From left to right: Raju Pullan, Senior Vice President, MX Business, Samsung India with Swapnil Dangarikar, Senior Adjudicator, Guinness World Records at the presentation ceremony

Samsung, India’s largest consumer electronics brand, today announced that its nation-wide India #WithGalaxy photography challenge for Galaxy S Series has made it to the Guinness World Records (GWR). This marks a milestone in smartphone photography and national storytelling.

Launched in 2010, the Galaxy S series has endeared consumers over the years with its revolutionary photography, premium design and easy-to-use functionality. It has brought users closer to the world around them, made their lives convenient, and offered them unprecedented mobile experiences with one groundbreaking innovation after another.

A Record-Breaking Achievement

The campaign captured the essence of the nation through the lens of the Galaxy S Series and set two new world records:

• Largest Smartphone Photography Competition: Samsung has created the largest smartphone photography competition in history.
• Most Contributions to an online photo sentence (artwork): The photo submissions have formed one of the world’s largest collaborative digital artwork celebrating creativity and digital participation across India’s rich cultural tapestry.

“The India #WithGalaxy campaign unites people and celebrates the essence of a nation. By setting two Guinness World Records, we have showcased the capabilities of the Galaxy S Series and amplified the voices of our consumers who celebrate India’s diversity, beauty, and spirit through their lenses. This initiative reflects Samsung’s commitment to fostering innovation and cultural storytelling, empowering individuals to share their unique perspectives. We are immensely proud of this achievement and grateful to everyone who contributed to making this milestone possible,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

The campaign ran from December 30, 2025 to January 26, 2026 and invited Indian citizens to capture real moments in the country using the Galaxy S Series. The initiative garnered a total of 31331 submissions that reflect the country’s diversity, beauty and spirit, and created a vibrant visual mosaic of “India #WithGalaxy”. The campaign was anchored by celebrated Indian filmmaker Kabir Khan and 30+ regional photographers.

Celebrating India’s Storytelling Through Galaxy S Series, the India #WithGalaxy campaign captured four key themes

• Faces of India: Portraits of real people that showcase the country’s warmth and diversity.
• Sights of India: The breathtaking natural and architectural beauty, from the Himalayas to coastal landscapes.
• Spirit of India: Everyday moments of pride, resilience, and unity that shape the country’s identity.
• Colours of India: The vibrant textures, attire, and food that make every corner of the nation visually distinct.

A Cultural Celebration Beyond Technology

The campaign highlights the Galaxy S Series’ technological prowess, and also weaves in a deep cultural narrative. Samsung has reinforced its commitment to fostering cultural relevance and people-powered storytelling by enabling citizens to document their India stories. Samsung extends its gratitude to all participants, creators, and partners who made this record-breaking achievement possible. As we celebrate this milestone, we reaffirm our mission to push the boundaries of innovation and inspire global storytelling through technology. For more information about the India #WithGalaxy campaign and Samsung Galaxy’s camera technologies, visit https://www.samsung.com/in/india-with-galaxy/

Samsung India is delighted to announce that as of the 5^th of March 2022 they are the new Guinness World Records holder for “Most people unboxing simultaneously- multiple venues” with 1820 consumers simultaneously unboxing the Galaxy S22 Ultra across 17 cities on the 5^th of March.

At the event, select customers who had pre booked the Galaxy S22 Ultra, got early delivery of Samsung’s premium smartphone ahead of the market launch. These special customers also got access to limited edition devices containing Galaxy Watch4 and Galaxy Buds2 along with the Galaxy S22 Ultra. The limited edition Galaxy S22 Ultra box also contains a special thank you note in seed paper to strengthen Samsung India’s commitment to a sustainable future.

“It is indeed a big day for us and I’m extremely proud to be a part of the team which managed this record breaking event across 17 cities. I am thankful to all our consumers and epic fans who came together to makes this a truly historic day for Samsung. With #EpicUnboxing we have officially entered the Guinness World Records and we are delighted that we could celebrate this epic achievement with our fans,” said Aditya Babbar, Senior Director & Head of Product Marketing, Samsung India.

Swapnil Dangarikar, Official Adjudicator, GUINNESS WORLD RECORDS added, “It is my pleasure to announce that Samsung India Electronics Private Limited has set a new record for the ‘Most people unboxing simultaneously – multiple venues’ with 1820 successful participants. This fabulous event was organised across 19 venues and the delighted participants got their phone and became part of a record. A never been done before attempt, I congratulate Samsung on becoming Officially Amazing!

The #EpicUnboxing event was conducted across 17 cities including New Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh, Jaipur, Ludhiana, Patna, Indore among others.

Consumers in India can pre-book their Galaxy S22 Ultra, Galaxy S22+ and Galaxy S22 at leading retail outlets, Samsung Exclusive stores, Samsung online store and Amazon.in till March 10. Galaxy S22 Series will go on sale from March 11, 2022.

Galaxy S22 Ultra combines unrivalled power of the Note series and the iconic S-Pen with pro-grade camera and performance of the S series to set the new standard for premium smartphones. Customers pre-booking Galaxy S22 Ultra will get Galaxy Watch4 worth INR 26999 at just INR 2999. Customers pre-booking Galaxy S22+ and Galaxy S22 will get Galaxy Buds2 worth INR 11999 at INR 999. Additionally, Galaxy S and Galaxy Note series customers will get an upgrade bonus of INR 8000 while other device holders will get an upgrade bonus of INR 5000. Alternatively, customers who opt to purchase these devices via Samsung Finance+, can avail a cashback of INR 5000.

Watch the the most #EpicUnboxing EVER here –