Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹ what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom India, Samsungmobilepress.com and Samsung.com.

What once seemed like science fiction has become a reality as eXtended reality (XR) transforms how we engage with the world around us.

XR is an umbrella term for technologies that use digital elements to extend or alter reality by merging the physical and digital worlds together. This includes virtual reality (VR), augmented reality (AR), mixed reality (MR) as well as other similar technologies yet to be developed. XR offers infinite possibilities, creating a dynamic spatial canvas where users’ sight, sound and motion combine to interact with the outside world. A world that will unlock unprecedented experiences across core areas of life, from working and learning to entertainment, gaming and even health and wellness.

We have always placed the user experience at the core of our innovation. It is our responsibility to bring the best possible technology and experience to our users, and we demonstrated this commitment by introducing and democratizing Galaxy AI. Grounded in mobile AI leadership, we truly believe now is the time to unlock the potential of XR. With the power of multimodal technology, our XR enables the most natural and intuitive interactions with the world. Supported by the broader Galaxy ecosystem, this technology will empower and transform your everyday life — in a way that only we can deliver.

We are also making our vision a reality through open collaboration with industry leaders like Google and Qualcomm, culminating in the creation of an entirely new Android XR platform. For many years, we have worked side-by-side with partners, designing, integrating and optimizing technology — and this next project is one of our most ambitious endeavors yet.

By uniting forward-thinking ideas with industry-leading expertise, we can ensure a robust and scalable platform that offers a wide range of content. From the Galaxy ecosystem and Google’s suite of apps to partnership with third-party developers, every XR interaction will be incredibly enriched.

Available for both headsets and glasses, this new platform leverages the power of Gemini by bringing together a conversational user interface (UI) and a contextual understanding of the world around you. It offers cutting-edge capabilities beyond gestures or a controller, utilizing voice and natural conversation to elevate the experience. With these accurate, personalized interactions, the platform will be your helpful AI assistant.

Code named “Project Moohan”, the first headset designed for Android XR is poised to bring this experience to life in the near future. The name “Moohan”, meaning ‘infinity’ in Korean, connotes our belief in delivering unparalleled, immersive experiences within an infinite space. Equipped with state-of-the-art displays, Passthrough capabilities and natural multi-modal input, this headset will be your spatial canvas to explore the world through Google Maps, enjoy a sports match on YouTube or plan trips with the help of Gemini. All these experiences come with lightweight, ergonomically optimized hardware designed to ensure maximum comfort during use.

“XR has quickly shifted from a distant promise to a tangible reality. We believe it has the potential to unlock new and meaningful ways to interact with the world by truly resonating with your everyday lives, transcending physical boundaries,” said Won-Joon Choi, EVP and Head of R&D, Mobile eXperience Business. “We are excited to collaborate with Google to reshape the future of XR, taking our first step towards it with Project Moohan.”

“We are at an inflection point for the XR, where breakthroughs in multimodal AI enable natural and intuitive ways to use technology in your everyday life”, said Sameer Samat, President of Android Ecosystem, Google. “We’re thrilled to partner with Samsung to build a new ecosystem with Android XR, transforming computing for everyone on next-generation devices like headsets, glasses and beyond.”

The possibilities of XR are infinite — and we’re only getting started.

Samsung Electronics today announced the availability of Circle to Search with Google for select Galaxy A series,¹ furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favorite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely and enjoy richer, more personalized interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture — without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.² This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://www.samsung.com/global/galaxy/

¹ To be rolled out beginning this month for the following models: Galaxy A55, A54, A35 and A34. Availability of Circle to Search updates may vary by device model and market.
² Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

Health technology has prioritized constant exercise, breaking personal records and meeting daily physical goals. Over the past few years, we’ve seen a distinct cultural shift in how users approach health — people are redefining the norms in this space and are approaching health with a more holistic mindset. It’s less about calories burned and pounds lost and more about understanding their bodies — both physically and mentally — and prioritizing what’s most important to them, like healthy eating, proper sleep and exercise.

With this in mind, we’re continuing to build on the Galaxy Watch experience by focusing on one of my biggest priorities here at Samsung Electronics — delivering holistic health solutions for our users. For years, we’ve worked to deliver comprehensive health features that give our users the tools they need to achieve their goals and live healthy lifestyles.

We’re thrilled that Samsung and Google are working together to fulfill this need with a new solution, Health Connect. Just announced at Google I/O, developers now have access to a single set of APIs that enable the creation of fitness and health experiences. With the new Health Connect API, users will have a comprehensive set of controls to manage their health and fitness data across apps.

Health Connect supports more than 50 data types, such as exercise and sleep, as well as your vitals, such as heart rate and blood pressure. To ensure users have complete control of their data, Health Connect provides centralized privacy controls making it easy to give permission to the apps they want to share their on-device data.

And this isn’t just a proof of concept. We’re working alongside Google and other partners to realize the full benefits and potential of Health Connect. I’m excited to confirm that Samsung Health will also adopt Health Connect later this year. With users’ permission, this will enable app developers to take advantage of accurate and optimized data measured on Galaxy Watch for Samsung Health and use it in their apps as well.

We can’t wait to see how developers use Health Connect to bring tangible, holistic health benefits to Galaxy users. This new service is a massive step toward empowering users to experience the advantages of holistic living.

It’s been a busy year for us on the Samsung Health R&D team, but finally getting to share what we’ve been working on is one of my favorite parts of my job. Of course, this is just a fraction of everything going on behind the scenes. We can’t wait to share future updates on software and hardware experiences as we continue to lead the industry with next-generation wearables. Until then, have a happy I/O!

Just one year ago at Google I/O, I had the privilege to be a part of the announcement of the new unified platform of Wear OS, bringing the best of Google together with Samsung Electronics’ wearable software and hardware expertise. This was the cumulation of the long-standing partnership between Samsung and Google.

The release of Wear OS Powered by Samsung on the Galaxy Watch4 series was a momentous step for both companies and one that could only be accomplished through a truly collaborative partnership driven by our shared goals. When we merged our very own Tizen-based software platform with Google’s operating system, we knew that we could bring immense improvements to the overall user experience via Wear OS. It was — and still is — enabling various features like the Watch Face Studio, which helps both users and designers easily and intuitively create their own watch faces.

We’re bringing the best of our partnership forward, and together, we’re striving to create innovative experiences for Samsung Galaxy users. As such, Wear OS truly exemplifies the value of our collaboration. In fact, I think we can officially call Wear OS an undeniable success, as there are now more than three times as many active Wear OS devices as there were last year. We see this growth in our wearables as just the beginning of even greater things to come.

A Unified Platform, Centered on You

As a leader in the wearables market, Samsung understands the importance of unifying its wearable user experience with the wider Android community. As we develop these experiences, we listen to our users to make the improvements and upgrades that will support their day-to-day lives. The creation of Wear OS allowed Android developers to easily port code from their smartphone applications to create Wear OS apps. When Galaxy users download the Wear OS-compatible app from the Google Play Store, they can choose to automatically install the same app on their Galaxy Watch as well.

Samsung Galaxy users were the first to receive the latest features and benefits of the partnership and platform, culminating in our most significant wearable release to date — the Galaxy Watch4 series. It’s our job to make sure our customers not only enjoy the Galaxy experience but also feel empowered to make the changes that improve their health and overall wellness. Health Connect, announced today, is the result of our ongoing effort to deliver holistic health solutions for our users.

Expanding the Android Ecosystem

As we celebrate one year of collaboration and success, we’re opening up the ecosystem even further by bringing new experiences and benefits to Galaxy Watch4 users. This summer, I’m excited to share that Galaxy Watch4 users will be able to download Google Assistant to their devices, featuring faster and more natural voice interactions, enabling quick answers and on-the-go help.

We’re bringing enhanced functionality to our third-party partners, too. Soon, our users can control Spotify with Google Assistant and change songs on the fly using only their voice. But we’re not stopping there. Later this year, even more of Google apps and services will be optimized for Galaxy Watches, once again delivering the most comprehensive and seamless wearable device experience with Android smartphones.

We’ve just scratched the surface of the potential of our partnership with Google and what’s to come for our users. Galaxy Watch series devices are already loved by Android smartphone users thanks to our signature designs, rich watch-face ecosystem, and holistic health platform. I can’t wait to show you the next wave of innovations and ecosystem enhancements we’ve been working on for the series. Stay tuned for even more exciting news!

by Patrick Chomet

EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics

When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. Now, a decade later, Samsung has shipped 4 times more foldable devices in 2021 than in 2020, exceeding the three-fold market growth that analysts expected.¹

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 and Z Flip3 exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,² let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 and Z Flip3 brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 and Z Flip3 – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent³ increase in consumers who switched smartphone brands for the Galaxy Z Flip3, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.⁴ At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

¹ According to figures from Counterpoint Research

² According to figures from Counterpoint Research

³ Samsung Big Data Center

⁴ Only Galaxy Z Fold3 main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

To ensure that your favorite apps have been optimized for the unique foldable form factors of Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung has expanded its partnership with companies including Google and Microsoft to deliver the ultimate foldable experience.

From apps that work seamlessly as you switch from the Cover Screen to the Main Screen to powerful multitasking features, you’ll get the most optimized experiences yet with the latest Galaxy Z Series.

Check out the video below to learn more about how Samsung’s partnerships are optimizing the foldable experience.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced its new wearable processor, the Exynos W920. The new processor integrates an LTE modem and is the first in the industry to be built with an advanced 5-nanometer (nm) extreme ultra-violet (EUV) process node, offering powerful yet efficient performance demanded by next-generation wearable devices.

“Wearables like smartwatches are no longer just a cool gadget to have. They’re now a growing part of our lifestyles to keep you fit, safe and alert,” said Harry Cho, vice president of System LSI marketing at Samsung Electronics. “With the Exynos W920, future wearables will be able to run applications with visually appealing user interfaces and more responsive user experiences while keeping you connected on the go with fast LTE.”

The Exynos W920 packs two Arm^® Cortex^®-A55 cores for high-performing yet power-efficient processing and an Arm Mali-G68 GPU that boasts improved CPU performance around 20-percent and ten times better graphics performance than its predecessor. With upgraded cores and improved performance, the Exynos W920 enables faster application launches and more interactive eye-catching 3D graphical user interface (GUI) on a device’s qHD (960×540) display.

Even with the latest features and enhancements, the Exynos W920 comes in the smallest package currently available in the market for wearables with Fan-Out Panel Level Packaging (FO-PLP). The technology incorporates the Exynos W920, power management IC (PMIC), LPDDR4 and embedded multimedia card (eMMC) in the same package using System-in-Package-embedded Package on Package (SiP-ePoP) configuration. The processor’s compact size allows smartwatches to house larger batteries or don sleeker designs.

Always-on-display (AOD) for wearables, especially for smartwatches, is a widely adopted feature as it makes it effortless to take a quick look at the time, notifications, missed calls and more without the need to wake the watch up from sleep mode. Rather than powering up the main CPU, the W920 activates a dedicated low-power display processor, the Cortex-M55, reducing display power consumption under AOD mode compared to its previous Exynos model.

For seamless connected experiences on the go, the Exynos W920 is embedded with a 4G LTE Cat.4 modem as well as a Global Navigation Satellite System (GNSS) L1 for tracking speed, distance and elevation during outdoor activities.

The Exynos W920 supports a new unified wearable platform Samsung built jointly with Google, and will be first applied to the upcoming Galaxy Watch model.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/exynos.

* Editor’s Note: Actual performance may vary depending on device and user environment.

“To unlock the full potential of these wearables, we’re leveraging our long legacy of mobile innovations and our partnerships with trusted industry leaders who have grown with us in our open ecosystem,” said Patrick Chomet, EVP and Head of Customer Experience Office, Mobile Communications Business at Samsung Electronics. “Through these efforts, we will enrich our smartwatch experience and convenience of the Galaxy ecosystem for our consumers.”

One UI Watch together with the new unified platform will create an entirely new Galaxy Watch experience. As part of the new experience, once you install watch-compatible apps on your smartphone, they will be swiftly downloaded onto your smartwatch. If you’ve customized your clock app on your phone to show the time in different cities around the globe, this will be automatically reflected on your watch as well. And if you block calls and messages from your watch, they will now be blocked on your smartphone, too.

The unified platform will open up new features and integrations with popular third-party apps available to download from Google Play directly on your Galaxy Watch. So, whether you’re a sports and fitness fanatic who wants to get more out of apps like Adidas Running, GOLF BUDDY Smart Caddie, Strava, and Swim.com, a wellness seeker who wants to live a more balanced lifestyle with apps like Calm or Sleep Cycle, a music lover who revels in discovering new artists on Spotify and YouTube Music, or an intrepid explorer ready to roam with Google Maps—there’s something for everyone, thanks to a diverse range of partners.

“Samsung and Google have a long history of collaboration and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” said Sameer Samat, Vice President of Product Management, Android and Wear, Google. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance, and a wide range of apps, including many from Google to a whole new wearable experience.”

In addition, Samsung will bring an improved watch face design tool, making it easier than ever for designers to create new watch faces. Later this year, Android developers will be able to unleash their creativity and release fun, new designs that will be added to Samsung’s ever-growing collection of watch faces to give consumers even more options for customizing their smartwatches to suit their mood, activity and personality.

The new Galaxy Watch will be the first-ever device to feature One UI Watch and the new, unified platform, which is scheduled to be announced at Samsung’s Unpacked event later this summer. Stay tuned for the new Galaxy Watch and much more.