Are you someone who gets lost in the virtual reality of action-adventure gaming? With the new line-up of Samsung Neo QLED TVs, it’s time to upgrade for the ultimate gaming experience.

Power up your reaction time with a high refresh rate, never lose a valuable second with low input lag, and envisage yourself in the game. With these advanced features, Samsung Neo QLED TVs are taking gaming to new heights for a more lifelike experience.

Here is why it is a game-changer:

Immerse with Motion Xcelerator Turbo Pro: Motion Xcelerator Turbo Pro delivers peak performance, consistently creating  crisp visuals and blazing-fast speeds for high-speed gaming. This gaming powerhouse TV virtually eliminates lag and motion blur with Game Motion Plus, delivering up to 144Hz for compatible PC-connected gaming content.

Play in any setting with Quantum Matrix Technology: Samsung’s Quantum Matrix Technology enhances the display by using precise lighting control. It incorporates a dense array of LED backlights that can be individually dimmed or brightened, enabling deeper blacks and brighter highlights. This ensures that every scene in your game is displayed with incredible contrast and an extensive range of colors, making it feel more vibrant and dynamic.

Go into realism with advanced HDR: Witness a broader spectrum of colors with High Dynamic Range (HDR) technology that enhances the overall visual experience. The Neo QLEDTVs support  HDR formats such as HDR10+ and Dolby Vision, delivering more lifelike and realistic visuals, and allowing you to see every detail in your games exactly as the developers intended.

Experience incredible flow with low input lag: The TV offers low input lag, minimizing the delay between your controller input and the on-screen response. This is essential for gaming, as it ensures your actions are translated to the screen almost instantaneously.

Escape from reality with enhanced Audio: The immersive gaming experience of the new lineup of Neo QLED TVs is not limited to visuals only . The televisions also pay  attention to audio quality. With built-in speakers or support for external sound systems, you can enjoy rich and immersive soundscapes that enhance your gameplay.

Elevate the game with gaming optimizations: To elevate the experience for every type of gamer, Samsung has included Auto Game Mode, which automatically detects when a game is being played and optimizes the TV settings for the best gaming performance. Additionally, the Neo QLED  TV offers advanced gaming features such as e HDMI 2.1 ports, which support Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).

Samsung, the global number one TV brand for 17 consecutive years, today announced the launch of its OLED TV range with Neural Quantum Processor 4K in India that deliver deep blacks, clean whites and lively colours. All models of Samsung OLED TV range will be manufactured in India.

Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch and 55-inch starting from INR 169,990. Starting today, the OLED TV range will be available at leading retail stores across India, and online on Samsung.com.  

“We are pushing the boundaries of innovation with our new range of OLED TVs. We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality. The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Outstanding Picture Quality

Samsung OLED TVs come with Neural Quantum Processor 4K for an ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness.  Using Neural Quantum Processor with 4K Upscaling, everything displayed on the screen is transformed to incredibly sharp 4K resolution irrespective of the original resolution. This processor utilises AI-based algorithms to analyze content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy exceptional details.

Samsung OLED TVs are the world’s first OLED TVs to be validated by PANTONE® for delivering a wide range of colours. This validation ensures consumers can experience not only realistic but accurate expression of 2,030 Pantone® colors and 110 skin tone shades, while watching their favorite content.

These TVs also come with the intelligent EyeComfort Mode that adjusts the brightness level depending on the surrounding light and optimizes the overall picture quality for pleasant viewing experience.

Sound that Enthralls

Samsung OLED TV range is equipped with wireless Dolby Atmos® and OTS+ enabling sound following the object on screen offering a complete and immersive experience. That’s not all, consumers can enjoy a concurrent sound experience that transcends them right at the middle of their favorite content with Q Symphony, which allows TV and Soundbar speakers to work in cohesion.

High on Style Quotient

Samsung OLED TV is an ideal choice for any interior space to make it look splendid. These TVs come with Infinity One Design that lets consumers dive into their favorite movies, shows, sport or gaming with edge-to-edge picture. Flaunting a stunning design that beautifully syncs with the modern trend of minimalistic look, the television has an almost unnoticeable bezel that enables a complete and immersive viewing experience without any interruption. Plus, the sleek edges adorn the home interior with grandeur.

These TVs are an epitome of minimalism with Attachable One Connect Box that helps consumers go clutter-free. It is easy to tuck on the back of your TV or place it neatly on the side.

Samsung has been spearheading eco-conscious technologies ensuring sustainability in its offerings. In line with this, Samsung OLED comes with the sleek SolarCell Remote that has minimalistic keys. The remote is completely battery-free and can even be charged with indoor lighting or electromagnetic waves that are generated from various home devices such as WiFi routers.

Holy Grail of Gaming

Samsung OLED TVs are equipped with the Motion Xcelerator Turbo Pro for constantly creating crisp visuals and dazzling fast speeds for high-velocity gaming. It also virtually omits input lags and motion blur delivering up to 144Hz refresh rate. With impressive gaming features such as Game Bar, Mini Map Zoom, and Virtual Aim Point, among others, game enthusiasts can be rest assured of enjoying every bit of thrill that comes out of high-speed gaming.

Seamless Connected Living Solution

The new range comes with a built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light and sound. You can connect and control all surrounding smart devices with the help of your TV.

Samsung’s OLED TVs allow you to stay connected with your friends and family. With an easy-to-use SlimFit Cam that can be plugged on the top of the TV without compromising its design and appearance, you can do video calling or hold conferences on the TV screen Via Google Meet.

Price & availability

Samsung’s OLED TV range consists of two series – S95C & S90C – and both come in three sizes  77-inch, 65-inch and 55-inch at a price starting from INR 169,990. The new range will be available at leading retail stores across India and online on Samsung.com.

Consumers can get up to 20% cashback on leading bank credit cards and can also avail easy EMIs starting at INR 2,990.

All OLED TV models come with a 2-year warranty.

You would be a happy Gamer with a Galaxy though! To tell you why, we caught up with a few gaming enthusiasts from our Samsung Members community.

Samsung’s propriety Game Booster feature has revolutionized how Galaxy smartphones perform and has been a game-changer feature for our avid gamers.
“I have played games on various devices,” says Nishit Mehta. “But trust me, when I first played games using Game Booster on my Galaxy Note 10+, it was nothing like anything I ever experienced on a smartphone,” he adds.  

Nishit Mehta: Game Booster is a different experience altogether

The Game Booster’s job is a simple one – look after the battery life and prevent the device from heating. That’s precisely what the gamers want. “From the time I’ve started using Game Booster, it’s been a very stable experience in terms of performance with less heating,” says Darshan Jaiswal. 

According to these avid gamers, millennials love graphic intensive elements and the Game Booster simply revolutionizes the experience for these games. 21-year old Sagar Agarwal – a hardcore gamer – says he loves first-person shooter gamers and feels that even ‘the slightest slowdown in performance kills all the fun’. “With Game Booster, I have not felt any kind of lag,” he says. “And the best part – I concentrate only on my game while the Game Booster blocks any incoming calls and other notifications!”

Sagar Agarwal : Game Booster revolutionizes the experience

There is consensus in the Samsung Members community about the Game Booster feature –  it has been ‘the innovation’ for those who love gaming. Game Booster has not only improved battery life by upto 20% (during gaming), it also gives superior performance (high frame rate and stability) and the experience of realistic Dolby Atmos sound on Galaxy smartphones.

[Nishit Mehta from Mumbai is a Diamond Merchant and has been a Samsung Member for the past three and a half years. Sagar Agarwal is from New Delhi and a student of Computer Application. He has been a Samsung Member for almost two years. Cinematographer and Photographer Darshan Agarwal from Baroda is a Samsung Member for over a year.]

Not so long ago, consoles and PCs were the only platforms powerful enough to deliver the best gaming experiences. But as the computing and graphics capability of smartphones continue to improve, the experience of gaming on mobile devices can now rival traditional platforms.

The statistics speak for themselves. There are an estimated 2.1 billion mobile gamers around the world; 56 percent of them play games on their phone more than ten times per week.

As the Galaxy smartphone is the world’s largest platform for Android games, Samsung is in a unique position to shape the future of mobile gaming. Our aim is simple – create immersive and unique experiences for gamers across the globe.

Our commitment to push the boundaries of mobile gaming led to the establishment of Galaxy GameDev in 2016 – a program dedicated to supporting global game developers and partners.

Since the program was announced at SDC 2016, it has helped over 50 partners, including Unity and Epic Games, optimize their offerings. By providing cutting-edge tools to developers, such as 64-bit and Vulkan API, GameDev set a new standard in the quality of mobile gaming. The launch of Fortnite for Android with Galaxy Note9 is just one of many examples of the program’s enormous influence on the gaming landscape.

Building on the progress made to date, we are ready to take mobile gaming on Galaxy to the next level. At the core of our vision are three principles – help game developers to create best games, help users discover great games, and help the game industry to grow its great ecosystem.

To turn this vision into reality, we are taking steps to provide the best support for the game development industry and game developers.

In the coming year, Galaxy GameDev will expand to include even more cutting-edge tools, including GPUWatch andGameSDK with Android P.

To help our gaming partners easily deliver their latest creations to their fans, we are launching the Galaxy Store Seller Program. For users, the brand-new Galaxy Store, the only store in Galaxy, will simplify the steps to find new games on Galaxy phones and more exclusive benefits.

And finally, we are strengthening Samsung IAP by enhancing the fraud detection system, settlement system and the seller dashboard. Our partnership program called Made4Samsung that started in the US will also expand globally, providing more opportunities for developers to commercialize their games.

The future of mobile gaming is limitless and now is the perfect time to join the world of Galaxy. Together with the developer community, let’s become the game changer.

At the 2018 Electronic Entertainment Expo (‘E3’) in LA this June, Samsung QLED TVs were exhibited as part of Microsoft’s Xbox booth. The 75-inch QLED TV screens caught the attention of keen gamers, with a long queue forming in order to enter the showroom. Players enjoyed an unparalleled 4K HDR gaming experience, featuring stunning graphics and quick response times, with the QLED.

Samsung’s 2018 QLED TVs have evolved to merit the title of the ‘monster’ of the gaming industry. They offer gamers a low input lag of no more than 15ms (0.015 seconds), a rich viewing experience achieved by 100% color volume and High Dynamic Range (HDR) 2000, and Radeon FreeSync for the seamless playing of even the most demanding games.

Fighting Input Lag in FPS Games

Input lag can be a critical issue for those players who want to enjoy fast-paced games like first-person shooters (FPS) or fighting games. Input lag, or input latency, is the delay between the TV or monitor receiving a signal and it being displayed on the screen, or the delay between pressing a controller button and seeing the game react. It is important in gaming because even a 0.01 second reaction difference can determine the difference between a winning and losing move in an FPS game.

Samsung’s QLED TVs have input lag reduced to 15ms (1ms = 0.001 seconds), faster than conventional TVs which have a 20-30ms lag on average. Gamers can fully immerse themselves in games on their QLED TVs with minimal lag. QLED TV’s Auto Game Mode also changes features including response speed for game optimization. When users start a game on a console such as Xbox, the TV automatically recognizes the game and sets the correct game-related settings.

Optimized Picture Quality for Immersive Gaming

Today’s games are characterized by feature film-quality storylines, cinematography and graphics. Game characters and avatars are becoming more and more lifelike, as are the landscapes around them, often offered in full 360-degree rotation to the player for the most immersive experience possible.

In order to deliver this virtual realism to gamers, game platforms feature the latest in color, contrast and imaging technology, as well as 144Hz refresh rates for high frame-rate gaming. Samsung’s 2018 QLED TVs are the first in the TV industry to use Radeon FreeSync in collaboration with global graphics card maker AMD. Radeon FreeSync puts an end to choppy gameplay and broken frames, bringing smooth gaming and the fluidity of gaming monitors to the big screen.

With the Samsung QLED TV, gamers can experience the cutting-edge display performance they are used to. The QLED TVs feature HDR10+ for crisp and detailed images, as well as 100% color volume for greater image depth in both the day and nighttime, at any brightness level. Samsung’s Anti-reflection technology is another bonus for reducing eye strain and optimizing gameplay.

Enjoy Over 15,000 PC games with Steam on TVs

As well as their favorite console games, users can also play Steam games on their QLED TV. Steam is an online game platform with over 120 million users globally.

In order for QLED users to enjoy the full offering of the Steam platform, all they need to do is head to the Samsung Smart Hub and download the free Steam Link app. No supplementary hardware is necessary for users to be able to access the 15,000+ games offered by Steam on the large-inch QLED screen.

In addition, gamers don’t need to bother with changing the settings on their QLED TV in order to access their favorite console games. Just turn on Auto Game Mode and start your console.

No Screen Burn-In, Guaranteed

TV screens suffer from performance decline over time, with static images and fixed interfaces leading to image retention and consequently the burn-in issue. With Samsung QLED TVs, however, you no longer need to worry about burn-in.

Rtings, an industry-trusted US TV Reviewer, ran a test for permanent image retention. Different kinds of TVs were kept on for 10 minutes, running a test pattern in a loop. The 2017 QLED TV scored 10/10 for image quality and lack of burn-in, while some screens achieved a mere 5/10.

The durability of the QLED TV screen is due to groundbreaking Quantum Dot technology. Quantum dots are made of inorganic materials, which translates to longer-lasting displays that do not develop the burn-in issue. Displaying the same image or scene for long periods of time will not leave unpleasant ghost images on your QLED TV, enhancing the gaming experience.

“Today’s TVs are like all-round players. More and more, people are enjoying everything on TV such as games, the internet, or smart functions provided by IoT,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “The huge-screen QLED TV with best performance and durability will take the gaming experience to the next level.”

With this video, you can see for yourself the increased possibilities Vulkan brings to the gaming world. In EA’s Need for Speed: No Limits, Nexon’s Heroes of Incredible Tales (HIT), and Super Evil Megacorp’s Vainglory, each game is noticeably more detailed and responsive, so gamers can enjoy them all at a deeper level.

OpenGL has been an important standard in the industry for more than 25 years. But changes in technology—in particular the rising power of GPUs—have created the need for a new API with more flexibility and portability, which led to the release of Vulkan 1.0 in February. With simpler drivers, Vulkan reduces CPU bottlenecks, allows the use of multiple CPUs for increased performance, and reduces hitches and other surprises.

Compared to OpenGL ES, the Vulkan API increases GPU performance while lowering CPU load. The result is more detailed graphics and more responsive gaming, making games more immersive and engaging for users.

In order to making gaming on the Galaxy S7 and S7 edge as exciting and engaging as possible, Samsung has worked actively with its partners, helping them understand the smartphones and Vulkan API.

“Samsung has been a great partner for us in importing our games to Vulkan,” said Tommy Krul, Chief Technology Officer at Super Evil Megacorp. “We actually had engineers from Samsung right here in our office helping us port Vainglory to Vulkan and really squeeze out all the performance we can.”

Together with Samsung and the Vulkan API, Super Evil Megacorp was able to create games with 30 percent faster performance, increased rendering of images on the screen and improved battery life.

“Microsecond fidelity on our devices is essential, because we need players to be able to perform at their max capacity,” said Stephan Sherman, Chief Creative Officer at Super Evil Megacorp. “It’s essential that they have a device that is going to be able to keep up with them. Vulkan and Samsung devices are built for performance. They’re built for lightning fast, blinding speed, that perfect alacrity between touch and action.”

And to take that relationship to the next level, this year Super Evil Megacorp teamed up with Samsung at the E3 to present the Samsung Galaxy Vainglory Invitational tournament Four of the best competitive Vainglory teams from around the world competed in front of a live audience in the 2-day competition. The matches between Team Solomid from USA, G2 esports from Germany, Hunters from China and Invincible Armada from Korea were very intense. In the end, Invincible Armada took home the victory, with Team Solomid coming in at second place.

In addition to the many advantages of using the Vulkan API, Samsung has a wide range of technologies and approaches it is using to further improve the gaming experience for users. The company has introduced several useful features such as the Game Launcher and Game Tools with the Galaxy S7 and S7 edge, and it provided the Galaxy Game Pack, a package of more than 40 games and special bonuses that are available only for Galaxy S7 and S7 edge users through Galaxy Apps. With Game Pack, it is easier than ever to experience all the fun and immersive excitement of many of the best games.

The man raced across the rooftop, desperately trying to get to the helicopter, as bullets flew from all directions. But just before he reached safety, an explosion destroyed the helicopter, along with much of the roof. Game over. “Pretty sweet,” said a grinning French journalist, as his character plummeted to a fiery death.

One part of CES 2016 gets visitors really excited—gaming devices. And Samsung’s three-monitor ultra-wide setup for the EA game Battlefield 4 has gotten a particularly enthusiastic response. Not only are there three monitors connected in a row to expand the horizontal field of view, but Samsung devised this setup using its new 27-inch, 1800R curvature monitors, creating an arcing, smooth viewing surface, for the most immersive viewing experience yet.

For gamers, getting immersed into the action is the whole point of the fun. So it is essential to have a monitor that can keep up with the intense demands of today’s games, without lagging or stuttering, and completely absorb players. Samsung’s new curved monitors—the CF591, CF391, CF390 and CF 398—curve with a radius of 1.8 meters, the tightest curvature in the market. That curve helps to create a sense of surrounding the player, pulling them all the way into the action of the game.

“Sitting here, the edge of the screen is looking at you, instead of you having to look at it,” said one rep from an American gaming company, as he played EA’s Need for Speed on a 31.5-inch curved monitor. At the next monitor, another visitor was getting into EA’s NBA Live 16.

In addition to that curvature technology, each of Samsung’s gaming monitors helps prevent eye strain and fatigue with embedded flicker-free and Eye Saver technologies. The monitors are also supported by AMD FreeSync Technology Over HDMI^®, which synchronizes the screen refresh rate with users’ AMD graphics card frame rate, to reduce input latency, stutter and lag during gaming.

Together, these technologies impressed the visitors who streamed through the Samsung exhibition over the course of CES, with many calling Samsung’s 1800R monitors the most natural-feeling and immersive on the market for gaming.

Samsung also set up a special gaming room where visitors could play the games on the new 1800R monitors.