Samsung, India’s largest consumer electronics brand, is hosting a series of regional hackathons in Haryana under its flagship Samsung Innovation Campus (SIC) programme, highlighting its continued efforts to equip young innovators with future-ready capabilities and accelerate grassroots technology development in the state.

Launched in 2022, Samsung Innovation Campus expands access to advanced technology training for youth, combining technical skills with employability-focused learning. As Samsung marks 30 years in India, the programme reflects the company’s continued focus on empowering youth and strengthening grassroots innovation ecosystems across 10 states.

In Haryana, hackathons are being conducted in Gurugram, Farrukhnagar, Manesar, and Karnal, with participation from students enrolled in the Coding & Programming track of Samsung Innovation Campus. Across 10 states in India, the programme has eqnrolled 7,000 Coding & Programming students, of which over 6000 have already participated in hackathons, reflecting strong engagement in hands-on innovation and future-ready skillset.

100 coding and programming students participated in Farrukhnagar hackathon and applied AI in coding & programming to build solutions spanning smart mobility, personalised skilling pathways, and predictive agricultural intelligence, demonstrating the potential of technology to address real-world societal and industry challenges.

Inspiring Voices from the Jury and Academia

“In a rapidly evolving technology landscape, Samsung Innovation Campus is playing a crucial role in helping students develop practical skills through hands-on competitions such as hackathons. These innovation-driven platforms encourage students to build real-world solutions and prepare them for the future workforce. This reflects the immense potential of students and the impact of empowering initiatives like Samsung Innovation Campus,” said Rohit Rana, Vice Chairman, St. Andrews Institute of Technology and Management.

“The quality of ideas and technical execution demonstrated by students was highly encouraging. It was inspiring to see participants apply coding and AI concepts to solve complex real-world problems across diverse domains. Platforms like Samsung Innovation Campus play a critical role in bridging the gap between academic learning and industry expectations,” said Maninder Singh, Technical General Manager, SRI-N and Jury Member.

Samsung’s Commitment to Future Skills

Samsung Innovation Campus is Samsung’s global CSR initiative designed to equip young people with in-demand technology skills such as Artificial Intelligence, Internet of Things (IoT), Big Data, and Coding & Programming.

Through initiatives like hackathons, workshops, and certification programmes, Samsung continues to empower India’s youth with future-ready capabilities and contribute to the nation’s growing digital ecosystem.

Implemented in partnership with the Telecom Sector Skills Council (TSSC), Samsung Innovation Campus supports Samsung’s vision of strengthening India’s digital ecosystem. With a target to skill 1,500 youth in Haryana through SIC, as part of a national goal of 20,000, Samsung continues to build a strong innovation pipeline alongside other CSR programmes such as Samsung Solve for Tomorrow and Samsung DOST.

[L-R] Lt. Gen Anoop Shinghal, DG, Recruiting, Regiment of Artillery,  JB Park, President & CEO, SWA, Col. Balwinder Singh, Director & MD, Targus Technologies having a demo of industry solutions at BES, Gurugram

Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram, creating a future-ready destination for enterprises to explore Samsung’s AI-powered, connected B2B solutions in real-world environments. With a BES already operational in Mumbai, the Gurugram launch strengthens Samsung’s commitment to building future-ready B2B experiences for decision-makers in India.

Designed as a high-impact experience centre, the BES brings together Samsung’s advanced mobile devices, displays, healthcare devices and smart solutions to demonstrate how businesses can drive productivity, efficiency and digital transformation through seamless interoperability and enterprise-grade security.

Spanning 6,700 square feet, the BES, Gurugram offers a curated walkthrough for decision-makers across sectors such as startups, education, hospitality, healthcare, retail and banking. With multiple zones simulating real business scenarios, the BES helps partners and customers visualise how Samsung’s technologies can be implemented at scale across workplaces.

“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centred, connected and sustainable. The Business Experience Studio in Gurugram reflects this vision—offering enterprises a space to engage with our AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI, embedded across devices and platforms, can enable digital transformation that is meaningful, efficient and built for scale. This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise—with AI at the core—alongside our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

With the launch of the BES in Gurugram, Samsung is strengthening its commitment to enabling organisations in India with future-ready technologies

Built on AI, Connectivity and Trust

The BES, Gurugram showcases Samsung’s industry leadership in building AI-driven solutions that work together seamlessly, enabling businesses to modernise faster while maintaining high standards of reliability, manageability and data security. Powered by Samsung’s connected ecosystem and supported by enterprise platforms such as Samsung Knox, VXT and LYNK Cloud, the solutions offer secure deployment across distributed environments—whether it is a classroom network, a bank, a healthcare facility, retail stores, or a hotel chain.

Experience Zones at BES, Gurugram

Zone 1: Industry Solutions

It features intelligent, sector-focused solutions for education, retail, finance and healthcare. In the education section, visitors can experience smart classrooms, teaching automation and campus management solutions powered by Samsung’s next-generation interactive displays, integrated tablets and digital notice boards—working in sync and managed through Knox security.

The highlight of the retail zone is Spatial Signage, a display innovation that converts 2D content into a 3D viewing experience for more immersive retail engagement. The zone showcases advanced business applications and devices such as digital advertising solutions, soft POS systems and air quality management systems, along with rugged smartphones and tablets for tough environments meeting stringent MIL-STD-810H standards.

For banking, Samsung’s AI-powered finance and branch automation solutions enable seamless workflows, supported by VXT for enhanced data security on displays, along with Knox-secured mobile devices and laptops for safe banking and an integrated multi-device experience.

Healthcare demonstrations include AI-led productivity tools such as voice-to-text, Note Assist and Interpreter, improving documentation and patient communication with flagship devices and wearables. The showcased display devices are DICOM-compliant, supporting medical-grade imaging workflows. The AI-driven imaging solutions in the Digital Radiography Systems, such as Vision Assist and Motion Alarm, are transforming diagnostic processes.

Zone 2: Unified Solutions

SmartThings Pro demonstrates how connected, AI-powered solutions can redefine modern meeting rooms, workspaces and hospitality environments.

The hospitality experience is supported by LYNK Cloud, enabling features such as self-check-in and check-out and automated guest services. The studio also highlights Samsung’s 21:9 Front Row meeting room solution, built to support more immersive collaboration and optimised workspaces.

System ACs tailored for residential, commercial and industrial sectors showcase intelligent, high-efficiency air conditioning solutions. The ACs come with the AI-enabled DVM S2, a Variable Refrigerant Flow (VRF) system that autonomously optimises performance based on environmental conditions.

The software section also expands on the Knox Suite of solutions for secure device manageability, Knox Guard for device financing solutions, and hardware-embedded security.

The Wall, Samsung’s revolutionary large-format display delivering Ultra Chroma Technology, Micro HDR, Black Seal Technology and Micro AI Processor, can be tailored to different industry use cases such as automotive, government, hospitality and corporate. The zone also showcases an AI Control Room concept that delivers unified monitoring with crisp visualisation and Knox-backed security.

Zone 3: AI Home & Immersive Experiences

This area brings to life Samsung’s connected lifestyle ecosystem through simulations of smart bedrooms, kitchens and living rooms, and work-from-home scenarios, along with immersive gaming and home cinema experiences, showcasing how AI and connectivity are transforming the future of living and entertainment.

Accelerating Enterprise Transformation in India

With the launch of the BES in Gurugram, Samsung is strengthening its commitment to enabling organisations in India with future-ready technologies that support innovation, superior customer experiences and sustainable growth—backed by Samsung’s long-standing leadership in devices, displays and connected platforms.

To visit: Business Experience Studio, 20th Floor, Two Horizon Centre, Golf Course Road, DLF Phase 5, Sector 43, Gurugram, Haryana – 122009

Samsung, India’s leading consumer electronics brand, has announced the launch of its largest Experience Store in Gurugram, located at DLF CyberHub—a centre known for its diverse mix of entertainment, lifestyle, and commerce. This sprawling 3,000 sq. ft. space is where consumers can immerse themselves in Samsung’s most advanced mobile and connected technology offerings.

Located in one of Gurugram’s busiest and most accessible areas, the store is designed to cater to the city’s tech-savvy and innovation-driven community. Visitors can experience hands-on interaction with Samsung’s flagship smartphones, wearables, audio devices, and the SmartThings ecosystem in thoughtfully curated immersive zones.

In addition, the store emphasizes personalized customer engagement, with dedicated experts available to guide visitors through Samsung’s latest products, helping them discover tailored solutions that meet their lifestyle needs.

“Our new Experience Store at DLF CyberHub marks a significant step in Samsung’s journey to bring innovative, seamlessly-integrated technology closer to consumers. This store is more than a retail space, it offers a glimpse into the future of connected living, where our SmartThings ecosystem and mobile experiences converge to improve everyday life. Building on the success of our existing experience stores nationwide, the CyberHub location is set to elevate customer engagement through hands-on demonstrations, personalized consultations, and immersive zones that highlight our latest innovations. We invite consumers to explore and experience the cutting-edge technology that is shaping the future of how we live, work, and connect,” said Sumit Walia, Vice President, D2C Business, Samsung India.

Samsung’s new Experience Store is a careful blend of the physical and digital worlds. With a full omni-channel experience, customers can transition effortlessly between browsing in-store and purchasing online through Samsung’s Store+ platform. Whether in-store or online, consumers have access to over 1,200 Samsung products, ranging across Mobiles, Smart TVs, Refrigerators and beyond, all available for home delivery.

Samsung is also taking customer engagement a step further with its ‘Learn @ Samsung’ initiative, offering workshops designed for AI education. This includes topics that focus on consumer passion points and interests such as doodling, photography, fitness and productivity. The new Samsung Experience store will also be providing after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

To mark the opening, Samsung is rolling out special offers for early visitors, including the Galaxy Fit3 at INR 1,999 on select Galaxy purchases and double SmartClub points on all transactions. These exclusive deals add even more value to the immersive experience awaiting customers at DLF CyberHub.

Samsung invites all tech enthusiasts, shoppers, and innovators to visit the new Experience Store and explore the best in mobile technology, connected solutions, and personalized services—all designed to deliver a premium, future-forward experience.