Next week, Samsung will share its latest lineup of innovative products designed to enhance users’ everyday lives, including updates that empower fitness and wellness routines. Ahead of the unveiling, we’d like to take the time to reflect our philosophy, achievements and progress that we have made as we approach our most recent step in our health journey.

The world has entered a new era of wellness, seeing a growing desire for a more nuanced understanding of overall health. In the past, health was a simple concept with a single definition. Now, everyone defines health and wellness by what it means to them. To accommodate everyone’s health goals, Samsung is committed to ensuring everyone has access to the resources they need, so they can work towards the best version of themselves.

To that end, we are focused on setting new standards for health experiences through our Galaxy Watch series and across our broader product portfolio. We have established three key pillars to help people reach their own goals: sensor innovation, connected wellness and industry collaboration.

Advanced Sensors for More Meaningful Insights

To create healthier habits and reach goals, it’s important we know ourselves better. For our users, this journey starts with Samsung’s groundbreaking BioActive Sensor. The BioActive Sensor delivers accurate and comprehensive health data and provides actionable insights and guidance users can leverage during their health and wellness journey.

First introduced with the Galaxy Watch4, the BioActive Sensor uses a unique single chip that combines three powerful health sensors — Optical Heart Rate (PPG), Electrical Heart Signal (ECG) and Bioelectrical Impedance Analysis (BIA) — into one compact unit. Its streamlined design enhances performance and fits comfortably for increased accuracy and 24/7 usage. This helps users deepen their understanding, encourages action and strengthens good habits to help them achieve their goals.

Our sensor provides insights across all aspects of health, but we’d like to highlight two key areas: sleep and body composition. Sleep is often an afterthought when establishing a solid wellness routine, but it is essential for holistic health. At Samsung, we’re serious about helping our community get better sleep. We’ve introduced various sleep quality tracking tools and launched a tailored sleep coaching program all aimed to help users get a more restful night’s sleep.

When it comes to fitness, in particular, everyone’s goals are different. That’s why BioActive Sensor also measures body composition, which deepens users’ knowledge of their physical health, far beyond merely losing weight. The sensor sends microcurrents to measure weight maintained, skeletal muscle gained, body fat lost and body water levels, relative to goals set, helping users hit targets and keep track of what matters to them.

Across these advancements, we remain intensely committed to the secure and private collection of data to give our users peace of mind during their wellness journeys. All health data is encrypted and secured on the device itself and guarded by Knox, ensuring users’ information remains isolated from unauthorized sources.

Wellness That Spans All Devices

We are also providing tools that allow consumers to track overall health and wellness — whether they’re at home, in the gym, or on the road. The Samsung Health app, with more than 200 million active global users, is at the center of Samsung’s health experience across an extensive range of devices, from smartwatches to smartphones to tablets and even TVs. The app — a holistic health hub that consolidates fitness, wellness and health monitoring capabilities — records and compiles all kinds of health data and activity information, presents them intuitively and gives guidance on how to leverage that data to maximize results. The collected information is comprehensive, easy-to-understand and encourages positive action.

More connected devices mean a more seamless and enhanced user experience. While following guided workout or meditation programs on Samsung Smart TVs or Galaxy Tabs at home, for example, your calorie count and heart rate are tracked on your Galaxy Watch but viewed on the larger screen for easier access. Your Galaxy Watch also recognizes when you fall asleep and automatically dims lights and turns off air conditioners in response.

Open Collaboration Means Better Health Experiences

To give our users the best experience possible, we partner with other leaders in technology and wellness. We have built a strong foundation with our technology, and we welcome collaboration on our open ecosystem — one that often serves as an incubator for exciting new applications, services and features. In collaboration with Google, we co-developed Wear OS and Health Connect so that more users can join the unified platform and take advantage of new services and solutions to meet everyone’s needs.

Samsung works extensively with third-party experts, research centers and universities to further advance wearable tracking and insight capabilities, including the National Sleep Foundation for sleep, the University of California San Diego Sleep Laboratory and the University of California, San Francisco Hypoxia Research Laboratory for sleep and blood oxygen research and Louisiana State University, Pennington Biomedical Research Center and the University of Hawaii Cancer Center for BIA research, to name a few. We’re also committed to researching new ways our health solutions can be used in the medical field. In the coming months, we’re focused on developing more tools and resources that will support the medical community and give our users a more holistic view of their health records.

The Promising Future of Health and Wellness

In the last few years, many people around the world have adopted new habits and interests. For many, these include a greater awareness of physical, mental and sleep health. To meet this demand, Samsung is excited to continue expanding our Galaxy Watch lineup to better cater to the many unique needs of our users — especially those with a passion for the outdoors.

Our work, however, does not stop there. We are constantly innovating and investing in research and development and exploring new ways to work with our trusted partners. Through open collaboration and focused innovation, we will ensure our users are equipped with advanced technologies that empower them to better understand their own minds and bodies for a truly integrated, holistic experience of health and wellness.

We can’t wait for you to see what’s next. Please be sure to tune in to Galaxy Unpacked on August 10 at 6:30pm IST on Samsung Newsroom India.

by TaeJong Jay Yang

EVP and Head of Health R&D Team at Mobile eXperience Business, Samsung Electronics

Just one year ago at Google I/O, I had the privilege to be a part of the announcement of the new unified platform of Wear OS, bringing the best of Google together with Samsung Electronics’ wearable software and hardware expertise. This was the cumulation of the long-standing partnership between Samsung and Google.

The release of Wear OS Powered by Samsung on the Galaxy Watch4 series was a momentous step for both companies and one that could only be accomplished through a truly collaborative partnership driven by our shared goals. When we merged our very own Tizen-based software platform with Google’s operating system, we knew that we could bring immense improvements to the overall user experience via Wear OS. It was — and still is — enabling various features like the Watch Face Studio, which helps both users and designers easily and intuitively create their own watch faces.

We’re bringing the best of our partnership forward, and together, we’re striving to create innovative experiences for Samsung Galaxy users. As such, Wear OS truly exemplifies the value of our collaboration. In fact, I think we can officially call Wear OS an undeniable success, as there are now more than three times as many active Wear OS devices as there were last year. We see this growth in our wearables as just the beginning of even greater things to come.

A Unified Platform, Centered on You

As a leader in the wearables market, Samsung understands the importance of unifying its wearable user experience with the wider Android community. As we develop these experiences, we listen to our users to make the improvements and upgrades that will support their day-to-day lives. The creation of Wear OS allowed Android developers to easily port code from their smartphone applications to create Wear OS apps. When Galaxy users download the Wear OS-compatible app from the Google Play Store, they can choose to automatically install the same app on their Galaxy Watch as well.

Samsung Galaxy users were the first to receive the latest features and benefits of the partnership and platform, culminating in our most significant wearable release to date — the Galaxy Watch4 series. It’s our job to make sure our customers not only enjoy the Galaxy experience but also feel empowered to make the changes that improve their health and overall wellness. Health Connect, announced today, is the result of our ongoing effort to deliver holistic health solutions for our users.

Expanding the Android Ecosystem

As we celebrate one year of collaboration and success, we’re opening up the ecosystem even further by bringing new experiences and benefits to Galaxy Watch4 users. This summer, I’m excited to share that Galaxy Watch4 users will be able to download Google Assistant to their devices, featuring faster and more natural voice interactions, enabling quick answers and on-the-go help.

We’re bringing enhanced functionality to our third-party partners, too. Soon, our users can control Spotify with Google Assistant and change songs on the fly using only their voice. But we’re not stopping there. Later this year, even more of Google apps and services will be optimized for Galaxy Watches, once again delivering the most comprehensive and seamless wearable device experience with Android smartphones.

We’ve just scratched the surface of the potential of our partnership with Google and what’s to come for our users. Galaxy Watch series devices are already loved by Android smartphone users thanks to our signature designs, rich watch-face ecosystem, and holistic health platform. I can’t wait to show you the next wave of innovations and ecosystem enhancements we’ve been working on for the series. Stay tuned for even more exciting news!

by Patrick Chomet

EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics

– John Lopos, CEO, National Sleep Foundation

In today’s busy world, it’s easy to get lost in the hustle and bustle of our lives. We understand the benefits of prioritizing sleep, but the to-do list is never-ending and can cause our stress levels to go up.

This has been highlighted in a recent study from one of the world’s leading sleep organizations, the National Sleep Foundation (NSF), finding that during the pandemic, more people in the US have been sleeping longer, but the quality of that sleep has suffered.

In fact, the NSF believes one of the biggest challenges facing the public is the need to keep prioritizing sleep for our health and well-being. Embracing the continuously growing category of sleep technology can help. From smart environmental controls to smart sleep tracking, cutting-edge and evolving technologies are reinventing and improving the sleep experience for the public. Sleep technology is coming to the industry forefront as consumer brands — like Samsung — are prioritizing sleep-related capabilities within their products.

To find out more about the impact sleep technology can have on improving sleep health, we sat down with NSF CEO John Lopos to take a closer look at the intersection of sleep and technology.

Managing Routines and Tracking Progress

According to the NSF’s 2022 Sleep in America^® Poll, there’s a significant opportunity to improve daily activities that are associated with positive sleep and health outcomes. Eating your meals at a consistent time, the amount of physical activity completed in the day, and even the level of light exposure during the day and around bedtime, all impact sleep health and are manageable.

The NSF has specific guidelines and recommendations for positive sleep health, and this, Lopos said, is where “technology can be a thread that runs through our sleep experience. It helps us as a reminder, a facilitator, a communicator and a tracker, and can play a role in helping meet the NSF’s recommendations for better sleep — both while awake and asleep.”

Keep up with your daily workout routine with Galaxy Watch4 for a good night’s sleep

Controlling Your Sleep Environment

The right kind of light exposure during the day and night can make the difference between a good night’s sleep and a restless night. With nearly 60 percent of Americans saying they look at screens very often or somewhat often in the hour before bed or while in bed before sleep, it’s no wonder sleep quality is on the decline as light from phone, laptop and TV screens can significantly impact sleep.

And while technology can be the culprit when used inappropriately, like viewing screens too close to bedtime, it can also be part of the solution. “As people prepare for sleep, technology can help establish a sleep-friendly environment, help with a wind-down process that makes people feel more calm and relaxed, and then — and this is important — take its place in the background without disrupting a person’s sleep,” noted Lopos. A good example of this is the SmartThings functionality¹ which allows users to program a pre-set time to turn off the bedroom TV and turn down the lights as part of a bedtime routine to help prepare them to sleep and create better sleeping conditions throughout the night.

Easily control your bedroom lightings with SmartThings to create a sleep-friendly environment

Adjusting Sleep Patterns

While sleep technology can play a meaningful role and help with long term health benefits, it can also help users adjust sleep patterns in the near term. Whether “springing forward” or “falling back”, Daylight Saving Time can have a significant impact on sleep. To help prepare, the NSF provides a number of tips including prioritizing natural daylight exposure, adjusting your clocks the night before the time change, and in the week leading up to a clock change, going to bed a little earlier each night to adjust your sleep schedule. The NSF also encourages the practice of relaxation techniques to help get a good night’s sleep every day, including during a time change disruption. The Galaxy Watch4 and the Samsung Health app can help with this by empowering users to manage their mindfulness through its breathing, meditation and stress monitoring capabilities.²

Monitor your stress level with Galaxy Watch4 and follow through the breathing guide to prepare your body for a better sleep

Better Sleep Today and Tomorrow From Samsung

It’s with this understanding of the power of sleep technology that Samsung has introduced features on the Galaxy Watch4 that are empowering users to track and meet wellness goals and help users work toward a better night’s sleep.

For example, the new sleep coaching program on the Galaxy Watch4 helps users achieve better sleep habits and achieve their sleep goals.² The Samsung program assigns one of eight sleep symbol animals representing the user’s sleep type after tracking sleep patterns over seven days and completing two related sleep surveys. Then, it guides users through a four-to-five-week coaching program that includes missions, checklists, guidance and reports to support users as they work towards improving their sleep health.

With wearable devices now a regular part of many people’s lifestyles today, tracking and understanding elements of sleep are more common than ever — and the NSF wants to see even more access to sleep technology, believing that the sleep technology industry is going to ride new waves of collaboration and knowledge sharing. “We’re going to see even more integration across wearable and connected devices, lifestyle and wellness platforms and home goods,” Lopos affirmed. “People’s choices and feedback will confirm there’s lots of room for products and services that use sleep technology.”

The future of sleep technology is promising, and Samsung is committed to developing and enhancing their sleep offerings and capabilities with the sleep expertise of the National Sleep Foundation.

To learn more about the Galaxy Watch4 series or the National Sleep Foundation, please visit:

Galaxy Watch4: www.samsung.com/galaxy-watch4

Galaxy Watch4 Classic: www.samsung.com/galaxy-watch4-classic

National Sleep Foundation: www.thensf.org

Samsung Electronics today announced a new update to the Galaxy Watch4 and Galaxy Watch4 Classic, continuing its commitment to helping users reach their health and wellness goals and express their personal style. Users can expect new improvements like advanced interval training designed for any cyclist or runner, a new sleep coaching program and new body composition¹ insights. Galaxy Watch4 users will now have even more ways to customize their look with upgraded watch faces, and a new line of stylish straps.

“We understand the growing needs of smartwatch users, and are committed to guiding our Galaxy Watch4 series community on their unique wellness journeys with our latest update,” said Janghyun Yoon, Executive Vice President and Head of Software Platform at Mobile eXperience Business, Samsung Electronics. “We are excited to continue this effort as part of our wider initiative to redefine holistic wellness through expanded experiences and new innovations.”

Motivation To Move                                                                                                                  

The latest body composition update gives users even more insight into their health progress. Samsung Health will also be providing body composition insights powered by Centr,² a digital fitness program curated by Chris Hemsworth, to help users transform their health, fitness and mindset. In addition, Galaxy Watch4 users will receive a 30-day trial³ for full and unrestricted access to Centr. 

Whether you’re just looking to get active or training for an upcoming race, Samsung’s new interval target feature for runners and cyclists lets them pre-set the duration, distance and number of sets for their workout. From there, Galaxy Watch4 guides them through a custom intensity training session with a series of high-intensity workouts interspersed with low-intensity workouts, making for an impactful and targeted workout every time.

We are continuing our collaboration with top-ranked apps⁴ like adidas Running and Strava to help users power through their exercise.

Work Towards a Better Night’s Sleep

Building on Galaxy Watch4’s robust sleep tracking capabilities, the new sleep coaching program helps users develop better sleep habits. By tracking sleep patterns over seven days and completing two related sleep surveys, the program assigns one of eight sleep symbol animals representing the user’s sleep type. Then, it will guide users through a four to five week coaching program that includes missions, checklists, sleep-related articles, meditation guidance and regular reports to support users as they work towards improving their sleep quality.

When it comes to waking up refreshed, a peaceful and quiet environment is key to achieving a healthy rest as well. Galaxy Watch4 recognizes when users fall asleep and automatically turns off Samsung SmartThings enabled lights to help create better sleeping conditions.⁵

Deeper Insights for a Healthier Heart

Combined with the advanced BioActive Sensor technology and Samsung Health Monitor app,⁶ Galaxy Watch4 measures both blood pressure⁷ (BP) and electrocardiogram⁸ (ECG), allowing users to monitor their heart health anytime and from anywhere. Since the first introduction in 2020, Samsung Health Monitor app is currently available in 43 markets globally, expanding to 11 more in March, including Canada, Vietnam and South Africa.

Greater Selection of Matching Straps and Watch Faces

The new Galaxy Watch4 update makes the wearable experience even better, from the inside out. Users can further customize their watch face with additional colors and digital clock fonts that make the watch truly their own. Also, new strap colors⁹ such as burgundy and cream, and the new fabric band and link bracelet will be available for a more personalized look.

Committed to Expanding Compatibility Within the Android Ecosystem

In 2021, Samsung and Google introduced co-developed Wear OS Powered by Samsung, bringing smoother connections across Android devices and seamless access to more apps via Google Play including Google Maps, Google Pay and YouTube Music. Coming soon through an additional update, users will be able to stream music over Wi-Fi or LTE from the YouTube Music app on their Galaxy Watch4. This means that users can leave their phone behind and still enjoy their favorite artists as they work out on-the-go.

Additionally, Google Assistant will be available on Galaxy Watch4 series in the coming months. With access to both Bixby and Google Assistant, consumers will be equipped with advanced voice assistant functionality to meet their various needs.

Users can also now install their favorite smartphone apps¹⁰ on their Galaxy Watch4 during initial setup with one tap, creating a seamless experience across devices right out of the box.

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This software update will be available via the Galaxy Wearable app for Galaxy Watch4 and Galaxy Watch4 Classic starting the day of the Unpacked – February 10^th KST. Users can purchase the new watch straps beginning late February.

To learn more about Galaxy Watch4 and Galaxy Watch4 Classic,¹³ please visit:

Galaxy Watch4: www.samsung.com/galaxy-watch4

Galaxy Watch4 Classic: www.samsung.com/galaxy-watch4-classic

¹ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Please consult a medical professional for advice. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by market.

² Insights powered by Centr will only be available in English at launch.

³ 30-day free trial offer is available for new Centr customers signed up through Samsung Health on Centr.com only. Subscriptions are charged after the 30-day free trial has ended and will auto-renew at the end of each subscription period. Customers can cancel auto-renew at any time.

⁴ Downloadable via Google Play Store. Availability may vary by market.

⁵ Requires the latest versions of Samsung Clock mobile app (v. 12.1.10.5), Samsung SmartThings mobile app (v. 1.7.59.23) and SmartThings Framework mobile app (v1.4.1). Available on smart devices that are registered to SmartThings.

⁶ Requires Samsung Galaxy Smartphone with Android 7 or later and Samsung Health Monitor app which is available only at the Samsung Galaxy app store. Due to country restrictions in acquiring approval/registration as a medical device, Samsung Health Monitor app only works on watches and smartphones purchased in the countries where service is currently available.

⁷ The Blood Pressure feature is only available in select markets, not available in the US. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

⁸ The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

⁹ Sold separately. Availability may vary by market.

¹⁰ Limited to watch-compatible apps downloaded via Google Play Store. Requires the latest version of Google Play Store on your connected device.

¹¹ Availability may vary by market or carrier. The update will initially be available on Bluetooth versions, and will roll out to LTE versions later.

¹² App update requires smartphone running Android 8.0 or higher with more than 1.5GB of RAM and the latest version of Samsung Health mobile app (v.6.21)

¹³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability, and capabilities of the product are subject to change without notice.

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

Samsung, India’s most trusted smartphone brand, today announced the launch of Galaxy Watch4, Galaxy Watch4 Classic and Galaxy Buds2 in India. Galaxy Watch4 series will start a new a new era of smartwatch innovation to drive holistic health and wellness. With a comfortable fit, Galaxy Buds2 is designed to be worn all day, and provides premium sound-quality for immersive audio. The pre-booking for Galaxy Watch4 Series and Galaxy Buds2 will start from August 30, 2021

“With the introduction of Galaxy Watch4 series, Samsung aims to revolutionize the smartwatch industry. Galaxy Watch4 series comes with the first-ever body composition capability, which lets users take complete ownership of their health. The Wear OS and our collaboration with Google give users access to a plethora of useful apps. At a time when health and wellness are of primary concern all over the world, the latest Galaxy Watch4 Series offers users holistic features on their wrist at all times. Galaxy Buds2 provides the best audio experience with enhanced Active Noise Cancellation and offers comfortable fit for all-day use,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

Galaxy Watch4 Series

Galaxy Watch4 Series is an example of elegance and intelligence. With a premium round design and top-notch health tracking, higher resolution display and enhanced Wear OS co-created with Google, Galaxy Watch4 and Galaxy Watch4 Classic come with groundbreaking features.

Watch That Knows You Best

Galaxy Watch4 Series comes with powerful health and wellness tracking features that lets you monitor body functions even when you are asleep. The new and advanced sensors allow users to track body composition, sleep pattern, blood oxygen level and pulse among others, making it a perfect companion.

First-Ever Body Composition

The all-new body composition measurement tool allows users to calculate their body composition and give them deeper understanding of general health and fitness. Users can easily check body composition from their wrist with just two fingers and get the result in about 15 seconds. The result captures 2400 data points and is 98% accurate compared to the conventional techniques.

Advanced Sleep Management

Galaxy Watch4 Series offers in-depth sleep pattern analysis where the user’s compatible smartphone can detect the sound of snores while the smartwatch measures the blood oxygen level when asleep. Together with advanced Sleep Scores, users can learn more about sleep patterns to get better rest and understand quality of sleep.

Wear OS Powered by Samsung and Google’s Experience

Galaxy Watch4 Series is the first generation of smartwatches to feature Wear OS, powered by Samsung and built by Samsung and Google. The collaboration lets users experience an array of Google apps and Galaxy services from their wrist, including Google Maps, YouTube Music among others. The new platform also includes support for leading third-party apps for enhanced and seamless user experience.

Sleek and Intelligent

Galaxy Watch4 Series is a fashion statement that offers a design that is recognizable at a glance. The elegant and iconic round watch dial design with a suite of straps will match every outfit and mood, making it the ultimate fashionable choice. Customizable and attractive watch faces, animation effects and layouts will certainly be a delight for all consumers.

Galaxy Buds2 with Enhanced ANC

Samsung’s smallest and lightest earbuds yet, Galaxy Buds2 come with iconic curved shape and are designed for comfortable fit made to be worn all day. Galaxy Buds2 provide premium sound quality for immersive audio experience. Galaxy Buds2 are equipped with advanced Active Noise Cancellation technology (ANC) that blocks out unwanted ambient noise. They can also be adjusted to let you hear the sound around you with reduced latency. The dynamic two-way speaker delivers clear, rich and well-balanced sound. The three-mic system works on the machine learning to offer crystal clear sound quality.

Pricing and Variants

Galaxy Buds2 will be available in Graphite, White, Olive Green and Lavender and priced at INR 11999.

Introductory Offers

Consumers can pre-book Galaxy Watch4 Classic, Galaxy Watch4 and Galaxy Buds2 on Samsung.com and across leading online and offline retail stores starting August 30, 2021. The sale will commence from September 10, 2021. On pre-booking Galaxy Watch4 Series, consumers will be eligible for e-voucher worth INR 6000. On pre-booking Galaxy Buds2, consumers will be eligible for e-voucher worth INR 3000. There are also exciting cashback offers worth INR 3000 on pre-booking Galaxy Watch4 Series and INR 1200 on pre-booking Galaxy Buds2 across all leading banks.

In order for users to get to know these groundbreaking products better, Samsung Newsroom spoke with several Samsung executives to learn about innovations of the latest Galaxy devices and the strategy that went into their development. Check out some of the key insights, the interview highlights and the full interview video below.

Q: What is the target sales goal for the Galaxy Z series and what steps are you taking to reach it?

Answered by Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications Business

Many surveys have shown us that the market demand for foldable smartphones is growing, in fact up to 6.5 million units in 2021,¹ triple the demand of last year. Samsung is positioned to be the leading and foremost provider, set to drive volume beyond the market demand.

With the new Galaxy Z series, we’re bringing foldable innovations to more consumers by breaking down the barriers of entry with our pricings. I am confident that with our new Galaxy Z series, we can drive record high demand for foldables, inviting even more consumers to enjoy this new way of using their smartphone.

Q: How are you addressing durability concerns with the new Galaxy Z series? Are the new foldables really durable enough for everyday extended use?

Answered by Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team, Mobile Communications Business

For the new foldable series, we had a big mission: the durability, so that our customers can use the devices with peace of mind for everyday extended use. To do that, we started from scratch in order to make the ‘impossible’, ‘possible’.

Water resistance and increased durability are the key features we focused on for our new foldable devices so that users can take their devices with them anywhere with confidence, whether they are breaking a sweat at the gym or relaxing by the pool.

We are able to deliver the world’s first water resistant foldable smartphones by implementing an innovative sealing design that our engineering team has come up with. We’ve also increased the durability of our flexible displays by about 80 percent compared to the previous foldables by redesigning the layer structure and using a new protective film.

Furthermore, the outer body of the Galaxy Z series is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum frame and toughest glass material yet. Thanks to all these innovations, we believe that foldable smartphones such as the Galaxy Z series are set to become the new standard in mobile devices as the category turns mainstream.

Q: What are you most excited about with Galaxy Z Fold3 and Z Flip3?

Answered by Patrick Chomet, Executive Vice President and Head of Customer Experience,  Mobile Communications Business

We designed the new Galaxy Z series to address consumers’ needs in every moment – capturing, communicating, sharing and expressing. One of my favorite features is the hands-free selfie with the Galaxy Z Flip3. Continuing our collaboration with Google, we made the video call experience even better. Within Google Duo, the camera automatically zooms in and out to fit everyone into the frame. With HD quality, our premium camera system and the devices’ amazing displays, your hands-free video calls are vivid, clear and more enjoyable.

Furthermore, for Galaxy Z Fold3, we have enabled the S Pen experience with our Wacom partnership, so that users can write down on its large screen for the first time on foldables. You can even watch content on the top half of your screen and take notes with your S Pen on the bottom half.

Q: Is there enough market demand for foldable devices? What do you think consumers want from the new Galaxy Z series?

Answered by Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America

Samsung pioneered the foldable form factor because we believe in the amazing potential for this technology to, quite literally, open up new experiences. People really appreciate their phones’ unique form factor and the flexibility it provides to multitask, or enjoy their favorite shows, on a large, portable screen. These experiences are a big reason why foldable users love their devices, and nearly 9 out of 10 Galaxy Z series users want to buy another foldable as their next device.² In fact, the foldable market is set to triple in size this year over last – and Samsung is a primary driver of that growth.

We have improved our latest Galaxy Z series devices to address the biggest consumer needs and wants. Consumers told us that they were looking for increased durability, new and improved displays, S Pen functionality and more apps tailored specifically to the foldable experience. With our latest Galaxy Z series devices, we’re delivering all that and more in sleeker devices – at even lower price points.

Q: What improvements did you make to optimize the S Pen experience for the foldable device?

Answered by Nobu Ide, President and CEO of Wacom.

Samsung and Wacom have been working closely together for over 10 years on the S Pen, always innovating to deliver unique and differentiated experiences to Galaxy users.

For the foldable device, we have renewed the S Pen technology to make it more optimized and more special for the new product. Not only does it offer fantastic performance such as less latency and super precision, it also comes with a finely tuned-up pen tip structure to deliver excellent drawing and writing experiences on the foldable screen surface.

We are so honored to see our technologies continue to be used in Galaxy devices and will keep supporting the expanded Galaxy portfolio with the S Pen moving forward.

Q: Why would a user buy a Galaxy Watch4 over other health-specific smartwatches?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team,  Mobile Communications Business

The Galaxy Watch series has been empowering millions of users to access detailed insights into their overall health for years. Now, we have equipped our new Galaxy Watch4 with our most advanced sensor technology ever in order to deliver our most comprehensive health experience yet.

We reduced the size of the health sensors to create a thinner and slimmer design. While smaller sensors typically lessen the accuracy of health measurements, we developed an entirely new algorithm to ensure we didn’t make any compromises.

On top of that, we engineered the Samsung BioActive Sensor (3-in-1 sensor) that enables three powerful health metrics – Optical Heart Rate Sensor (PPG), Electrical Heart Sensor (ECG) and Bioelectrical Impedance Analysis Sensor (BIA) – to run on just one chipset. This means that Galaxy Watch4 users can monitor their Blood Pressure, detect an AFib irregular heartbeat, measure their Blood Oxygen level, and even calculate their Body Composition, anytime, anywhere.

Furthermore, Galaxy Watch4 is the first Galaxy Watch to offer Body Composition analysis, a measurement that instantly provides a complete snapshot of your overall fitness. Together, these features offer users a more holistic and helpful understanding of their health.

Q: Why did Samsung change the OS for Galaxy Watch, and what does this actually mean for users?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team, Mobile Communications Business

Galaxy Watch4 and Galaxy Watch4 Classic will usher in an exciting new era for smartwatch innovation. We developed a new, unified operating system, built jointly with Google. And together with One UI Watch, this has created a more seamless and deeply connected Galaxy experience across our smartwatches and smartphones.

At the same time, we have been working with multiple partners to develop an immense ecosystem of apps that can deliver a richer experience to users. On top of all this, we also boosted Galaxy Watch4’s performance and developed sophisticated sensor technology that fully integrates with industry-leading partner apps, such as Strava.

What this means for users is that they can benefit from multi-dimensional insights about their overall health that help them to live healthier and feel better, every day.

Q: What are the business opportunities or enterprise use cases of the new Galaxy Z series and Watch4 series?

Answered by Hamshy Raveendran, Head of Mobile B2B Product Management and Go-To-Market, Samsung Electronics America

From the flexibility of multi-tasking on a large screen to enhanced durability thanks to our new Armor Aluminum and Gorilla Glass Victus, the Galaxy Z series gives business users the next-level performance they can only get from a Galaxy flagship foldable.

For example – you can review a client’s portfolio or patient chart, video chat with your team and send an email, all at the same time. With Samsung DeX, you can connect your Galaxy Z series device to a monitor for a desktop-like experience, or use the device as a second, large screen. And now on the Galaxy Z Fold3, you can use an S Pen to mark up or sign documents. The Galaxy Z series devices of course come with Samsung’s signature defense-grade security platform Knox to protect you and your data from the chip level up. You can rest assured that all your sensitive business information is safe – from confidential contracts to patient and client data.

Our Galaxy Watch4 series also unlocks new opportunities for businesses thanks to the devices’ robust and holistic wellness features. With its advanced health features, our latest Galaxy Watch4 series can help businesses enhance employees’ wellness, while also fostering a workplace culture that prioritizes wellbeing. We are proud to continue to offer innovations built to help our B2B customers become more mobile and flexible, and ultimately, to support their success.

Q: What are Samsung’s mobile sustainability vision and goals?

Answered by Stephanie Choi, Senior Vice President and Head of Marketing Team, Mobile Communications Business

We’re excited to announce Galaxy for the Planet, our commitment to helping build a more sustainable future across our business and product lifecycles. By 2025, we are set to achieve zero standby power consumption for our smartphone chargers, incorporate recycled material in all our mobile products, and eliminate the use of plastics in our packaging. We will also divert all waste from landfill sites across our manufacturing facilities by then.

This is a small but crucial step in our sustainability journey. We believe that achieving these goals will bring us one step closer to creating a greener future. Samsung is committed to creating a more sustainable world.

The event also saw Samsung announce Galaxy for the Planet, the company’s new mobile environmental sustainability vision with an initial set of 2025 targets to create a more sustainable Galaxy ecosystem.

In case you weren’t able to tune in to the full event, take a look at the video below for a replay of this August’s Unpacked showcase in its entirety, and be sure to check out Samsung Newsroom’s complete coverage of the event to learn more.

Furthermore, Galaxy Watch4 series is packed with an array of innovative and convenient features to track a user’s daily activities and help them stay motivated and benefit from a truly holistic overview of their health and wellness. For a more detailed look at these next-generation smartwatches, visit Samsung Newsroom’s Media Library for a range of product images and be sure to check out the video below.

Not only does Galaxy Watch4 series offers next-level mobile experiences right from the user’s wrist, its sleek and customizable design also makes it the perfect accessory. While Galaxy Watch4 Classic offers users a timeless smartwatch design with our fan-favorite rotating bezel, Galaxy Watch4 features a more modern and minimalistic design for versatile use all-day.

Both can be further customized to match a user’s mood, activity and more as users can mix and match the colors, straps and watch faces. And users never have to compromise substance for style. Both models offer the same incredible Galaxy experience under the hood.

Designed to empower you to live healthier every day, the Galaxy Watch4 series is packed with exciting new additions to Samsung’s health and fitness features, including a new Body Composition measurement tool that puts your skeletal muscle and body fat percentage measurements right at your fingertips. With more guided workouts than ever available, as well as group challenges that help you connect with your family and friends, it’s easier to be your best every day with Galaxy Watch4 and Galaxy Watch4 Classic.

Check out the infographic below to learn more about Samsung’s latest premium smartwatches.