Samsung Electronics today announced the company has reached a significant milestone in its journey to advance the Sustainable Development Goals (SDGs), or the Global Goals, with a contribution of more than USD10 million to the United Nations Development Programme (UNDP). The funds were generated through the Samsung Global Goals app and will help UNDP promote resilience and accelerate progress around the world.

Established by the United Nations in 2015, the Global Goals provide a shared blueprint of ambitious milestones for a more equitable, just and sustainable world by 2030. The 17 Global Goals promote collaboration and collective action to address inequality, climate change, ecosystem degradation, education and other pressing global challenges. Samsung embarked on delivering innovative solutions in support of the Global Goals and in 2019 by partnering with UNDP to launch the Samsung Global Goals app. The company’s global Galaxy community has since joined the movement by leveraging the app as a simple yet meaningful tool to make a difference in their daily lives.

Taking Collective Action for the Goals

“At Samsung, we know technology plays a crucial role in solving some of the biggest challenges the world is facing right now,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our partnership with UNDP and the Samsung Global Goals app, the Galaxy community has been instrumental in advancing the Global Goals. We want to extend our gratitude to our users for making this incredible milestone possible.”

Actions taken on the Samsung Global Goals app support UNDP’s impactful work. This includes meaningfully engaging youth to achieve the SDGs. UNDP implements policies, advances programs, champions youth initiatives in over 100 countries and supports over 900 youth partnerships.

“As we approach the halfway point of the 2030 deadline, this coming year is crucial in our pursuit to advance the Global Goals,” said UNDP Administrator Achim Steiner. “While the world has faced recent setbacks, we are energized by the progress made through this partnership. Together with Samsung, we must reinvigorate our combined efforts to achieve the Goals and inspire the next generation to take action with us.”

Scaling Our Impact

The Samsung Global Goals app is installed on nearly 300 million Galaxy devices worldwide, including smartphones, tablets and smartwatches. Through the app, Samsung raises awareness for the Global Goals while also empowering users to take small actions that amount to big change. The Samsung Global Goals app enables users to donate directly, use wallpapers to increase ad-earnings or generate funding by watching advertisements in the app. To maximize impact, Samsung matches all proceeds through in-app advertisements.¹

Since launching the Samsung Global Goals app in 2019, Samsung has expanded its partnership with UNDP with Generation17, an initiative that elevates the voices of 14 young leaders making meaningful impacts in their communities around the world. The Generation17 Young Leaders play an essential role in inspiring people to deliver impact for the Global Goals.

Samsung also strives to support the Global Goals through its business operations. The company has aligned its corporate ESG strategy with the Global Goals to identify business priorities and communicate performance according to the Goals. The company is also a signatory of the United Nations Global Compact, an initiative that encourages businesses to adopt sustainable and socially responsible policies.

To learn more about the Global Goals and take action, visit the Samsung Global Goals app here: http://smsng.co/SGG-App.

To view Samsung’s sustainability progress, check out the 2022 Sustainability Report.

About UNDP

UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and planet. www.undp.org

¹ Samsung has pledged to match donations with ad proceeds generated through the Global Goals app; up to USD 5 million annually.

Dear Galaxy Community,

Over the past year, we’ve all been reminded of technology’s vital role in our lives. It has kept us connected in these difficult times and enabled us to work and learn, no matter where we are in the world. But beyond that, it has kept us hopeful. Technology has inspired us and enabled us to do good by serving as a powerful tool capable of bringing communities together to drive positive change.

I would like to spotlight a group of young people who, in the midst of a global pandemic, have truly embodied this spirit of innovation. They’re finding creative ways to harness technology to defy barriers and build a better world at a time when we urgently need to make progress.

In celebration of the United Nations’ 75^th Anniversary, Samsung and the United Nations Development Programme (UNDP) expanded our partnership to launch Generation17, an initiative to magnify the voices of young leaders who are helping to achieve the Global Goals for Sustainable Development.

Our Generation17 Young Leaders are committed activists, each with the strong will and unwavering determination to build a better future for all by 2030. Spanning Africa, Asia, Europe and Latin America, they are already making incredible strides on pressing global challenges.

A Generation Driven by Purpose

Now more than ever, we must elevate the voice of young generations and unlock their collective power to advance the Global Goals. Our future depends on their ingenuity, dedication and optimism. We need their abiding sense of purpose.

Millennials and Gen Z are, by and large, fluent in technology. More than two-thirds of their generation have a smartphone.¹ They’re also natural changemakers. More than 86% believe they can make a difference.² They are passionate activists who truly seek to make positive change in everything they do and are determined to create a better world for all. And because they’ve grown up in a largely borderless, online world, Samsung aims to amplify their spirit of global community. Both generations are visionary, but they need resources that help them realize their aspirations and help society continue to grow and evolve.

That’s why Samsung and the UNDP are supporting the next generation. We’re propelling young people to do good by giving them the technology to create change and the means to make their voices heard. Samsung is proudly using our global reach to help these young leaders tell their stories and advance their missions, while the UNDP is leveraging its issue expertise and grassroots operations to supply young leaders with the necessary skills and resources they need to make a meaningful impact.

After first partnering with the UNDP over two years ago to transform the Galaxy ecosystem into a powerful enabler for collective activism, this marks an important next step in our ongoing journey towards helping the world achieve the Global Goals in less than 10 years.

Taking Action, Together 

The journey to achieve the Global Goals is not easy. It requires a committed and coordinated effort across the public and private sectors, as well as groups and individuals. As Generation17 demonstrates, we can all enact big change if we tap our passion and determination together. And the Galaxy community has the opportunity to embrace our purpose and help shape a better future.

Today, we’re welcoming even more young leaders to our Generation17 community, a group that once again shows the power of technology to make these critical connections. From Daniel Calarco’s quest for improved equality in Brazil; Nadine Khaouli’s inspiring crisis response in Lebanon; Yurii Romashko’s use of technology to power data-based decision making; and to Yejin Choi’s AI-based approach to children’s wellbeing in South Korea – it’s only the beginning.

These young innovators are an integral part of the Samsung Galaxy community, and they do not stand alone. Even the smallest everyday actions can add up to exponential good and that’s why we’re grateful to the millions of Galaxy users who are standing with our young leaders. As of January, the Samsung Global Goals app — a platform where Galaxy users can learn about the Goals and work together for greater good — has been installed on over 100 million Galaxy smartphones worldwide.

We’re proud of our shared mission and impactful partnership with the UNDP and we are continuing to explore new ways to evolve our collaboration. We will continue to find ways to support young leaders and identify new opportunities to mobilize our Galaxy community to achieve the Global Goals.

We invite each and every one of you to learn more about the young leaders and join us in our cause by visiting https://generation17.undp.org.

Thank You,

Stephanie Choi

SVP & Head of Marketing of Mobile Communications Business

Samsung Electronics

¹ “Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally.” Pew Research Center, Washington, D.C., (2019) https://www.pewresearch.org/global/2019/02/05/in-emerging-economies-smartphone-adoption-has-grown-more-quickly-among-younger-generations/

² “The Millennial Impact Report: 10 Years Looking Back” Case Foundation, Washington D.C., (2018)