲ Na Hong-jin’s short film “Faith” demonstrates the cinema-quality camera features of the Galaxy S23 Ultra. The director was satisfied with the smartphone camera’s ability to capture high detail, even in dark settings

 

Shoot After Sundown: Nightography

Shooting in low light can be challenging for even the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. At Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This dedicated algorithm combines multiple images across frames to reduce noise, letting anyone take vivid and optimized videos, even in the dark. Also, an enhanced AI object-aware engine and stereo depth map allow the camera to capture clear portraits in great detail, making night photos come to life. What’s more, with the enhanced Nightography and front camera, Galaxy S23 series users will be constantly asked to share their group photos and videos with friends.

 

▲ Yoonie Park of Brand Marketing introduced Nightography and explained that the camera’s multiframe processing technology is able to reduce noise effectively

 

▲ A captivated audience listens to the explanation of the groundbreaking Galaxy S23 series’ Nightography feature

▲ AI Stereo Depth Map, based on Dual Pixel technology, is able to detect individual objects. It can even separate a person’s glasses from the background of a photo, so portrait details are crisp and clear

 

Level Up Your Gaming Experience With Galaxy S23 Series

The Galaxy S23 series has gotten a serious upgrade all across the board, from its enhanced 5000 mAh battery and its improved cooling system to its next-level camera performance and 41% faster GPU. The newly designed, 8-core CPU boosts the processing capabilities of the Galaxy S23 series by about 34%, which is ideal for multitasking. The optimized NPU architecture also uses an AI algorithm for an additional 49% boost, helping users capture stunning photos in low light.

 

▲ Product Specialist David Thompson introduced the enhanced Galaxy S23 series’ CPU and NPU, which make photos, videos and graphics truly epic. The improved performance and processing speed provides a powerful gaming experience. David further explained that the users can enjoy the game longer with improved battery life

 

▲ Drew Blakard continued the presentation by demonstrating how in-game lighting, reflections and shadows are even more realistic with Samsung’s GPU-enabled Ray tracing module

 

▲ Influencer Lee ‘Faker’ Sang-hyeok tests out Samsung’s latest games

New in Galaxy Unpacked 2023: Galaxy Book3 Ultra, Powerful Performance Anytime, Anywhere

After announcing the release of the Galaxy S23 series, visitors were excited to see what other new releases were on the horizon. In particular, visitors were amazed by the announcement of the Galaxy Book3 series and especially the Galaxy Book3 Ultra, a whole new addition to the Galaxy Book lineup.

 

▲ Ryan Baber of Retail Marketing introduced the latest Galaxy Book3 lineup, which provides the users with an enhanced multi-device experience

 

▲ The audience watches the Galaxy Book3 series’ multi-device experience video

 

Through Galaxy Book3 Ultra, Samsung is introducing the Dynamic AMOLED 2X Display to users for the first time. This groundbreaking laptop is equipped with the latest CPU and GPU from Intel and NVIDIA, perfect not only for everyday users but also gamers and creators.

 

 

 

 

▲ The Galaxy Book3 Ultra features a crisp 3K display that makes colors and details pop. With the Ultra’s powerful H-series CPU that can support up to 45W for high performance and upgraded NVIDIA® GeForce RTX 4070 Laptop GPU, the Galaxy Book3 Ultra can help bring any user’s imagination to life

 

Through powerful performance and connectivity, visitors could take a peek at how the Galaxy ecosystem would improve their daily lives.

 

▲ The Galaxy Book3 360 comes equipped with a touch screen and S Pen capabilities, letting users create in more ways

 

▲ SmartThings connects a user’s mobile devices and home appliances in one convenient place

 

Everyday Sustainability: Shaping a Brighter Future Through Technology

From 100% recycled paper package boxes to various external and internal parts made of recycled glass, plastic and aluminum, Samsung broadened the use of eco-conscious materials in its devices, furthering its sustainability efforts.

 

▲ Mark Newton of Corporate Sustainability at Samsung explained that Samsung aims to achieve net zero carbon emissions by 2050 and by 2030 for the Mobile Experience Business

 

▲ The Galaxy S23 series has incorporated the most recycled materials to date. The number of internal and external parts using recycled aluminum, PET, glass and ocean-bound plastic has been increased to 12

 

Shaping the Future of Communication Through Industry-Leading Collaboration

Samsung has a long history of partnering up to push the boundaries of what’s possible to deliver leading and premium experiences. During the partnership announcement section of Galaxy Unpacked 2023, President and CEO of Qualcomm Cristiano Amon first took to the stage, revealing that the Galaxy S23 series is powered by the world’s fastest and most power-efficient Snapdragon^® yet.

 

▲ TM Roh explained Samsung’s plan to create next-generation XR experience through open collaboration and open innovation

 

▲ Cristiano Amon, President and CEO of Qualcomm, details past and future collaborations with Samsung

 

“The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy features leading system-processing performance as well as groundbreaking AI that enables truly extraordinary experiences,” said Cristiano. “This includes AI-powered Cognitive ISP, which enhances photos and videos in real-time for professional-quality camera experiences, even in dark settings.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU provides ultra-realistic graphics and delivers the ultimate in connectivity with the world’s best and most reliable 5G modem RF System, as well as industry-leading Wi-Fi and Bluetooth.

 

Finally, Cristiano explained that the company aimed to create a new era of highly immersive XR experiences that blur the lines between the physical and digital worlds.

 

▲ Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, outlines his company’s vision for the future of technology with Samsung

 

Hiroshi Lockheimer, Google’s SVP in charge of Platforms and Ecosystem, highlighted the importance of partnership, citing the rollout of the Rich Communication Services (RCS) Messaging Standard and Wear OS, both of which were close collaborations with Samsung. Moving forward, Hiroshi explained how Google would also be investing in groundbreaking XR technologies that will change the way we interact.

 

“An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR,” said Hiroshi. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”

 

With a vision to enable a new generation of computing, Samsung, Google and Qualcomm will team up to develop advanced hardware and software to make this immersive technology a reality.

 

▲ Samsung, Google and Qualcomm top executives explore Galaxy’s latest innovations inside the Masonic Auditorium after the Galaxy Unpacked 2023 presentation

Relive the Excitement: Unpacked 2023 Full Video Replay

That’s a wrap! If you couldn’t tune in to the full event, take a look at the video below for a full replay of this February Unpacked 2023 showcase. Stay tuned to Newsroom’s complete coverage of the event to learn more.