Unlike in the past when one screen meant one application open, Galaxy Z foldable phone users can divide their screens according to what they need to get done, and even rest their phone easily to harness apps hands-free. With the latest lineup of foldable phones, these multi-tasking features have evolved to become more sophisticated and offer more unique user experiences.

In the second part of this two-part series, Samsung Newsroom is providing some useful tips for harnessing the unique form factor and user experience (UX) of the Galaxy Z foldable lineup for everyday scenarios in ways you might not have thought of before.

Multi-Active Window ①: Viewing Two Navigation Applications – Simultaneously

When choosing which route to take with a navigation app, unforeseen circumstances, such as traffic jams or construction, can make you regret the route you’ve taken. Galaxy Z foldable phone users have an easy fix to such situations: thanks to Multi-Active Window, you can easily open up two different navigation apps at the same time to compare expected arrival times and traffic situations so as to follow the navigation route that will get you to your destination as quickly as possible.

Notably, the Galaxy Z Fold2 features a 7.6-inch Dynamic AMOLED 2X display that allows you to check your route with a single glance. If you’d like to switch back to following just one navigation app, simply adjust the Multi-Active Window tray to view the navigation app you prefer with a single tap of the screen. With this easy-to-view and easily dividable screen, you can navigate rush hour with an extra helping hand.

Multi-Active Window ②: Mobile Banking Made Easy

As mobile banking has become more convenient, it has become more and more common for us to use our smartphones to make financial transactions as we go about our day, particularly when we need to send a friend some money or make a quick online purchase. However, bank account numbers are not easy to memorize, meaning that when it comes to making a transfer, we find ourselves switching back and forth between app windows – making what should be a seamless process somewhat inconvenient.

Galaxy Z foldable phone users can get their mobile bank transfers done in no time, as they can divide their smartphone’s screen to view the messenger app with account information on the top half and manage their mobile banking app on the bottom half. You can enjoy convenient and accurate transactions on the very first try all without the hassle of memorizing account numbers as you can check the correct information as you go thanks to Multi-Active Window.

When you need to access information or details for a bank transfer regularly, you can use App Pair, a feature that lets you open up to three of your most-frequently used apps at the same time, to ‘pair’ your notepad with your mobile banking application – meaning that the two will open simultaneously and allow you to make your payments more conveniently.

Drag and Drop: For Editing Files, Even While on the Go

We’ve all had those moments after work when we’re enjoying having logged off for the day – but then an urgent message comes in that the presentation we were working on requires editing. In order to allow users to respond to such time-sensitive requests using just their Galaxy Z foldable smartphones, Samsung has developed intuitive document editing functions for easy file editing in any situation.

Drag and Drop is a feature that lets you copy & paste text, charts and images instantly when using compatible apps. For example, say you have divided your screen into three parts using Multi-Active Window to open up Excel, PowerPoint, and Word at the same time. You can easily edit all your files in one go with this feature as you can copy data from Excel and paste it right away into your PowerPoint presentation, or copy an image from PowerPoint and paste it directly into your Word document. From editing through to sending the edited file, everything can be taken care of directly from your smartphone.

Multi-Active Window ③: Making Travel Plans Easier and Quicker with Vertical Split Screen

Making concrete and organized travel plans is a crucial part of having a relaxing vacation, especially when you’re planning for a spontaneous weekend away or a sudden trip that doesn’t leave you with much time to plan. Getting everything done at once can be overwhelming, so by harnessing Multi-Active Window and Vertical Split Screen Mode of your Galaxy Z foldable phone, you can make your vacation plans and bookings with optimal efficiency. First, split your top screen vertically, and harness the bottom screen to research your vacation ideas while making note of itineraries in one half of your split top screen and searching for real-time pricings of accommodations on the other half.

Furthermore, Galaxy Z Fold users can simply swipe left on their Edge panel, tap the app they’d like to switch into their Multi-Active Window layout and drag it into the layout to instantly open the app. For your most commonly-used layouts, you can also save a specific mode into your Edge panel for easy and instant access whenever you need it.

Flex Mode: Harnessing Your Foldable Phone for Victory with a Second Screen

These days, many gamers are using game walkthroughs, which are guides that provide useful information pertaining to the game’s characters, maps, items and more. In order to most effectively enjoy a walkthrough while playing a game, Galaxy Z Fold2 users can harness their smartphone as a handy secondary monitor by using Flex mode and the Cover display. Simply place your device in a convenient location and enjoy stress-free gaming without the hassle of having to set up a secondary monitor or arrange a smartphone within the best field of vision.

If you’d like to watch the game walkthrough more in detail, all you need to do is just unfold the Galaxy Z Fold. The Galaxy Z Fold series supports App Continuity, meaning that you can freely move between the Cover and Main displays.

In this two-part series, Samsung Newsroom will be detailing some of those moments and situations in which the revolutionary form factors of Samsung Electronics’ foldable lineup come in particularly useful. Read on to learn more.

Split Screen Capture: For Instant Sharing of Those Must-See Moments

When you are watching a TV show or movie, you are bound to run into a hilarious scene that you just have to share with others. So, what do you do when you want to share these must-see scenes with friends? You have to undergo the cumbersome process of screen capturing, cropping, editing and sharing your screen capture via messaging application, all without missing as little of your favorite show as possible. So as to let you enjoy your favorite content while sharing, the Galaxy Z Fold2 comes with the Split Screen Capture feature.

The Split Screen Capture feature of the Galaxy Z Fold2 allows you to take a separate screenshot of up to three applications on your screen at the same time and then select only the screenshots of the specific application, or applications, of your choice. After capturing the separated screen, you will see the screenshots of the open applications at the bottom of your display. Simply select the screenshot you would like to share and drag and drop that image into your messenger application to seamlessly share the image for uninterrupted media and sharing experiences.

Flex mode ①: For Freestanding Viewing Experiences

Watching a video on your smartphone with the device propped up on a surface without a phone stand, tripod or holder is about never very enjoyable; even when you are resting your phone against an object, it’s far too easy for the phone to slip down, and without a stand or other accessory, it is not always easy to get your phone to stand at the desired angle. However, if you are Galaxy Z foldable device user, you need not worry about such hindrances, and there’s no need to buy any separate accessories. The devices themselves can act as their own stand in order to allow you to watch your favorite content at variety of angles while moving both hands freely.

When you use Flex mode, the screen will automatically divide into two when you fold the phone to make it stand at a certain angle. The unique advantage of Galaxy Z Fold2 is that you can even watch your chosen media directly from the cover display. If you fold your smartphone to stand on its two displays with the hinge pointing up like a tent, you can enjoy watching videos in this other unique and stable format. The Galaxy Z Fold2’s cover display of 6.2-inches, enhanced from the previous Fold’s cover display size of 4.6-inches, matches the size of regular smartphone displays, meaning that your viewing experiences are not compromised when watching content.

Dual Preview: For Photos Taken Your Way

One of the great benefits of hanging out with close friends is that, when the moment arises, you have your own personal photographers available. But not everyone’s photography skills are the same – sometimes the picture you take for your friend will be fabulous while the one they take for you could use some work. In order to provide better shooting experiences and protect friendships, Samsung developed the Dual Preview feature, available on the Galaxy Z Fold2.

Dual Preview allows not just the photographer but also the subject on the other side of the camera to look at themselves on the large-sized Cover display of the Galaxy Z Fold2. You can experiment with your facial expression and pose to find the best look, and then even directly take the photo yourself by showing the palm of your hand to the camera. Essentially, even when your friend is holding your phone like a tripod, you can take selfies in the way that suits you best.

Flex mode ②: For More Precise Editing

These days we are always adding filters or other such layers, such as handwritten words and stickers, to our pictures. The Galaxy Z foldable phone lineup is here to help you make these edits more precisely thanks to its Multi-Window function. When you divide the screen into two and open the original image on the top and the photo editing application in the bottom display, you can work on the photos while comparing the two screens real-time.¹ By comparing the edits to the original image, you can ensure that any special effects you add are kept in line with the original photo’s tone. You can also open an image that you’d like to use as a reference on the top screen while editing on the bottom screen for even more editing inspiration.

▲ A photo edited to showcase the editing function available using Multi-Window

For further editing ease, you can also harness the AI-powered Object Eraser feature which erases unnecessary objects in your photos. Simply open the original photo on the top screen and use the bottom screen to erase those background or other unnecessary elements in your photos one by one by touching the screen. By comparing the edited version and the original version at once, you can ensure that what remains in your edited photos is what is worth emphasizing.

Auto framing: For Seamless Angle Adjustment with Automatic AI in Group Shots

Taking a group shot to commemorate the moment when hanging out with friends and family is a must. However, someone in the group will always suffer by being caught at the wrong angle, or have to bear the inconvenience of adjusting the camera several times to find the perfect angle as others move around. This is why the Galaxy Z foldable line comes with the dedicated Auto framing feature, which helps you take photos of all members of a group at just the right angle.

Thanks to AI-powered machine learning capabilities, Auto framing recognizes the body and faces of the subject or subjects in front of the camera and will then track and automatically adjust the angle of view to capture them by zooming in or out, moving the screen, and more. The camera focus will automatically adjust when up to two people move in and out of focus, and once more than three people enter the frame, the camera will zoom out so that as many people as possible can appear in-shot. Simply place your Galaxy Z foldable device at the right angle and you are more than ready to take winning group shots worthy of sharing.

¹ Some photo editing applications may not support the Multi-Window function.

Packed with the best of Samsung’s foldable technology, the Galaxy Z Fold2 introduced a whole host of new smartphone experiences to users. Since December last year, users have been enjoying One UI 3 with Android 11 on the Galaxy Z Fold2. And now, following the release of One UI 3.1, the foldable experience is about to get even better.

Users can now multitask more efficiently on the Galaxy Z Fold2. In addition to simplifying everyday interactions on the device, the UX also provides a more natural visual experience. Read on to learn more about the exciting features on the device.

Multitasking Made Easy

On the Galaxy Z Fold2, users can now instantly return to up to three previously opened Multi-Active Windows on the Main Screen via the Recents tab. Users can also bring two Multi-Active Windows directly from the Main Screen to the Cover Screen via the Recents tab.

Need to reply to an urgent message while checking a document? The latest update allows users to launch Multi-Active Window directly from notifications in the Quick Panel. Just long press, drag and drop the relevant notification to open apps with Multi-Active Window.¹

Simplify Everyday Interactions

The latest update makes routine interactions on the Galaxy Z Fold2 easier and faster.

Users no longer need to reach for the power button to turn off the screen. By enabling the ‘Palm touch to turn off screen’ feature in settings, both the Cover and Main Screen can be put on standby with a touch of the palm or a double tap.

One UI 3 brings added flexibility to the Camera app. When shooting in Flex mode, the position of the controls can be adjusted for greater comfort. Following suggestions from users, Samsung also added a Delete and Share button to the preview window in Flex mode.

Notifications in the Quick Panel are now categorized, and you can switch between different media controls in the Quick Panel by swiping. The weather widgets on the Cover and Main Screen are also synced so users can get the same information, no matter how they use the phone.

Natural and Comfortable Visual Experiences 

The visual experience on Galaxy Z Fold2’s immersive Main Screen is even more comfortable. When making video calls in Flex mode, users can fill the top half of the display with the video of the person they are speaking to.

The updated Light and Dark themes bring extra depth to the overall visual experience on the Galaxy Z Fold2 while the redesigned vertical volume slider further minimizes clutter on the screen.

¹ This feature is only available with apps that support Multi-Active Window.

Ever since I was young, I’ve been captivated by engineering and technology — enthralled by new gadgets and curious about what made them work. I didn’t think I could be more obsessed with technology, but 2020 proved me wrong. This year gave me an even greater appreciation for all that it does and can potentially do. We had to reshape our lives, rethink the way we operate and become more flexible — and technology made it possible for us to do so. 2020 bolstered my determination to fully tap the infinite power and potential of tech to give people personalized experiences that enrich their lives and allow them to express themselves.

As we close out this year and I think of what’s to come in 2021, I feel encouraged by all the ways Samsung is cultivating open collaboration and driving innovation forward to empower people on their personal journeys. We have never believed in a one-size-fits-all mobile experience and we never will. We led the charge with 5G and changed the shape of the future with a series of foldable smartphones. Now, we’re working on revolutionary advancements in 5G, Artificial Intelligence (AI) and the Internet of Things (IoT) that will redefine the parameters of what mobile can do and give consumers the freedom to tailor their mobile experiences to fit their lives — not the other way around.

2020 Highlights

This year, Samsung stayed true to its mission and forged new paths for landmark technology that will shape the next era of mobile innovation. Our vision of intelligent, connected devices with mobile phones at the center has become a reality. 2020 saw 5G — a technology Samsung has been pioneering for more than a decade — move into the limelight. Over the course of the last 10 years, Samsung laid the groundwork for the fifth generation of cellular technology by helping to build the global 5G infrastructure. And in 2019, we released the world’s first commercial 5G smartphone and tablet: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever since. We are closing out the year with twenty 5G devices in the Galaxy ecosystem.

There was also growing momentum behind foldable smartphones, a category we launched commercially with the Galaxy Fold in 2019 and advanced with the release of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding industry-leading partnerships, we established an open ecosystem for foldable devices and fostered UX innovation that enabled us to create an enhanced user experience with optimized app interactions and displays. The Z Fold2 was praised as a smartphone that reimagines what’s possible with mobile technology and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space.

We also made headway in our efforts to make the world a better, more sustainable place. In partnership with the United Nations Development Programme (UNDP), we promoted the 17 Sustainable Development Goals on more than 80 million smartphones, mobilizing and empowering the Galaxy community via our Samsung Global Goals app. And we continue to take dedicated action throughout our product lifecycle to help the world transition to a circular economy — by extending product longevity, making greater use of sustainable materials in our packaging, and creating environmentally conscious products and accessories.

Mobile Innovations to Watch in 2021

I’m thrilled with what Samsung accomplished this year, but as passionate pioneers committed to defying barriers to progress, we’re always thinking about what’s next. Our smartphones are truly becoming extensions of ourselves, and with so many people working remotely and spending more time entertaining themselves at home, video quality and capabilities on mobile devices have moved front and center.

From teleworking and virtual celebrations to gaming and online dance challenges, the world is creating, sharing and streaming more video than ever. Whether you prefer to edit footage like a pro or just want intelligent, multitasking lenses to do the heavy lifting for you, the Samsung Galaxy will be more than ready to meet the demands of the video-obsessed in 2021. When it comes to advancement in this space, it’s going to be an epic new year.

Our engineers and developers have also been working hard to expand highly advanced on-device AI capabilities within the Galaxy family, enabling our devices to continually learn from daily activities and routines to take better pictures and videos, maximize battery life and storage space, optimize displays and much more. We’re planning to expand these personalized capabilities to every facet of Galaxy’s product portfolio to empower people to be productive and do all the things they enjoy.

And because we live in an interconnected world that requires interconnected devices, Samsung continues to vigorously support open source research and collaboration. It’s how we evolve new capabilities that can be deployed across devices, applications and services to enable more people to benefit from all that technology has to offer. Thanks to the open ecosystems we’ve created working in tandem with other like-minded industry leaders, we’re developing connected, compatible innovation that will take us into an exciting new era of integrated mobile experiences.

We’ve already advanced breakthrough technologies like ultra-wideband (UWB) through ongoing open collaboration with key partners. And soon, we’ll be rolling out incredible connectivity capabilities that will transform the way you open doors and enable seamlessly integrated car experiences that make personalized car connectivity a part of your digital life. We’re also making it easier to quickly locate the things that matter most, from your keys to your wallet — even your family pet.

As we introduce new and exciting innovations, our number-one goal is and will always be to create experiences that people can trust, knowing we’ll treat their data with the utmost care and keep their personal information safe every step of the way. These new devices will offer incredible personalized mobile experiences and will be built with security and privacy top of mind.

The Samsung Promise

We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences. In 2021, our diverse product portfolio will deliver breakthrough capabilities that empower you and never hold you back.

True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.

Limitations and boundaries are for other brands. At Samsung, we relentlessly test the existing rules because we know the margins for what technology can do are confined only by the scope of our imagination — and ours knows no bounds.

Thank you to everyone who supported us in 2020. I look forward to sharing more in January!

From multiple hands-free viewing options to pro-grade content creation, here’s everything you need to know about the improved Flex mode on the Galaxy Z Fold2.

Two Screens, One Seamless Experience

By bringing enhanced versatility to both the Cover and Main Screen, Flex mode makes the Galaxy Z Fold2 a device that can help you accomplish any task on the go.

The device comes with a larger 6.2-inch Cover Screen, giving you quick access to notifications and ample space to complete general tasks, such as viewing and replying to messages. Let’s say you want to watch a video link your friend sent you in detail. Simply tap on the link and watch content right on the Cover Screen in both portrait and landscape mode.

Flex mode allows you to watch content without interruption even when you unfold the device. The feature automatically brings all the apps that are opened on the Cover Screen to the Main Screen, so you don’t have to waste any time and start all over again.

Keep Your Hands Free

Whether you are attending a virtual meeting in a café or following a video recipe in the kitchen, the Galaxy Z Fold2 can free up your hands and give you more flexibility while multitasking. The Hideaway Hinge allows both the Cover and Main Screen to stay open at multiple angles without a stand, providing you with a wide range of viewing options for all types of situations.

When you unfold the Galaxy Z Fold2 slightly and rest the device on a surface, you can view content on the Cover Screen hands-free. If you need more space to work with, just open the device further to change from the Cover to the Main Screen. In this mode, the top half of the Main Screen will play the video, while the bottom half will show the video controls.

For a more immersive entertainment experience, all you need to do is unfold the device fully. Featuring an Infinity-O Display with 120Hz refresh rate, the fully unfolded 7.6-inch Main Screen delivers lifelike, dynamic visuals. With high-dynamic dual speakers, you can enjoy incredible sound quality while watching your favorite content.

Shoot With Maximum Flexibility

When used with Flex mode, the Galaxy Z Fold2’s cameras become even more powerful, allowing you to shoot exactly the way you want. The flexibility enabled by the feature lets you maximize the advantage of the rear camera, even when you are taking selfies. Simply turn on the Camera app on the Cover Screen and tap on the Rear Cam Selfie button. You can then unfold the device to take selfies with the rear camera while using the Cover Screen as a viewfinder.

Capture View mode on the Galaxy Z Fold2 lets you check photos and videos as you shoot. The feature works with Flex mode, so you can view up to five of your recent captures in the bottom half of the Main Screen, while the preview of the next shot remains in the top half.

Collaboration between the subject and photographer is key to creating dynamic images. Dual Preview on the Galaxy Z Fold2 makes this process effortless by showing a preview of the image on both the Cover and Main Screen. The subject can adjust their pose based on the Cover Screen preview, while the photographer can find the perfect composition with the larger preview on the Main Screen. Dual Preview also works with video and it can be activated in Pro Video mode.

Whether you are taking part in the latest dance challenge or filming a vlog, Auto framing on the Galaxy Z Fold2 can help you create content on your own, wherever you are. It keeps the subject in focus, even when it’s in motion, so you don’t need to worry about staying in the frame when you are filming alone.

In order to learn more about the revolutionary capabilities the Galaxy Fold, Galaxy Z Flip 5G and Galaxy Z Fold2 possess, take a look at the infographic below.

Whether it’s taking a group selfie or a hyperlapse video at night, Flex mode on the Galaxy Z Fold2 allows users to shoot from more angles than ever before. With the addition of advanced video features and Auto framing, Samsung’s latest foldable device makes it effortless for users to capture breathtaking footage.

Check out the video below to hear Samsung experts explain the key camera features of the Galaxy Z Fold2 and how they work together with Flex mode to deliver innovative photo and video experiences.

*Subtitles are available in English, Spanish, Chinese, Arabic and Korean

The Galaxy Z Fold2 was designed to empower users to be just as determined, flexible and confident as the smartphone itself. Samsung’s latest flagship device unfolds an entirely new way of life – one that transcends the limitations of yesterday, makes it easier to juggle more roles than ever, and allows you to focus on being yourself.

Follow along as we examine each fascinating facet of the Galaxy Z Fold2’s design.

Built for Broadening Horizons

The Galaxy Z Fold2 has been optimized, inside and out, to take the foldable smartphone experience to the next level.

The device’s delicately refined UI elevates the quality of the overall user experience, while its expanded Cover Screen further enhances usability. The Cover Screen itself has been made larger, measuring a full 6.2 inches, and its bezels have been made thinner. The combination of a 6.2-inch Cover Screen and a 7.6-inch Main Screen makes the Galaxy Z Fold2 similar in size to a typical smartphone when folded, and a small tablet when opened. When viewing content, the thinner bezels and notch-less Infinity-O Display maximize immersion, allowing users to enjoy the full benefits that come with a bigger screen.

The smartphone’s expanded Cover Screen unlocks a variety of convenient experiences. Now, users can do just as much on the Galaxy Z Fold2’s Cover Screen as they could on a typical smartphone’s screen. When folded, the display makes it easy to do everything from viewing content to taking pictures or replying to messages. When unfolded, the device’s Main Screen is handy for capturing and viewing photos and videos.

The Galaxy Z Fold2’s enhanced UI offers users a variety of ways to divide up the Main Screen for seamless multitasking. When texting with friends, attaching photos is as simple as dragging an image from one window to another. Thanks to a newly introduced feature, users also have the option to utilize a single app in multiple windows. This means that you can load an article in a browser in one window, and search for more info on the subject of the article in another. You can also save your split screen configurations to the Multi-Window tray as an App Pair, so you won’t need to go through the hassle of setting up separate windows each time you’d like to launch your apps.

In these uncertain times, more individuals are learning to accept change and broaden their horizons. The Galaxy Z Fold2 is the embodiment of this kind of progression, designed for those who are constantly defying limitations, seeking out new experiences, and boldly facing the challenges of tomorrow.

The Freedom of Flexibility

The Galaxy Z Fold2 adds a bold new chapter to a category that Samsung pioneered with the launch of the original Galaxy Fold. Like its predecessor, the Galaxy Z Fold2 was designed with an emphasis on flexibility and versatility. It adjusts its form to suit the task at hand, perfectly complementing the many roles that users juggle throughout their daily lives.

The Galaxy Z Fold2 can be used at a variety of angles to suit users’ needs – opened wide, opened just enough for comfort, or even standing upright in a folded position. The available Aramid Standing Cover takes this convenience a step further by enabling you to prop up your Galaxy Z Fold2 like a picture frame, in addition to allowing you to use your device at any angle you desire. When taking pictures or recording videos, you can fold the device so the camera meets your eye level and view a preview of your shot using the top part of the screen, which gives you a wider field of vision for a much more comfortable experience.

App compatibility with Flex mode may vary

The key here is the Galaxy Z Fold2’s convenient Flex mode, which automatically splits the Main Screen into two sections, allowing you to comfortably view content on the top half and control it on the bottom. The smartphone can also be held upright when partially folded, freeing your hands to handle other things. That’s the beauty of the Galaxy Z Fold2’s flexible design: it offers complete freedom to multitask. This includes everything from displaying videos while folded to enabling users to execute video calls on one side of their screen while taking notes on the other.

We live in a time in which people wear many different hats, as the saying goes, and identify with various personas. Our behaviors and attitudes can vary depending on whether we’re working, resting or having fun, and we may express ourselves differently in our everyday lives and on social media. The fact that our characters and behaviors are so multifaceted and nuanced underscores the idea that none of us can be easily defined with a single identity. The Galaxy Z Fold2 and its many forms and functions cater to modern users’ many personas, offering the perfect tool for tackling the wide range of tasks that we manage every day.

The Confidence To Be Different

With its simple form, consisting of straight lines, and colors that exemplify modern elegance, the Galaxy Z Fold2 exudes a kind of confident and premium style that captures the attention of everyone around it.

The smartphone comes in a choice of two colors that are sure to strike a chord with all kinds of users. The sensational Mystic Bronze radiates confidence with its alluring and textured haze effect, while Mystic Black features an elegant hue that’s designed to recall the atmosphere of the city.

The Galaxy Z Fold2’s refined form is neat and composed, and characterized by seamless lines coming together to create a whole. Its body and hinge share the same texture and hue, enhancing the device’s unified design – a design that’s not only slim, sturdy and appealing to the eye, but also fits comfortably into your hands for an exceptional tactile experience.

The Tools to Conquer What’s To Come

At the end of the day, our self-worth should not be defined by others, but by ourselves. We all want to stand out from the crowd, but there is a difference between meeting the standards of others and meeting our own. The confidence that comes from knowing who we are and being positive enhances our sense of worth and adds conviction to our every move. Going forward, those who possess a strong sense of identity will be the ones who endure – who navigate evolving trends, and boldly announce their presence.

Just like these individuals, the Galaxy Z Fold2 dares to write its own story and forge its own path. It will do so by offering users as much flexibility as possible, and by enabling them to discover an inner self that’s more confident than yesterday, and possesses the courage to conquer what’s to come.

* The images shown are for illustration purposes only, and may differ from the actual product. Product specifications may vary by country, region, model, and carrier.

The event unveiled Samsung’s latest category-defining foldable device, the Galaxy Z Fold2. The event’s presentations introduced the device’s cutting-edge design and refined technologies, built to provide users with the versatility everyday life requires, and also featured the debut of the stunning Galaxy Z Fold2 Thom Browne Edition.

If you weren’t able to tune in on September 1, check out the video below to learn more about this latest device and see what you missed at Galaxy Z Fold2: Unpacked Part2.

The ‘Life Unstoppable’ virtual world marks a new era of innovation and is one of many ways Samsung continues to push the boundaries of what technology can do. The pioneering and immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience.

This year, consumers’ relationship with technology has become even more integral as they have looked to stay connected to the outside world. Samsung technology defies limits, bringing together all elements of living, working, and entertaining, with products that seamlessly connect with one another for the most intelligent experience.

Today, the brand showcased its latest bold, revolutionary products including:

• The global reveal of its latest lifestyle product, The Premiere – a smart projector which takes home entertainment to the next level
• Odyssey G5 as Samsung monitors continue to pioneer the gaming experience
• Brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2
• Wireless Charging Trio to help people keep up with demanding lifestyles
• RB7300T Classic Refrigerator with SpaceMax technology and the customisable Bespoke refrigerator range, all making their European launch
• WW9800T Washing Machine and DV8000T Tumble Dryer, both with smart learning solutions and auto-linking capabilities

“This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.”

Benjamin Braun, Chief Marketing Officer at Samsung Europe, gives the opening speech at Samsung’s ‘Life Unstoppable’ virtual press conference

Taking the Entertainment Experience to the Next Level Both In, and Outdoors

Today we are spending an increased amount of time at home and TV, now more than ever, is something we gather around together. It connects us to the world as we watch the news and immerses us into our favourite entertainment. The appetite for the best possible TV experience has never been greater.

Samsung announced its all-new smart projector, The Premiere which gives you a big picture cinematic experience in the comfort of your own home. It comes in up to 120 and 130-inch models which save you space in the home and can be projected anywhere – all you need is a wall. A simple minimalistic design that blends into any living space, The Premiere features powerful built-in woofers, Acoustic Beam surround sound and cutting-edge triple lasers with 4K picture quality. The Premiere LSP9T is the world’s first HDR10+ certified projector so it delivers revolutionary colour and contrast that adds depth for more precise picture detail as you move from bright to dark scenes. This year, it will be available in Germany, the UK, France, Switzerland, Austria, Netherlands, Belgium, Italy, Spain, and Nordics.

This year has also seen an increase in the blurring of boundaries between indoor and outdoor space – more people want a seamless experience between the two. Samsung showcased the brand’s move into outdoor entertainment technology. The Terrace is the brand’s first screen built for outdoor viewing. The Terrace and The Terrace Soundbar have an IP55 rating protecting them from outdoor conditions such as rain, humidity, dust and insects. The Terrace Soundbar features Adaptive Sound, which analyses what you’re watching to deliver the sound quality to match. It’s the perfect companion to round out the entertainment experience. The Terrace also features anti-reflection technology to eliminate glare and its average of 2,000 nits of screen brightness and QLED 4K picture quality performs perfectly in any setting. The Terrace will be coming first to Germany, France, Italy, Spain, the UK and Switzerland in 55, 65, and 75-inch models.

Samsung’s entire TV line-up is built on a philosophy of bold, disruptive design and innovation. The portfolio offers a TV for everyone, including a world-first mobile-friendly TV, The Sero. Optimised to display content on the big screen with a single tap of your mobile, The Sero instantly mirrors your phone in QLED picture quality.

As the desire for great TV and content has never been greater, investment in the biggest and the best devices such as 8K continues. Pioneering 8K tech is something that sets Samsung apart. The flagship Q950 is a revolutionary TV with a thinner footprint than ever before – the infinity screen boasts a 99% screen to body ratio and stunningly slim 15mm profile. Alongside picture is sound and Samsung’s newest soundbars. The Q950T and Q900T have Q-Symphony that creates harmonious sound from both TV and soundbar speakers for an optimum entertainment experience (it is compatible with the select QLED TVs).

An Immersive Gaming Experience That Transports You Straight Into the Action

Gaming is an industry that continues to evolve, it’s so much more than just a first-person shooter or adventure role-play – games have become a place to connect with others and share new experiences. This year has seen gaming platforms host fashion launches, festival sets, and even Samsung’s Life Unstoppable experience.

Samsung delivers the best possible gaming experience, whether that be on-the-go through our Galaxy portfolio, such as the new Note20, or at home with our QLED TVs and Odyssey monitors. The new flagship Odyssey monitors, the G9 and G7, boast a world-first 1,000-millimetre curved screen, one millimetre response time and 240Hz refresh rate, immersing consumers in the heart of the game. The HDR10+ QLED screen brings game scenery to life in true-to-life quality with optimised brightness and contrast. The brand-new Odyssey G5, available to buy now in select countries, joins the existing Odyssey flagship models. G5 contains all the technology you expect from a Samsung gaming monitor in addition to Flicker-Free technology that reduces eye fatigue so gamers can remain at the top of their game for longer.

Pioneering Connected Mobile Innovation That Builds on Samsung’s Legacy of Bold, Intelligent Technology

This year, consumers have relied on mobile technology more than ever before. Mobile devices have facilitated everything from staying connected to loved ones and keeping on top of school or work, to staying up to date with gaming or fitness goals. Connected experiences sit at the heart of Samsung and the brand’s seamless Galaxy Ecosystem works perfectly together to help you get the most out of every moment.

With consumers working, living and entertaining in one space, the need for a compact entertainment device has never been more important. The newest addition to Samsung’s tablet family, Galaxy Tab A7 provides the ultimate solution to this. Its 10.4-inch screen housed in a symmetrical bezel with a premium metal finish provides a sleek and balanced design. With an 80% screen to body ratio, Quad Dolby Atmos speakers and long-lasting battery, the Tab A7 is the ultimate on-the-go picture and sound entertainment experience. It is also perfect for the kids with an all-new Samsung Kids app that features a variety of educational and entertaining content.

This year has seen homes double as gyms and the demand for fitness tracking wearables has increased,¹ as customers search for ways to maintain a healthy lifestyle. To answer this increased demand Samsung today announced a new wearables device, Galaxy Fit2. Galaxy Fit2 is your perfect fitness partner, with a slim lightweight design, long-lasting battery and advanced tracking features.

It automatically detects and tracks up to five different types of activity providing fitness insights such as calories burned, heart rate, distance and more. It will also monitor your sleep patterns, providing daily analysis and a unique Sleep Score. The groove design can help reduce sweating and 3D glass display comes with over 70 different face options so you can swap out to best suit your style. What’s more, it runs for up to 15 days, extendable to 21 days depending on settings and conditions, without needing to recharge;² so you can focus on your fitness goals without having to worry about running low on battery.

Galaxy 5G has transformed the connected experience and Samsung, with a large portfolio of 5G-enabled devices and end-to-end support, is uniquely positioned to make the true potential of 5G a reality. Samsung announced that a new 5G-enabled phone will be joining the Galaxy A series line-up later this year; the Galaxy A42 5G. Packed with all the features you can expect from an A Series device including a unique modern design and new quad camera layout, A42 5G boasts a 6.6-inch Super AMOLED display and instantly connects you to super-fast download and streaming. It is a device that keeps up, helping you capture and express every moment.

Last year, Samsung disrupted the industry with a revolutionary foldable smartphone. Samsung continues to pioneer the industry forward with the innovative foldable category by showing off the next generation of its foldable Galaxy Z portfolio – the Galaxy Z Fold2.

This latest innovation in foldable phone technology, now available for pre-order, builds on Samsung’s legacy of innovation – combining stunning design with revolutionary improved hardware. It comes in two colours – Mystic Black and Mystic Bronze – and thanks to unrivalled hinge technology, effortlessly moves from a 6.2-inch edge to edge cover screen display, to immersive 7.6-inch main screen 2X display when unfolded.

With technology now working harder than ever before, Samsung also recognised a need for a new charging station that can power up more of your devices simultaneously. Wireless Charger Trio is a brand-new wireless charging solution designed to charge compatible devices all at once, offering everyday convenience and ease.

Home Appliances That Help Consumers Customise Their Lifestyles and Embrace Sustainable Living

Samsung is expanding its offerings of flexible home appliances with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. The possibilities of configurations are endless with Bespoke, as it offers consumers complete flexibility to create a personalised solution for their kitchens throughout every stage of their lives.

Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. Recent trends are showing that consumers are visiting the supermarkets less but buying more when they do, Samsung identified a need for refrigerators that maximise your grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers revolutionary storage capacity thanks to Samsung’s unique SpaceMax technology that allows for up to 385 litres of storage and three different height options, so you can keep up with longer grocery lists. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in your fridge, using up to 50% less power.

Samsung also welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.

When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.

For more information on Samsung’s 2020 line-up, please visit www.samsung.com

¹Wearable Fitness Technology: Key Trends and Statistics for 2020, Codete, June 2020

²Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as frequency of use and application usage patterns. Results may vary.

The Life Unstoppable Experience

The Life Unstoppable virtual world was built on the Epic Games’ Unreal gaming platform for a first-of-its-kind experience.

The entire Samsung ecosystem was brought to life during an immersive experience which transported guests into a virtual Samsung Home with key spokespeople and special guests: renowned British sprinter, Dina Asher-Smith; Spotify VP of Product, Sten Garmark; DAZN Chief Subscription Officer, Ben King; professional eSports player and Samsung Morning Star gamer, Stass ‘StenBosse’ Skopin. The platform enabled interaction with over 25 products across mobile, wearables, TV, audio and home appliances.

The experience also came with a few surprises as viewers were able to find five collectable hidden comic books within the Samsung Home. If all five were found, the virtual world and speakers transformed before viewers’ eyes into an out-of-this-world superhero comic book experience.