From being just another gadget a few years ago, cutting edge and meaningful innovations have helped turn the smartphone into an integral part of our lives – an essential device that connects you with your loved ones. It aids your productivity, helps you keep up with news, listen to music, watch movies and much more. There’s hardly a thing that today’s smartphones cannot do!

In fact, smartphones help us stay connected, stay well, and even stay productive and entertained.

Stay Connected

At a time when social distancing is the new norm, your Galaxy phone is the window to the world, helping you connect seamlessly to your office colleagues, relatives and friends via calls (voice and video), texts and emails. Whether it’s about seeking a doctor’s advice or online classes for kids, the smartphone helps you accomplish so much without having to step out of your homes.

[QUICK TECH] My Smartphone, My Precious Companion: Mala Bhargava

Stay Healthy

The local gyms may have become temporarily inaccessible, but that should not come in the way of keeping yourself in shape. With a fitness app (such as Samsung Health), you can turn your smartphone into your gym trainer to easily track physical activity, nutrition, heart rate and sleep too.

Stay Productive

With remote working gaining popularity, it is important for you to stay on top of work via your home office. Thankfully, today’s smartphones can be really handy when it comes to checking emails, setting up video conferencing and even working on spreadsheets and presentations. With a simple USB cable, you can connect your Samsung device to your PC—and once connected, use Samsung DeX to drag and drop files from your phone to your PC.

Stay Informed & Entertained

News is important and available at your fingertips via your smartphone. And after a hard day of work, nothing is more soothing than to tune into soulful music on your smartphone. Gone are the days when families would fight for the TV remote. Today, more and more millennials and Gen Z use their smartphones to binge watch their favourite shows or play high-action games, collaborating with their friends. With screen sizes getting bigger and better, smartphones have become the hub of entertainment for a lot of people today.

Stay in Control

Smartphones help you navigate real world challenges from the safety of your own home. You can conduct financial transactions such as making payments and transferring money safely and securely through your phone. Moreover, you can order food and groceries online and pay for them with apps like Samsung Pay. With Samsung Knox, Samsung’s defence-grade security platform, you can be assured about the security of your Galaxy smartphone.

[We will bring you useful tips to use your Samsung Galaxy. Watch this space for more.]

On August 7, Samsung Electronics will unveil new devices designed to take the Galaxy ecosystem’s connectivity to the next level.

The reveal will take place at the Samsung Galaxy Unpacked event in New York.

Live streaming of the event will be available at

Samsung India Newsroom: www.news.samsung.com/in

Samsung Bharat Newsroom: www.news.samsung.com/bharat.

At Samsung, consumers are at the heart of everything we do. That’s why, last September, I announced a shift in our mobile strategy. We saw a whole new generation of people using smartphones at a younger age and embracing new innovations sooner. To capture their hearts and minds, we needed to rethink our device offerings to better meet their unique lifestyles, needs and passions.

This generation, also known as Generation Z will account for 40% of mobile device demand in the next decade. Priding themselves on spontaneity and creativity, these digital natives don’t just shoot stills, they create music videos. They’re adding filters and experimenting with AR effects. They’re conversing through Gifs & stickers and sharing their life story through videos across multiple social platforms.

I’m learning a lot from them. One thing is for certain. We see a movement from the ‘era of the selfie’ to the ‘era of live’. ‘Live’ is driving mobile video growth at an unprecedented pace, for example, live video consumption is expected to increase by 870%, making up 78% of total mobile data traffic by 2021.¹

This new generation is buying a mobile device to share, chat and watch content: 92% to do so through social media channels, 86% to use chat and instant message and 85% to view and share videos.²

But ‘live’ can only thrive if device technologies empower people to interaction through spontaneous, collaborative, and genuine connections. This requires a change.

I am proud to share that less than a year after announcing our renewed strategy, we are introducing the rebirth of the Galaxy A – a diverse range of smartphones built for the new era of communication, we call the ‘Era of Live’. This upgraded portfolio features improvements to the everyday essentials, offers the latest technologies, and ultimately provides an option for everyone, whether first-time mobile users or value-seekers looking for great features at an affordable price.

At Samsung, we are inspired by the energy and inventiveness of this new generation. We’re excited to be able to deliver the best screen, the best camera and the best battery in the segment so users can maximize the potential of live communication.

Galaxy A sits within the Galaxy ecosystem so people can extend their mobile experiences seamlessly and effortlessly. One UI enables users to have the same experience with the other Samsung flagship devices. Defense-grade Samsung Knox helps Galaxy A users stay safe and secure. Not compromising performance and experience, the brand-new Galaxy A portfolio is comprised of a wide-range of devices with different specifications and price points, ensuring that everyone can find an optimal device that helps them fulfill their goals.

But our efforts won’t stop here, our vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously wherever we go. By harnessing the power of 5G and AI, we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.

The Galaxy A is an exciting milestone along this important journey. And we can’t wait to see what users do with these new devices.

The writer is President and CEO, IT & Mobile Communications Division, Samsung Electronics

¹ BI Intelligence Calculations 2017. Cisco VNI Global Mobile Data Traffic Forecast 2016-2021.

² Global Web Index Devices 2018 H2 Report, 16-50

As the flagship series celebrates its 10^th anniversary, we want to reflect on just how far we’ve come in our journey of mobile innovation. It’s the perfect opportunity to look ahead at what’s in store for the decade ahead and share how Samsung will continue to test boundaries.

Laying the Foundation

Samsung has never been one to shy away from big ideas. Long before the first smartphone, engineers in Suwon, South Korea were re-imagining every element of the mobile phone, setting in motion the trends that have shaped the mobile technology today.

Right from the beginning, Samsung saw the potential of turning the mobile phone into a multi-functional device. The release of the TV phone in 1999 brought entertainment to the palm of our hands, while the built-in 10-megapixel camera on the Samsung B600 brought high-quality photography and the mobile phone together.

Meanwhile, the desire to expand mobile capabilities led to creative solutions. Years before “smartwatch” would become a household term, innovators at Samsung developed the watch phone in 1999 to enhance productivity on-the-go.

Improving user experience was also a core aspect of Samsung’s innovation DNA in the early years. In 2002, Samsung launched the True Color Phone, introducing the world to the active matrix LCD display, and paving the way for the innovations in mobile display technology that are synonymous with the Galaxy series.

The Arrival of Samsung Galaxy

The lessons learned from the early years positioned Samsung to lead the industry at the start of the smartphone era. Guided by the value of open collaboration, Samsung joined forces with Android to push the frontier of mobile technology – a move which led to the birth of the Galaxy series.

In March 2010, Samsung launched the first Galaxy S series device. Packed with best-in-class technology – including a powerful GPU, a 4-inch Super AMOLED display, and a 5-megapixel camera – the Galaxy S created the blueprint for a mobile experience that enriches and simplifies everyday life. Building on the achievements of Galaxy S, Galaxy SII and Galaxy SIII delivered even more relevant benefits to users, cementing Samsung’s status as a pioneer in the smartphone industry.

Over the years, the Galaxy series continued to break new ground, improving and expanding the smartphone experience with each new device. The Edge Display curved the smartphone screen for the very first time, creating an immersive screen. The Infinity Display pushed bezels to the very edge of the phone, expanding the screen size without needing a larger phone to create the ultimate, uninterrupted viewing experience.

In 2011, the Galaxy Note established an entirely new mobile category — the large screen smartphone and debuted the S Pen. With increased screen real estate, users could watch, multitask and create more. The Note debuted the iconic S Pen, delivering new ways to interact with the smartphone.

Alongside the development of hardware, the Galaxy ecosystem has grown every step of the way to make connected living a reality. A suite of functionalities emerged that came to define the Galaxy—the flagship features that users looked for in every new device: Samsung Knox, Samsung Pay, and countless other services and capabilities that made a Galaxy.

Shaping the Next Ten Years

Samsung has established a rich legacy of innovation and has shaped the smartphone experience for hundreds of millions of consumers around the world. But we’re not resting on our laurels. We’ve set our sights on Galaxy’s future and are focusing on engineering the technologies and breakthroughs that will continue to transform the mobile landscape.

At the 2018 Samsung Developer Conference, Samsung unveiled the Infinity Flex Display, marking the beginning of the era of foldable smartphones. It also introduced its new interface that simplifies and streamlines the user experience and gives consumers a more natural way to use their phones.

Samsung isn’t just changing how smartphones will look. It’s also changing how they’ll connect. We’re working hard to usher in the next generation of connectivity with 5G. Samsung has more 5G patents than any other company and was the first company to receive FCC approval for its 5G network equipment. Our technology brought 5G networking to South Korea, and in partnership with U.S. carriers, we’ve already brought the first wave of 5G to the United States. We’re committed to putting 5G in consumers’ hands with a 5G smartphone in the first half of 2019.

Samsung introduced Galaxy to the world. This landmark innovation opened up a world of possibilities for consumers everywhere and signaled the start of industry-firsts and trailblazing technologies that continue to empower consumers to do what they thought could not be done. The next chapter of the smartphone story will soon begin, and one thing can be said for sure: Samsung will continue to develop meaningful breakthroughs designed to help you do more of what you love.

Samsung Electronics today introduced the new Samsung Galaxy Watch. Galaxy Watch brings the best of the Samsung’s Galaxy ecosystem with long-lasting battery life, LTE connectivity, wellness capabilities and a timeless and personalized design. Galaxy Watch helps users accomplish more with new stress and sleep monitoring capabilities, in addition to offering a more robust line up of style options including three new watch faces in Silver, Midnight Black and Rose Gold, and new customizable watch band colors.

“At Samsung, we have a long history of providing consumers with choice, while maintaining innovation within our products, and we are excited to continue the proud heritage of our Galaxy line with our wearables,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “The new Galaxy Watch was designed for all lifestyles to help meet consumer needs, such as more efficient battery life to stay connected longer, and better wellness tracking to help users maintain their goals – we are delivering them with connected experiences, all at the touch of a wrist.”

Stay Connected – No Matter Where Your Day Takes You

Galaxy Watch’s improved battery life of up to 80+¹ hours eliminates the need for daily charging and helps consumers keep up with their busy week. With a longer battery life, untethering from their smartphone has never been easier with Galaxy Watch’s LTE connectivity – across 30+ carriers and 15+ countries – for a true standalone experience across devices through messaging, calls, mapping and music. Users can also start and end their day with morning and evening briefings to help stay on top of reminders, weather and their latest schedule.

Live a Balanced Life

Designed with wellness in mind, Galaxy Watch offers a true holistic health experience with its new stress management tracker², which automatically detects high levels of stress and offers breathing exercises to help keep users centered and focused. In addition, a new advanced sleep tracker³ monitors all levels of sleep, including REM cycles, to help users adjust sleeping habits and get the rest they need to take on their day.

With sleep and stress under control, Galaxy Watch also helps users achieve other health and wellness goals, including fitness. Galaxy Watch adds 21 new indoor exercises, tracking a total of 39 workouts that allow consumers to customize and change up their routines. Because balanced nutrition is as important as exercise, Galaxy Watch makes it easier than ever with intuitive calorie tracking and personalized alerts. In addition, users can stay on track of their meals using Bixby Vision on their Galaxy device. To take a photo of each meal and instantly log nutritional information in Samsung Health and on Galaxy Watch for better calorie management.

Flaunt a Stylish and Timeless Design

Galaxy Watch caters to more sizes and styles with a silver, 46mm version and 42mm option in black or rose gold. Users can customize Galaxy Watch even more with a selection of watch faces and straps including options from Braloba, a manufacturer of high quality watch straps. Galaxy Watch carries the legacy of Samsung’s smartwatches with its trademark circular, rotating bezel while embracing the digital look with Always On Display, in addition to improved usability. For the first time, Galaxy Watch features analog watch ticks and hourly chimes, and a depth effect that casts shadows defining every detail on the watch face for a traditional look and feel. In addition, Galaxy Watch’s certified military-level durability⁴with Corning® Gorilla® Glass DX+ and industry-leading water resistance with a 5 ATM rating⁵ allows for long-lasting use, no matter the environment.

Experience the best of Samsung’s Galaxy Ecosystem

Galaxy Watch brings users all the benefits from the Galaxy Ecosystem creating a seamless experience with SmartThings, Samsung Health, Samsung Flow, Samsung Knox, Samsung Pay⁶, Bixby and with partnerships like Spotify and Under Armour. Easily access and control devices on Galaxy Watch with SmartThings – all at the touch of a wrist – from turning on the lights and TV in the morning to adjusting the temperature before bed. Samsung makes music and multimedia control even easier on Galaxy Watch with Spotify allowing users to listen to songs offline or without a smartphone with Spotify⁷ Offline mode in addition to keeping information secure with Samsung Knox and easily unlocking PCs or tablets using Samsung Flow.

¹ Battery life varies by device and usage: Galaxy Watch 46mm (80+ hours with typical usage; up to 168 hours with low usage) and Galaxy Watch 42mm (45+ hours with typical usage; up to 120 hours with low usage). The actual time of battery life may vary depending on the network connection, component, setting, signal strength, noise and many other elements.

² Measured value is not appropriate for medical use

³ Measured value is not appropriate for medical use

⁴ MIL-STD-810: Environmental Engineering Considerations and Laboratory Tests is a United States Military Standard that emphasizes tailoring an equipment’s environmental design and test limits to the conditions; MIL-STD-810G: + Humidity, Altitude Storage, Altitude Operational, Immersion

⁵ Galaxy Watch has an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. This means that both devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. However, Galaxy Watch should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

⁶ NFC support only. Service availability may vary by country.

⁷ Requires a Spotify Premium Membership (For more details, please visit www.spotify.com)

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.