Samsung India today inaugurated its largest premium experience store in North India at the iconic Connaught Place in Delhi. The new experience store in the heart of the Capital showcases Samsung’s complete product ecosystem through exciting zones such as Connected Living, Smartphones, Audio, Gaming, Lifestyle Screens and Wearables, among others, showcasing its multi-device connectivity with SmartThings.

The store is located in one of Delhi’s most iconic shopping districts – Connaught Place – that has a rich heritage of over 100 years and is today a hub of Gen Z and millennials. The store offers a next-generation, larger than life experience of Samsung products.

Five lucky consumers among the first 500 buyers at the store stand a chance to win a Galaxy Z Fold4 or a Galaxy Z Flip4 while the first 200 buyers spending above INR 10,000 will get assured gifts on every purchase.

Consumers coming into the store on the first two days (January 28-29) can avail an additional cashback of up to 10% on Galaxy smartphones, tablets, wearables, laptops, TVs and digital appliances and 2X loyalty points on the entire Samsung product portfolio from January 30 to February 4. They can get Galaxy Buds2 at INR 2,999 when buying select Galaxy devices between February 9 and February 15.

“We are excited to open a new Samsung experience store at Connaught Place in Delhi, an iconic location teeming with energy, diverse culture and rich heritage. This is the largest Samsung experience store in North India offering the widest portfolio of Samsung devices. With this new store, our goal is to provide every consumer, especially Gen Z and millennials, the best of Samsung products and experiences such as Connected Living, Gaming and Lifestyle Screens,” said Mr. Sumit Walia, Senior Director, Samsung India.

“This new store will also offer a one of its kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers,” he said.

Spread over two floors, across 3,500 sq ft of space, the store will also host a variety of engaging events for consumers such as Galaxy workshops, live commerce activities and cultural performances. The store also offers a fully functional customer service center.

Connaught Place is a historic shopping district in the Capital city that is a personification of Delhi’s modern trends mixed with a vintage charm. It offers locals and tourists multiple options for shopping, entertainment as well as art experiences.

Samsung recently revamped the iconic Samsung Opera House in the heart of Bengaluru by bringing in exciting new technology experiences. Consumers visiting Samsung Opera House can now enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs.

360 Audio Recording: Capture the World as You Hear It

The new 360 Audio Recording feature¹ empowers users to capture sound on video precisely as they hear it. Pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment anytime, anywhere. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the center of a roaring festival crowd or beside a bubbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro — taking advantage of both the left and right mics at the same time. When pairing the Buds2 Pro with a Galaxy Z Flip4 or Z Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

Camera Controller: Frame the Perfect Shot Right From Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update — soon to be available on the Galaxy Watch5 and Watch4 series — adds zoom capabilities to Camera Controller,² further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel — perfect for taking group selfies or group shots from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

Availability³

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting today.¹ The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning from February.² These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities — offering new and never-before-seen experiences.

Tune in on February 1 for more details of Samsung’s advanced Galaxy smartphone that will be announced at Galaxy Unpacked.

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: www.samsung.com/galaxy-buds2-pro

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

¹ The feature will be available on Galaxy Buds2 Pro paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy Z Filip4, Z Fold4 and the upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

² The feature will be available on Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic when paired with a Galaxy smartphone running One UI 5.1 or above with the Camera Controller app support. Requires installation of the latest software version via the Galaxy Wearable app.
³ Availability may vary by market, carrier, model and the paired smartphone. The update will initially be available on Bluetooth versions and will roll out to LTE versions later.

Samsung Electronics, a global leader in technology, announced today that 46 of its new products and service innovations have received CES^® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)^®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES — recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5 to 8 in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip — As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition — As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 — Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro — Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet — With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry — Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy — Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB — As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) — This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander — Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor — especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package — In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor — As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables — Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

As one of the earliest smartphone makers, Samsung recognized that a true innovation does not come solely from the advance in technology itself. True innovation unlocks new benefits that transform consumers’ daily lives and by democratizing the innovations for all.

To help users understand more about the foldable technology from an engineering perspective, Samsung Newsroom sat down with Dr. Won-Joon Choi, Executive Vice President, Head of Flagship Product R&D Team and Technology Strategy Team at Mobile eXperience Business, Samsung Electronics.

As a leader of Samsung’s flagship product R&D team, the Q&A below includes some of the latest breakthroughs and exclusive insights on the fourth-generation of Galaxy Z series.

Read on to learn more about Samsung’s goals for the Z Flip4 and Z Fold4 and the process behind the foldable technology that’s as dynamic as its engineering team.

Q: What is your approach to improving the hardware design of Samsung’s lineup of foldables?

Not only have we accumulated engineering knowledge from the three previous generations of foldables, but we’ve also received customer feedback along the way that has been extremely valuable to advancing the Z Fold4 and Z Flip4. When we address customer feedback, most of the time, we must overcome technological limitations, which require new approaches when compared to conventional bar-type smartphones. To bring foldable technology to millions and make the foldable device category mainstream, we focused on the following areas: enhancing durability for everyday use, providing perfect balance of on-the-go experiences and optimized large-screen experiences and maintaining the ultimate performance which is the fundamental of the Galaxy smartphones.

Q: How does the updated hinge in Z Flip4 and Z Fold4 make everyday use more comfortable for users?

For Z Flip, our users wanted the form factor to be even more compact. For Z Fold, our users liked to leverage both the Main Display and Cover Screen and accomplish tasks one-handed.

So, our solution was to redesign the hinge on both devices. Our previous Hinge design was an engineering feat and enabled the foldable experience we see today. However, we knew internally that we would need to simplify the design to manufacture it at an even greater scale and meet the needs of the mainstream users.

By creating this new hinge, we could further slim down the Z Flip4 design to make it even more compact. It also allowed us to modify the dimensions on Z Fold4. Now, the device has a slightly wider and slightly shorter Cover Screen, enabling a more comfortable experience while typing on the go and doing other tasks on the Cover Screen. While these under-the-hood changes may feel incremental, they go a long way in the consumer experience.

Beyond offering users comfortable use, redesigning the hinge also brings benefits to both manufacturing and longevity. We reduced the number of components by 60%. This is a feat in itself because this means that fewer components could potentially need repair, and it’s easier to manufacture at a larger scale.

Q: Z Flip and Z Fold users love creating content with high-quality cameras. Do the latest devices offer users any new experiences or features?

We took care to upgrade the cameras in both devices. We wanted to give our consumers the advantages of Nightography, first introduced on S22, on both Z Flip and Z Fold. However, this required adding larger camera lenses to bring in more light. By redesigning the hinge, we were able to secure more space for the component that could fit our new camera systems without making the device thicker.

Q: How has the fourth generation Z series been made lighter? How will this benefit the end user?

Over the past several generations, we have been focused on shaving down the weight of Z Fold series. We know this is a critically important factor to get right on foldables because the value proposition of these devices is to offer new experiences without compromise.

This year, we focused on reducing the weight of the display and hinge, resulting in a device that weighs 263 grams, which is 8 grams lighter than Z Fold3 and nearly 20 grams lighter than Z Fold2 (282g). This subtle yet continuous refinement makes a big difference over generations.

To accomplish this, we restructured and optimized number of internal components including display and hinge. Reducing the display weight contributed much to overall weight. We redesigned the structure and materials of the layers and by doing so, the display of Z Fold4 is not only 15% lighter than the previous generation but also 45% stronger. Combined with the redesigned hinge, which is 21% lighter than the one used on Z Fold3, Z Fold4 offers a noticeable difference in weight. This results in a more comfortable, portable and convenient user experience.

Q: Samsung has received feedback in the past regarding Z Flip’s battery life. How has the battery life been extended in the Z Flip4?

One of the biggest pieces of feedback we received from Z Flip3 was about its battery life. Since a foldable smartphone is divided into two parts and joined together with a hinge, naturally, it has limitations to its internal space when compared to conventional bar-type smartphones. However, by making the hinge slim and reconfiguring internal mechanical design, it allowed us to secure extra space for bigger battery. Together with more efficient performance, users are now able to enjoy longer battery life compared to previous generation.

Q: Galaxy users care about having an immersive viewing experience on their devices. How and why has the Under Display Camera (UDC) on Z Fold been improved in this latest iteration?

We created the UDC technology to provide an uninterrupted viewing experience on the 7.6-inch Main Display. This was the first of its kind on a foldable, and with Z Fold4, we were able to make the experience even better.

We reconfigured the pixels on top of the camera to improve the perceived resolution and thus make the camera even more unnoticeable. We changed the sub-pixel arrangement from a cluster-type to a scatter-type, increasing grid pattern visibility and improving the readability of texts. As a result, watching content, playing games and reading are uninterrupted on the Main Display.

Q: The key element to Samsung’s foldables is Ultra Thin Glass (UTG). Can you tell us more about how you created this durable material that can be folded hundreds of thousands of times?

When we developed the first generation of the Galaxy Fold, we made the foldable screens using flexible polyimide. But we knew we would need to make something more durable to make foldables mainstream.

This is how the first Ultra Thin Glass was created. It is a highly complex material that has to come through countless steps from the raw material. We first receive sheets of thin glass, which are thinner than a single human hair, from our partners before they are coated and cut to precise dimensions. Then, we undergo a delicate process of smoothing and polishing the glass surface. This ensures the material is structurally sound and ready for installation. Finally, they are given a strenuous durability test before being added to a Z series device.

Each step has been refined every year to get us where we are today, producing millions of components for our devices durable enough to give our users peace of mind in their everyday usage.

Samsung has brought together two stunning MZ icons, actor Alia Bhatt and the recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones, in a new campaign that showcases your Flip Side.

Directed by ace filmmaker Abhishek Varman, the video shows Alia experiencing Galaxy Z Flip4 at a carnival, while discovering the versatility of FlexCam and Nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.

“I have been using Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding the new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique FlexCam features in Galaxy Z Flip4 allows me to shoot videos and capture shots in different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.

Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

“We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s personal style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative FlexCam capabilities, our consumers can capture videos and photographs in angles like never before,” said Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India.

Samsung has set a new benchmark for smartphone design and technology with the new foldables. Now in its fourth generation, Galaxy Z series offers consumers new and innovative ways to unfold new experiences. Both, Galaxy Z Flip4 and Galaxy Z Fold4 offer iconic design, immersive technology and unique ways to binge, work and play.

The #FlexEveryAngle digital film went live on Samsung’s social media channels:

Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.

Samsung, India’s largest electronics company, received significant pre-bookings for its latest innovative foldable lineup, the Galaxy Z Flip4 and Galaxy Z Fold4. In India, the fourth generation foldables have broken last year’s preorders records, indicating strong interest in the new devices. With the pre-booking phase now over, consumers in India can buy the Galaxy Z Flip4 and Galaxy Z Fold4 across Samsung.com and all leading online and offline retails stores.

“The fourth generation Galaxy Z Flip4 and Z Fold4 have resonated with so many consumers seeking new smartphone experiences that enhance their everyday lives, meeting their productivity and creativity needs. Every year, our latest foldables outsell the previous generation, and the fourth generation pre-book results foreshadow mainstream demand for the foreseeable future. We are delighted to see that consumers have appreciated the new Galaxy Z Flip4, Galaxy Z Fold4 and the ecosystem offers. As the leader in this category, we can’t wait for our customers to get their devices beginning today and experience the latest innovations and refinements on the Galaxy Z series,” said Raju Pullan, Senior Vice President, Mobile Business, Samsung India.

At the close of pre-booking on September 1, Samsung India received a record 100k+ pre-bookings, making Galaxy Z Flip4 and Galaxy Z Fold4 the most popular foldable devices in India yet.

Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Available in Bora Purple, Graphite and Pink Gold colours, Galaxy Z Flip4 is priced at INR 89999 for 8GB+128GB variant and INR 94999 for 8GB+256GB variant. Bespoke Edition that offers glass colours and frame options will be available on Samsung Live and Samsung Exclusive Stores for INR 97999. Available in Graygreen, Beige and Phantom Black colours, Galaxy Z Fold4 is priced at INR 154999 for 12GB+256GB variant and INR 164999 for 12GB+512GB variant. Consumers can purchase 12GB+1TB variant exclusively on Samsung Live and Samsung Exclusive Stores for INR 184999.

Customers who purchase Galaxy Z Fold4 will get Galaxy Watch4 Classic 46mm BT worth INR 34999 at just INR 2999. Additionally, customers can get INR 8000 cashback using HDFC credit or debit cards or can avail Upgrade Bonus of INR 8000. Customers who purchase Galaxy Z Flip4 will get Galaxy Watch4 Classic 42mm BT worth INR 31999 at just INR 2999. Additionally, customers can get INR 7000 cashback using HDFC credit or debit cards or can avail Upgrade Bonus of INR 7000.

Check out the video below and learn about how Samsung puts its foldable smartphones to the test.

In this video, explore a few of the key steps in creating Ultra Thin Glass, including how Samsung cuts, shapes and polishes each piece for maximum durability to ensure only the highest quality final product. Through Samsung’s leadership and obsession with device craftsmanship, Galaxy foldables are enhancing users’ everyday lives with smartphones made for the modern era.

“At Samsung, we continuously push the boundaries of innovation to create new smartphone experiences for consumers. Our latest Galaxy Z series is a testimony to just that. Now, in its fourth generation, Galaxy Z series offers the ultimate tools for both productivity and self-expression. Galaxy Z Fold4 is the result of Samsung’s enduring smartphone innovation. Equipped with flagship camera, the fastest processor and all new design, Galaxy Z Fold4 is the most powerful smartphone yet. Galaxy Z Flip4’s compact clamshell design offers unique experiences and its FlexCam enables shooting hands-free videos. With such unparalleled mobile experiences, our latest behavior-shifting Galaxy Z series will revolutionize the way users interact with their smartphones,” said Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India.

Galaxy Z Flip4

Galaxy Z Flip4 sports compact clamshell design and offers unique smartphone experiences. The innovative form factor allows you to go truly hands-free and do more without even unfolding the phone, including answering calls and replying to texts.

With our FlexCam innovation, you can shoot hands-free video or capture group selfies at various angles by voice commands or just displaying the palm of your hand. You can take high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot mode. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video. With Quick Shot, users can click selfies in portrait mode and see the preview in actual photo ratio. Additionally, with upgraded camera equipped with 65 percent brighter sensor, Galaxy Z Flip4 comes with Samsung’s flagship Nightography feature ensuring your photos and videos are crisper and more stable through the day or night.

Galaxy Z Flip4 comes with the latest Snapdragon 8+ Gen1 processor and 10%higher   battery capacity at 3700mAh, allowing you to capture, watch and connect longer between charges, and with Super Fast Charging, you can charge up to 50 percent in around 30 minutes.

With slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is sleeker and the most refined one yet. Additionally, you can customize the cover screen clock with your AR emoji character. With Galaxy Themes on both Cover and Main Screen, users can tailor-make their Galaxy Z Flip4 inside out to complement their style with custom fonts, icons and designs.

Galaxy Z Fold4

The most powerful and productive smartphone in your pocket, Galaxy Z Fold4 combines balanced and premium design, enhanced durability and powerful performance. Galaxy Z Fold4 offers increased functionality whether opened, closed or in Flex mode.

With slimmer hinge, lighter-than-ever body and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.

Content is even more immersive and distinctive on the 7.6-inch main screen with improved 1Hz-120Hz adaptive refresh rate and less visible Under Display Camera (UDC).

Take stunning photos and videos with its flagship camera hosting 50MP wide lens, 30X Space Zoom lens and 3x optical zoom – all significant improvements as compared to its predecessor. Galaxy Z Fold4 also gets Samsung’s flagship Nightography feature owing to 23 percent brighter sensor, enhanced Optical Image Stabilization and Video Digital Stabilization (OIS+VDIS) and all new AI Image Signal Processor (AI ISP). Galaxy Z Fold4 comes with the latest Snapdragon 8+ Gen1 processor that among other things improves the output of the flagship camera producing stunning images during the day or at night.  Variety of camera modes, including Capture View Mode, Dual Preview and Rear Cam Selfie are also custom-built to take advantage of the unique form factor for increased capturing flexibility.

The new taskbar provides PC-like multitasking enabling smooth switching between apps, easy access to favourite and recently used apps and launch of multiple windows instantly from the task bar. You can also easily switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.

Galaxy Z Fold4 is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links or other files. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call. Microsoft’s full Office suite and Outlook provide more information on the large foldable screen offering faster ways to interact with content. The useful S Pen coupled with the Flex mode enables on-the-go drawing and note-taking while also simultaneously attending back-to-back calls and meetings. The S Pen also comes with streamlined storage inside the Standing Cover with Pen case.

With our Armor Aluminum frames and hinge cover along with exclusive Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass, along with IPX8 water resistance, the latest Galaxy Z series are our toughest foldables ever.

Price and Availability

Pre-book for Galaxy Z Flip4 and Galaxy Z Fold4 starts on August 16, 2022 across all leading online and offline retails stores. Consumers can also pre-book on Samsung Live at 12 noon on August 16.

Available in Bora Purple, Graphite and Pink Gold colours, Galaxy Z Flip4 is priced at INR 89999 for 8GB+128GB variant and INR 94999 for 8GB+256GB variant. Bespoke Edition that offers glass colours and frame options will be available on Samsung Live and Samsung Exclusive Stores for INR 97999.

Available in Graygreen, Beige and Phantom Black colours, Galaxy Z Fold4 is priced at INR 154999 for 12GB+256GB variant and INR 164999 for 12GB+512GB variant. Consumers can purchase 12GB+1TB variant exclusively on Samsung Live and Samsung Exclusive Stores for INR 184999.

Offers

Customers who pre-book Galaxy Z Fold4 will get Galaxy Watch4 Classic 46mm BT worth INR 34999 at just INR 2999. Additionally, customers can get INR 8000 cashback using HDFC credit or debit cards or can avail Upgrade Bonus of INR 8000.

Customers who pre-book Galaxy Z Flip4 will get Galaxy Watch4 Classic 42mm BT worth INR 31999 at just INR 2999. Additionally, customers can get INR 7000 cashback using HDFC credit or debit cards or can avail Upgrade Bonus of INR 7000.

Pre-book customers will also get 1 year Samsung Care Plus worth INR 11999 at just INR 6000. They can also opt for No Cost EMI offer up to 24 months.

Additionally, customers who purchase Galaxy Z Flip4 and Galaxy Z Fold4 during Samsung Live before August 17 midnight, will get Wireless Charger Duo worth INR 5199 free. On purchase of Galaxy Z Flip4 Bespoke Edition during Samsung Live before August 17 midnight, they will get Slim Clear Cover worth INR 2000 along with Wireless Charger Duo absolutely free. These Samsung Live offers can be availed through pre-booking at Samsung.com or Samsung Exclusive stores.

In case you weren’t able to tune in to the livestream of the event, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for more information on Samsung’s latest innovations.