Come along to Join the flip side where you will discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives.

An official livestream of the event will begin at 04:30 pm IST on July 26th. You can watch the action unfold as it happens by tuning in via any of the links listed below.

Where to Watch

Tune in via Samsung’s Official Websites

Visit the Samsung India Newsroom, Samsung.com when the event begins.

Tune in on Facebook

Samsung India’s Facebook page when the event begins.

Don’t forget to keep an eye on Samsung Newsroom’s Galaxy page after the event for exclusive updates on the newest additions to the Galaxy family.

Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.

Building on the first “Join the flip side” video released last September, the new campaign video continues the campaign theme, calling on people to lean into their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device—it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new “Join the flip side” season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 04:30pm IST live on Samsung Newsroom India, Samsung.com and Samsung’s YouTube channel.

Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. The event will be streamed live on Samsung Newsroom India, Samsung.com and Samsung’s YouTube channel beginning at 04.30 pm IST.

And as always, visit Samsung Newsroom India for more upcoming teasers, trailers and the latest updates.

The Galaxy S23 series, Samsung Electronics’ flagship smartphone unveiled on February 1, boasts the best and most powerful GPU, which enhances performance by 41% compared to the previous version, and Ray Tracing, which brings true-to-life lighting to mobile gaming, have gained the attention of gamers worldwide.

▲ Ray Tracing technology, which creates an immersive mobile gaming experience, on the Galaxy S23 series, was introduced at Galaxy Unpacked 2023

Samsung Newsroom sat down with the developers of Ray Tracing, recently introduced to the Galaxy S23 series, to understand the story behind how the team upgraded the mobile gaming experience. Read on to learn more about one of the biggest leaps in smartphone gaming graphics in years.

Ray Tracing: Level Up Your Gaming Experience With True-to-Life Graphics

Ray Tracing is the latest rendering method that manifests graphic effects in real time by tracing rays of light. The Galaxy S23 series’ GPU is equipped with special-purpose hardware to accelerate these ray tracing simulations similar to a desktop GPU, displaying shadows and light reflections in mobile games in a much more realistic manner.

▲ (From the left) Jungwoo Kim and Joonyong Park, the developers of Ray Tracing technology from the System Platform R&D Group of Samsung Electronics’ MX Business

System Platform Development Group’s Jungwoo Kim, who managed the GPU development for the Galaxy S23 series, described Ray Tracing technology as “the ultimate graphic rendering method.”

“Ray Tracing is a complex simulation that traces how the optic nerve of an eye receives a ray of light after being reflected, refracted or diffracted by an object,” said Kim. “It’s very similar to how light is actually processed.”

“The previous rasterization technique is limited, resulting in awkward and inaccurate expressions,” said Joonyong Park, who managed GPU technical support and both internal and external cooperation for this new product. “When it comes to the shadow effect, for instance, the previous method used to project an object on a scene to create a shadow map in advance and adjust that on the object again. On the other hand, Ray Tracing simulates the actual effect of how shadows are formed, which appears accurately and realistically onscreen — so users can enjoy more natural-looking graphics.”

Bridging the Gap Between Desktop and Mobile Graphics With the Galaxy S23 Series

Since 2010, Samsung has focused on breaking down the barriers between console, desktop and mobile by expanding the performance and range of its graphics API (application programming interface). By partnering with major industry players, Samsung has led the way in standardizing its latest technology as the common API. In doing so, more companies can easily apply the latest technology to more games and expand their relevant ecosystems.

“In 2016, we standardized the next-generation graphics API called Vulkan released by the Khronos Group and succeeded in commercialization through the Galaxy S7,” said Kim. “But, we’ve been working on advanced GPU development with partners like Epic Games and Unity to optimize the performance of Android games since 2015, before Vulkan was integrated into Galaxy devices. The optimization code we acquired by working together was provided to game developers first and made the successful case for Vulkan and engine optimization. The achievement was presented at various developer conferences.”

▲ Jungwoo Kim from the System Platform R&D Group of Samsung Electronics’ MX Business

In line with the recent rising trends in cross-platform games, Samsung rapidly applied desktop GPU technology to their mobile GPU. “With close cooperation with the AP vendors, we’ve continued to improve the performance of the latest mobile GPU for flagship products,” said Park. “With the rise in consumers demanding that the graphic quality on their mobile devices matches the quality of consoles, we’ve been preparing to offer Ray Tracing technology in mobile game engines since two years ago,” he said, describing his team’s proactive effort to lead this mobile innovation.

Multi-Player Collaboration Driving Mobile Performance

The developers cooperated with Samsung R&D Institute Ukraine (SRUKR) and various partner companies, including Epic Games, the developer of Unreal Engine, to prepare the best graphics.

▲ Galaxy Unpacked 2023 demo content was created in partnership with Epic Games. Compared to the previous rasterization rendering method (right), the Ray Tracing method (left) simulates more realistic graphics.

Kim explained that the demo contents introduced at the Galaxy Unpacked 2023 were a team effort. “This is an area that we’ve been working on in collaboration with a game engine developer and game developers,” said Kim. “We kept making various attempts for efficient rendering. As a result, we were able to overcome challenges by reducing the number of computations while maintaining the same level of quality.”

▲ Content demonstration developed by Samsung Electronics. Compared to the previous method of rasterization rendering (below), Ray Tracing technology (above) allows for more realistic graphics with Dynamic Shadow.

 

▲ Joonyong Park from the System Platform R&D Group of Samsung Electronics’ MX Business

Park also shared an episode from when he was working on the Galaxy S7 product development.

“I remember developing a content demonstration at the Epic Games head office in North Carolina in the U.S.,” said Park. “We successfully rendered a demo game where a chicken character appeared using the Vulkan API for the first time. As soon as the chicken character appeared for the first time after fixing an error, everyone from Epic Games, SRUKR and colleagues from MX R&D team all cheered. Then, we all celebrated with a dinner party, where we all ate fried chicken.” Park thanked his colleagues with whom he had worked so hard to achieve this feat.

Galaxy S23 Series Opens a New Paradigm for Mobile Gaming

So what does the future look like in which Ray Tracing technology is commercialized? “From now on, I expect the pipeline of creating and consuming graphic content to change in a way that is aligned with Ray Tracing,” said Park. “In this process, we expect that mobile devices with both portability and high-performance hardware on par with consoles will contribute to the changes.”

▲ Ray Tracing technology on the Galaxy S23

“You can certainly expect an eye-catching gaming experience,” said the developers of Ray Tracing, speaking to the fans looking forward to the new Galaxy flagship’s gaming performance. The developers also shared their plans to use this technology widely, starting with the Galaxy S23 series.

“Ray Tracing technology is now only starting to go mobile. Since Samsung has been researching and preparing this technology for a long time, our company will lead the industry and quickly expand this technology,” said Kim. “Our next goal is to find the optimal method to apply Ray Tracing in many mobile devices and provide a great gaming experience to the users.”

▲ (From the left) Jungwoo Kim and Joonyong Park from the System Platform R&D Group of Samsung Electronics’ MX Business pose with the Galaxy S23, which introduces Ray Tracing to mobile gaming.

“The mobile games that support Ray Tracing aren’t available in the market yet, but if there’s a game company that shows an interest in new mobile GPU technology, it will be more than welcome,” said Park. When asked about the future of mobile gaming performance, Park replied that they were “working very hard to apply Ray Tracing technology to more mobile games.”

The developers’ long-term vision is to present even more immersive mobile gaming experiences with realistic graphics in the future.

Watch the video below to learn more about Ray Tracing technology on the Galaxy S23 series.

Essential Design, an approach that sees the refinement of a product’s design down to its most fundamental elements, serves as the basic design principle for all of Samsung Electronics’ Galaxy products. The Galaxy Book3 series, Samsung’s latest flagship PC lineup, carries on this legacy of Essential Design.

The Galaxy Book3 series sees the simplified use of materials for product design and focuses only on the essentials. The series’ design may be minimal, but its usability and performance has improved drastically.

Refined Design Led by Flat Lines

The Galaxy Book3 series’ flat design follows the principles of Essential Design, resulting in a unique look for the series. Refined straight lines and minimal surface finishing on the devices’ front captures the distinct design identity of the Galaxy Book series. The whole body of Galaxy Book3 is built using a singular aluminum material for further uniformity and an unwavering design.

A Seamless Screen for Visual Stability

The minimalistic design approach applied to the Galaxy Book3 series’ surface continues on with the products’ screen, too. The entire surface of the screen, including the bezel, consists of a singular glass plane for a refreshingly clean impression.¹ Along with a minimized bezel, the camera and sensors are also hidden underneath the glass to allow users to focus wholly on the screen.

Furthermore, the display’s corners are rounded in a manner similar to Samsung Galaxy’s smartphone and tablet devices for further visual stability and continuity.

Enhanced Usability

The Galaxy Book3 series’ design is filled with elements that enhance not only the external design quality of the product, but also its usability.

One of the biggest changes made when designing the Galaxy Book3 series was the change of display ratio from 16:9 to 16:10. While a 16:9 display ratio is suitable for media consumption, the 16:10 ratio is much better suited for productivity, such as document or video editing tasks.

The change in display ratio results in a larger screen, which in turn enlarges the palm rest beneath the keyboard to give ample space for a bigger touchpad, and while a slim PC profile can sometimes result in reduced port support, the Galaxy Book3 series features a full set of ports while maintaining its slimness.

Precisely Engineered Details

While users rarely find themselves looking at the underside of their laptop, every part of the Galaxy Book3 series has been meticulously designed including those parts that generally remain unseen. Several device components, including the speaker, antenna, air vent and rubber foot, have been placed on the laptop’s rear side. For instance, in order to mitigate the issue of interference that can occur when an antenna is fitted using metal materials, plastic parts have been applied to its fitting.

As the use of different materials for different parts can result in a shift in overall design consistency, the Galaxy Book3 series’ designers found a way to avoid this by combining the speaker hole and antenna cover into a single slot. While it may look like any usual speaker hole, it also serves as an antenna, an innovation that is a testament to the level of detail put in during the Galaxy Book3 series’ design in order to keep it as unified as possible while elevating the overall design quality.

Authentic Materials

The Galaxy Book3 series’ designers conducted a search for materials that would emphasize the product’s minimalistic form, a search that included extensive research in order to land on right color and texture necessary to truly follow the principle of Essential Design.

The designers also conducted comprehensive research into achieving the ideal texture and glossiness of the products’ metallic surface and by choosing colors that worked well with this texture, their Color, Material & Finishing (CMF) was complete.

The Galaxy Book3 series features a full aluminum body, reflecting users’ needs for a laptop that is not only highly portable but also sturdy enough to maintain its form even after lengthy use.

Shades of Nature

Laptops are products with long lifespans, so when designing the Galaxy Book3 series, Samsung understood that it was important to instill the series with a quality appearance able to stand the test of time. Accordingly, the neutral color swatches of Graphite and Beige convey the premium look of metal while also giving off a warmer energy able to resonate with users.

Beige, a new color addition to the Galaxy Book3 series, embodies both the strength and solidity of metal while also carrying the warmth that comes from its unique tone of color, all of which comes together to imbue the Galaxy Book3 series with a distinct and premium look.

The new Galaxy Book3 series is available in a selection of models including Galaxy Book3 Pro, Galaxy Book3 Pro 360 with S-Pen and the all-new, high-performing Galaxy Book3 Ultra. Users can find the ideal Galaxy Book3 product for them based on their particular needs, environment and preference.

From video editing, gaming and idea sketching to document proofing, studying and more, the Galaxy Book3 series has been designed to be the perfect companion for you to explore your potential with.

Stay tuned to Samsung Newsroom to learn more about all-new Galaxy Book3 series.

* This article is created to help users better understand the design concept. The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

¹ The single glass plane screen applies to select models only.

Samsung Newsroom spoke with some of the Galaxy S23 series’ designers to learn more about how the new flagship range’s distinct design came about.

Premium Design With an Eco-Conscious Focus

Q. Please introduce the Galaxy S23 series’ design theme, “Create the Essentials”.

Our focus was on creating a design that boils down the essence of the smartphone. Resources can be wasted during the production process if too many unnecessary details are incorporated, so we made the decision to retain only the bare essential design features, based on the true identity of the device, for the basis of the Galaxy S23 series’ design.

Q: How is this theme in alignment with the general direction of the Samsung Galaxy design approach?

The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design, but also how they would impact the world at large. Since we are living in a time where resource circulation and eco-conscious activities are at the forefront of daily life, we feel, too, that designers should reflect these values in their designs as the world over shifts its priorities towards eco-consciousness. Our design approach actively incorporates these ideas by making bold design decisions and incorporating future-forward ideas.

Q: What are the Galaxy design team’s goals towards creating designs that honor both people as well as the planet?

Our approach can be summarized in the form of five goals. Firstly, we aim to “create essence” through our designs for ultimate user satisfaction. Secondly, we want to “create circularity” to increase resource circulation efforts across the entire product lifecycle from manufacturing through to use and disposal. Thirdly, we aspire to “create standardization” in order to streamline our designs and subsequently reduce resource waste and manufacturing costs, and fourthly, to “create longevity” for our products by extending their life cycles and building easily fixable designs. Finally, we aim to “create transparency” through clear communication on the metrics of our design processes with a focus on eco-conscious activities. All Samsung Galaxy designers are guided by these five goals.

Q: Can you share more about how the design team is following through on these goals?

All projects we undertake keep the long-term vision in mind instead of short-term results, and we collaborate closely with the material sourcing teams to ensure our designs incorporate recycled materials. We also share our design strategy and plans with a range of internal stakeholders in order to further vitalize each project with different ideas and perspectives. We make sure to reflect on all the feedback we receive in order to keep eco-consciousness at front of mind when designing.

Q: How important is working with such an authentic mission in mind to the team?

We live in a world where the sharing of information is boundless, making temporary or short-term initiatives meaningless. We embrace the opportunity to think carefully about the values and efforts necessary required to accomplish our vision, as well as how best to communicate our approach transparently. This sense of mission as designers motivates us, and in time, we believe our customers, too, will come to understand and appreciate our determination.

The Samsung Galaxy Identity

Q: Can you share more about the two different designs, based on target audience, you developed for the Galaxy S23 series?

The Galaxy S23 and S23+ feature thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip. For the Galaxy S23 Ultra, we reduced the side edges and extended the flat surface of the device even further not only to provide better grip, but also to provide more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen for the user.

Our focus when designing was to convey a consistent design identity across all three devices through simple line design and planes that eliminate all unnecessary elements. Even the more subtle elements, such as the side keys, antenna slit, speaker hole and mic hole, had their size and layout meticulously adjusted to match this. Furthermore, the camera contour cut design seen on the Galaxy S22 and S22+ was removed, and all Galaxy S23 models are now fitted with a single camera design to provide even more consistency across the lineup.

Q: Would you agree that the Galaxy S23 series’ camera’s distinct design is as notable as its performance?

Since a lot of the smartphones currently on the market possess a similar shape, the camera design of a device has become a powerful way to distinguish a product and express brand identity. This is why the Samsung Galaxy S series’ camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.

The external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines in order to convey the camera’s powerful performance. The design of the inner elements of the camera, including the form, texture and color, were inspired by traditional camera lenses that minimize light reflection.

Future-Forward Color Swatches, Inspired by Nature

Q: Can you please introduce the main colors of the Galaxy S23 series?

Some of the Galaxy S23 series’ components were built using recycled materials¹ to contribute to resource circulation, so in order to further reflect this idea of environmental protection, the Galaxy S23 series comes in four colors that are based on a concept we call “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.

Four additional colors that we developed under the concept of “Shades in Dream” — Lime, Skyblue, Red and Graphite² — will be exclusively available for devices purchased online. We wanted to provide online customers with some upbeat and futuristic shades that convey their brightness even when simply seen on-screen. The Lime shade, a brand-new addition to the Samsung Galaxy color lineup, has been designed to be a lively and captivating color swatch, and we hope our users will enjoy this new addition to the Samsung Galaxy color range.

Q: Can you speak more about the recycled materials used in part of the Galaxy S23 series’ back panel glass³?

Recycled materials based on plastic bottles can tend to have a yellowish tint to them, so we were initially worried that the coloring might end up too dark. However, after we processed the materials, we were surprised to find that this recycled material actually helped to create a more natural and organic look for the Cream shade.

Designed With the Planet in Mind

Q: Can you share more about the expansion of recycled materials involved in the Galaxy S23 series’ development?

The front and back glass panels of the Galaxy S23 series devices contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles. Furthermore, the inner components of the Galaxy S23 Ultra, including the S Pen cover and the lower speaker modules, have been built using recycled ocean-bound plastic sourced from discarded fishnets and plastic bottles, and aluminum byproducts from the manufacturing process were used for the S23 Ultra’s side and volume keys.

Furthermore, the packaging box is made from 100% recycled paper and the cover accessory also contains some recycled or biodegradable materials, meaning that all aspects of the Galaxy S23 series’ design reflect our commitment to the circulation of resources.

Q: What efforts have been made to create more eco-conscious packaging designs over the years?

We started to reduce the use of plastic in our packaging designs in 2018. When we first started, we had fourteen different packaging parts within a single package, and now for Galaxy S23 series, we have come a long way to ensure that only six packaging parts⁴ are included. We also made sure to leverage recycled paper materials when building the packaging box itself, and though paper materials made from 100% recycled pulp can be dusty and weaker than regular paper, we undertook extensive research, adjusted the manufacturing process and went through countless quality verification tests to find the perfect composition to use in our product packaging.

Q: What areas will you be focusing on for future package designs?

We will continue to focus on creating high-quality packaging that incorporates recycled paper materials. Our goal is to create our own paper materials made with pulp that we have developed ourselves, as well as to receive recognition for our eco-conscious designs.

Samsung is committed to pursuing innovation that does not take the planet’s resources for granted and that instead repurposes discarded materials in order to give them a second life, thus providing users with true, meaningful value. The Samsung Galaxy S series will continue to bridge the gap between usability and eco-consciousness through future-forward design choices.

Stay tuned to Samsung Newsroom for more on the all-new Galaxy S23 series.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

¹ The front and back glass panels contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics source from discarded plastic bottles.
² The Lime, Skyblue, Red and Graphite shades are available for purchase at samsung.com. Product specifications, release schedule and availability may vary by region, country, model and carrier.
³ The film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles.
⁴ The six parts included are the packaging box, the manual box, the pulpy tray the front protector, the back cover protector and the data link cable band.

The stunning building sheltered in the heart of Bengaluru was buzzing with the epic showcase of technology. Influencers and content creators added to the excitement as they gathered in the city to be the first to see the new premium Galaxy innovations.

Take a look here at all the glitz and glam from Galaxy Unpacked –

The iconic experience center was jam-packed with a large crowd of viewers, journalists, creators and content producers gathered to watch the livestream of Galaxy Unpacked 2023. At 11.30 p.m., the live stream of the event began to trumpeting applause. Finally unveiled were the Samsung Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, along with the Galaxy Book3.

The audience went crazy every time the devices and their cutting-edge features were revealed. The devices offer individualized experiences, adaptable form factors, and improved performance. The new Galaxy S series is the epitome of how Samsung defines the ultimate premium experience. Samsung raised the bar and is setting new standards for what’s epic.

Here is a glimpse from the epic night of Unpacked:

Samsung, India’s largest consumer electronics brand, has announced the flagship PC lineup in India with Galaxy Book3 Ultra, Galaxy Book3 Pro 360 and Galaxy Book3 Pro. The Galaxy Book3 series are designed for those who need seamless multi-device connectivity and premium hardware to level up their productivity and creativity.

Galaxy Book3 series is designed keeping in mind the needs and expectations of our consumers for connected devices in a multi-device world. With collaboration with key industry partners, Galaxy Book3 series sets a benchmark for multi device connectivity to enable consumers to work and perform creative tasks across devices and across operating systems.

Galaxy Ecosystem Experience

Galaxy Book3 series offers users a connected experience for seamless phone to PC connectivity across operating system. For enhanced multitasking, users can seamlessly between multiple screens across different devices with no disruptions. With Multi Control feature, users can control the PC, Galaxy Tab and Galaxy smartphone with the Galaxy Book3 series keyboard and trackpad which enables smooth drag-and-drop or copy-paste functionality between devices. Additionally, with Expert RAW on Galaxy smartphone, users can take high quality images and transfer them to the Book3 series, edit them with professional level editing tools to enable easy content creation. Users can easily continue their web sessions from the smartphone to the PC. Galaxy Book Smart Switch allows simple and quick transfer of data and setting from old PC to the new Book3 series.

Power and Performance

Galaxy Book3 offers high-performance with upgraded CPU, GPU and display. Galaxy Book3 Ultra sports the latest 13th Gen Intel Core i9 processor that makes it the fastest Galaxy Book till date. With NVIDIA RTX GeForce 4070 GPU, Book3 Ultra offers studio-grade graphics for creative projects and gaming experience. The Dynamic AMOLED 2X Display and its 3K resolution shows fine details and the adaptive 120Hz refresh rate offers a slick viewing experience. 

The new PC lineup sports a quad speaker system to deliver clean and rich sound. Studio quality dual microphones with AI Noise Canceling captures clear voice while reducing background noise. The Studio Mode allows for improved visuals with lighting correction and auto framing.

The new Galaxy Book3 series uses full aluminum frame for premium look and feel and maintaining a light and sleek design. Samsung is committed to the eco-conscious designs of Galaxy Book3 series, furthering our efforts to preserve the planet for generations to come. Parts of the Galaxy Book3 Ultra and Pro series contain recycled plastics that use ocean-bound discarded fishing nets and water barrels. 

Availability, Price and Offers

Galaxy Book3 Ultra will be available in 16-inch variant in Graphite colour. Galaxy Book3 Pro will be available in 14-inch and 16-inch variants in Graphite colour. Galaxy Book3 Pro will be available in 16-inch in Graphite colour. Galaxy Book3 Ultra will be available for pre-book starting February 14, 2023 and Galaxy Book3 Pro 360 and Book3 Pro will be available for pre-book starting February 2, 2023 on Samsung.com, leading online stores and select retail stores.

Price and Offers

Product	Screen	Processor	RAM (GB)	Storage	Price
Galaxy Book3 Ultra	16″	13th Gen Intel® Core i9 -H (45W)	32	1TB	281990
Galaxy Book3 Pro 360	16″	13th Gen Intel® Core i7 – P (28W)	16	1TB	179990
Galaxy Book3 Pro 360	16″	13th Gen Intel® Corei5 – P (28W)	16	512GB	155990
Galaxy Book3 Pro 360	16″	13th Gen Intel® Corei7 – P (28W)	16	512GB	163990
Galaxy Book3 Pro	16″	13th Gen Intel® Core i7 – P (28W)	16	1TB	165990
Galaxy Book3 Pro	16″	13th Gen Intel® Corei7 – P (28W)	16	512GB	149990
Galaxy Book3 Pro	14″	13th Gen Intel® Corei7 – P (28W)	16	1TB	155990
Galaxy Book3 Pro	14″	13th Gen Intel® Corei7 – P (28W)	16	512GB	139990
Galaxy Book3 Pro	14″	13th Gen Intel® Corei5 – P (28W)	16	512GB	131990
Galaxy Book3 360	15″	13th Gen Intel® Corei7 – P (28W)	16	1TB	138990
Galaxy Book3 360	15″	13th Gen Intel® Corei5 – P (28W)	16	512GB	114990
Galaxy Book3 360	15″	13th Gen Intel® Corei7 – P (28W)	16	512GB	122990
Galaxy Book3 360	13″	13th Gen Intel® Corei7- U (15W)	16	1TB	133990
Galaxy Book3 360	13″	13th Gen Intel® Corei7- U (15W)	16	512GB	117990
Galaxy Book3 360	13″	13th Gen Intel® Corei5- U (15W)	16	512GB	109990

Consumers can avail bank cashback worth INR 10000 on purchase of Galaxy Book3 Ultra and worth INR 8000 on purchase of Book3 Pro series. Consumers can also opt for No-cost EMI up to 24 months. Additionally, as part of special pre-book offers, on purchase of Galaxy Book3 Ultra, consumers can get M8 Smart Monitor worth INR 50990 at a discounted price of INR 1999 only. On purchase of Galaxy Book3 Pro series Intel core i7 variant, consumers can avail benefits worth INR 16000 and double up their storage from 512B to 1TB at no additional cost. On purchase of Galaxy Book3 Pro series Intel core i5 variant, consumers can get Galaxy Buds2 worth INR 11999 at a special price of INR 1999 only.

▲ On February 1, TM Roh delivered his opening speech, introducing Galaxy’s latest innovations for a rapidly-changing world in San Francisco

Every year at Galaxy Unpacked, Samsung Electronics unveils a new era of mobile innovation — and this year was no exception. Together in person for the first time in three years, Samsung unveiled at its latest Unpacked event in San Francisco its exciting new range of additions to the Galaxy family — including the Galaxy S23 series, the Galaxy Book3 series and an inspiring vision for sustainability.

With its latest lineup of devices, Samsung is creating premium and powerful mobile experiences for all. Building on its long history of open, proven and trusted collaboration, Samsung also showcased how it is using technology to transform the future of human connection.

“More than ever, people turn to brands they trust for the tools on which they can depend to navigate our rapidly-changing world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At Samsung, this demand for trusted performance pushes us to deliver more meaningful innovations — beyond the specs. It pushes us to create devices that are truly the best and be a brand you can be proud of. We created these devices to set the new premium standard for innovation to deliver powerful performance – without compromise. For every consumer and for the planet we share.”

From top Samsung executives exhibiting the latest products to packed crowds and event visitors getting hands-on with the latest innovations, everyone took part in this celebration of everything Samsung. Keep reading to see more photos, highlights and reveals from Galaxy Unpacked 2023.

▲ Many visitors attended Galaxy Unpacked 2023, which took place in San Francisco at the Masonic Auditorium.

Lights, Camera, Action: Galaxy S23 Series Cameras

The recently unveiled Galaxy S23 series made a serious impact on visitors with its beautiful design and vertically aligned rear camera lenses. Not only has Samsung improved the unified camera design, but also significantly updated Galaxy S23 Ultra’s camera capabilities. These improvements were highlighted through videos filmed #withGalaxy, which debuted at this year’s Unpacked event.

▲ TM Roh introduced the new Galaxy S23 series, the best Galaxy S series yet

The event featured an electrifying short film captured by an award-winning film director Ridley Scott entirely with the Galaxy S23 Ultra — Samsung’s most incredible camera yet. The short film showed off the device’s superior camera capabilities, revealing that anyone can produce an epic film with videos filmed from their everyday lives.

▲ Vice President of Mobile Product Management Drew Blackard introduced the Galaxy S23 Ultra, revealing that all videos shown during the presentation were filmed with the Galaxy S23 Ultra

With the Galaxy S23 Ultra’s range of advanced camera features, anyone can easily produce pro-grade content anytime, anywhere.

▲ All of the footage in Ridley Scott’s short film “Behold” was filmed with the Galaxy S23 Ultra

Capture the Moment: Galaxy S23 Ultra’s High-Resolution Camera That Is Out of This World

Galaxy S23 Ultra’s new 200MP Wide Camera captures high-resolution photos with a level of large-scale color and detail never before seen in a smartphone. What’s more, various pro-level features in the Expert RAW empower users to produce creative and cinematic films with ease.

▲ The new Galaxy S23 series combines design, performance and technology innovation in its high-resolution front and back camera, improving the user’s camera experience

▲ Jaclyn Wyatt, Head of Social Media & Commerce at Samsung, explained that the wide-angle camera of the Galaxy S23 Ultra boasts ultra-high resolution. She also introduced the improved Adaptive Pixel and the Camera Assistant app, complete with new features that help users take photos efficiently

 

▲ Expert RAW gives users more control over all aspects of the photography experience, including ISO, aperture and white balance from start to finish

 

▲ Astrophotography captures the night sky in stunning detail using only a smartphone

▲ Na Hong-jin’s short film “Faith” demonstrates the cinema-quality camera features of the Galaxy S23 Ultra. The director was satisfied with the smartphone camera’s ability to capture high detail, even in dark settings

 

Shoot After Sundown: Nightography

Shooting in low light can be challenging for even the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. At Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This dedicated algorithm combines multiple images across frames to reduce noise, letting anyone take vivid and optimized videos, even in the dark. Also, an enhanced AI object-aware engine and stereo depth map allow the camera to capture clear portraits in great detail, making night photos come to life. What’s more, with the enhanced Nightography and front camera, Galaxy S23 series users will be constantly asked to share their group photos and videos with friends.

 

▲ Yoonie Park of Brand Marketing introduced Nightography and explained that the camera’s multiframe processing technology is able to reduce noise effectively

 

▲ A captivated audience listens to the explanation of the groundbreaking Galaxy S23 series’ Nightography feature

▲ AI Stereo Depth Map, based on Dual Pixel technology, is able to detect individual objects. It can even separate a person’s glasses from the background of a photo, so portrait details are crisp and clear

 

Level Up Your Gaming Experience With Galaxy S23 Series

The Galaxy S23 series has gotten a serious upgrade all across the board, from its enhanced 5000 mAh battery and its improved cooling system to its next-level camera performance and 41% faster GPU. The newly designed, 8-core CPU boosts the processing capabilities of the Galaxy S23 series by about 34%, which is ideal for multitasking. The optimized NPU architecture also uses an AI algorithm for an additional 49% boost, helping users capture stunning photos in low light.

 

▲ Product Specialist David Thompson introduced the enhanced Galaxy S23 series’ CPU and NPU, which make photos, videos and graphics truly epic. The improved performance and processing speed provides a powerful gaming experience. David further explained that the users can enjoy the game longer with improved battery life

 

▲ Drew Blakard continued the presentation by demonstrating how in-game lighting, reflections and shadows are even more realistic with Samsung’s GPU-enabled Ray tracing module

 

▲ Influencer Lee ‘Faker’ Sang-hyeok tests out Samsung’s latest games

New in Galaxy Unpacked 2023: Galaxy Book3 Ultra, Powerful Performance Anytime, Anywhere

After announcing the release of the Galaxy S23 series, visitors were excited to see what other new releases were on the horizon. In particular, visitors were amazed by the announcement of the Galaxy Book3 series and especially the Galaxy Book3 Ultra, a whole new addition to the Galaxy Book lineup.

 

▲ Ryan Baber of Retail Marketing introduced the latest Galaxy Book3 lineup, which provides the users with an enhanced multi-device experience

 

▲ The audience watches the Galaxy Book3 series’ multi-device experience video

 

Through Galaxy Book3 Ultra, Samsung is introducing the Dynamic AMOLED 2X Display to users for the first time. This groundbreaking laptop is equipped with the latest CPU and GPU from Intel and NVIDIA, perfect not only for everyday users but also gamers and creators.

 

 

 

 

▲ The Galaxy Book3 Ultra features a crisp 3K display that makes colors and details pop. With the Ultra’s powerful H-series CPU that can support up to 45W for high performance and upgraded NVIDIA® GeForce RTX 4070 Laptop GPU, the Galaxy Book3 Ultra can help bring any user’s imagination to life

 

Through powerful performance and connectivity, visitors could take a peek at how the Galaxy ecosystem would improve their daily lives.

 

▲ The Galaxy Book3 360 comes equipped with a touch screen and S Pen capabilities, letting users create in more ways

 

▲ SmartThings connects a user’s mobile devices and home appliances in one convenient place

 

Everyday Sustainability: Shaping a Brighter Future Through Technology

From 100% recycled paper package boxes to various external and internal parts made of recycled glass, plastic and aluminum, Samsung broadened the use of eco-conscious materials in its devices, furthering its sustainability efforts.

 

▲ Mark Newton of Corporate Sustainability at Samsung explained that Samsung aims to achieve net zero carbon emissions by 2050 and by 2030 for the Mobile Experience Business

 

▲ The Galaxy S23 series has incorporated the most recycled materials to date. The number of internal and external parts using recycled aluminum, PET, glass and ocean-bound plastic has been increased to 12

 

Shaping the Future of Communication Through Industry-Leading Collaboration

Samsung has a long history of partnering up to push the boundaries of what’s possible to deliver leading and premium experiences. During the partnership announcement section of Galaxy Unpacked 2023, President and CEO of Qualcomm Cristiano Amon first took to the stage, revealing that the Galaxy S23 series is powered by the world’s fastest and most power-efficient Snapdragon^® yet.

 

▲ TM Roh explained Samsung’s plan to create next-generation XR experience through open collaboration and open innovation

 

▲ Cristiano Amon, President and CEO of Qualcomm, details past and future collaborations with Samsung

 

“The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy features leading system-processing performance as well as groundbreaking AI that enables truly extraordinary experiences,” said Cristiano. “This includes AI-powered Cognitive ISP, which enhances photos and videos in real-time for professional-quality camera experiences, even in dark settings.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU provides ultra-realistic graphics and delivers the ultimate in connectivity with the world’s best and most reliable 5G modem RF System, as well as industry-leading Wi-Fi and Bluetooth.

 

Finally, Cristiano explained that the company aimed to create a new era of highly immersive XR experiences that blur the lines between the physical and digital worlds.

 

▲ Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, outlines his company’s vision for the future of technology with Samsung

 

Hiroshi Lockheimer, Google’s SVP in charge of Platforms and Ecosystem, highlighted the importance of partnership, citing the rollout of the Rich Communication Services (RCS) Messaging Standard and Wear OS, both of which were close collaborations with Samsung. Moving forward, Hiroshi explained how Google would also be investing in groundbreaking XR technologies that will change the way we interact.

 

“An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR,” said Hiroshi. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”

 

With a vision to enable a new generation of computing, Samsung, Google and Qualcomm will team up to develop advanced hardware and software to make this immersive technology a reality.

 

▲ Samsung, Google and Qualcomm top executives explore Galaxy’s latest innovations inside the Masonic Auditorium after the Galaxy Unpacked 2023 presentation

Relive the Excitement: Unpacked 2023 Full Video Replay

That’s a wrap! If you couldn’t tune in to the full event, take a look at the video below for a full replay of this February Unpacked 2023 showcase. Stay tuned to Newsroom’s complete coverage of the event to learn more.