Samsung India today inaugurated its largest premium experience store in North India at the iconic Connaught Place in Delhi. The new experience store in the heart of the Capital showcases Samsung’s complete product ecosystem through exciting zones such as Connected Living, Smartphones, Audio, Gaming, Lifestyle Screens and Wearables, among others, showcasing its multi-device connectivity with SmartThings.

The store is located in one of Delhi’s most iconic shopping districts – Connaught Place – that has a rich heritage of over 100 years and is today a hub of Gen Z and millennials. The store offers a next-generation, larger than life experience of Samsung products.

Five lucky consumers among the first 500 buyers at the store stand a chance to win a Galaxy Z Fold4 or a Galaxy Z Flip4 while the first 200 buyers spending above INR 10,000 will get assured gifts on every purchase.

Consumers coming into the store on the first two days (January 28-29) can avail an additional cashback of up to 10% on Galaxy smartphones, tablets, wearables, laptops, TVs and digital appliances and 2X loyalty points on the entire Samsung product portfolio from January 30 to February 4. They can get Galaxy Buds2 at INR 2,999 when buying select Galaxy devices between February 9 and February 15.

“We are excited to open a new Samsung experience store at Connaught Place in Delhi, an iconic location teeming with energy, diverse culture and rich heritage. This is the largest Samsung experience store in North India offering the widest portfolio of Samsung devices. With this new store, our goal is to provide every consumer, especially Gen Z and millennials, the best of Samsung products and experiences such as Connected Living, Gaming and Lifestyle Screens,” said Mr. Sumit Walia, Senior Director, Samsung India.

“This new store will also offer a one of its kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers,” he said.

Spread over two floors, across 3,500 sq ft of space, the store will also host a variety of engaging events for consumers such as Galaxy workshops, live commerce activities and cultural performances. The store also offers a fully functional customer service center.

Connaught Place is a historic shopping district in the Capital city that is a personification of Delhi’s modern trends mixed with a vintage charm. It offers locals and tourists multiple options for shopping, entertainment as well as art experiences.

Samsung recently revamped the iconic Samsung Opera House in the heart of Bengaluru by bringing in exciting new technology experiences. Consumers visiting Samsung Opera House can now enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs.

360 Audio Recording: Capture the World as You Hear It

The new 360 Audio Recording feature¹ empowers users to capture sound on video precisely as they hear it. Pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment anytime, anywhere. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the center of a roaring festival crowd or beside a bubbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro — taking advantage of both the left and right mics at the same time. When pairing the Buds2 Pro with a Galaxy Z Flip4 or Z Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

Camera Controller: Frame the Perfect Shot Right From Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update — soon to be available on the Galaxy Watch5 and Watch4 series — adds zoom capabilities to Camera Controller,² further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel — perfect for taking group selfies or group shots from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

Availability³

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting today.¹ The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning from February.² These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities — offering new and never-before-seen experiences.

Tune in on February 1 for more details of Samsung’s advanced Galaxy smartphone that will be announced at Galaxy Unpacked.

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: www.samsung.com/galaxy-buds2-pro

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

¹ The feature will be available on Galaxy Buds2 Pro paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy Z Filip4, Z Fold4 and the upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

² The feature will be available on Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic when paired with a Galaxy smartphone running One UI 5.1 or above with the Camera Controller app support. Requires installation of the latest software version via the Galaxy Wearable app.
³ Availability may vary by market, carrier, model and the paired smartphone. The update will initially be available on Bluetooth versions and will roll out to LTE versions later.

Samsung, India’s most trusted consumer electronics brand, is back with its widely popular ‘Big TV Days’ to make this New Year more joyful with exciting offers on Samsung’s premium, big screen Neo QLED 8K, Neo QLED, The Frame and Crystal 4K UHD televisions.

The  offers  available till Jan 31st, 2023, will provide consumers with a  Galaxy Z Fold4, Galaxy A23, or Samsung Lifestyle Soundbar on purchase of select products. These attractive deals will be available on Samsung’s official online store Samsung Shop and across all leading retail stores. Samsung is also offering an additional cashback of up to 20% (up to INR 20,000) along with 10% cashback with Samsung Axis Bank Credit Cards.

Consumers purchasing the 98-inch Neo QLED TVs and 85-inch and 75-inch Neo QLED 8K models, will get the flagship Galaxy Z Fold4 worth INR 1,54,999 free, along with a 2-year warranty. On purchasing the 85-inch and 75-inch Neo QLED TV models, a 75-inch The Frame TV or the 85-inch and 75-inch Ultra HD 4K QLED models, consumers will get a HW-S801B Samsung Soundbar worth INR 40,999 free.

On the purchase of 65-inch Neo QLED 8K TV, 85-inch, 75-inch, 65-inch, and 55-inch Neo QLED TVs, 85-inch, 75-inch, 65-inch Ultra HD 4K QLED TVs, or the 75-inch and 85-inch Crystal 4K UHD TVs, consumers will get an assured Galaxy A23 worth INR 18,499.

“The demand for big TV screens is rising in India due to a change in the way we consume content and use our TVs at home. TVs are no more passive consumption devices but have become a part of our active lifestyles. Our Neo QLED TVs provide one of the best gaming experiences to our consumers alongside a built-in IoT hub, video call capability with slim-fit camera and multiple other features. The ability to shoot high-resolution content with Galaxy smartphones and watching it on a big screen Samsung TV also showcases the strength of the growing Samsung ecosystem.

We are certain that Samsung’s BigTV Days will delight the consumers who are looking to welcome the new year by upgrading their homes with premium TVs that will being to them diverse experiences, ” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Neo QLED 8K TVs

Neo QLED 8K TVs let you experience every detail with ‘100 Million Lights’ that give you the brightest picture. It is powered by the Neural Quantum Processor 8K with a real depth enhancer that determines and enhances objects to create three-dimensional depth with the help of AI-based deep learning. For an enhanced viewing experience, Neo QLED features EyeComfort mode which automatically adjusts the screen’s brightness and tone based on built-in sensors. As the ambient light changes, the screen gradually reduces the amount of light and offers warmer tones, adjusting the blue light levels accordingly. The cutting-edge Neo QLED 8K line-up, comprises three series with screen sizes ranging from 65-inch to 85-inch.

Neo QLED 8K TVs feature Quantum Matrix Technology Pro (with Quantum Mini LED) and Shape Adaptive Light Control for sharper details with enhanced contrast. With 1/40th size of a normal LED, the Quantum Mini LED enables the best brightness with colours & deepest black and reduces blooming in the picture.

Neo QLED TVs

Samsung’s excellent Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home, and your perfect partner to improve efficiency. Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale to precisely control the display’s brightness. That’s not all; these TVs also support Dolby Atmos featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theatre experience. It comes with a built-in IoT hub that lets you control all your smart devices. With SlimFit camera, you can also make video calls with your TV.

Crystal 4K UHD TVs

Samsung’s 4K UHD TVs offer distinctive features through integration, consumption, and interaction of TV in the everyday lives of its consumers. Driven by Crystal technology, Samsung UHD TVs are aimed to deliver colours with unmatched sharpness and contrast levels. With a host of features such as a Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Ultra HD 4K QLED TVs

Samsung’s Ultra HD 4K QLED TV breaks new ground for premium TVs and home entertainment, delivering a beautiful design supported by the most advanced picture quality and powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colours to deliver the visual experience intended by creators. The Ultra HD 4K QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for an unmatched cinematic experience at home.

You can attach SlimFit camera to your Ultra HD 4K QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on built-in sensors. Offering ‘100 percent colour volume’, Ultra HD 4K QLED TV showcases all colours of the DCI-P3 colour space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

The Frame TV

Unbelievably stunning, The Frame TV comes with customizable bezels and a matte display. You can select different colour bezels to complement your surroundings and curate your art collection from a growing library of over 1,400 pieces of art.

The Frame isn’t just beautiful; it offers superior picture quality with QLED technology that enables life-like colours, enhanced contrast, and impeccable details with 100% colour volume for exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analyzing your room’s environment.

With foldable smartphone shipments expected to reach 16 million units worldwide[2] – an increase of 73% year on year – the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%[3] of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.[4]

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.

According to a recent survey, the Bloomberg Professional app^[5] is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.[6] It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news, and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

DocuSign,[7] which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies[8] has also been optimized for Android 12L. The Galaxy Z Fold4’s takes the hassle out of signing agreements on large screens. Users can now quickly drag and drop email attachments in multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen[9] and the dedicated Flex Mode signature.

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM[10] to address challenges financial professionals may face helping clients while working from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen[11] enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences, and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

[1] According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

[2] Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

[3] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[4] S-pen sold separately from Galaxy Z Fold4

[5] Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

[6] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[7] DocuSign requires separate app installation for use. Availability may vary by market and model.

[8] Source: DocuSign, “About DocuSign” https://www.docusign.com/company

[9] S-pen sold separately from Galaxy Z Fold4

[10] IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.

[11] S-pen sold separately from Galaxy Z Fold4

Samsung Electronics, a global leader in technology, announced today that 46 of its new products and service innovations have received CES^® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)^®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES — recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5 to 8 in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip — As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition — As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 — Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro — Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet — With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry — Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy — Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB — As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) — This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander — Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor — especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package — In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor — As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables — Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

Like so many great innovations, the latest UDC was a group effort — driven by Samsung’s experts and consumers’ valuable feedback. To learn more about the enhanced UDC for Galaxy Z Fold4, Samsung Newsroom spoke with the experts at Samsung Research,¹ who collaborated on the technology.

Read on to see what John Seok-Jun Lee, Head of Computational Camera Part at Samsung Research America (SRA), and Alok Shukla, Head of AI Vision Solutions Part at Samsung R&D Institute India-Bangalore (SRI-B), had to say about their collaboration behind bringing enhanced UDC technology.

Q: What is an Under Display Camera (UDC)?

Seok-Jun: An Under Display Camera (UDC) is an innovative camera solution that enables an uninterrupted viewing experience on a mobile device by hiding the camera under the display and dedicating the whole screen to users while applications are running. It not only requires hardware innovation by placing a camera under a display panel but also requires algorithm innovation for restoring image quality — one of the most complex image restoration problems.

Q: How does the UDC work?

Alok: In UDC, a front-facing camera sits underneath the display. The screen pixel density is reduced in this area, allowing the screen to display imagery unhindered — but at the same time, not block light from reaching the camera when it’s in use. As the camera is placed underneath the display, UDC can suffer from poor image quality caused by diffraction artifacts, which results in flare, saturation, blur and haze. Therefore, while the UDC brings a better display experience, it also affects camera image quality and other downstream vision tasks. These complex and diverse distortions make restoring UDC images extremely challenging.

Q: Why is the UDC an important technology when it comes to Galaxy Z Fold4? What value does it provide to customers?

Seok-Jun: Samsung’s foldables are designed to be new and different, combining smartphone and immersive viewing experiences into one mobile device via breakthrough display technology. When folded, it provides smartphone-like use, and when unfolded, the display provides a more immersive and productive experience. Our consumer research showed that Galaxy Z Fold series users prefer the Cover Screen camera for capturing photos and selfies and the immersive Main Display for more productive tasks like watching videos, playing games and working on documents. Therefore, we thought UDC technology would be the perfect fit to meet their needs for an uninterrupted screen while still being capable of tasks like opening video calls. Samsung has launched the first-ever foldable UDC solution in Galaxy Z Fold3 and enhanced its quality further in the Galaxy Z Fold4.

Alok: Galaxy Z Fold4 truly unfolds a world of immersive display. UDC technology is at the core of the pursuit of a true full-screen display. By combining the leading innovation in display technology with advanced AI techniques for image restoration, Galaxy Z Fold4 provides the perfect balance between screen quality and camera image quality.

Q: How has the camera’s image quality improved since Galaxy Z Fold3?

Alok: Samsung Galaxy Z Fold3 showcased the world’s first UDC on a foldable. After the market release of Galaxy Z Fold3, one of the key feedbacks from consumers was to make the UDC less visible. On the Galaxy Z Fold4, sub-pixel arrangement was optimized to further hide the UDC.

As mentioned previously, when the camera is placed underneath the display, this can result in poor image quality caused by diffraction artifacts, which cause flare, saturation, blur and haze.

That’s why, in Galaxy Z Fold4, we have leveraged the power of AI, backed with multi-frame processing, to develop a novel computational imaging pipeline for UDC image restoration.

SRI-B, along with Visual SW R&D Group at MX Business, focused on developing AI Image Restoration for photo capture and preview to compensate for optical diffraction in UDC. At the same time, SRA’s Mobile Processor Innovation (MPI) Lab improved the multi-frame computational photography algorithm. Galaxy Z Fold4’s UDC solves key technical challenges in image quality to bring a unique experience to end customers.

Q: Walk us through the journey of the SRA-SRI partnership project. Why did your two teams collaborate?

Seok-Jun: The SRA MPI Lab has been working with SRI-B throughout MPI’s entire history at Samsung, from 2014’s Galaxy Note4 camera commercialization all the way to 2022’s Galaxy Z Fold4 and Z Flip4. SRA MPI has been leading MX multi-frame processing (MFP) technology R&D for UDC, Night Mode, Expert RAW and other technology. SRI-B has contributed to all commercialized SRA MPI’s MFP by providing amazing camera software, image quality tuning and resources toward commercialization as well as AI camera R&D. Our 3-way collaboration with MX R&D group, SRA MPI and SRI-B has been a success — especially when the worldwide team used time zone differences effectively to complete milestones on time for such a complicated project. It’s always a pleasure to work with them and deliver Galaxy devices’ camera successes together to accomplish our mutual goal of being the world’s best smartphone camera experience.

Q: Please explain your job role and your team’s contributions to the UDC. How did you contribute to making the best possible user experience?

Alok: Samsung Galaxy Z Fold4 UDC was a complex R&D project, and SRI-B’s role was to think in terms of end-to-end for the best consumer experience. This required multi-domain expertise and deep collaboration among multiple teams. Experts from SRI-B, SRA-MPI Lab and MX Visual SW R&D Group worked seamlessly to realize an end-to-end UDC experience.

SRI-B also played a key role in utilizing a Neural Processing Unit (NPU) to execute the AI model, achieving real-time performance in previews and significantly faster capture processing time than in Samsung Galaxy Z Fold3 UDC. Camera previews, video recordings and video calling scenarios need real-time performance without losing any frames. AI-based UDC restoration accelerated with NPU for preview processing was applied for the first time in Samsung Galaxy Z Fold4. Although real-time processing was not required, as camera capture requires higher image quality than a preview, achieving better image quality with less processing time was desired for user experience.

Q: What were some challenges you faced while developing this technology, and how did you overcome them?

Seok-Jun: Low light transmittance and light diffraction are the main challenges for UDC camera technology. Still, one more challenge, which is different from a punch hole camera image pipeline, is that UDC capture quality is affected by not only the camera module but also the display panel. SRA MPI’s AI-based 3D ISP algorithm was designed with the needed flexibility to tune the output image quality with the different display characteristics. Having such flexibility in 3D ISP helped to overcome such challenges.

Alok: SRI-B’s key focus was developing an AI image restoration module for Samsung Galaxy Z Fold4 UDC. These restorations are required for photo capture mode as well as video mode. Video recording and video calling scenarios have strict requirements for real-time processing within the constraints of current consumption.

AI-based UDC restoration was applied for the first time in Samsung Galaxy Z Fold4 UDC for video. To achieve a better video quality experience than Galaxy Z Fold3, we had to make the AI model lighter while still achieving good restoration quality. Multiple experiments were conducted in network design and training to achieve good quality in real-time. SRI-B extensively utilized NPU and advanced quantization techniques to prepare a lighter, highly optimized AI model that achieves real-time performance with low current consumption.

Q: What is your vision for future UDC iterations at Samsung?

Alok: Samsung Galaxy Z Fold4’s UDC has opened up a new dimension to the smartphone camera form factor. UDCs in the future will enable placing larger camera sensors and multiple cameras at flexible positions without compromising the viewing experience. Another big challenge is towards mass adoption of UDC technology in more products as the main front camera. For this to happen, there will need to be a significant improvement in camera image quality, processing time and display experience.

Seok-Jun: Since the Galaxy Z Fold4 UDC provides a much better experience in terms of hiding the camera under the display and improving image quality, the R&D direction for the upcoming flagship devices will work towards making the UDC completely invisible. This will provide the best uninterrupted immersive mobile display experience while achieving the same image quality as a punch-hole camera.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

As one of the earliest smartphone makers, Samsung recognized that a true innovation does not come solely from the advance in technology itself. True innovation unlocks new benefits that transform consumers’ daily lives and by democratizing the innovations for all.

To help users understand more about the foldable technology from an engineering perspective, Samsung Newsroom sat down with Dr. Won-Joon Choi, Executive Vice President, Head of Flagship Product R&D Team and Technology Strategy Team at Mobile eXperience Business, Samsung Electronics.

As a leader of Samsung’s flagship product R&D team, the Q&A below includes some of the latest breakthroughs and exclusive insights on the fourth-generation of Galaxy Z series.

Read on to learn more about Samsung’s goals for the Z Flip4 and Z Fold4 and the process behind the foldable technology that’s as dynamic as its engineering team.

Q: What is your approach to improving the hardware design of Samsung’s lineup of foldables?

Not only have we accumulated engineering knowledge from the three previous generations of foldables, but we’ve also received customer feedback along the way that has been extremely valuable to advancing the Z Fold4 and Z Flip4. When we address customer feedback, most of the time, we must overcome technological limitations, which require new approaches when compared to conventional bar-type smartphones. To bring foldable technology to millions and make the foldable device category mainstream, we focused on the following areas: enhancing durability for everyday use, providing perfect balance of on-the-go experiences and optimized large-screen experiences and maintaining the ultimate performance which is the fundamental of the Galaxy smartphones.

Q: How does the updated hinge in Z Flip4 and Z Fold4 make everyday use more comfortable for users?

For Z Flip, our users wanted the form factor to be even more compact. For Z Fold, our users liked to leverage both the Main Display and Cover Screen and accomplish tasks one-handed.

So, our solution was to redesign the hinge on both devices. Our previous Hinge design was an engineering feat and enabled the foldable experience we see today. However, we knew internally that we would need to simplify the design to manufacture it at an even greater scale and meet the needs of the mainstream users.

By creating this new hinge, we could further slim down the Z Flip4 design to make it even more compact. It also allowed us to modify the dimensions on Z Fold4. Now, the device has a slightly wider and slightly shorter Cover Screen, enabling a more comfortable experience while typing on the go and doing other tasks on the Cover Screen. While these under-the-hood changes may feel incremental, they go a long way in the consumer experience.

Beyond offering users comfortable use, redesigning the hinge also brings benefits to both manufacturing and longevity. We reduced the number of components by 60%. This is a feat in itself because this means that fewer components could potentially need repair, and it’s easier to manufacture at a larger scale.

Q: Z Flip and Z Fold users love creating content with high-quality cameras. Do the latest devices offer users any new experiences or features?

We took care to upgrade the cameras in both devices. We wanted to give our consumers the advantages of Nightography, first introduced on S22, on both Z Flip and Z Fold. However, this required adding larger camera lenses to bring in more light. By redesigning the hinge, we were able to secure more space for the component that could fit our new camera systems without making the device thicker.

Q: How has the fourth generation Z series been made lighter? How will this benefit the end user?

Over the past several generations, we have been focused on shaving down the weight of Z Fold series. We know this is a critically important factor to get right on foldables because the value proposition of these devices is to offer new experiences without compromise.

This year, we focused on reducing the weight of the display and hinge, resulting in a device that weighs 263 grams, which is 8 grams lighter than Z Fold3 and nearly 20 grams lighter than Z Fold2 (282g). This subtle yet continuous refinement makes a big difference over generations.

To accomplish this, we restructured and optimized number of internal components including display and hinge. Reducing the display weight contributed much to overall weight. We redesigned the structure and materials of the layers and by doing so, the display of Z Fold4 is not only 15% lighter than the previous generation but also 45% stronger. Combined with the redesigned hinge, which is 21% lighter than the one used on Z Fold3, Z Fold4 offers a noticeable difference in weight. This results in a more comfortable, portable and convenient user experience.

Q: Samsung has received feedback in the past regarding Z Flip’s battery life. How has the battery life been extended in the Z Flip4?

One of the biggest pieces of feedback we received from Z Flip3 was about its battery life. Since a foldable smartphone is divided into two parts and joined together with a hinge, naturally, it has limitations to its internal space when compared to conventional bar-type smartphones. However, by making the hinge slim and reconfiguring internal mechanical design, it allowed us to secure extra space for bigger battery. Together with more efficient performance, users are now able to enjoy longer battery life compared to previous generation.

Q: Galaxy users care about having an immersive viewing experience on their devices. How and why has the Under Display Camera (UDC) on Z Fold been improved in this latest iteration?

We created the UDC technology to provide an uninterrupted viewing experience on the 7.6-inch Main Display. This was the first of its kind on a foldable, and with Z Fold4, we were able to make the experience even better.

We reconfigured the pixels on top of the camera to improve the perceived resolution and thus make the camera even more unnoticeable. We changed the sub-pixel arrangement from a cluster-type to a scatter-type, increasing grid pattern visibility and improving the readability of texts. As a result, watching content, playing games and reading are uninterrupted on the Main Display.

Q: The key element to Samsung’s foldables is Ultra Thin Glass (UTG). Can you tell us more about how you created this durable material that can be folded hundreds of thousands of times?

When we developed the first generation of the Galaxy Fold, we made the foldable screens using flexible polyimide. But we knew we would need to make something more durable to make foldables mainstream.

This is how the first Ultra Thin Glass was created. It is a highly complex material that has to come through countless steps from the raw material. We first receive sheets of thin glass, which are thinner than a single human hair, from our partners before they are coated and cut to precise dimensions. Then, we undergo a delicate process of smoothing and polishing the glass surface. This ensures the material is structurally sound and ready for installation. Finally, they are given a strenuous durability test before being added to a Z series device.

Each step has been refined every year to get us where we are today, producing millions of components for our devices durable enough to give our users peace of mind in their everyday usage.

Samsung Newsroom has put together this guide for users to take advantage of the features of Galaxy Z Fold4, which delivers a lighter, more convenient and more efficient workplace on-the-go.

Do More With Your Smartphone’s Lighter Weight and Wider Display

It’s gotten smaller but wider — Galaxy Z Fold4 is still as compact as ever, with its even lighter weight and thinner hinge and bezels. When you unfold your phone, the device’s even wider display delivers an immersive experience that can transform your current surroundings into a workspace anytime, anywhere. The UDC (Under Display Camera), located under the screen, helps you focus on your work by minimizing factors distracting your field of vision.

Thanks to the device’s 7.6-inch wide screen, you can even conveniently edit documents full of text. Just like using a small tablet PC, you can handle a variety of tasks that are more complex than simply reading or sending e-mails with your smartphone.

Galaxy Z Fold4’s Cover Screen has also gotten wider, making it even more convenient to use. The width of the Cover Screen has increased while the length has decreased, making the aspect ratio similar to that of other conventional smartphones. In addition, the phone has become thinner when folded, providing enhanced grip experience. Thanks to the wider width, you can comfortably enjoy most features, such as typing letters or watching videos, without ever needing to unfold your phone.

Work Efficiently From Anywhere With Enhanced Multitasking Features

The most striking characteristics of Galaxy Z Fold4 are its enhanced multitasking features. Along with the wider screen, the new Taskbar¹ feature and Multi-window help you get your remote work done fast and efficiently — as if you are using a laptop.

The Taskbar is a newly added feature, but that doesn’t mean it isn’t familiar. The Taskbar looks and functions just like the layout you are used to seeing on a PC. You can even add frequently used apps to personalize your Taskbar: All the apps saved as favorites on your home screen will also appear on the Taskbar.

You can fully take advantage of the wider display by utilizing Multi-window, which lets you simultaneously view up to three windows on the screen. If you’d like to open another app while using a different application, simply drag and drop the app from the Taskbar to somewhere on the side, top or bottom of the screen. You can also easily switch screens between apps or change the layout with its intuitive UI.

If you have a combination of apps that you frequently use together, then the App Pair feature will help you save time. With the App Pair feature, you can save up to three apps as a single group on the Taskbar. Using this feature will get rid of the hassle of having to launch each app and display each one of them on a split screen.

Use the S Pen to Work With Precision and Speed

With the S Pen for Galaxy Z Fold4, you can precisely control your mobile device as if working with a mouse on a PC. You can conveniently take notes on a large screen just as you would on a tablet, and you can also select only the necessary parts, such as text, links or photos to quickly copy and paste.

Make the Most of Work and Play at Every Angle

With Flex mode, you can make the most of your foldable phone by freely changing the angle according to your needs. For instance, by taking advantage of Galaxy Z Fold4’s multitasking features, you can launch multiple apps at the same time. You can use one window of the screen for a video call and another window to take notes on important information, all while also looking at a meeting material on the screen.

Taking a break is just as important as working efficiently. When it’s time to step away, try turning over your screen filled with work-related apps and instead watching a video on the Cover Screen to lighten your mood. Thanks to the thin bezels and the aspect ratio optimized for the Cover Screen, you can have an immersive experience while watching a video. With Flex mode, you can adjust your Galaxy Z Fold4 to best fit any situation.

Capture Work, Play and Everything in Between

Galaxy Z Fold4’s various features stand out whether you’re on or off the clock. For instance, during break time, you can enjoy watching videos or playing games on a large, immersive screen that brings your content to life. Small but important details such as the UDC (Under Display Camera), where the camera is placed under the screen, help minimize on-screen distractions and allow you to fully dive into the game.

In addition, Galaxy Z Fold4 users can also take advantage of the device’s large screen while snapping pictures. The larger image sensor and upgraded resolution enable high-quality shooting day or night. By enabling “Cover Screen preview,” the portrait can simultaneously check the preview on the Cover Screen while “Capture View” allows you to check the photos taken while using the camera.

Another notable feature that takes advantage of Capture View is the Zoom Map. With larger Zoom Map activated automatically on the Capture View area when the rear camera is magnified by 20 times or more, it allows you to compare the magnified image and the original image ratio side by side at a glance. Typically, locating a subject while zoomed in is difficult, as the quality lowers and small movements come across as very shaky on camera. However, larger Zoom Map makes it possible to locate a subject quickly and easily to capture that perfect shot.

Galaxy Z Fold4 pushes the limits of mobile devices with its wide screen and various multitasking functions. If you’re a mobile worker who values the convenience and flexibility of working from anywhere, then we recommend Galaxy Z Fold 4 for your ultimate experience in on-the-go workplace productivity. However, whether you’re on or off the clock, you can still take advantage of Galaxy Z Fold4 features to make the most of your daily routine.

¹ Taskbar feature supported on the main screen only.

Check out the video below and learn about how Samsung puts its foldable smartphones to the test.